Podcast Summary
Recognizing the importance of business and marketing in creative projects: Success in creative projects requires a balance of artistic quality and business savvy. Creators should invest time in marketing and discovery to increase awareness and reach their audience.
While focusing on the art and creativity of a project is important, it's not enough to bring it to fruition. Creators, particularly in the voice industry, can get so engrossed in their work that they neglect the business and marketing aspects. This can lead to frustration when they see others succeeding with similar or even less polished products. However, it's crucial to recognize that market demand and product fit are just as important as artistic quality. Creators should also invest time and resources in marketing and discovery to increase awareness and reach their audience. This might mean stepping out of one's comfort zone and delegating tasks to others if necessary. The best creations may not gain recognition without proper promotion and execution. It's essential to have a business mindset and self-awareness to complement artistic talent.
Marketing and visibility are crucial for success in voice skills: Continuously improve your voice skill, learn from experiences, and embrace the excitement of the emerging platform for long-term success
Even if you have an exceptional skill or product, its success depends heavily on marketing and visibility. Comparing it to building a beautiful house in the mountains, if you don't make an effort to bring people to it, they may never find it. The speaker suggests that artists and creators should continue to hone their craft, learn from their experiences, and be patient in this new, uncharted territory of voice-activated skills. He believes that the next decade will bring unparalleled opportunities for skill makers, and it's essential not to be overly focused on being the first breakout hit but rather on building a solid foundation through continuous improvement. The speaker's enthusiasm for this emerging platform is palpable, and he encourages everyone to embrace the excitement and potential that comes with it.
The Future of Voice-Activated Assistants: Voice technology is evolving towards faster, more convenient interactions, with voice commands set to replace texting and setting alarms. Entertainment and gaming will also become more communal and voice-activated, appealing to creatives. Voice-activated devices offer a less intrusive technology experience, making them an attractive alternative.
The future of technology, specifically voice-activated assistants like Alexa, is headed towards faster and more utility-driven interactions. Gary Vee envisions a future where voice commands will replace texting and even setting alarms due to their speed and convenience. He also predicts a surge in voice-activated entertainment and gaming, which will offer a more communal experience and appeal to creative individuals. Despite the potential backlash against screens, voice-activated devices are poised to provide a technology experience that feels less intrusive, making them an attractive alternative. Overall, the future of voice technology is promising, with the potential to revolutionize the way we communicate, entertain, and interact with technology.
Reducing Friction for Seamless User Experiences: Invest in people and platforms that simplify user experiences, as trends towards ride-sharing, cashierless stores, and voice-activated technology present significant business opportunities.
The future lies in reducing friction and creating a more seamless experience for users. This was a recurring theme in the discussion, with examples given from Uber's success in ride-sharing, the trend towards cashierless stores, and the expected growth of voice-activated technology through Alexa. The speaker also expressed his belief that there will be significant business opportunities in companies built on top of these frictionless platforms, potentially reaching the scale of Pandora, Instagram, or even Amazon itself. He announced his plans to retire from retirement and invest heavily in such companies. The importance of investing in the right people and platforms was emphasized as a key to achieving a high return on investment. Overall, the conversation underscored the importance of staying attuned to trends that simplify and streamline the user experience.
Amazon's Alexa: Birthplace of Future Businesses: Amazon's Alexa platform is expected to spawn numerous businesses due to its vast potential for innovative voice experiences and efficient information exchange, as seen in the success of past underpriced Google AdWords.
Amazon's Alexa platform is poised to birth some of the world's largest businesses in the coming years. The speaker emphasizes Amazon's past success, built in part on underpriced Google AdWords, and predicts a similar phenomenon with Alexa. He suggests that the number of Alexa skills will skyrocket in the next few years, and highlights innovative voice experiences like Skyrim and Westworld as examples. These skills offer various functions, from time-saving simple ones to complex gaming experiences. The speaker also shares a personal example of a simple skill that facilitates communication between family members. Overall, the potential for businesses on Alexa is vast, with opportunities for innovative voice experiences and efficient information exchange.
