buyer experience

In this episode, Andy Paul discusses the importance of tracking win rates in sales teams. He shares his experience of finding that most sales teams do not track win rates, which is a crucial metric for understanding the effectiveness of sales efforts. Andy emphasizes the need for salespeople to focus on creating positive buying experiences to increase their win rates. He also talks about his book "Sell Without Selling Out," which provides a framework for sellers to connect with buyers, understand their needs, and operate with generosity.

Follow the Host:
Collin Mitchell (Partner, Leadium)

Our Episode Guest:
Andy Paul (Author, Sell without selling out)

Sponsored By:
Leadium | The leader in outbound sales appointment setting

*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!

In this episode, Andy Paul discusses the importance of tracking win rates in sales teams. He shares his experience of finding that most sales teams do not track win rates, which is a crucial metric for understanding the effectiveness of sales efforts. Andy emphasizes the need for salespeople to focus on creating positive buying experiences to increase their win rates. He also talks about his book "Sell Without Selling Out," which provides a framework for sellers to connect with buyers, understand their needs, and operate with generosity.

Follow the Host:
Collin Mitchell (Partner, Leadium)

Our Episode Guest:
Andy Paul (Author, Sell without selling out)

Sponsored By:
Leadium | The leader in outbound sales appointment setting

*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!

In this episode of The Modern SaaS Podcast, Srikrishnan Ganesan, the CEO of Rocketlane, joins us to discuss how customer onboarding shapes churn and expansions. 

He shares with us the insights he's gathered from years of experience, and explains how onboarding can help your company avoid costly churn and help you build the base for account expansions. 

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 

00:00 - Intro 

00:56 -True churn happens in onboarding 

03:22 - The story behind Rocketlane 

06:32 - The customer shareability gap 

09:48 - Purpose built software vs. all-in-one solutions 

15:19 - Need for customer status update 

18:13 - Common mistake: Not sharing implementation timelines with customer 

22:42 - Have a pre-kick off call 

27:43 - Shifting responsibilities in the product-led sales world 

31:06 - Role of community in shaping the product 

34:30 - How building a community helps 

38:06 - Where does community fit in the org chart 

40:04 - What's a great buyer journey 

43:53 - Focus on brand from early 

44:46 - Closing notes 

💌 Connect with Srikrishnan Ganesan💌 

➟ Linkedin 🔗 https://www.linkedin.com/in/srikrishnang 

Also, please listen to the episode on: 

➟ Apple 🔗 

➟ Spotify 🔗 

✨ Subscribe to Avoma's Channel✨ 

🔗https://www.youtube.com/channel/UCpSiDrsEUx2Qywfb1V3CII 

✨About Avoma✨ 

Avoma is an end-to-end AI meeting assistant for customer-facing teams. Its AI-powered technology helps customer-facing teams capture important customer information, before, during, and after important meetings. 

🔗 https://www.avoma.com/ 

🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀 

➟ The game-changing shift in SaaS sales | Mona Akmal | The Modern SaaS Podcast | Ep #23 🔗 https://youtu.be/hYRTP5eVlow 

➟ How to close deals faster in the current economy | Mor Assouline | The Modern SaaS Podcast | Ep #24 🔗https://youtu.be/l5JISfmFUFk 

𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 

➟ Linkedin 🔗https://www.linkedin.com/company/avoma 

➟ Twitter 🔗https://twitter.com/AvomaInc 

#saas #customerexperience #onboarding

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: 
customer onboarding 
modern saas podcast 
modern onboarding 
customer churn 
account expansions

Launching our very first offer is always incredibly exciting… until we’re actually faced with the huge amount of work needed to make that launch successful.

Most budding business owners don’t know which metrics to measure their launch by, and their expectations often far exceed reality. That’s the reason why, unfortunately, so many launches crash and burn.

Does this sound like you? If so, do you know how to skillfully dissect and diagnose what went wrong in order to discover the keys to winning the next time around?

Dorothy sheds light on why prospects don’t buy. She explains how to analyze and repair a lackluster launch so that your next round is much more successful.

If you’ve never launched before or, worse, you’ve launched to the sound of crickets, this episode is for you. Tune in and gain valuable insights into what works in the online sales and marketing world so that you can have your best launch yet!

Key Topics:

• Getting the numbers right (5:10)
• Audience size versus engagement rate (7:54)
• Optimizing your content strategy (11:20)
• Getting your messaging right (12:51)
• Showing the right proof (15:00)
• Priming your audience with pre-launch content (16:32)
• Time and volume (19:05)
• Maintaining your enthusiasm (22:08)
• Determining the right volume of content you need (24:12)
• Looking at your launch as an event (27:09)
• Collecting and analyzing your post-launch data to make your next launch even better (29:02)

Connect with Dorothy:

• Schedule a call with Dorothy to chat about your Sales Strategy here:
• -> https://bit.ly/3bMgbtx
• Send your episode topic suggestions or questions to hey@dorothyvilleneuve.com
• Reach out to Dorothy on Instagram @dorothyvilleneuvecoaching
• More info and free resources at wildlyconfidentsales.com

Daniela and Joe from Lovingly are helping to bring the "in shop" flower buying experience into the online world and they are coming to the Ecommerce Growth Stories to tell us all about it.

Check out Lovingly.

Follow Daniela and Joe.

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Video version of this podcast here.