Top 5 Tips For How to Name Your Business | with Canon Wing (aka Cannon), Branding Expert

[CASE STUDY: BITCOIN] The Culture Behind The Currency 

• There is an entirely new cyber-world that is forming right now, where the cryptocurrency you use says something about who you are and what you stand for.
• “The obsession with owning altcoins isn’t about how much they’re worth. It’s about how the cryptocurrency makes people feel about themselves. In a word: Branding.” 
• In reality, the invention of cryptocurrency really isn’t rocking the boat as much as you might think. It’s just a perception.
• “Everyone wants to belong, and even an anti-culture community is a community.” - Canon Wing
• ANYWHERE where we feel like we completely belong, instantly becomes a home away from home.

How A Brand Builds Trust In 2022

• Trust is the key to unlocking word-of-mouth advertising, proven to be 50X more effective than any other form of marketing.
• “Assuming you already know what your ideal customer wants, guarantees you to miss something that could have brought you closer to your ideal audience.”
• Did you know that the success of your brand is directly proportional to how well your brand listens? Learn more now!
• Your brand’s promise to your Ideal Individuals should be an invitation to a greater future. 
• The brand that listens best is the brand that knows its customers the best, and the brand that knows us the best is the brand that WINS.

What Should A Website Include? Top 5 Must-Haves 

• Statistics show that 91% of small business websites are not mobile-friendly, causing those businesses to lose customers and sales.
• More and more people are now shopping from their mobile phones on the go, and they are looking for a mobile-optimized website that offers a seamless experience.
• The five elements of a website that really works are to be mobile-friendly, have powerful visuals and cohesive branding, compelling and optimized content, social elements and social proof, and security and analytics. 
• A website is something that promotes a brand and its products 24/7, even when employees are asleep and the enterprise is shut for business.
• Namer and brand creator Canon Wing explains why websites should be able to make a great first impression, and how they can do this.

Top 5 Tips For How to Connect With Your Audience 

• You don’t hear a lot of people talking about building a brand that demonstrates high self-esteem, but it’s actually a secret sauce.
• “Your brand’s core values should align with how you want your brand to make people feel.” 
• A warm and responsive relationship with a brand has the potential to change a person’s life, give them hope, and guide them on a path toward a greater future.
• Business as we know it is once again changing. And what people want from the brands they love and choose to welcome into their lives—is definitely changing.
• “We are far more likely to exercise acceptance with the brands who make us feel truly and unconditionally accepted.” 

• In today’s digital marketplace, it’s not just about coming up with a great name anymore—it also needs to be a great domain name. Get it right the first time! Watch the episode now…
• Consider that your brand’s online presence will be advertising for you 24/7, and be agile enough to loosen your grip on any one name until you find the one that works across many platforms. 
• When it comes to domain names, keywords help with discoverability, but only to a certain small degree. Learn more now!
• You know that saying, ‘a picture's worth a thousand words?’ Well when it comes to your logo for online branding, that saying is an understatement!
• Typically when expertise in website building isn’t utilized in the beginning, it leads to expensive rebranding later down the line that often inconveniences the customers you’ve already gained.

• “When building your brand like a hometown, you have the opportunity to make your brand a superhero within your digital community…” Learn more now!
• The decision to buy is emotional, and new discoveries in brain science reveal that enthusiasm is the most powerful emotion for triggering new neural connections in the human mind.
• “Just like any true leader, a leading brand creates a community of leaders.” Learn more now!
• Brands aren’t just being held up against their direct competitors anymore. A recent study found that 87% of consumers are comparing ALL brands to the very best brands in the world.
• “There’s always a deeper truth hidden just below the surface. It’s your brand’s responsibility to keep listening until your ideal customers feel safe enough to reveal their inner sanctum of hidden truth.”

 

 

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[CASE STUDY] Top 3 Ways Creativity Becomes Revenue 

• Don’t be afraid to turn your art into revenue. Historically, art is the BEST investment because it retains its value. Art is the keeper of our culture. It serves as a universal language that is unrestricted by verbal barriers.
• The general message being sent to the world right now is, “If a bot can do what you do—you better get better, or get out!” Learn more now!
• The decision to buy is emotional. Anytime you make an artistic contribution to someone else’s business, you are making them more money. Art is brimming with value.
•  Statistics released in 2021 revealed that the survival rate for a small business in its first year is higher now than it ever has been before…listen to the episode now!
• The #1 reason million dollar ideas die is because people don’t know where to start, and they don’t know how to brand. You can do better. RSVP with the link above!

• Name the emotion you want your brand to inspire BEFORE you choose the name for your business. Learn more now!
• “When it comes to business names, clarity outperforms clever every single time.”
• People often won’t remember exactly what they see, or what they read, but they will remember how a brand makes them feel. 
• “You want your brand’s name to open a wide and welcome door that feels like coming home.”
• Your business name should create a very personal connection between your business and your brand community. Listen now!

Top 5 Brand Leadership Tips For 2022 

• Set the bar high for incorporating play into your company culture, and lead by fun example.
• A badass team in 2022 is made up of people who can see where the success of your company and the fruition of their own Big Whys converge.
• Productivity is actually not the number one driver behind any brand’s success. Focusing solely or even hyper-vigilantly on productivity often costs more than it’s worth.
• “The overall happiness and trust that your employees and suppliers feel in regards to your brand will be what ultimately defines your brand culture.” Learn more now!
• Warning: Millions of Entrepreneurs will suffer from burnout because they are chasing the idea of ‘feeling successful.’ Here’s how the pros handle it: Tune into the episode now!