About the Episode
Recent updates to Facebook, Instagram and Twitter have sent shockwaves through the industry. Brands are racing to figure out how to react to platforms that never seem to stay in one place. In this episode, Lee sits down with Kimberly Eberl to chat about how PR professionals are counseling their clients to handle the unpredictable nature of social media.
About Kimberly
Kimberly Eberl is CEO and Founder of Chicago-based PR firm, Motion. With nearly 20 years of marketing experience, Kimberly is a leader and adviser for her growing team and diverse clients. She founded Motion in 2006 to be a full-service creative communications agency, and the agency recently merged with AgencyMSI to have even more robust capabilities.
Twelve years later, Kimberly’s entrepreneurial-minded team represents brands such as Serta, The Home Depot, Simon Property Group, Feld Entertainment, Kenmore, DieHard, Tractor Supply and Becker Professional Services. Prior to opening her firm, Kimberly worked at Ogilvy PR & Weber Shandwick on many consumer brands.
Kimberly has a B.A. in public relations from Marquette University.
Her track record also includes completing more than 100 races of various distances, seven of which were marathons. She’s a member of the Public Relations Society of America, the Publicity Club of Chicago and PR Council. She is also an advocate of the MS Society.
Key Takeaways
Resources
Today we look back on one incredible year of the SHEQUALITY Podcast. We’ve welcomed so many influential PR professionals to the show and hosted lively discussions on an array of hot topics. So what does the new year hold for SHEQUALITY and the future of the PR industry? Tune in and find out.
Today we’re re-casting Dale Bornstein’s awesome episode from earlier this year. Dale shares so many stories from her own career about what works and what doesn’t and how to get past conscious and unconscious gender bias in the workplace. We first recorded this episode on the International Day of the Women – what we hoped was a watershed moment towards a more equitable workplace for all women. Well, 7 months later with countless #MeToo and #TimesUp episodes, a contentious and controversial confirmation for Justice Kavanaugh, and now at least 103 women elected to the House of Representatives (84 was the previous high, and 2 races with women in them have yet to be called), it looks like that watershed moment, will extend for a while longer.
Today we’re re-casting one of our first episodes with Sandra Fathi to get a double dose of her career wisdom. As Sandra shares, “No one is going to work harder for you than you.” So, on the eve of Thanksgiving, plan to take some time this weekend to reflect on your year, and ponder the next. And in the light of all that has happened with #MeToo, the “Billy Graham Rule” in our culture, have you felt at a disadvantage? At an advantage? What do you want 2019 to look like, and how will you work hard on your own behalf?
Megyn Kelly recently discovered just how quickly a few comments can radicalize people. Lee and Donna LaVoie share their thoughts on the backlash surrounding Ms. Kelly. Everyone has unconscious biases – don’t they? How can you discover your own? And more importantly how do change them once you know they exist.
Anniversaries give us cause to stop and reflect on a specific moment in our life. Some can be good, others bad - but all cause us to pause. Lee and Matt Harrington celebrate the one-year anniversary of the #MeToo Movement today and look forward to a more diverse future both for the individuals directly effected and the business world at large.
Is the CEO expected to be the moral compass of a company? What if that CEO tends to have a YOLO mentality about life? This week Lee welcomes her guest Annie Scranton to discuss the recent drama surrounding Tesla’s CEO Elon Musk.
It can be hard to stay relevant today. Just when you get the hang of something new, it’s time for the next update. But for the working professional, there’s no alternative. Lee welcomes our guest Bee Brown to the show today. Bee shares her advice for keeping things fresh as you age.
Just how powerful is social media today? A former NASA intern recently found out for herself. Dwayna Haley joins us on The SHEQUALITY Podcast today and gives her thoughts on personal social media censorship. Is it okay to share whatever you want online or should you tone it down when it comes to public platforms?
Your future success rests on your shoulders. This week Lee shares some of her favorite moments with Sandra Fathi, Karen van Bergen, Kimberly Eberl, Maureen Lippe, and Soon Mee Kim. You can take control of your career today...so what’s standing in your way?
Help yourself craft the career you want with these easy-to-follow tips from some of our favorite SHEQUALITY guests. Lee looks back on her previous conversations with Julie Batliner, Dale Bornstein, Heather Kernahan, and Cortney Stapleton and gives you four keys to success for the 21st century working woman.
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