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    Why You Need to Add TikTok to Your Business Strategy | Tea with GaryVee

    enMay 20, 2020

    Podcast Summary

    • The Power of Persistence and Finding InspirationStaying persistent and finding inspiration in unexpected places, like Gary Vaynerchuk's content, can lead to valuable opportunities and personal growth.

      Following Gary Vaynerchuk on social media, particularly on Twitter, can lead to valuable opportunities and inspirations. Gary Vee shared that he's been hosting "Tea with Gary Vee" every morning at 9 am on all his social platforms, and a listener shared how Gary's content helped him go viral on TikTok and change his life. The listener, Tiegas, moved around a lot during his childhood and found passion in dance, but when he discovered music, he was drawn to Gary's content despite its aggressiveness. He related music to his dancing and kept listening, even when others told him otherwise. Eventually, he started posting memes on Instagram but had his account deleted due to community guidelines. Despite the setbacks, he continued to hustle and was grateful for Gary's influence. This story highlights the power of staying persistent and finding inspiration in unexpected places.

    • Consistently creating and sharing content is key to success on TikTokPush through rejection, use popular trends, let audience decide quality, and stay authentic for successful content on TikTok

      Creating and sharing content consistently, both in quantity and quality, is essential for success on platforms like TikTok. The speaker shared how he pushed through rejection and used a popular TikTok trend to create a viral hit, leading to a million views on YouTube. He also emphasized the importance of not judging the quality of one's work too harshly and letting the audience decide. The speaker thanked the listener for encouraging him to keep going and shared how his content has left a positive impact on others. He clarified that it's not a matter of quantity over quality but rather an "and" game, where both matter. The speaker also acknowledged that even if a piece of content doesn't do well, it doesn't make it bad as long as it comes from the artist's authenticity.

    • Unexpected collaborations and personal growth through intent and outreachReach out to inspirations, adapt to challenges, and seize opportunities for growth and unexpected collaborations.

      Having a good intent and reaching out to your inspirations can lead to unexpected collaborations and personal growth. The speaker, Joe, shared his experience of utilizing TikTok's reach and messaging prominent artists to collaborate, leading to potential collaborations with big names in the industry. Sarah, another participant, discussed how the pandemic situation has allowed her to thrive in her administrative role in healthcare, despite the overwhelming circumstances, and revealed her belief in exposing children to diverse and challenging situations for their growth. Overall, the conversation highlighted the importance of persistence, adaptability, and seizing opportunities to learn and grow, even in challenging times.

    • Expressing career aspirations requires self-awareness and effective communicationSelf-awareness helps identify strengths and weaknesses, while effective communication allows for open conversations about career goals. Success depends on recipient's openness and empathy, and building leverage is crucial for making a move.

      Self-awareness and effective communication are key to breaking free from being pigeonholed in a career. The speaker, who has honed her skills in operations and administration, realized her strengths and weaknesses, but worries about being stuck in her current role. She advises that open and honest conversations with decision-makers are necessary to express one's desires and goals. However, the success of such conversations depends on the recipient's openness and empathy. The speaker shares her experiences with colleagues who have successfully and unsuccessfully communicated their career aspirations. Ultimately, she emphasizes the importance of building leverage and being prepared to make a move, regardless of the outcome of these conversations.

    • New Opportunities and Personal GrowthIndividuals are discovering new strengths and adapting to challenges in their personal and professional lives, with the help of advanced communication tools and the absence of constant comparison.

      The current situation has exposed new opportunities and strengths for individuals, leading to personal growth and adjustments in their professional and personal lives. For Ana, her ability to build strong relationships and navigate through challenging times has been reaffirmed, while discovering the potential of advanced communication tools to scale her interpersonal skills through video conferencing. For Jesse, the absence of constant comparison in high school has allowed him to pursue his passion for music wholeheartedly, but he seeks advice on dealing with discouragement during the creative process by realizing that his opinion of his work is not the only one that matters.

    • Focus on message and creativity, not insecuritiesArtists should trust their message and creativity, experiment with different genres, and embrace criticism to effectively communicate their intentions.

      Artists should focus on their message and creativity, rather than their insecurities and the potential judgment of the market or audience. It's important to ask oneself if they have effectively communicated their intended message, rather than being overly critical of their own work. Additionally, experimenting with different genres can be beneficial, especially for young artists who are unsure of their direction. However, it's crucial to be prepared for the challenges that come with popular platforms, such as TikTok, as they become more saturated with content. Ultimately, the most important thing is to embrace the judgment and criticism that comes with being an artist, and to have conviction in what one wants to say to the world.

    • Transforming criticism into motivationUse criticism as building blocks, believe in oneself, and prove doubters wrong through conviction and resilience

      Rejection and criticism can be used as fuel for personal growth and success. The speaker shares his experience of not conforming to societal expectations during high school and using the negative comments as motivation. He emphasizes the importance of confidence, humility, and patience in the face of adversity. The speaker also mentions the power of believing in oneself and converting rejection into determination. He encourages taking in the criticism, using the negative parts as building blocks, and eventually turning it around to prove the doubters wrong. The process is about conviction, resilience, and staying true to one's goals.

    • Handling adversity with positivity and determinationAdversity can build character and lead to growth. Set goals, stay focused, and have a strong why to push through setbacks. Believe in yourself and keep going, even when it's tough. Use your platform to make a positive impact.

