onboarding experience

In this episode of the Practical Perspectives series, we uncover the challenges faced by a credit union during its online account opening process, where major friction points led to a staggering 60% of users abandoning their applications. The complexity and frustration of the process were pinpointed as the primary issues. We explore the effectiveness of website secret shopping studies and benchmarking against competitors in identifying gaps in the consumer journey, pinpointing where friction occurs, and optimizing the process. These strategies are crucial for preventing the loss of millions in loans and deposits by making the application process more user-friendly and efficient.

Join us as we discuss:

-Improving online banking application experience (7:19)

-The onboarding process and its impact on revenue (14:48)

-Optimizing financial services through communication and technology (30:16)

You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. 

In this episode of The Modern SaaS Podcast, Srikrishnan Ganesan, the CEO of Rocketlane, joins us to discuss how customer onboarding shapes churn and expansions. 

He shares with us the insights he's gathered from years of experience, and explains how onboarding can help your company avoid costly churn and help you build the base for account expansions. 

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 

00:00 - Intro 

00:56 -True churn happens in onboarding 

03:22 - The story behind Rocketlane 

06:32 - The customer shareability gap 

09:48 - Purpose built software vs. all-in-one solutions 

15:19 - Need for customer status update 

18:13 - Common mistake: Not sharing implementation timelines with customer 

22:42 - Have a pre-kick off call 

27:43 - Shifting responsibilities in the product-led sales world 

31:06 - Role of community in shaping the product 

34:30 - How building a community helps 

38:06 - Where does community fit in the org chart 

40:04 - What's a great buyer journey 

43:53 - Focus on brand from early 

44:46 - Closing notes 

💌 Connect with Srikrishnan Ganesan💌 

➟ Linkedin 🔗 https://www.linkedin.com/in/srikrishnang 

Also, please listen to the episode on: 

➟ Apple 🔗 

➟ Spotify 🔗 

✨ Subscribe to Avoma's Channel✨ 

🔗https://www.youtube.com/channel/UCpSiDrsEUx2Qywfb1V3CII 

✨About Avoma✨ 

Avoma is an end-to-end AI meeting assistant for customer-facing teams. Its AI-powered technology helps customer-facing teams capture important customer information, before, during, and after important meetings. 

🔗 https://www.avoma.com/ 

🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀 

➟ The game-changing shift in SaaS sales | Mona Akmal | The Modern SaaS Podcast | Ep #23 🔗 https://youtu.be/hYRTP5eVlow 

➟ How to close deals faster in the current economy | Mor Assouline | The Modern SaaS Podcast | Ep #24 🔗https://youtu.be/l5JISfmFUFk 

𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 

➟ Linkedin 🔗https://www.linkedin.com/company/avoma 

➟ Twitter 🔗https://twitter.com/AvomaInc 

#saas #customerexperience #onboarding

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: 
customer onboarding 
modern saas podcast 
modern onboarding 
customer churn 
account expansions

This is the unedited original audio from our LIVE online show called PROpulsion LIVE broadcasted on Friday 5 March 2021.

News segment: presented by Seema Naicker,  Technical & CPD Manager at the Financial Planning Institute of SA.

Personal Development segment: presented by Norma Simons, a mindset and accountability coach talking about the impact of our beliefs on our lives and the results we want to achieve.

Featured Topic:  First impressions last! Meaning that most of the time we only have one opportunity to wow a client.

A solid onboarding process is critical to lay a solid foundation right from the start and to reinforce that the client made the right decision to choose you amongst so many other options.

But what does an onboarding process entail? How do you design one? What is valuable and what is not?

In this episode, Francois du Toit discusses all of this and more.

Marketing and Branding Segment: Rizanne Oosthuisen, founder of ProfileMe, discusses the importance of consistency and recognition when it comes to building a brand.

Wrap Up segment presented by Francois du Toit, Director of PROpulsion Learning and Technology.

—-Attribution—-

Sound effects from Zapsplat.com 

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