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    The Dynamics Of Building Business & Brand WITH SHIGGY

    enDecember 08, 2018

    Podcast Summary

    • Agents and Producers: Gatekeepers in the Entertainment IndustryHaving the right representation can open doors to opportunities and expertise needed to produce high-quality content and reach wider audiences in the entertainment industry.

      Having the right representation, such as an agent or a producer, can significantly impact an individual's ability to succeed in certain industries, particularly in film and entertainment. Shiggy, known for his creative contributions like the "Kiki, do you love me" dance, shared his experiences of navigating the entertainment industry at different stages in life. He emphasized that while young creators can make a name for themselves online, they may still need industry professionals to access opportunities and make large-scale projects a reality. Agents and producers act as gatekeepers, connecting creators with the resources and expertise needed to produce high-quality content and reach wider audiences. However, the entertainment industry is constantly evolving, and new platforms and opportunities are emerging, making it an exciting time for creators to explore different paths to success.

    • Stay open to new ideas and take risksTo succeed in the creative world, adaptability, unexpected approaches, audience connection, and cultural understanding are key. Learn from those who evolve and balance strategy with flexibility.

      To continue growing and maintaining success in the creative world, one must be open to new ideas and willing to take risks. This means being adaptable and not relying on past successes. Utilizing unexpected approaches, such as a pop-up event or project, can help keep an audience engaged and create a sense of excitement. Additionally, maintaining a strong connection with the audience and understanding cultural trends is crucial. Emulating the success of individuals like Will Smith, who have demonstrated humility and a willingness to evolve, can serve as valuable inspiration. Ultimately, it's important to strike a balance between being strategic and not putting too much pressure on oneself to deliver a perfect next move.

    • Pressure to repeat past successes can hinder creativityArtists should balance thoughtfulness and not overthinking, take risks, and stay true to themselves for continued success.

      Artists, including musicians and actors, can face pressure to repeat past successes and may struggle with creating new work that resonates with audiences. This pressure can lead to self-doubt and overthinking, hindering creativity. It's essential to strike a balance between being thoughtful and not overthinking, as this is how artists initially found success. Additionally, sometimes taking risks and trying new things, even if they don't initially succeed, can lead to future success and growth. The speaker admires artists like Tee Grizzly and Lil Wayne, who have remained true to themselves and their art, and encourages others to do the same.

    • Staying true to oneself in comedy and beyondIgnore external pressures, focus on process, and stay authentic to build a successful persona. Utilize social media but maintain balance and authenticity.

      Being authentic and true to oneself is essential in creating and maintaining a successful persona, whether it's in comedy or any other field. Bob Saget's inappropriate humor and politically incorrect jokes made him famous, but as he gained more recognition and eyes on him, he faced the pressure to change and conform. However, he encourages creators to ignore the external pressures and keep creating, focusing on the process rather than the end result. Social media platforms like Instagram are powerful tools for building a following, but it's important not to get too caught up in them and to maintain a balance between different platforms. Ultimately, staying true to oneself and continuing to create authentic content is the key to success.

    • Staying adaptable in social mediaAdapt to new trends, secure brand deals, and negotiate fairly to thrive in social media's ever-changing landscape.

      Staying adaptable and diversifying across various social media platforms is crucial for maintaining reach and engagement in the ever-changing digital landscape. The conversation touched upon the potential impact of decreased organic reach on social media platforms like Instagram and Facebook, and the importance of being open to new trends and opportunities, such as TikTok. Additionally, the discussion emphasized the significance of securing brand deals and valuing one's worth in the influencer market. A key piece of advice was to aim high when negotiating deals and work backwards to determine a fair price. Overall, the conversation underscored the importance of staying agile and proactive in the fast-paced world of social media.

    • Consistency is crucial in business negotiationsGradually increase fees, secure better deals, make wise investments, focus on core needs, and avoid regretting past deals or trying to outsmart the market.

      Consistency is key in business negotiations, especially when it comes to setting prices and sticking to them. The speaker shared his personal experience of gradually increasing his speaking fees, but emphasized the importance of not looking back or regretting past deals. He also warned against trying to outsmart the market, as people and corporations know more than we think. After securing better deals, it's essential to make wise investments and focus on core needs rather than unnecessary expenses. The speaker's background in hip hop and street culture provided a relatable analogy for understanding the business world.

