book promotion ideas

Ah, Bestseller lists - they are shrouded in mystery but are often at the top of every author's team board! 

Our goal for this episode is to cover what it really takes to hit a bestseller list (and what doesn't work), and tips for all the things you need to make sure you're doing right to earn one of those coveted slots. 

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

We're back for another Amazon update! Recently it's been discovered that if you're only choosing categories from the KDP dashboard you might end up with a category that doesn't even exist. What?!

Our goal for this episode is to educate ya'll on how this potentially affects your shot at a bestseller, and how to double-check your work and avoid this potential landmine in the future.

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Our goal for this episode is to break down when you should start working on key elements of your platform, including everything from your website, to social, to Amazon, to Goodreads and BookBub. Plus we've included tips for saving time and ensuring you've got all the details covered. 

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Our goal for this episode is to break down the elements of a really great book pitch: one that generates responses and opens doors. So whether you've pitched your book in the past and were underwhelmed, or you have a release coming up that you want to be really prepared for, this episode is a must-listen. 

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Our goal for this episode is to break down what your Amazon sales rank really means - and spoiler alert - it's more than just book sales. 

We're firm believers that the more the author community understands about the Amazon machine, the more successful we'll all be, so get busy educating yourself!

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Our goal for this episode is to help you think inside the box, see what we did there? But in all seriousness, catalogs and subscription boxes are underutilized opportunities to reach a wider audience, and a lot of potential buyers you couldn't reach through other marketing efforts. We'll chat about options, tips, and making the most of pitching these outlets.

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

We're seeing this a lot more - books being populated on Amazon (often written by AI) and published under well-known author names.

Our goal for this episode is to uncover why it's happening, and what you can potentially do to protect yourself or deal with it if it happens to you!

Penny shares her unfortunate (yet hilarious) experience with this as well and you'll want to be sure to follow her on Instagram to see the book!

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Amazon is making a lot of changes lately, but this one could really level the playing field for indie authors! 

Our goal for this episode is to ensure ya'll are staying up to date on how Amazon is presenting books to shoppers, and how keeping on top of these changes can potentially improve your sales conversions!

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

We get it, writing is the fun part. And we generally don't write books because we can't wait to market them, right? But we also can't keep writing books without putting in the effort to get them in front of readers. 

Our goal for this episode is to share some tips and recommendations that stem from the experiences of authors who love to write but don't love to market. You'll learn about things to avoid, things to definitely plan for, and ways to get back on track without losing all your writing time. If you have more than one book out there, or you're planning another release, this show is for you!

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

The Amazon book search algorithm is changing again! In this week's episode, the dynamic book duo takes another peek under the Amazon hood to help you better understand what's happening, why it matters for your book, and what you can do now, or at least for your next release, to stay competitive and land on more search results.

Our goal for this episode is to discuss all the new things we're seeing and what Amazon is beta-testing for book searches! Don't miss it! 

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Nothing makes us madder than an author who has been scammed, so this week we're unpacking all the ways authors could get scammed.

Our goal for this episode is to highlight some of the most common (and expensive) scams in publishing, along with some of the most overhyped marketing services, what to look out for, what to avoid, and when it's a good idea to push for more answers! 

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

So what's going on with Amazon categories? Have the changes really impacted us a lot?

Our goal for this episode is to break down all the things *and* we're also dishing on something new we spotted at Amazon that could impact your book's visibility. 

And in other news... is Threads worth your time? Probably not, yet, but that doesn't mean there's not something you should do on the platform ASAP. 

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

You've seen the special tables in bookstores that draw your immediate attention, right? They're either for local authors, special promotions, holidays, observances, the list goes on but there's no denying they do the job well.

Our goal for this episode is to walk you through best practices for getting your book prominent placement in bookstores throughout the year!

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

There's so much more marketing to be done offline than many authors realize. 

Our goal for this episode is to explore some potential sales opportunities you may not have considered for your book. We'll discuss specialty shops, special placement, and unique stores that could be a perfect match for your genre or topic. Get ready to take notes!

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

If you've been hearing a lot about AI and sites like ChatGPT you're going to want to dig into this episode right away! 

Our goal for this episode is to discuss creative ways to use ChatGPT to improve your book description, elevator pitch, blog content, and marketing materials. We'll also discuss how to use AI to boost your marketing and give you a leg up over the competition! 

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

There's a lot of pay-for-play out there right now, and while some of it is great, some of it really isn't.  How can you tell the difference? What's a reasonable fee to ask for?  What should your budget be? If you've been influencer-curious or tempted to shell out cash to a big TikToker, we're pretty sure this episode will save some of you thousands of dollars in the long run, while uncovering other options you can add to your arsenal of marketing ideas.

Our goal for this episode is to discuss how you can determine if your money is well spent when an influencer asks you to pay for a review, feature, or ad on their social media stream, and other influencer-related best practices.

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Have you ever wondered why your social media is falling flat? It could be because of the shelf life of your posts - how long do users actually see your content? 

Our goal for this episode is to talk about the shelf life of content on different platforms, and strategies to get more exposure on social media. We also discuss why being on one site (and killing off all the others) may be the best strategy of all. 

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Podcasts are all the rage, this is not news - but if you've ever thought about getting on the podcast train, this show is for you. We'll talk about how to pitch yourself to podcasts, how to find podcasts to pitch to , and the surprising benefits of getting on shows. We'll also cover everything you need to consider if you're looking to start your own someday!

Our goal for this episode is to pull back the curtain on the podcast world, and open your eyes to this rapidly growing area of digital media. 

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Yes, MORE changes. Amazon is on a roll lately with the changes that are impacting authors and we're committed to getting shows recorded in real-time to ensure you don't get left behind!

Our goal for this episode is to cover the latest changes to Amazon's book review policy, and everything you can do to keep your books moving on an upward trajectory!

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast

Amazon has done it again! They dropped category changes that have sent the industry into a tailspin!  Penny and Amy unpack all the things related to the changes, why they think they happened, and how they will impact your books going forward.

And of course, Penny will also share why she hates this because, in true fashion, we have strong opinions!

Our goal for this episode is to ensure our listeners (and the author community at large) stay up-to-date on everything you can be doing to contribute to your success. 

Here's the site we reference in the show to check your existing categories: https://www.bklnk.com/categories_2022.php

Buy Penny's new book, The Amazon Author Formula now!

FREE BONUS

If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email.

Check out our podcast page and learn more about the team at www.amarketingexpert.com/author-podcast