Unlocking the Power of the Silent Majority in Social Selling

Welcome back to Making Sales Social! In today's episode, host Brynne Tillman sits down with Bradley Jacobs, founder and CEO of Milance. Milance supports independent business owners, entrepreneurs, and fractional executives in their business development efforts. Brynne is excited to explore how Bradley addresses one of the biggest challenges faced by independents: scaling their businesses. Bradley shares his insights into combining social media with productive selling techniques, emphasizing the importance of building trust and adding value before selling. Drawing from his own experience, Bradley discusses his journey of building a fractional COO business and the key challenges faced by entrepreneurs in balancing client service with business development. As the conversation delves deeper, Bradley reveals practical strategies for independent consultants and fractional executives to streamline their business development efforts. He emphasizes the significance of budgeting for sales and marketing tools that automate tasks while still delivering results. Bradley also introduces Milance's unique approach to curating targeted lists of potential clients, saving time and energy for busy professionals. Throughout the episode, Brynne and Bradley discuss personalized outreach on platforms like LinkedIn and highlight the transformative potential of leveraging tools like Milance to identify and engage with high-value prospects effectively. Tune in to discover actionable insights and strategies for scaling your independent business in today's competitive landscape. Don't miss out on this dynamic conversation between two sales experts!

Johnny Beirne joins us today to share his expertise on how to transform your online presentations from mundane to mesmerizing. Throughout the episode, he'll provide insights on ways to use your presentations to make people want to sign up for whatever you're selling. Johnny will also share a couple of tactics that will allow you to create online courses faster, as well as deliver a very engaging and professional live presentation. One of the highlights of our conversation is the "Pattern Interrupt" technique. Johnny believes that if your audience isn't impressed with what they see from you, they won't be impressed with what they get and are likely to spend their money elsewhere. If you're new to webinars or need some guidance to enhance your presentation skills, this episode is for you! Johnny Beirne is CEO of Digital Business Institute and the author of the book "Say it Once. Sell it Often", where he focuses on replacing relentless competition with recurring revenue. He is a webinar wizard and expert when it comes to creating compelling videos for online presentations. Johnny is not only a master at crafting unique webinars but also a visionary in utilizing video to captivate and educate audiences. He has an in-depth understanding of the visual aspect of online presentations as well as their content. Johnny works with course creators and subject matter specialists who rely on webinars to generate revenue. Learn more about Johnny by visiting his website. You can also follow and connect with him on LinkedIn.

In this episode of Making Sales Social, we're discussing the importance of content in social selling. Content is the king of the buyer's journey, and it's crucial to engage potential buyers with relevant content before they even recognize their need for your product or service. Throughout the episode, we'll be exploring the three overall stages of the funnel: top, mid, and end of the sales cycle, and even beyond that. We'll also be discussing the different types of content that you can use in your social selling strategy. If you're not using content in your sales process, you're doing yourself a disservice, so tune in to learn more.

Carol Mahoney joins us on this episode to discuss the importance of humanizing sales and navigating the intersection of social dynamics and buyer-centricity. As entrepreneurs and executives, we often claim that our buyers are our top priority, but do our actions and systems reflect that statement? Carol helps us tackle this dilemma by diving into common mistakes businesses make and why they may not be prioritizing their buyers as they should. She also shares strategies to ensure that we stand by our goals of putting our buyers first, regardless of our industry or position within a company. Whether you're a solopreneur or in marketing, this episode is for you because, in any aspect of offering solutions to customers, their needs should always come first. Tune in to learn how to humanize your sales approach and truly prioritize your buyers. Carol Mahoney is a renowned sales expert, author, and founder of Unbound Growth. With her book "Buyer First: Grow Your Business With Collaborative Selling," she is revolutionizing the sales industry and changing the way buyers perceive it. Carol is also known as a sales therapist at Harvard Business School, where she serves as an entrepreneurial sales coach for their MBA program. She is a highly sought-after keynote speaker who inspires audiences to shift their mindset and prioritize putting buyers first in all their interactions. Learn more about Carol by visiting her keynote and blog page. You can also follow and connect with her on LinkedIn.

We've said it before, and we've said it a few times over: If there's one thing about LinkedIn that's constant, it's change. Join us in this episode as our experts from Social Sales Link break down five significant changes that are either on the horizon or already happening. From small tweaks to big shifts, we're here to simplify it all for you. Plus, we give a shoutout to Kevin D. Turner, who keeps a close eye on LinkedIn changes over on his profile. Tune in now to stay updated and make the most of your LinkedIn experience!