    • Investing Wisely During Uncertain Economic TimesInvest in companies with strong brands and solid finances. Avoid over-leveraged companies and keep an eye on geopolitical events. Consider partnerships and collaborations for increased reach and credibility. Be prepared for various deal structures and approach investing with a long-term perspective.

      While investing can be profitable, it's crucial to be cautious and avoid high-risk ventures, especially during uncertain economic times. Companies with strong, established brands and a solid financial foundation are generally safer bets. Additionally, beware of over-leveraged companies and keep an eye on geopolitical events that could impact investors. Another important consideration is partnerships and collaborations, which can provide benefits like increased reach and credibility. When negotiating deals, be prepared for various structures like upfront payments, equity, or a combination of both. Ultimately, it's essential to approach investing with a long-term perspective and a solid understanding of the market and the companies involved.

    • Creating a successful brand involves more than just ownershipHaving a strong team, partnerships, and the right environment are crucial for growing a brand. Prove legitimacy and make people care for authentic brand growth.

      Building a successful brand requires more than just ownership or a connection to it. It's about having the resources, network, and authenticity to make it stand out and gain traction. Sylvester, for instance, emphasized the importance of having a strong team, partnerships, and the right environment to grow a brand like K Swiss. He also highlighted the significance of proving one's legitimacy and making people care about the brand. This can be a challenge during the early stages, but with the right approach and attitude, it's possible to make a mark and build a brand that people "fuck with." Ultimately, it's about having the vision, determination, and the right tools to bring the brand to life and make it resonate with the audience.

    • Love what you do and stay persistentFind a passion and skill, stay patient, and learn from others for successful entrepreneurship

      Success in business comes from a practical and passionate approach. The speaker emphasizes the importance of finding something you genuinely love and are good at, rather than being driven solely by potential profits. He also advises being patient and persistent, as success may not come quickly. Drawing from his own experiences, he shares how diversity and scratching one's own itch have played significant roles in his success. The speaker also emphasizes the importance of listening and learning from others, as well as recognizing that everyone's journey is unique and takes time. Ultimately, he encourages young entrepreneurs to stay focused on their goals and not be discouraged by others' timelines or expectations.

    • Staying grounded and focused on building communityPractice patience and humility, build strong relationships, prepare for challenges, and stay true to your values for long-term success.

      Patience and humility are key to success, especially when things start to take off. The speaker shares his experience of growing a business from a small store to a multimillion-dollar enterprise, emphasizing the importance of staying grounded and focused on building community and making genuine connections. He also stresses the importance of being prepared for challenges and conflicts, especially with business partners or friends, and the value of maintaining open and honest communication. The speaker's advice is to stay true to your values and priorities, even when faced with temptations or distractions, and to create a framework for maintaining strong relationships. He also encourages practicing difficult conversations and planning for potential conflicts to increase the chances of navigating them successfully. Overall, the message is to stay humble, patient, and focused on building a strong foundation for long-term success.

    • The Importance of FriendshipsFriendships are valuable and require effort to maintain. Communication is crucial for handling conflicts and keeping friendships strong. Old-school values and professionalism are important when employing friends.

      Friendships are just as real and important as family relationships. We choose our friends and build trust and bonds with them that can be as strong as those within a family. However, money and circumstances can change things, and communication is key to navigating conflicts. Employing friends can be a great opportunity, but it's important to maintain professionalism and not let entitlement or personal biases get in the way. The more we communicate openly and honestly, the better we can handle any potential conflicts and keep our friendships strong. As the speaker mentioned, we all have our moments, and it's better to address them head-on rather than suppressing them and risking losing the friendship. The speaker's experience of starting a company with friends and the importance of old-school values is a testament to the power of strong friendships. Ultimately, it's important to remember that our friends are an essential part of our lives and should be treated with the same love and respect as family.

    • The power of a strong teamSurrounding yourself with a supportive team can significantly enhance your chances of success in any pursuit.

      Success is often easier to achieve when surrounded by a supportive team. The use of strong language in the conversation may suggest a sense of relief or gratitude for the presence of these team members. The speakers express their pleasure and appreciation for each other, indicating a positive and collaborative working environment. This demonstrates the importance of having a strong support system in place, whether it be in personal or professional pursuits. It's not just about individual efforts, but also about the collective energy and synergy that comes from working together towards a common goal. So, whether you're striving to be a superstar in your industry, or simply looking to make progress in any area of life, remember that having a strong team by your side can make all the difference.

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