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    Use THIS to Increase Sales "ACTUALLY" | Ep 171

    enDecember 19, 2019

    Podcast Summary

    • Maintaining conviction in salesFocus on success stories and build evidence of results to maintain conviction and close deals effectively

      Belief plays a crucial role in increasing closing percentages in sales. While fundamental sales techniques like overcoming objections are important, conviction and belief in the ability of the product or service to deliver results to the customer is what truly sets successful salespeople apart. However, in industries like coaching or fitness, where results are not entirely within the control of the salesperson, maintaining conviction can be challenging. Seeing some customers not achieving the desired results can lead to a decrease in conviction. It's essential to focus on the success stories and the large number of people who have achieved their goals by following the process. Building up this evidence of success can help salespeople maintain their conviction and continue to close deals effectively.

    • Emphasizing the value of your product and acknowledging uncertaintyFocus on benefits, potential impact, and client's unique factors to instill conviction and increase sales chances.

      Maintaining a strong belief in the value of your product or service and comparing it to alternatives is crucial for successful sales. When selling to potential clients, it's essential to acknowledge the uncertainty of outcomes but emphasize the higher likelihood of success with your offering. By focusing on the benefits and the potential impact of your product, you can instill conviction in the client and increase the chances of a sale. The speaker also emphasized the importance of understanding the unique factors that influence each client's decision-making process and committing to filling the gap between what we know works and getting clients to do it. Ultimately, the most convinced salespeople close the most deals.

    • The power of a salesperson's convictionA salesperson's deep belief in their product or service's value can increase sales by effectively conveying that belief to potential customers. However, acknowledging reality and considering alternative options is also crucial.

      A salesperson's conviction plays a crucial role in their success. By having a deep belief in the value of their product or service, they can effectively convey that belief to potential customers, increasing the likelihood of a sale. However, it's essential to also acknowledge reality and understand that not every customer will achieve their desired outcome. The language and tone used by the salesperson can change based on their conviction level. For instance, if a salesperson truly believes in the quality of their leads, they may inspire excitement and motivation in their team, envisioning the potential financial gains. Ultimately, the script or sales techniques only matter if the salesperson can effectively convey their conviction to the customer. The customer's alternative options and the likelihood of success with those alternatives should also be considered. In summary, conviction is a powerful tool for salespeople, and understanding its impact on communication and motivation is essential for success.

    • Balancing conviction and honesty in salesSuccessful sales require a balance of belief and transparency. Ask customers for objections after a sale to build trust and address concerns, helping to strengthen relationships and increase long-term success.

      Effective sales conversations require a balance of conviction and honesty. Conviction comes from the salesperson's belief in the product or service, while honesty involves acknowledging potential challenges and addressing them head-on. Mike Arson, a successful salesperson, exemplifies this approach by asking customers if they have any objections or reasons for cancellation right after the sale. This not only builds trust but also helps to address any lingering doubts or concerns. As entrepreneurs, it's essential to recognize that life will always present obstacles, and it's our responsibility to help our customers navigate them and keep our commitments. By being transparent and addressing potential cancellation reasons, we can build stronger relationships and increase the likelihood of long-term success. Additionally, asking for ratings and reviews from listeners is a simple yet powerful way to help grow a podcast and reach more entrepreneurs in need of guidance.

    • Boosting sales with convictionUnderstanding customer perspective and alternatives is key, but ultimately, conveying confidence in your solution and its value can lead to higher closing percentages and stronger customer relationships.

      Having a strong conviction in your sales pitch can significantly increase your closing percentages. This means being confident in the value you're offering and being able to address potential objections with alternative solutions. The speaker in this discussion emphasizes the importance of understanding the customer's perspective and the alternatives they may have, but ultimately, conveying that you are their best shot at achieving their desired outcome. It's essential to recognize that you can't control every aspect of the sale, but you can guide the customer towards success and show them how your solution is superior to others. By focusing on your conviction and the value you bring to the table, you can increase your chances of closing deals and building strong customer relationships.

    • Focus on client's goals and benefitsConvince clients of your services' value, set clear expectations, and proactively address potential obstacles to help them reach their objectives

      As a business owner, it's crucial to sell potential clients on the importance of your services with conviction. When you doubt yourself, you risk losing them to inaction or competing businesses. Instead, focus on their goals and the benefits of working with you. The coaching process begins at the sale, and it's your responsibility to set clear expectations and commit to helping them reach their objectives. Anticipate potential obstacles and address them proactively. Remember, clients are likely to face challenges in their lives, and your role is to help them overcome them and stay committed to their goals.

    • Effectively conveying conviction in salesBelieving in a product and communicating that belief to buyers builds trust, leading to successful sales.

      Conveying conviction is crucial in making a successful sale. The seller's belief in the product or service they are offering can significantly influence the buyer's decision. To effectively transfer this conviction, it's essential to address potential objections upfront and demonstrate a commitment to helping the buyer achieve their goals. Using the analogy of selling knee sleeves, the seller should explain why they believe the product is the best, focusing on its benefits rather than its price. By doing so, the seller can create a sense of reasonableness and fairness in the buyer's mind, leading them to make a more rational and long-lasting decision. Moreover, the seller's team should also embody this conviction by reading testimonials, showcasing wins, and committing to helping buyers reach their objectives. By doing so, the team can build trust and belief in the product or service, ultimately leading to more successful sales. In essence, the power of conviction cannot be overstated in sales. By believing in what you sell and effectively communicating that belief to your buyers, you can create a strong foundation for a successful sale.

    • Trust in your convictionsBelieve strongly in your convictions and don't rely on others to believe more than you do. Look for opportunities to grow personally and financially by trusting in your beliefs and taking action.

      Having a strong conviction in your beliefs is crucial for success. The speaker emphasizes that it's important not to expect others to believe more than you do, as this could indicate personal issues. Instead, focus on your own belief and conviction. Additionally, the speaker mentioned an opportunity for those interested to become founding members of a meals launch by signing up at affiliate.prestigelabs.com. By selling meals to three people, you can cover your own meals, and selling to six people will double the incentives. Overall, the message is to trust in your convictions and take advantage of opportunities for personal and financial growth.

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