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    The Consumer Privacy Movement and Brand Safety Challenges with Big Tech

    enMay 31, 2021

    About this Episode

    Richard Kramer, Founder of Arete Research and Brendan Eich, CEO of Brave Software, discuss the challenges with the current “data donation agreement” that Big Tech has created related to user information and identity, along with the brand safety concerns advertisers are now facing. 

     

    We also discuss:

    • The benefits of informed consent for limited purposes. 
    • Online identity and its impact on advertising technology.
    • Brand safety considerations that advertisers must pay attention to.
    • Brave’s unique privacy-by-default principles and what that means for users. 
    • The future of GDPR and CPRA and enforcement of those laws. 

     

    Fill out our anonymous survey to provide feedback on The Brave Marketer Podcast. The first 50 listeners to fill this out will redeem a $20 coupon for the Brave Swag store!

     

    About Richard:

    Richard is the main founder of Arete, the pioneer of the independent equity research space , which he formed in 2000 prior to the Wall Street scandals of 2001-2003). 

     

    For over 20 years  Richard has focused on the wider mobile internet space, including smartphones, digital consumer products, advertising technology and other internet services. He is a frequent and highly-rated speaker at industry conferences, known for his frank dissection of industry hype and willingness to offer critical as well as positive comments on leading tech companies. 

     

    Prior to founding Arete, Richard was for four years #1 ranked technology analyst in Europe at Goldman Sachs, and prior to that, worked for Nortel and at a prestigious Columbia University economics think tank.

     

    About Brendan:

    Brendan Eich is the co-founder and CEO of Brave Software and the Basic Attention Token. Brendan previously served as CTO, then CEO of the Mozilla Corporation. Prior to that, he co-founded the Mozilla project and foundation. While at Mozilla, Eich helped launch the award-winning Firefox web browser. Brendan is also the inventor of JavaScript, the Internet's most widely used programming language.

    This week’s Brave Pick of the Week is BitPay. Check out their website here.

     

    About this show:

    Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

    Music by: Ari Dvorin

    Hosted by: Donny Dvorin

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    About this Show:

    The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all!

    Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together.

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    About this Show:

    The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all!

    Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together.

    The Brave Technologist Podcast is hosted by Luke Mulks, VP Business Operations at Brave Software—makers of the privacy-respecting Brave browser and Search engine, and now powering AI everywhere with the Brave Search API.

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    Through her public speaking, Nell has inspired audiences to work towards a brighter future at venues such as the World Bank, the United Nations General Assembly, and the Royal Society.

    ----------------------------------------------------------------------------------------

    About this Show:

    The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all!

    Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together.

    The Brave Technologist Podcast is hosted by Luke Mulks, VP Business Operations at Brave Software—makers of the privacy-respecting Brave browser and Search engine, and now powering AI everywhere with the Brave Search API.

    Music by: Ari Dvorin

    Produced by: Sam Laliberte

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    • How to use machine learning to make HR decisions that were historically done by a human

    • Examples of how AI and HR tech have already impacted every step in the employee lifecycle

    • How the use of natural language processing can mitigate against discrimination in the hiring processes

    • The work the EEOC is doing to ensure HR tech is being developed in a way that helps all employment decisions remain fair and non-discriminatory

    Guest bio: 

    Keith E. Sonderling was confirmed by the U.S. Senate, with a bipartisan vote, to be a Commissioner on the U.S. Equal Employment Opportunity Commission (EEOC) in 2020. Until January of 2021, he served as the Commission’s Vice-Chair.

    Since joining the EEOC, one of Commissioner Sonderling’s highest priorities is ensuring that artificial intelligence and workplace technologies are designed and deployed in a way that’s consistent with long-standing civil rights laws. Commissioner Sonderling has published numerous articles on the benefits and potential harms of using artificial intelligence-based technology in the workplace, and speaks globally on these emerging issues.

    ----------------------------------------------------------------------------------------

    About this Show:

    The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all!

    Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together.

    The Brave Technologist Podcast is hosted by Luke Mulks, VP Business Operations at Brave Software—makers of the privacy-respecting Brave browser and Search engine, and now powering AI everywhere with the Brave Search API.

    Music by: Ari Dvorin

    Produced by: Sam Laliberte