Update and what to do to wrap up 2022
An update on the new season of the show a must do to wrap up this year so you set yourself up for success in 2023 as you collaborate with influencers.
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The Mindset of an Influencer - Chris Brogan
enFebruary 05, 2018
About this Episode
Chris Brogan, CEO of Owner Media Group, sought-after public speaker, and New York Times bestselling author of nine (soon-to-be 10) books, shares the essential mindset elements to build relationships in business.
Chris Brogan’s Journey
Chris started out as a blogger in 1998, but many years passed until wide audiences started paying attention to his message.
He embarked in collaborative projects with friends until finally, through funding from another company, he started a consulting business to help entrepreneurs figure out digital media and the online space.
Chris's no-nonsense approach to business, hard work, and dedication helped him become a notable influencer. He has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, and many more.
People like Paulo Coelho, Harvey Mackay, and Steven Pressfield enjoy sharing their projects and best ideas with Chris, because they know he’ll share them with you.
Tony Robbins had Chris on his Internet Money Masters series. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the 100 best websites for entrepreneurs. Statsocial rated Chris the #3 power influencer online.
Building authority and creating new connections
Grow your audience and connections by leveraging your skills
Chris created his own content platform (blog), which allowed him to build authority, but that alone wasn't enough to expand his reach.
He leveraged his writing skills as a guest blogger for prominent sites so he could reach a much wider audience.
The essential mindset to build long-lasting connections
In a few words: Be genuine and always be guided by your values.
He doesn't use formal systems when it comes to networking. instead, he tries to directly relate and connect with the person he wants to build a relationship with.
For Chris, a measure of success is “being able to say no to the things I don’t want to do.” When there's a disjoint between a business proposal and what he stands for, he simply moves on.
Clear communication is key. Chris spells out what he will and will not do early in every business relationship, setting the stage for long-lasting connections built on trust.
One thing you’re most excited about
Chris is excited about fast-evolving technologies and how they'll affect businesses. Voice technology, artificial intelligence, and chatbots are changing the way businesses interact with their customers. He's dedicated to helping companies find better ways to connect and build trust through all these changes.
Resources and tools mentioned
- Chris Brogan’s Website
- Chris Brogan’s Newsletter
- Book: The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators by Chris Brogan
More about Chris Brogan
Chris Brogan provides strategy and skills for the modern business. He is CEO of Owner Media Group, a sought after public speaker, and the New York Times bestselling author of nine books and working on his tenth. Ask him about it!
Owner Media Group: http://owner.media
Recent Episodes from Beyond Influencer Marketing
End of the season–heading toward year 5
How to overcome challenges? There are so many strategies out there. To wrap up this season of the show, Cloris Kylie shares reminders and lessons learned from her own recent challenge. This reflection will inspire you as you overcome your own challenges in life and business.
Leveraging your Facebook group to gain influence and truly connect with your audience - Vanessa Talbot
Vaness Talbot joins me today to share strategies to leverage your Facebook group to gain influence and connect with your audience.
During our conversation, Vanessa shares:
- Why a Facebook group can become a powerful platform for your message.
- Why you must know the Purpose of your group, for your group members and for you. This is the ONLY way to keep your group aligned in the one direction you want it to go.
- How to make your FB group unmissable to the exact people you want in there, and to other influencers. What you need to grow your group with the right people.
- The key questions to ask new members so you can serve them in the best possible way.
- How to make the most of your group to build your influence, connect with your group members to create more sales and influence, and use it to also build relationships with other influencers and expand your reach into their audiences.
- How to set clear expectations so that your group members become customers and clients.
- How to collaborate with influencers to grow each other’s groups and businesses.
About Vanessa:
The Goddess of Igniting Radiance & Influence for Coaches and Change Makers, Vanessa specializes in inspiring coaches to Get Known by boosting their presence, audience, and increasing their influence, resulting in their magnetic attraction for more clients and more opportunities!
For those with a mission and a message to help others, Vanessa guides them to better positioning themselves as a ‘High Profile Name Coach”: to be the one that everyone wants to hire!
Connect with Vanessa
https://www.facebook.com/groups/stepintothespotlight/ https://www.linkedin.com/in/vanessatalbotgetknownattractclients
Gift! If your Facebook group has plateaued, gone stale, or lost its purpose then Ignite your Facebook Group with Vanessa’s quick Spark up Your Facebook group 5 Day Challenge. Learn how to create a thriving, engaged, profitable Facebook group by joining this challenge.
www.vanessatalbot.com/brilliancerealm/spark-up-your-facebook-group-5-day-challenge
Publishing a book to gain influence and change lives - Eric VanderHope
Eric VanderHope joins me today to explain how publishing a book can help you gain influence and change lives
During our chat, Eric shares:
- How hard is it to publish a book? Is it doable for all business owners?
- How to start the process of writing your book
- Why you shouldn't write everything you know in one book
- The two main platforms to publish a book and how to leverage their strengths so you get maximum royalties and the best distribution
- Why vanity presses and certain self-publishing companies might not be the best option for you
- A bird's-eye view of the process to publish a book and the expert help you will need along the way
- What makes 90% of the success of a book, something that many first-time mothers overlook
- The most powerful ways to market your book and leverage it to gain influence
About Eric:
Eric’s of inspiration are to always be clear on your WHY and your what. That's what will keep you going when times get tough. Also, be sure to surround yourself with those who uplift you rather than take you down. Finally, remember that you are on your own journey and you don't need to be comparing yourself to anyone else. Comparing yourself to others will take you away from the path that you're meant to follow.
Eric is an International Bestselling Author, Ghost Publisher, Book Launch Strategist, Host & Creator of The Publishing Success Summit (the largest book industry expert event of its kind online with 86 Book Industry Experts under one "virtual" roof). He helps writers (whether they are business professionals, entrepreneurs, consultants or coaches), navigate the often-confusing publishing process and shorten the time it takes to become a published author.
Check out Eric’s Self-Publishing resources at http://www.EricVanDerHope.com
Connect with Eric by joining his Facebook group: Publishing Made Simple https://www.facebook.com/groups/publishingMadeSimple
Podcasting to build authority, elevate your brand, and connect with clients - Michael Zipursky
Michael joins us to discuss ways to use podcasting to build authority, elevate your brand, and connect with clients.
During our conversation, Michael shares:
- Why choose podcasting as a way to share your message and connect with ideal clients
- Why the frequency of your content will depend on the stage of your business
- How to design a system for your podcast so that it maximizes the use of your time
- How to select the call to action for your podcast
- The most effective ways to promote your content, organically and through paid advertising
- How to position yourself as an authority even when you have an interview-based podcast
- The mindset required to succeed with content marketing in the long-term
About Michael:
Michael's words of inspiration in the face of business challenges are to realize that challenges are completely normal. What in the present moment might feel extremely hard, in months or years will not seem as difficult. Keep that in mind and take action to overcome the obstacles instead of funneling your energy to worrying.
Michael Zipursky is the CEO of Consulting Success®. The company has helped over 850 consultants from around the world in over 50 industries add six and seven figures to their annual revenues while building profitable, scalable, and strategic consulting businesses.
Connect with Michael at https://www.consultingsuccess.com https://www.facebook.com/michaelzipursky
https://www.linkedin.com/in/zipursky/ Download the FREE 47-Page Consulting Blueprint: Learn how to grow a successful consulting business https://www.consultingsuccess.com/blueprint
The easiest form of influence that almost no one is using - Rob and Kennedy of Response Suite
Rob and Kennedy of ResponseSuite join us to share The easiest form of influence that almost no one is using.
Rob and Kennedy share:
- The segment of the market we usually forget when it comes to increasing our influence
- Self-discovery questions to figure out whether our marketing strategy is helping us maximize influence
- How to upsell at scale in a segmented way
- The flaw within the traditional marketing ascension model
- The exact email sequence to engage buyers and lead them to the next step in the customer journey
- The role of surveys in our ability to connect with current customers and gain influence
- The easy-to-use and accessible technology to gather feedback from customers and clients
About Rob and Kennedy:
Rob and Kennedy are the most unlikely entrepreneurs you’ll ever meet. Sporting hairstyles that look like comic-book characters and backgrounds in psychology, hypnosis, and show business – it’s hard to believe they’re serial entrepreneurs with an uncanny knack for building businesses with riotous email marketing.
They’re the founders of ResponseSuite.com which helps businesses power their sales and marketing using customer feedback. They are also the hosts of the popular “3 Marketers Walk Into A Podcast” https://blog.responsesuite.com/category/3-marketers-podcast/ and “The Email Marketing Show.” https://the-email-marketing-show.captivate.fm/
Sign up for Rob and Kennedy’s masterclass “The Weird 1-Step Email Campaign
That Doubled Our Sales And How To Rip It Off In Under 60 Mins!” at https://www.responsesuite.com/webinar
How to get unstoppable referrals from podcasting - Steve Gordon
Steve Gordon joins us today to share his strategy for getting unstoppable referrals from podcasting
During our conversation, Steve shares:
- Why start a podcast versus other influencer platforms
- Why Steve stopped going to networking events
- The three kinds of guests you could have on your podcast and why each one of them is important
- The first step to design your podcast
- The step-by-step process to get referrals from podcast guests.
- How to make it easy for your guests to be prepared even if they have never had a podcast interview
- How to go above and beyond to make a positive impression on your guests, who can become referral partners or clients
- How to extend the conversation past the podcast interview so that you can find ways to collaborate in business
- The follow-up process after the interview has been completed and when it's officially published
- Your audience: how a podcast can allow you to develop a deeper relationship with them
About Steve:
Steve's words of inspiration are to be persistent. No matter what, be persistent!
Steve Gordon is the bestselling author of Unstoppable Referrals: 10x Referrals, Half the Effort, The Exponential Network Strategy, and The Follow-up Formula. He's the founder of The Unstoppable CEO and host of The Unstoppable CEO Podcast and the Advisor Inner Circle Podcast. He helps service entrepreneurs land their ideal clients.
Connect with Steve at https://unstoppableceo.net/ https://www.facebook.com/theunstoppableceo
Creative ways to stand out and connect heart-to-heart with your podcast audience - Christine Schlonski
Christine Schlonski shares creative ways to stand out and connect heart-to-heart with your podcast audience.
During our conversation, Christine shares:
- The key question to ask yourself to be able to empathize with your audience
- Unique elements within a podcast to stand out from the crowd
- Details within the show notes
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- Images
- Structure
- How to get your audience involved in the creation of your podcast so they become raving fans
Hypergrowth: The 5-Step Method to Triple Your Business - Dan Kuschell
Dan Kuschell discusses his 5-step method to triple your business and achieve hypergrowth.
During our conversation, Dan shares:
- The difference between a lifestyle business and a hyper-growth business with maximum impact
- The 5-P Method to Triple Your Growth
- The three key areas to assess the health of your business
- The four key elements to stand out with your products and programs
- What you can learn from Apple, Starbucks, Nike, ESPN, and reviewing over 4,000 companies on their success factors so you can have a bigger impact
- The role of integrated promotions in the success of your business and your ability to create significant impact
- The #1 thing you can do today to grow your impact, income, and influence
About Dan:
Has your business growth hit a wall? Do you feel like you’re sitting on a gold mine or the world’s best kept secret and something is missing?
Dan Kuschell is a husband, dad, and serial entrepreneur that has coached over 5,000 business owners and founders. He can help you get more clients, grow and scale your revenue and profits so you can make a bigger impact! With clients like Dean Graziosi, Joe Polish, Janet Attwood, Mike Agugliaro, the founder of ESPN, and more, it's likely he can help you too.
Connect with Dan at https://www.breakthrough3x.com
https://www.facebook.com/dankuschellpage
https://www.linkedin.com/in/dankuschell/
Tune in to Dan’s podcast at https://www.growthtofreedom.com
Download Dan’s Guides for Hypergrowth at https://www.Xfactor.breakthrough3x.com
How to become an under the radar industry leader by building an "Alchemy Network"
Dov Gordon shares his expert tips on how to become an under the radar industry leader by building an "Alchemy Network"
During our conversation, Dov shares:
- What an Alchemy network is and why you can create such a network to get ideal clients without having to be a charismatic guru
- Why you can be an Under-the-Radar Leader in your industry, and have well-placed people bring you more clients than you can handle.
- The first step to create your network, which will become your unfair advantage
- The two kinds of networks: ideal clients and referral partners
- The most important considerations to start your Alchemy Network: your big idea, the profile of your ideal member, the kind of network (online, offline, or blend), how much to charge for your network, your shared values.
- How to expand your Alchemy Network
- Top skills you need to develop to run a successful Alchemy Network
- The one activity you must do every week to get results from an Alchemy Network
- How to stay in touch with the members of your network
About Dov
Dov’s words of inspiration in the face of challenges are to turn to your relationships. In the toughest times, you’ll see the value of your connections.
Dov Gordon helps consultants and experts get ideal clients. Consistently. For the millions who are not the charismatic guru type - Dov helps them get great projects, with great clients, earning a great income.
Get free access to Dov's training program how to get all the clients you want by becoming an under-the-radar leader https://DovGordon.net/influencernow
Connect with Dov