      Adversity can build character and lead to growth, even in unexpected circumstances. This was evident in the conversation between Gary and Coach Jay, who shared their experiences of losing their wallets and how they handled the situation with positivity and determination. Gary also emphasized the importance of setting goals, staying focused, and having a strong why to keep pushing forward, even when faced with setbacks or challenges. He encouraged listeners to believe in themselves and keep going, no matter how long it takes to achieve their goals. Additionally, Gary shared his philosophy of making his goal in life more important than his role, and using his platform to make a positive impact on others, particularly during difficult times like the ongoing pandemic. Overall, the conversation emphasized the importance of resilience, determination, and a strong sense of purpose in overcoming adversity and achieving success.

    • Making an Impact: Thoughts, Aspirations, and BusinessesBelieve in yourself, set goals, accept self, don't put others on pedestals, create a virtual ecosystem, focus on virtual selling, prioritize financial success or impact, or both.

      Making a global impact can be achieved through both financial success and passion-driven efforts. Gary Vaynerchuk shares his experience of making an impact through his thoughts and aspirations, which he does for free, as well as through his businesses. He emphasizes the importance of setting goals and believing in oneself, but also accepting oneself and not putting others on pedestals. Additionally, creating a virtual ecosystem and focusing on virtual selling can help give scale to one's impact. Ultimately, it's up to each individual to decide whether they want to prioritize financial success or the impact itself, or a combination of both.

    • Embrace Your UniquenessCelebrate individuality, build self-esteem, transform perceived weaknesses into strengths, and support each other's differences to unlock hidden talents and lead trends.

      Everyone is unique and should embrace their individuality rather than seeking validation from external sources or suppressing their true potential. Setting goals is important, but it's equally crucial to build self-esteem and acceptance. Conditions or labels that society deems as undesirable can be transformed into strengths when one believes in themselves. The world's standards of beauty and success change over time, but self-love remains constant. Embrace your differences, and you might find yourself leading the way in the next wave of trends or industries. Remember, there's nobody on earth like you, and that's a beautiful thing. Let's encourage everyone to love themselves and lean into their quirks and passions. Just like how nerd culture has become cool, who knows what other hidden talents and interests are waiting to be discovered and celebrated? So, let's make a conscious effort to support and uplift each other, and watch as amazing things unfold.

    • Discovering unexpected opportunities on TikTokActors can find success in unexpected areas on TikTok, improve skills, and attract industry attention, but relying too heavily on one platform can be risky. Diversify online presence and create unique content to resonate with audiences.

      Social media platforms like TikTok can provide unexpected opportunities for creators to showcase their skills and build a following, even in areas outside of their expertise. For instance, an actor named Shay discovered success in political comedy videos on TikTok, which helped her improve her writing skills and attract attention from the industry. However, relying too heavily on a single platform can be risky, as Shay experienced when she was banned from livestreaming permanently due to a false report. To mitigate this risk, creators should diversify their online presence and not put all their eggs in one basket. Additionally, it's essential to keep experimenting and not try to recreate viral moments, but instead, create unique content that resonates with their audience.

    • Focus on TikTok for book marketingMaximize book exposure by creating and sharing content related to themes on TikTok for underpriced attention

      For maximizing exposure when ready to release a book, Gary Vaynerchuk recommends focusing on TikTok as the best platform due to its young audience and current virality potential. He suggests creating and sharing as much content as possible related to the book's themes on TikTok. The game of marketing is about attention, and TikTok currently offers an opportunity to garner underpriced attention. While other marketing methods like influencer marketing or podcasts are still viable, TikTok's potential cannot be ignored. To make the most of the platform, creators should be creative and engaging in their content, using popular songs, stickers, and other features to capture attention.

    • Focus on creating content on TikTok for successCreating authentic content on TikTok and engaging with others can lead to success. Stay true to your beliefs and write about what matters to you.

      Creating content contextually on social media platforms like TikTok is crucial for success. Gary Vaynerchuk advised a listener to focus on this platform and create duets with people talking about college. He also emphasized the importance of writing what one believes and offered to look at the listener's book when it's completed. The listener expressed his admiration for Gary and asked for a shout-out if his review of the podcast was highlighted. The podcast ended with a shout-out to a listener named Margaret Mary ABC, whose review was highlighted for its authenticity and investment in the podcast. Overall, the episode emphasized the importance of creating content, staying authentic, and engaging with one's audience.

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    21. How to make your mornings more creative plus the power of blue blockers

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    Hey ladies,


    As some of you may know, we are officially on a Season Break, so if you are tuning into today’s episode - you are listening to one of our weekly BONUS ‘Isolation Inspiration’ episodes.


    Don’t worry, Tanya and I will STILL be in your ears every single week during this season break with mini-eps, where we give you our top recommendations on what we’ve read, watched, listened to, cooked, done or practiced that has kept us INSPIRED during ISOLATION!!! We know that heaps of you listen to us for our recommendations, so please KEEP LISTENING and following us on Instagram, as we are not going anywhere!!


    And this week, Tiffany will share the top 3 things that’s fired her up and got her inspired this week!


    But before we start, I promised to share an article with you on our show notes this week!


    Here is the bonus inspo content from us:


    So please sit back, relax, and we hope you get a good dose inspo for this week!


    Plus...


    If you want some more sweet, sweet inspo, check out our Insta page and please follow us at @growgetterspodcast !! :)


    And if you’re still hungry for more, we've got a MONTHLY BUMPER NEWSLETTER that'll keep you up-skilled and up-to-date on all the latest tips, models, and trends - so sign up at www.growgetterspodcast.com/newsletter


    Your hosts are:

    Award-winning brand strategist and writer, Tanya Garma (@tanyagarma)

    Forbes-listed startup founder and entrepreneur, Tiffany Hart (@tiffanyclairehart)