Inspiration to Millions

[CASE STUDY: BITCOIN] The Culture Behind The Currency 

• There is an entirely new cyber-world that is forming right now, where the cryptocurrency you use says something about who you are and what you stand for.
• “The obsession with owning altcoins isn’t about how much they’re worth. It’s about how the cryptocurrency makes people feel about themselves. In a word: Branding.” 
• In reality, the invention of cryptocurrency really isn’t rocking the boat as much as you might think. It’s just a perception.
• “Everyone wants to belong, and even an anti-culture community is a community.” - Canon Wing
• ANYWHERE where we feel like we completely belong, instantly becomes a home away from home.

How A Brand Builds Trust In 2022

• Trust is the key to unlocking word-of-mouth advertising, proven to be 50X more effective than any other form of marketing.
• “Assuming you already know what your ideal customer wants, guarantees you to miss something that could have brought you closer to your ideal audience.”
• Did you know that the success of your brand is directly proportional to how well your brand listens? Learn more now!
• Your brand’s promise to your Ideal Individuals should be an invitation to a greater future. 
• The brand that listens best is the brand that knows its customers the best, and the brand that knows us the best is the brand that WINS.

What Should A Website Include? Top 5 Must-Haves 

• Statistics show that 91% of small business websites are not mobile-friendly, causing those businesses to lose customers and sales.
• More and more people are now shopping from their mobile phones on the go, and they are looking for a mobile-optimized website that offers a seamless experience.
• The five elements of a website that really works are to be mobile-friendly, have powerful visuals and cohesive branding, compelling and optimized content, social elements and social proof, and security and analytics. 
• A website is something that promotes a brand and its products 24/7, even when employees are asleep and the enterprise is shut for business.
• Namer and brand creator Canon Wing explains why websites should be able to make a great first impression, and how they can do this.

Top 5 Tips For How to Connect With Your Audience 

• You don’t hear a lot of people talking about building a brand that demonstrates high self-esteem, but it’s actually a secret sauce.
• “Your brand’s core values should align with how you want your brand to make people feel.” 
• A warm and responsive relationship with a brand has the potential to change a person’s life, give them hope, and guide them on a path toward a greater future.
• Business as we know it is once again changing. And what people want from the brands they love and choose to welcome into their lives—is definitely changing.
• “We are far more likely to exercise acceptance with the brands who make us feel truly and unconditionally accepted.” 

• In today’s digital marketplace, it’s not just about coming up with a great name anymore—it also needs to be a great domain name. Get it right the first time! Watch the episode now…
• Consider that your brand’s online presence will be advertising for you 24/7, and be agile enough to loosen your grip on any one name until you find the one that works across many platforms. 
• When it comes to domain names, keywords help with discoverability, but only to a certain small degree. Learn more now!
• You know that saying, ‘a picture's worth a thousand words?’ Well when it comes to your logo for online branding, that saying is an understatement!
• Typically when expertise in website building isn’t utilized in the beginning, it leads to expensive rebranding later down the line that often inconveniences the customers you’ve already gained.

• “When building your brand like a hometown, you have the opportunity to make your brand a superhero within your digital community…” Learn more now!
• The decision to buy is emotional, and new discoveries in brain science reveal that enthusiasm is the most powerful emotion for triggering new neural connections in the human mind.
• “Just like any true leader, a leading brand creates a community of leaders.” Learn more now!
• Brands aren’t just being held up against their direct competitors anymore. A recent study found that 87% of consumers are comparing ALL brands to the very best brands in the world.
• “There’s always a deeper truth hidden just below the surface. It’s your brand’s responsibility to keep listening until your ideal customers feel safe enough to reveal their inner sanctum of hidden truth.”

The aim of every business is to get people to prefer their brand over the competition. For this to happen, brands have to become valuable in and of themselves – to a point where price becomes irrelevant.

Targeted brand messaging can help transform buyers from bargain hunters into value seekers. The fact is that human beings are wired to be aspirational and to not value things they get for free.

Brands have to convince buyers that price is just one component of their buying decisions and that it isn't the most important one. Brands have to communicate how their product will simplify, secure, ease, or improve the lives of buyers.

A brand should be able to convince people that they not only want the product but also need it. They should be able to make the purchase worth their while with a value proposition.

