Customer Show

It's easy to get someone's attention.

But to really make a difference, you need to be able to hold that attention.

Jay Acunzo joins Katelyn Bourgoin on this episode of Customer Show to share what it takes to become your audience's favourite show.

Having a customer buy from you once is good.

But having a customer buy from you multiple times is the formula for growing a business.

Eli Weiss joins Katelyn Bourgoin on this episode of Customer Show.

It's not easy (or comfortable) to stand out, despite what all marketing & positioning resources tell us.

But standing out doesn't always mean being the loudest or most outrageous. Louis Grenier joins Katelyn Bourgoin on this episode of Customer Show.

Some companies are obsessed with their customers, while others still aren't quite sure who their ideal customer is.

When done right, creating a customer persona can help ensure the decisions being made are the right ones. But as you'll hear in this episode, sometimes you also need a negative person to know who you shouldn't be selling to.

Rebecca Sadwick joins Katelyn Bourgoin on this episode of Customer Show.

Technologies come and go, but your customers are forever. So why then is it so common for marketers to build a growth strategy dependent on a single tool?

Georgiana Laudi joins Katelyn Bourgoin in this episode of Customer Show.

It has never been easier to start a software business.

But getting your first paying customers? That part is still really, really hard.

Asia Orangio joins Katelyn Bourgoin on this episode of Customer Show.

Success gaps are an invisible force keeping your customers from paying you -- a confusing checkout process, vague product descriptions, or even a broken website.

Claire Suellentrop joins Katelyn Bourgoin on this episode of Customer Show podcast.

There's no doubt about it -- Covid has forever shifted the buying expectations of customers across the world.

But those who choose to be resilient instead of resistant have the opportunity to create amazing experiences their customers will love. Kristen LaFrance joins Katelyn Bourgoin on Customer Show.

Using social proof is one of the most powerful (but under-rated) tools in a marketer's toolbox.

When done right, it can help increase conversion rates without you needing to say a word.

Talia Wolf joins Katelyn Bourgoin on Customer Show.

The rise of independent content creators has fragmented consumer attention. To get in front of your ideal customers, you're going to have to know where they spend their time online. Rand Fishkin joins Katelyn Bourgoin to explain how to find where your ideal customers spend their time-consuming content online.

More great content at www.SaltWire.com

When you think of innovation, businesses like banks and manufacturers likely won't come to mind.

But as you'll learn in this episode, those massive businesses require a special mindset in order to get their customers to care. Innovation expert Ben Yoskovitz joins Katelyn Bourgoin.

Don't wait until you're ready to raise money to fund your company to start building relationships with potential investors. Investor and SaaS Founder Dan Martell joins Katelyn Bourgoin.

Case studies are a killer way to show off how you've changed the lives of your customers. But many businesses don't write them in a way that's useful to the prospective customer. Conversion Copywriter & Founder of Case Study Buddy Joel Klettke joins Katelyn Bourgoin.

Most people send boring and uninspiring business proposals. In today's episode, we uncover what makes a proposal standout and actually gets you business.

With so many moving pieces, it can be hard to truly understand why your customers actually bought from you. But fear not, because a simple framework called Jobs To Be Done will ensure you're giving your customers exactly what they need. The co-architect of the Jobs To Be Done framework Bob Moesta joins Katelyn Bourgoin to explain

Email is one of the very few direct channels of communication that you have with your customer. When done right, emails can help you to stand out in a mountain of spam while also making you money. Val Geisler joins Katelyn Bourgoin to explain