The Game-Changing Author Mindset

In this episode, Penny and Amy decode the intricate world of big media outlets and help you understand what they're looking for and whether or not you’re right for a big media outlet. 

We kick off by addressing a common misconception – that success in media equals instant fame or a bestselling book. We’ll discuss the importance of finding your niche and leveraging various platforms to reach your target audience effectively.

But who exactly is your target market? We’ll unpack that, too! We explore the nuances of identifying and reaching the right audience for your content. 

Join us as we unravel the mysteries of big media and equip you with the tools to navigate this dynamic landscape with confidence. 

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Join us for a thought-provoking discussion on a common dilemma many memoir authors face: determining whether their book can be classified as self-help. 

While storytelling and imparting wisdom often go hand in hand, understanding the nuances between these genres is essential for maximizing the impact and success of your book.

Too often, authors find themselves straddling the line between memoir and self-help, leading to confusion for both themselves and their readers. We dissect the key differences between these genres, offering insider insights into what sets them apart and how to leverage those distinctions to your advantage.

From potential pitfalls in mislabeling your book to the financial and time costs associated with genre confusion, we explore the real-world implications of getting it right.

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Join us for a candid discussion as we shine a light on the often-overlooked aspects of the author journey. In this episode, we tackle the things that many authors aren't adequately prepared for but are crucial to their success.

From the seemingly mundane task of reading contracts to the sobering realization that publishing is indeed a business, we explore the facets of authorship that can catch even the most seasoned writers off guard. We understand that delving into legal jargon may not be the highlight of your day, but we break down why it's essential and how it can protect your interests in the long run.

Tune in to learn how to prepare for the realities of the publishing world and emerge stronger on the other side.

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

In this episode, we delve into a crucial but often overlooked aspect of being an author: education in publishing. And we get it, it’s another thing to learn. But it’s crucial to your success and we’ll unpack why. But don't worry, you don't need a PhD in publishing to thrive.

Join us as we explore why understanding the ins and outs of the industry can not only save you money but also significantly impact your success as a writer. From the ever-evolving landscape of Amazon to emerging trends shaping the publishing world, we break down the importance of staying informed.

We offer practical tips and strategies for self-education, making it easier than ever to navigate this complex ecosystem. Whether you're a seasoned author or just starting out, this episode will equip you with the knowledge and tools you need to stay ahead of the curve and maximize your potential in the competitive world of publishing. 

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Whether you're a seasoned author navigating the industry or an aspiring writer with dreams of seeing your work on the screen, this episode is a must-listen. Join us in uncovering the hidden dangers, understanding the deceptive tactics, and learning how to safeguard your literary creations from potential exploitation. Don't let the allure of TV and movie deals become a pitfall – empower yourself with the knowledge to navigate these waters wisely.

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

We're delving into the recent changes that Amazon has implemented for international book buyers. 

The notable shift is the disallowance of gifting copies of books internationally, a move that carries significant implications for authors. Why the continued tightening of the reins? We have our theories, so tune in!

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

We're chatting about the often misunderstood differences between publicity, marketing, advertising, and branding. 

Why? Because knowing the differences can save you a lot of time and money in terms of what kind of support you need to achieve your goals. If you're looking to hire a team, or you're trying to develop a self-promotion plan, this episode is essential. 

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Have your Amazon Ads suddenly stopped working? Join us as we unravel the mysteries behind why your carefully crafted ads may have taken a nose dive. 

 We break down the complexities of Amazon advertising, and how oftentimes the elements that need some TLC aren't on the ad dashboard at all!

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Beyond the cover, your book's title is its first impression. Dive into the discussion on why the right title, paired with a captivating subtitle, can be the key to converting more shoppers to buyers. 

- Discover what that make a book title memorable, intriguing, and reflective of its essence.
- Explore the subtle art of crafting subtitles that add depth, intrigue, and additional layers to your book's narrative.
- Learn how to tap into your creativity to generate title and subtitle ideas that resonate with your target audience.

 Whether you're releasing your debut title or you're a veteran author looking for stronger sales numbers, this episode will guide you through the creative process of creating titles and subtitles that create a strong first impression.

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Your book is priced well and the cover is great – so why isn’t it flying off the shelves?

In this eye-opening episode, we demystify the confusion surrounding book sales. We’ll dig into the reader journey and explore why books, despite their relatively modest price tag, aren't impulse buys.

Discover why books aren't just commodities but investments of time, a priceless currency in our fast-paced lives.

Plus we provide some tips on how to hone in on your audience and position your book for maximum impact.

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast