The most common mistake that most brands make with their Black Friday/Cyber Monday email and SMS campaigns? Not being aggressive enough. Jacob Sappington, director of email strategy at growth agency Homestead Studio, shares what he’s recommending for his clients this holiday season.
For more from Shopify Masters: https://www.shopify.com/blog/topics/podcasts
It was full circle moment for Mike Alfaro to see his brand, Millennial Lotería, at Target and other stores across the US. Here's how he was able to build on the business to create his dream career.
To learn more about Millennial Lotería and for show notes: https://www.shopify.com/blog/millennial-loteria-career
South Van Der Lee uses Instagram to connect with customers and grow sales for her luxury knitwear brand, GOGO Sweaters. Uncover her recipe for creating engaging social content that converts.
For more on GOGO Sweaters and show notes click here
Little Lamb is a mobile coffee and ceramics shop that visits farmers markets, production sets and other events in the L.A. area. Here is what founder Ryan Lagasse has learned about owning a business on wheels.
For more about Little Lamb and show notes: https://www.shopify.com/blog/little-lamb-mobile-business
Arlan Hamilton created Backstage Capital, a VC firm investing in startups led by underrepresented founders. Discover the traits she looks for to find entrepreneurs worth her investment.
To read more about Arlan Hamilton and show notes click here
Josh McJannett, co-founder of Dominion City Brewing, shares how the brewery stumbled into making non-alcoholic seltzers and why they decided to create a new brand for the product.
To learn more about City Seltzer and show notes: https://www.shopify.com/blog/city-seltzer-product-expansion
Fishwife is setting trends online with its premium tinned seafood. Co-founder Becca Millstein shares how you can make a big impact with your own company’s launch—even on a tight budget.
To read more about Fishwife and show notes click here
Founder Mischa Couvrette had an unconventional path to becoming an industrial designer. He says putting on his sales cap and pitching his dream B2B clients made all the difference for his Toronto-based furniture and lighting company Hollis + Morris.
Shanae Jones grew her hip hop–inspired tea brand, Flyest, by forming an online community where she educates customers on herbal wellness. Discover how she managed this growth while working a full-time job.
To read more about Flyest or show notes click here
In a studio interview from London, founder Crispin Jones shares how Mr. Jones Watches has found success in provocative, experimental designs through collaborating with new artists and bringing the manufacturing to the U.K.
Learn how Kat Kavner, founder of Heyday Canning, created a viral marketing campaign to make her brand stand out.
For more on Heyday Canning and show notes click here.
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