A brand needs to become desirable in the eyes of their ideal individuals more than other brands in the fray. The exclusivity or high intrinsic worth of a product or special features have to be clearly communicated.

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[CASE STUDY] Top 3 Ways Creativity Becomes Revenue 

• Don’t be afraid to turn your art into revenue. Historically, art is the BEST investment because it retains its value. Art is the keeper of our culture. It serves as a universal language that is unrestricted by verbal barriers.
• The general message being sent to the world right now is, “If a bot can do what you do—you better get better, or get out!” Learn more now!
• The decision to buy is emotional. Anytime you make an artistic contribution to someone else’s business, you are making them more money. Art is brimming with value.
•  Statistics released in 2021 revealed that the survival rate for a small business in its first year is higher now than it ever has been before…listen to the episode now!
• The #1 reason million dollar ideas die is because people don’t know where to start, and they don’t know how to brand. You can do better. RSVP with the link above!

• Name the emotion you want your brand to inspire BEFORE you choose the name for your business. Learn more now!
• “When it comes to business names, clarity outperforms clever every single time.”
• People often won’t remember exactly what they see, or what they read, but they will remember how a brand makes them feel. 
• “You want your brand’s name to open a wide and welcome door that feels like coming home.”
• Your business name should create a very personal connection between your business and your brand community. Listen now!

Top 5 Brand Leadership Tips For 2022 

• Set the bar high for incorporating play into your company culture, and lead by fun example.
• A badass team in 2022 is made up of people who can see where the success of your company and the fruition of their own Big Whys converge.
• Productivity is actually not the number one driver behind any brand’s success. Focusing solely or even hyper-vigilantly on productivity often costs more than it’s worth.
• “The overall happiness and trust that your employees and suppliers feel in regards to your brand will be what ultimately defines your brand culture.” Learn more now!
• Warning: Millions of Entrepreneurs will suffer from burnout because they are chasing the idea of ‘feeling successful.’ Here’s how the pros handle it: Tune into the episode now!

How NOT To Brand In 2022 

• Avoid several common mistakes that most entrepreneurs make when they are first building a brand!
• Provide your brand with a true identity; a foundation that can withstand some inevitable trial and error, while still winning brand loyalty. 
• Discover opportunities to elevate your mindset about brand building in ways that can help shape a thriving community.
•  Free yourself from the limiting belief that you need a lot of money to begin building a wildly successful brand: Listen to the first tip now! 
• Gain exclusive access to my 10 Landmarks of Branding in the link above for a more immersive, step-by-step, brand-building experience. 

Brand To Your Local Audience With Google My Business

• ‘Near me’ mobile searchers have gone up 500% in the past two years, and are only set to increase. This is because everyone is looking for speed and convenience locally.
• Google My Business helps you brand to your local audience. For businesses, it is a powerful tool that helps them to get discovered, and consumers get to find what they seek.
• Google My Business makes your brand searchable, reachable, contactable, and available. It helps people see where you are, your contact details, what customers say about you, and more. 
• 29% of Google results contain local results comprising businesses that use the Google My Business tool. This is free, easy, and quick to set up, and requires no technical training or know-how.
• In this episode, Canon Wing explains step-by-step how you can quickly set up your Google My Business listing, and how you can remain relevant to your audience with later additions.

Top 5 Fortune 100 Branding Secrets 

• Because of the cultural shifts brought on by the pandemic, the expectations from brands have changed more in the past 2 years, than in the past 10 years.
• “A brand shows love by creating the emotional support of a community that lets your people know they are not alone.”
• Today, 66% of consumers WORLDWIDE consider company culture and the welfare of employees to be deciding factors for whether they buy from your brand or your competitor’s brand.
• “At the foundation of every truly great brand culture is a higher purpose to serve the greater good of humanity.”
• Every successful business in today’s marketplace had to learn How to Pass The Blink Test, and they are counting on you to fail just like they did in the beginning. Get the answer key from the link above!

• You don’t need to have a lot of money, a lot of experience, or a college degree to be successful. Here’s what you DO need! Listen to the episode now.
• A survey done by Guidant Financial discovered that 30% of entrepreneurs don’t have college degrees.
• Some of the most vital parts of building a business are free.
• The odds of small businesses surviving their first year is at an all-time high of 80%! Learn more now!
• Every successful business in today’s marketplace had to learn How to Pass The Blink Test, and they are counting on you to fail just like they did in the beginning. You can do better. 

