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    Thursday Throwback: The Future of Social Media in 2009 on CNN

    enApril 05, 2018

    Podcast Summary

    • Voice Technology: The Next Frontier for Business and EntrepreneurshipFind your passion, harness digital platforms, build relationships, and embrace the digital world to turn it into profit.

      Voice technology is the next frontier for business and entrepreneurship, according to Gary Vaynerchuk. He believes that building apps and understanding how podcasts and voice work are key areas of focus. Vaynerchuk, who built his business around his passion for wine, encourages people to find what they love and harness the power of digital platforms to turn it into profit. With over 350,000 followers on Twitter, Vaynerchuk's success story demonstrates the importance of authentic communication and hustle in today's business landscape. The way we communicate has changed, and it's no longer a one-way conversation. Instead, it's about building relationships and engaging with audiences. Vaynerchuk's upcoming book, "Crush It," is a testament to this philosophy. He encourages everyone to embrace the digital world and use it to turn their passions into profitable ventures. The VoiceCon conference, which can be attended by getting tickets from GaryVee.com/voiceconpod, is an excellent opportunity to learn more about this exciting new frontier.

    • Treat social media as opportunities for authentic engagementCreate and share quality content, engage in give-and-take, build genuine connections, and use social media as a tool for living your dream and making money.

      Social media platforms like Twitter should be treated as opportunities for authentic, conversational engagement rather than just marketing tools. Content is king, and by creating and sharing quality content, individuals and businesses can expand their reach and build a community. It's important to remember that these platforms are a translation of the real world and to engage in a give-and-take manner, inviting others in through retweets and sharing interesting content. The wrong approach is to focus solely on self-promotion or trying to game the system. Instead, use social media to communicate authentically and build genuine connections. To make the most of these platforms, everyone needs a home base – whether that's online or offline – and social media can be a powerful tool for living your dream and making money.

    • Engaging with audience on social mediaResponding to fans shapes your brand, niche interests can lead to income, and technology connects niche communities

      Building a personal brand or following in today's digital age goes beyond just creating quality content. Engaging with your audience on social media platforms like Twitter and Facebook is crucial to gaining visibility and ultimately, monetizing your passion. The control of the brand message has shifted from the creator to the fans, and the way you respond to them is what truly matters. It's not just about talking, but listening and caring. Leveraging your niche interests or hobbies, which may not have earned you money in the past, can now lead to a dedicated following and potential income. The world we live in brings together niche communities through technology, and finding those who share your interests can lead to meaningful connections and opportunities.

    • Exploring the Power of the Internet for Content Creators and EntrepreneursThe internet offers limitless opportunities for individuals to create content, build a following, and monetize their expertise. With the right approach and tools, recent graduates can leverage digital platforms to reach a global audience and achieve their career goals.

      The internet provides endless opportunities for individuals with passion and skills to create content, build a following, and monetize their expertise. Using the example of a cereal reviewer who gained a massive audience online, the speaker emphasizes that if you can capture people's attention, the potential for monetization is significant. This is particularly relevant for recent college graduates who may struggle to find traditional employment. The internet and social media platforms are powerful tools for reaching a global audience and should be leveraged to their fullest potential. The speaker's own journey from a wine enthusiast to a leading thinker on content and business development illustrates the transformative power of the digital landscape. The internet, which is only 14 years old, is still in its infancy, and its potential for disruption and innovation is vast. So, don't focus on the present, but rather on where you're going and how you can harness the power of the internet to achieve your goals. To continue the conversation, join us on Twitter and spread the word about this exciting opportunity.

    • Engage with audience on social media for strong online presenceAnswer questions, respond to queries, provide valuable insights, and stay true to your brand to build meaningful connections with your audience on social media

      Engaging with your audience on social media platforms like Twitter is crucial for building a strong online presence. People don't just want to be told information; they want to interact with you. Answering their questions and responding to their queries in a timely and authentic manner can help build a loyal fanbase. Gary Vaynerchuk, a successful entrepreneur and social media expert, emphasizes the importance of being genuine and confident in your online interactions. He has built a massive following on Twitter by providing valuable insights and engaging with his audience. It's not just about having a large number of followers, but also about delivering content that resonates with your audience and staying true to your brand. So, if you want to make an impact on social media, focus on building meaningful connections with your audience.

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