Uncovering Your “Why” | Brent Baldwin

Roo & You is all about having fun and building a community of parents.

In this week's episode, Tom and Kyle chat with Rozin, Co-founder and Chief Revenue Officer at Roo & You, about how their family-owned businesses built their customer base through community and personalized customer service. Their unique marketing strategy has allowed them to create a loyal base of customers who are truly invested in their community-centric brand. He also shares the benefits and challenges that came with working with family and what he learned from the experience. TLDR; it turns out that family businesses can get along just fine together!



You can learn more about our guest here:

https://ca.linkedin.com › rozin-abbas-44484945

Shoppinggives, is a social impact eCommerce platform that aligns your customer's

purchases with their values. Here to chat with Tom and Kyle is Ben Astin, Director

of Partnerships at ShoppingGives where he dives into doing good in the retail

space through strategic partnerships and new business opportunities with retailers

that are revolutionizing the future of commerce. Having a customer-centric social

impact platform can grow your business by connecting your customers to the

things they value most.

No two customers are the same. 

Joined in this episode is Gina Yuter who is the Partnerships Manager at Syte hailing all the way from Tel Aviv. Syte is powered by AI and brings visual discovery to your shopping experience. Gina talks about the importance of personalizing every customer's experience based on what they look at on an everyday basis, of course without being intrusive. 

Learn more about our guest:

https://il.linkedin.com/in/gina-kann-yuter

How will NFTs affect the future and the eCommerce space?

Co-founder and COO of Novel, Anna Merzi, joins Tom and Kyle for episode 8 where she speaks on the Web3 space and how Novel is making it easily accessible and digestible for everyone. The world of Cryptocurrency is still esoteric and can be intimidating as we see these terms all over our social feeds on a daily basis but don’t know exactly where to begin. Anna breaks down what these are and how they can benefit your business and customers IRL while also being sustainable. 

https://www.linkedin.com/in/annamerzi

In episode 7, Tom & Kyle discuss the process of becoming Climate Neutral Certified as well as submitting pb+j to becoming a Bcorp certified agency. No one better to have other than Dubinia, the Project Manager and Sustainability Strategist at pb+j. Dubinia shares her morning routine and her secrets to becoming a more sustainable business and so much more.

Learn more about our guest:

Dubinia, Project Manager and Sustainably Business Strategist at pb+j

How a self-run pandemic start-up leaned into ritual, community, and holistic self-care to grow.Attention new DTC founders! In the fast-paced world of eCommerce, time is of the essence. But what is the essence of time? Kyle and Tom talk with skincare and retail veteran, Rene Jaidi Harding, Founder of Skin Amity, to explore the idea of slowing things down at the start-up stage. Rene and the guys touch on product-market fit, hand-crafted education around products, and leaving space to allow each micro-interaction with customers to serve a larger purpose.Learn more about our guest:Rene Jaidi Harding, Founder of Skin Amity:  www.SkinAmity.com

Mobile shopping, owned marketing, and what’s next for eComm in a handheld world.What do branded M&M’s, quiz apps, and phone addiction have in common? Not much, but Episode 5 sees Tom and Kyle riff with the co-founder of Tapcart on these issues—and more importantly on the shifts in mobile shopping across the world, how experience and convenience win with shoppers, and where consumers on the go are heeded so DTC brands can be poised to win big. They double ‘tap’ on some big topics that fit right in the plam of your hand. Learn more about our guest:Sina Mobasser, Co-Founder of Tapcart:  https://www.linkedin.com/in/mobass/

BCorp and how the rise of mindful brands makes commerce better for all.

Murder mysteries for breakfast then saving the world at 9am, Michelle Reid shares her morning routine before hopping into the office at BCorp. In the 4th episode, Tom and Kyle explore the benefits of BCorp in the commerce space, how they are helping to set the bar for accountability and meaningful change, and the practical steps towards impact and doing good for all. Rising tides raise all ships and cooperation with competition—“coopetition”—is the wave of the future. 

Learn more about our guest:Michelle Reid, Community Engagement and Activation Lead for BCorp (US/Can)  https://www.linkedin.com/in/michelle-reid111/

Getting the scoop on leveraging joy, online, and in-store for customer benefit and real change. Rise and Shine! Episode 3 takes a big bite out of breakfast—the most important meal of the day. The guys enjoy a delicious chat with serial (cereal?) DTC leader, Flapjack-of-all-trades and Founder of Flourish Pancakes, Andrew Maida. They get the scoop on how joy and personality in brand can do so much good, the fluffy future of omnichannel success in the better-for-you food space, and how customer shopping habits might be tougher to flip than you might think. Good things take time in business, but this conversation—and Andrew’s pancakes—is ready to go goodness.Learn more about our guest: Andrew Maida, Founder of Flourish Pancakes: https://www.linkedin.com/in/andrew-m-13b098a3/

How customer-centred design can be a recipe for your most poignant customer insights. Episode 2 features an in-depth and delicious chat with Bianca DiPietro, Design & Creative Lead at Hello Fresh. Like millions of people, you might enjoy these meal kits on the weekly, but what you might not know is how Hello Fresh leverages design thinking and customer testing to push their market hold open. The guys explore scaling, sustainability, challenging the status quo when it comes to supply chain, and disrupting entrenched markets through deep customer insights.  Kyle and Tom also uncover some of Bianca’s secret ingredients for turning growing customer expectations into customer delight. Learn more about our guests: Bianca DiPietro, Design & Creative Lead at Hello Fresh: https://www.linkedin.com/in/bianca-dipietro-rgd-52597133