book promotion ideas

In this episode, Penny and Amy decode the intricate world of big media outlets and help you understand what they're looking for and whether or not you’re right for a big media outlet. 

We kick off by addressing a common misconception – that success in media equals instant fame or a bestselling book. We’ll discuss the importance of finding your niche and leveraging various platforms to reach your target audience effectively.

But who exactly is your target market? We’ll unpack that, too! We explore the nuances of identifying and reaching the right audience for your content. 

Join us as we unravel the mysteries of big media and equip you with the tools to navigate this dynamic landscape with confidence. 

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Join us for a thought-provoking discussion on a common dilemma many memoir authors face: determining whether their book can be classified as self-help. 

While storytelling and imparting wisdom often go hand in hand, understanding the nuances between these genres is essential for maximizing the impact and success of your book.

Too often, authors find themselves straddling the line between memoir and self-help, leading to confusion for both themselves and their readers. We dissect the key differences between these genres, offering insider insights into what sets them apart and how to leverage those distinctions to your advantage.

From potential pitfalls in mislabeling your book to the financial and time costs associated with genre confusion, we explore the real-world implications of getting it right.

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Join us for a candid discussion as we shine a light on the often-overlooked aspects of the author journey. In this episode, we tackle the things that many authors aren't adequately prepared for but are crucial to their success.

From the seemingly mundane task of reading contracts to the sobering realization that publishing is indeed a business, we explore the facets of authorship that can catch even the most seasoned writers off guard. We understand that delving into legal jargon may not be the highlight of your day, but we break down why it's essential and how it can protect your interests in the long run.

Tune in to learn how to prepare for the realities of the publishing world and emerge stronger on the other side.

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

In this episode, we delve into a crucial but often overlooked aspect of being an author: education in publishing. And we get it, it’s another thing to learn. But it’s crucial to your success and we’ll unpack why. But don't worry, you don't need a PhD in publishing to thrive.

Join us as we explore why understanding the ins and outs of the industry can not only save you money but also significantly impact your success as a writer. From the ever-evolving landscape of Amazon to emerging trends shaping the publishing world, we break down the importance of staying informed.

We offer practical tips and strategies for self-education, making it easier than ever to navigate this complex ecosystem. Whether you're a seasoned author or just starting out, this episode will equip you with the knowledge and tools you need to stay ahead of the curve and maximize your potential in the competitive world of publishing. 

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Whether you're a seasoned author navigating the industry or an aspiring writer with dreams of seeing your work on the screen, this episode is a must-listen. Join us in uncovering the hidden dangers, understanding the deceptive tactics, and learning how to safeguard your literary creations from potential exploitation. Don't let the allure of TV and movie deals become a pitfall – empower yourself with the knowledge to navigate these waters wisely.

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

We're delving into the recent changes that Amazon has implemented for international book buyers. 

The notable shift is the disallowance of gifting copies of books internationally, a move that carries significant implications for authors. Why the continued tightening of the reins? We have our theories, so tune in!

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

We're chatting about the often misunderstood differences between publicity, marketing, advertising, and branding. 

Why? Because knowing the differences can save you a lot of time and money in terms of what kind of support you need to achieve your goals. If you're looking to hire a team, or you're trying to develop a self-promotion plan, this episode is essential. 

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Have your Amazon Ads suddenly stopped working? Join us as we unravel the mysteries behind why your carefully crafted ads may have taken a nose dive. 

 We break down the complexities of Amazon advertising, and how oftentimes the elements that need some TLC aren't on the ad dashboard at all!

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Beyond the cover, your book's title is its first impression. Dive into the discussion on why the right title, paired with a captivating subtitle, can be the key to converting more shoppers to buyers. 

- Discover what that make a book title memorable, intriguing, and reflective of its essence.
- Explore the subtle art of crafting subtitles that add depth, intrigue, and additional layers to your book's narrative.
- Learn how to tap into your creativity to generate title and subtitle ideas that resonate with your target audience.

 Whether you're releasing your debut title or you're a veteran author looking for stronger sales numbers, this episode will guide you through the creative process of creating titles and subtitles that create a strong first impression.

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Your book is priced well and the cover is great – so why isn’t it flying off the shelves?

In this eye-opening episode, we demystify the confusion surrounding book sales. We’ll dig into the reader journey and explore why books, despite their relatively modest price tag, aren't impulse buys.

Discover why books aren't just commodities but investments of time, a priceless currency in our fast-paced lives.

Plus we provide some tips on how to hone in on your audience and position your book for maximum impact.

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Drumroll, please!

Tune in for a big announcement about Penny's latest book that just hit Amazon!

