Why Marketers Should Create Negative Personas with Rebecca Sadwick

enApril 05, 2021

Customer Show

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About this Episode

Some companies are obsessed with their customers, while others still aren't quite sure who their ideal customer is.

When done right, creating a customer persona can help ensure the decisions being made are the right ones. But as you'll hear in this episode, sometimes you also need a negative person to know who you shouldn't be selling to.

Rebecca Sadwick joins Katelyn Bourgoin on this episode of Customer Show.

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Ask this episode Anything

What was the main topic of the podcast episode?

Summarise the key points discussed in the episode?

Were there any notable quotes or insights from the speakers?

Which popular books were mentioned in this episode?

Were there any points particularly controversial or thought-provoking discussed in the episode?

Were any current events or trending topics addressed in the episode?