How to Get Your Brand Report –– Use This Checklist

• About half of all American businesses are forced to shut shop within five years of being launched because they fail to recognize and rectify weaknesses. Whether you're launching a new brand or want to empower an existing brand, this is for you.
• Your brand is an emotion; it is what people remember, recognize, and feel about your service or product. If your brand successfully evokes the right emotions and feelings, this helps guide the buying choices of your ideal individuals.
• Your brand has to demonstrate how it promises a better tomorrow, fulfills a desire, and streamlines processes. A brand must also stay relevant, as Canon explains via the Coca-Cola and McDonald’s case studies.
• Brand positioning is vital, as the Netflix versus Blockbuster story demonstrates, and pricing must align with perceived value, as Apple and OnePlus have shown. A brand also has to be responsive to customers and to changing social realities and needs.
• A brand has to be consistent across all touchpoints while still remaining distinctive and recognizable. A successful brand is also one that is able to create brand equity over time.

Branding To Rule Your Market

• “Nobody likes to feel like they're losing their freedom of choice. This is why high-pressure sales copy fails.” Learn what works now!
• We don’t need bulging budgets to build your brand right. We need to engage the phrase that pays…Get it here!
• “Branding is about winning over new members while deepening the relationship with your current audience.”
• The Either-Or phrasing is now mission-critical to closing a sale, even with your most hesitant buyers. Learn more now!
• “Your most hesitant buyers can often be the buyers who need your offer the most.” 

[CASE STUDY: GoPuff] The Dial-It-In Brand Strategy 

• Ask yourself at every turn, “Is this action, is this choice, is this behavior…aligned with my brand’s voice?”  And just keep dialing it in! Learn more now…
• Dial in your brand’s Win-Win-Win and get really good at conveying those every potential wins to the people you want in your brand community.
• Here’s a little secret that most Entrepreneurs learn the hard way: It is far more likely that you are NOT your ideal audience.
• As a new brand, do everything you can to dial in your immediate customer knowledge but be prepared to need to dial it in again and again and again as your brand grows, and your community expands.

How Much Does It Cost To Start A Home Business?

• Today we’re answering the question on every Entrepreneur's Mind: How much money, moo-la, cashola, does it take to become a household brand?
• “Getting caught in analysis paralysis trying to budget the price of success? Here’s the truth: Money doesn’t buy brand loyalty.” 
• No one can outspend you on brand loyalty. They can only out-brand you.
• It was never the money that made a company a household name. It was always the message, the empowering belief, the seed of truth it planted in the hearts of its brand community.
• “The belief that brand loyalty costs big bucks stops many Entrepreneurs from even starting.”

How to Leave Your Job Without Creating a New One 

• “The pandemic hit hard, but throughout history, there has been a silver lining for Entrepreneurs after every major crisis.”
• Whatever is driving The Great Resignation—If you hear the call within yourself to join your fellow Entrepreneurs and finally start betting on yourself, now is the time to do it.
• “The shock of having so few choices during lockdown opened millions of eyes to how few choices they were being given at their jobs.”
• Lockdown showed people new ways to make money that they never knew were possible. Ways to use their talents to make MORE money while spending MORE time with their families, and having MORE control over their schedules. 
• “People aren’t getting lazy. People are getting ready—to bet on themselves and become their own boss.”

Top Branding Fails & How to Avoid Them 

• The process of branding is like telling a joke – if your ideal audience doesn’t get it and you have to explain, you’ve failed. Canon Wing explains what not to do to grow a brand.
• An ad by Heineken was seen to be deliberately racist; a branding stunt they pulled and said sorry for. GM was aiming for edgy with the Aztek but ended up with the ugliest car ever.
• Singapore Airlines had one of the top branding fails during the COVID pandemic and then repeated its mistake. Kodak failed to keep up with the times and perished.
• North Face made an off-brand move that reflected poorly on them and then boasted about it. ESPN Phone was a product launched without adequate testing and it bombed.
• The branding fails of top names like Facebook VR, Frito Lay, McDonald’s, and many others are lessons for other entrepreneurs. Check out the top 10 branding fails of this century!