This book is bigger and better than any previous Amazon title and you definitely want to tune in to find out why. We're also going to be running a lot of special promos so keep an eye out on all Penny's social media channels to win special swag and great bonuses! 

Penny on Instagram

Penny on Facebook

Penny on X

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

This is our second most downloaded episode of all time!

Why do we think it's popular? Well, as an author you want people to love your work, we get it. You also put a lot of blood, sweat and tears into getting your book made and it's normal to have moments of, "it's good enough" because you just want to move on to the next thing. But good enough and assuming you've created the field of dreams can be a dangerous mindset to get into.

Two of the biggest pitfalls we see in author marketing are "good enough" and "everyone loves it"  and it's a real problem. Having Facebook followers isn't marketing, and they're not sales. Your alumni newsletter isn't marketing, and it's not sales. See the trend here? Marketing is a lot more than simply tapping into low hanging fruit. And nothing is good enough if you haven't done everything. If you haven't used a good editor, it's not good enough. If you haven't hired a good book cover designer, it's not good enough. See the other trend here?

Listen to our discussion about this to figure out the best ways to avoid these pitfalls and why our honesty is really going to set you and your book up for the best chances at success! 

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

This is our most downloaded episode of all time!

Why? Well, because display advertising has been a part of marketing and promotion forever. It's also tempting to be able to run display ads to take some of the pressure off of coordinating other kinds of marketing that require a lot more hands on work.

But does display advertising stack up in terms of getting the best return for your investment? Check out our thoughts!

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Welcome to another insightful episode of our podcast where we will deep dive into all things book pricing, a vital yet often overlooked facet of your book marketing journey.

Pricing is your silent powerhouse.

Is a discounted price a boon or a bane? 

How do you know if you've hit the pricing bullseye for your market? 

Learn from the missteps of others as we dissect the most common pricing blunders and sidestep the pitfalls and avoidable mistakes that can hinder your success.

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Ever wished you had a crystal ball to foresee your book's success? Say no more! Penny and Amy are decoding the mysteries of effective book marketing, empowering you to plan your 2024 without the daily struggle of figuring out your next move. 

Tune in to discover pre-planned strategies that not only ensure consistency but also guarantee more attention. 

No more pondering, "What's my next move?" We're laying it all out – the smart, actionable steps that will make your book stand out.

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Calling all aspiring and seasoned authors! It's a great time of year to reassess what's working and what isn't! 

In this episode, we share insights on how to distinguish game-changing strategies from outdated ones. 

Learn how to amplify your author brand, captivate your audience, and find more readers, and what that sometimes means doing less of some things, and trying new tactics. 

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Join us as we unravel the secrets of the author success mindset. This isn't your typical "stay positive" pep talk; we're dissecting the distinct mental strategies that set go-getter authors apart from the rest. 

Learn how to navigate challenges with resilience, and witness firsthand the extraordinary impact a refined mindset can have on your writing career.

Whether you're a seasoned wordsmith or just starting your literary adventure, this episode is your compass to navigate the maze of all the things that can derail your upward trajectory. 

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

In this episode we're talking about another hidden gem in book marketing - trade magazines!

What exactly are trade magazines? They're not just ordinary periodicals that you're almost guaranteed to see at the grocery store check out. They're your gateway to dedicated topic, hobby, lifestyle, and industry fans. 

Discover how to research and find these opportunities, refine the art of pitching them, and harness their reach and influence to pull in the kind of quality attention you're really going to benefit from.

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Hear about Penny's trials and tribulations through the process of book cover design while we unveil the secrets, struggles, and triumphs of book design done right.

We'll equip you with invaluable tips and tricks to streamline your own book cover creation, saving you time, energy, countless headaches and even more critically - giving up and settling for a less-than-stellar cover. 

 Don't embark on your book cover journey unprepared – learn from Penny's years of publishing experience and especially her latest struggle!

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

This is a holiday edition of our podcast, where we unveil some helpful tips to ramp up your book sales during the festive season! 

Picture this: twinkling lights, cozy evenings, and a festive bump in revenue! 

In this episode, we're pulling back the curtain on our most coveted strategies and easy-to-follow action items to make your holiday season truly magical.

🎅 Discover how to leverage the holiday spirit to connect with your readers on a deeper level.

🎁 Uncover the hidden gems of holiday book marketing that will have your sales on an upward trajectory.

📚 Explore innovative and creative techniques to make your book stand out in the crowded holiday market.

This is not your average podcast episode; it's a treasure trove of holiday book marketing wisdom, and you won't want to miss it! So grab a hot drink, snuggle up, and get ready to transform your holiday book marketing. 

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast