Logo
    Search

    The Weaponization of Fake News (Feat. Anne Green)

    ENMarch 13, 2018

    About this Episode

    About the Episode

    Fake news is a dangerous construct. It allows people to quickly dismiss facts that don’t mesh with their worldview. Lee Caraher and Anne Green talk about why the truth matters, point out why you should stop using the term ‘fake news’ and argue that the stakes have never been higher to advocate for a communication platform that values ethics and facts.

    About Anne

    Anne Green is a 25-year veteran of the communications industry. She kicked off her PR career at Burson-Marsteller in the early 90s, and has been helping to lead and grow the wonderful team at CooperKatz since 1996. She's proud to have partnered with scores of dynamic clients over the years - from her early days on GE and DuPont, to more recent engagements with Memorial Sloan Kettering, Fiserv and Coldwell Banker Real Estate. Just two of her career highlights include unveiling MetroCard for the NYC MTA and launching Virgin Mobile in the U.S. - with the added plus of engaging directly with Sir Richard Branson.

    In addition to overseeing the agency's strategic direction, growth and operations, Anne serves as a senior counselor to many CooperKatz clients. She is deep into digital and loves the highly-integrated nature of PR work today. And she's a seasoned media and presentation skills coach with a passion for executive training. Anne serves on the board of directors of the PR Council and has collected some nice industry accolades along the way (though that "40 Under 40" seems like a while ago now!). In her personal life, she's a singer married to a drummer and is good at steadily over-committing herself to many great organizations.

    Key Takeaways

    • The idea of “fake news” has become weaponized. We have responsibilities and values we need to uphold as an industry.
    • The press is not only essential to our jobs as PR professionals, but essential to our society.
    • Have open, intentional, consistent discussions about ethics.
    • Social media is just like every other human institution - it is the best of us, it is the worst of us. It is our job as PR professions to see how it is being used and misused, and what we can do to make it a more communicative platform.

    Recent Episodes from SHEQUALITY Podcast

    Get Some Swagger and Other Steps Women Can Take To Get Ahead (Feat. Dale Bornstein)

    Get Some Swagger and Other Steps Women Can Take To Get Ahead (Feat. Dale Bornstein)

    Today we’re re-casting Dale Bornstein’s awesome episode from earlier this year. Dale shares so many stories from her own career about what works and what doesn’t and how to get past conscious and unconscious gender bias in the workplace.  We first recorded this episode on the International Day of the Women – what we hoped was a watershed moment towards a more equitable workplace for all women. Well, 7 months later with countless #MeToo and #TimesUp episodes, a contentious and controversial confirmation for Justice Kavanaugh, and now at least 103 women elected to the House of Representatives (84 was the previous high, and 2 races with women in them have yet to be called), it looks like that watershed moment, will extend for a while longer.  

    Debunking the Billy Graham Rule (Feat. Sandra Fathi)

    Debunking the Billy Graham Rule (Feat. Sandra Fathi)

    Today we’re re-casting one of our first episodes with Sandra Fathi to get a double dose of her career wisdom.  As Sandra shares, “No one is going to work harder for you than you.” So, on the eve of Thanksgiving, plan to take some time this weekend to reflect on your year, and ponder the next. And in the light of all that has happened with #MeToo, the “Billy Graham Rule” in our culture, have you felt at a disadvantage? At an advantage? What do you want 2019 to look like, and how will you work hard on your own behalf?