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    There's more to social media than hitting the POST button

    enDecember 01, 2023

    Podcast Summary

    • Focus on content and value, not just the platformSuccess depends on creating valuable content and understanding the specific platform to optimize it, not just the location or setting.

      The content of what you produce and the value you provide to your audience is more important than the platform or location you use to share it. Attention is a valuable asset, and becoming selfless by being selfish and focusing on what you want to accomplish and share with others can lead to success. The setting or backdrop is a component, but it's not the most important factor. You can educate and teach people important skills or topics from anywhere in the world. Success in reaching and growing an audience depends on understanding the specific platform you're using and optimizing your content for it. The speaker's example of building a large wine show from New Jersey demonstrates this principle. Ultimately, it's essential to identify what you want to teach and accomplish with your content before deciding on a platform or location.

    • Navigating niche areas and unpredictable marketsMastering content and staying focused on building skills is crucial for success in niche areas. Unpredictability in markets like NFTs calls for patience and conviction.

      Understanding the specific content and mastering the craft of delivering it on social media platforms is crucial for success, especially in niche areas like self-defense or firearms training. The distribution and content that resonates in these areas differ significantly from that of travel blogging. The hype around NFTs and their value can be unpredictable, but staying focused on building and refining products and services, and being prepared for the next wave, is key. Patience and conviction are essential in navigating the ever-changing landscape of digital collectibles and marketing tools like NFTs. The overall value of NFTs lies not in their inherent worth, but in their potential utility as memberships or digital assets. Leading with NFTs alone may not be effective at present, and it's important to focus on building skills and preparing for the future.

    • Staying informed and curious in NFTsDedicate time for work and exploration, understand trends' origins and momentum to stay ahead in NFTs

      Staying informed and curious, even in a busy career, is crucial for staying ahead in emerging markets like NFTs. Garrett shares his strategy of dedicating specific blocks of time for work and exploration, delving deep into the "why" behind trends to understand their origins and momentum. Despite his valuable time, he remains curious and attentive, allowing him to identify emerging trends like Ice Spice six months before they gain mainstream recognition. This curiosity and dedication have been key to his success in the ever-evolving world of NFTs and culture at large.

    • Staying curious and connected to diverse cultures fuels personal growth and successPaying attention to diverse trends and having a natural talent for understanding their implications can lead to building a successful business from the ground up.

      Curiosity and staying connected to various cultures are key drivers for personal growth and success. Charles Minifield emphasizes the importance of paying attention to diverse trends and being naturally talented at understanding their implications. He approaches business with a humble mindset, starting from minimal costs and selling what one knows. In his case, this was social media in a world where many were still unaware of its potential. By staying curious and focused, Minifield has built a media company from the ground up and continues to explore new trends in various cultures.

    • Understanding and Passion for Industry or Product is Key for StartupsInvestors value founders with genuine industry knowledge or passion, patience, and persistence are crucial for success, chance encounters can lead to significant gains, and staying informed, innovative, and committed is essential for supporting the Hispanic community in tech.

      Starting a successful company requires a deep understanding or passion for the industry or product. According to Gary, investors get excited about companies where founders demonstrate a genuine knowledge or love for what they're doing. Moreover, patience and persistence are essential, as success doesn't come overnight. Chance encounters, like finding valuable items at yard sales, can lead to significant financial gains for those who are open to opportunities. Regarding Tech Latino's future, Jose Marquez expressed the need to continue supporting the Hispanic community as they have done for the past 27 years. However, they must determine the next steps to help the community adapt and thrive in the ever-changing technological landscape. There are various ways to approach this challenge, but the key is to stay informed, innovative, and committed to making a positive impact.

    • Helping Students Gain Entrepreneurial Skills in Higher EducationProfessor Isabelle Monlouis stresses the need for practical experience to prepare students for entrepreneurship. Higher education can require entrepreneurial activities, encourage self-awareness, and provide opportunities for practical application to help students develop essential skills.

      Higher education institutions have a unique opportunity to not only provide students with knowledge in their chosen field but also help them develop essential entrepreneurial skills. Isabelle Monlouis, a professor at Georgia State University, emphasizes the importance of putting education into practice and creating opportunities for students to apply their skills. Monlouis believes that higher education struggles to prepare students for entrepreneurship due to the lack of practical experience. She suggests requiring students to engage in entrepreneurial activities, such as starting a business or participating in entrepreneurship programs, to help them gain the necessary skills. Monlouis also acknowledges the importance of self-awareness and encouraging students to consider entrepreneurship as an option, regardless of their chosen field of study. In summary, higher education institutions can leverage their resources and captive audience to help students develop entrepreneurial skills and create opportunities for practical application.

    • Embracing Technology for Humanity's BettermentGary Vaynerchuk advocates for entrepreneurial programs that fully immerse students in tech experience. Catherine Johnson highlights technology's potential for human advancement, but cautions against demonizing it and instead addressing modern parenting issues.

      Technology, while it comes with its fears and challenges, holds immense potential for the betterment of humanity. Gary Vaynerchuk emphasized the importance of creating entrepreneurial programs that fully immerse students in the experience. Catherine Johnson, an executive with distributed cloud storage and the Share of Storage Institute, shared her excitement about technology's role in human advancement, but her concerns about the demonization and over-fear of it. She urged the need to focus on modern parenting issues rather than solely blaming technology for societal concerns. Ultimately, the future of technology lies in our ability to harness its power for good and continue to innovate, rather than suppressing it out of fear.

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