Andy O'Bryan, a pioneer in using AI for business, joins us on this episode to discuss one of our favorite topics as of late - the cutting-edge world of AI in Sales and Marketing. With his unique perspective, Andy provides insights into the transformative power of technology and AI, particularly in sales, marketing, and professional development. Additionally, Andy shares his personal experience working in Radio and how it compares to people's "copy and paste" habit of using AI. He notes that Radio has become increasingly automated and scripted, which can make it sound inauthentic. Nonetheless, we will explore the intersection of AI and sales and social selling and how one can still add the human touch to craft messages that resonate with the audience. So, join us as we delve into this exciting topic. Andy O'Bryan, known as the AI Whisperer to the Social Sales Link team, is the mastermind behind AI Copy Lab and the Co-Founder of AI Success Club. As an expert in AI copywriting, he helps entrepreneurs better understand the rapidly expanding world of artificial intelligence as it relates to their content marketing and copywriting. The club, which launched in early February 2023, has grown to over 300 members and counting. Members receive monthly live workshops, weekly prompts and tutorials, expert interviews, the latest information on AI tools and developments, and monthly live Q&A sessions. Learn more about Andy by visiting his website. You can also follow and connect with him on LinkedIn.

Struggling to find the right prompts for ChatGPT? In this episode, we're sharing with you seven of our favorite prompts to use on LinkedIn for social selling, which you can also download at bit.ly/getmyaitools, so there is no need to worry about writing them down. But it's not just about the prompts; we will also guide you on how to personalize them for your authentic voice. Listen now and learn how to craft messages that reflect your style using ChatGPT.

Andy Morehouse joins us on this episode to discuss the intricacies of buyer engagement, sales, and the problems he helps solve. During our conversation, we explored why it can be difficult to close deals even after starting conversations with potential clients and how changes in buyer behavior have impacted sales success. With insights into the preferences of buyers and the changing roles of sales and marketing leaders, we look at strategies to engage modern buyers effectively. Discover how Andy's company, Talewind, leverages AI to bridge the engagement gap in sales. This is a conversation you don't want to miss! Andy Morehouse is an experienced executive with a strong background in sales and marketing. He has helped numerous small businesses grow and succeed and has also played a key role in the success of a software company, where he spent 13 years as one of the first employees. During his time there, Andy was responsible for building the company's sales and marketing efforts and worked closely with the founders to develop and execute the company's strategic vision. Today, he is the CEO of Talewind, a sales proposal and content automation platform designed to improve the buyer experience and bring accuracy, consistency, and speed to every deal. Learn more about Andy by visiting his website. You can also follow and connect with him on LinkedIn.

Are you tired of missing out on potential sales opportunities because your online audience is lurking in the shadows? Join us in this episode as we uncover the secrets to converting your silent majority into engagers on social media, particularly LinkedIn. As a salesperson or social seller, engagement is crucial to initiating those all-important sales conversations. Discover the proven strategies that will inspire your silent audience to engage with you and start a conversation, including using content and understanding why they are reluctant to engage. Join us now to unlock the power of the silent majority in social selling.

Get ready to dive into the world of writing and publishing with an expert guide by your side! In this episode, we're thrilled to have Debra Eckerling sharing her wealth of knowledge. She's like a beacon of wisdom for aspiring authors, offering practical tips and insights to help you bring your book ideas to life. From outlining a clear plan with her DEB Method to demystifying the differences between traditional and self-publishing, Debra's expertise will leave you feeling empowered and ready to tackle your writing goals. So, if you've ever dreamt of becoming a published author or an aspiring thought leader who wants to share your life lessons through writing, you won't want to miss this enlightening discussion! Debra Eckerling is a renowned author, consultant, and workshop leader. She is the creator of "The DEB Methods" system of goal setting, which simplifies the process of personal and professional planning. With her expertise in content development, event strategy, and team building, she has been instrumental in guiding executives, entrepreneurs, consultants, and teams to achieve their goals. Along with her consulting work, Debra is also the host of "Gold Chat Live," also known as "The DEB Show," and "Taste Buds with Deb" podcast. Her book "Your Goal Guide" has received widespread acclaim for its practical and easy-to-follow approach to achieving success. Learn more about Debra by visiting her website. You can also follow and connect with her on LinkedIn.