Managing tasks with Alexa improves communication in relationships: Using Alexa for managing tasks and to-do lists can save time, reduce tension, and improve communication in relationships by eliminating repetitive requests and potential misunderstandings.
Using a smart home assistant like Alexa can help reduce tension and improve communication in relationships by managing tasks and to-do lists, allowing both partners to focus on their individual activities without interruption. Instead of asking each other to do things and potentially causing frustration, individuals can delegate tasks to Alexa and receive reminders, promoting a more harmonious living situation. This not only saves time but also eliminates the need for repetitive requests and the potential for misunderstandings. Additionally, involving children or teenagers in managing tasks through Alexa can also be beneficial, creating a collaborative and efficient household. The early adoption of such technology can lead to significant improvements in daily life and relationships, making it an exciting time to be involved in this growing trend.
The Power of Voice and Audio Entertainment in Gaming and Esports: Gary Vaynerchuk emphasizes the importance and overlooked potential of voice and audio entertainment in gaming and esports communities, offering unique opportunities for unlimited imagination and social connection.
Voice and audio entertainment are underrated forms of creativity and social connection, especially in the context of gaming and esports communities. Gary Vaynerchuk expressed his belief that these platforms are often overlooked due to the recent focus on visual media, but they offer unique opportunities for unlimited imagination and community building. He drew a comparison to traditional games like Dungeons and Dragons, which relied heavily on the power of the imagination and social interaction. Vaynerchuk also shared a personal anecdote about a dice game he played in 6th grade that brought him immense entertainment, highlighting the importance of the brain in creating engaging experiences. Ultimately, he encouraged embracing the potential of voice and audio entertainment and recognizing their value in the ever-evolving entertainment landscape.
Voice technology revolutionizing daily life: Voice games offer multitasking convenience, brain-to-action tech raises ethical concerns, but overall, voice tech is transforming entertainment, utility, and efficiency
Voice technology is poised to revolutionize entertainment, utility, and efficiency in our daily lives. The ability to play audio games with unlimited paths and multitask, like eating and drinking, sets voice games apart from traditional console games. For many, the convenience of voice technology in capturing thoughts and performing tasks without the need to write them down or remember them will be addictive. The concept of brain-to-action technology, where technology is integrated into our bodies, raises ethical and safety concerns, but the potential benefits, such as increased efficiency and convenience, are compelling. Overall, voice technology is set to change the game in various aspects of our lives, making it an exciting and transformative development.
From Atari to advanced internet technologies: Embrace new technologies, learn from them, and be excited about the opportunities they bring for innovation and growth.
We are living through an unprecedented time in human history with the explosion of technology, specifically the internet. People may have initially resisted new technologies like social media and voice assistants, but eventually, everyone adapts. The internet is often underestimated, but it's a game-changer on par with the printing press or television. We've gone from basic systems like Atari and Intellivision to more advanced ones, and each new technology brings new opportunities for innovation and growth. So, instead of fearing new technologies, we should embrace them and learn from them, just like we did with games like Snafu. We are lucky to be living through this exciting time, and who knows what the future holds?
Nostalgic experiences with classic video games and Twitch: The speaker shared his love for classic video games, modifications to Microsoft Basic's snake game, and current enjoyment of old-school games on Twitch. He recommended subscribing to Gary Vaynerchuk's daily briefings for Alexa users.
The speaker, during his conversation, shared his nostalgic experiences with classic video games, particularly his modifications to Microsoft Basic's snake game and his current enjoyment of old-school games like Ring King on Twitch. He expressed his excitement for the Twitch platform and even mentioned an upcoming design jam session with VoiceCon. Additionally, he strongly recommended subscribing to Gary Vaynerchuk's daily briefings, Alexa's Gary V365, for those who have an Alexa device. The speaker's enthusiasm for these games and platforms highlights the enduring appeal of classic games and the potential of modern platforms like Twitch for engaging communities. The speaker's energy and passion for these topics made for an enjoyable and entertaining conversation.
