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    Why you should use artificial intelligence tools like Google BARD to save time and money on marketing taglines.

    enAugust 27, 2023
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    About this Episode

     

    Sabine, the host and producer of the "Selling with Sabine" podcast, is a consumer-to-business sales expert with a wealth of experience working for tech companies, including telecommunications and cybersecurity. She holds an Adult Learning Graduate certificate and utilizes her Instructional Design Graduate program knowledge to design and develop sales training assets such as job aids, and micro e-learning courses for her clients.

    Transcript

    HI, I'm Sabine Taylor, the host of Selling with Sabine, and I'm thrilled to be back for episode seven. In this show, I'll be sharing how you can utilize artificial intelligence tools like Google BARD  to generate taglines. 

    Before we dive in, I'd like to mention that this summer, I needed to allocate time for family matters, which turned out to require a longer break than I anticipated. With that said my commitment to my family led me to prioritize these matters. However, now it's time to resume the podcast show so, as I mentioned in the beginning this show will focus on taglines, so let's talk about it.

    A tagline is a short and memorable combination of words designed to capture the essence of your brand or product. Particularly for those overseeing sales teams or working as sales supervisors, you can coach your team to use it as a catchphrase to pitch and sell your product.

    Here are a few examples of effective company taglines:

    - Nike: Just Do It

    - Apple: Think Different

    - KFC: We Do Chicken Right

    Traditionally, taglines have been crafted by marketing agencies for several thousand or  millions of dollars.  This process involves brainstorming sessions, paying people to participate in focus groups to identify customer themes and then to use those insights, to create a tagline that captures the brand's essence.

    However, there's a free Artificial Intelligence tool called Google's BARD that can save you thousands or even millions of dollars. This tool generates taglines within seconds. It's important to note that this doesn't mean marketing agencies are obsolete. However, once you've generated your tagline, the agency can focus on matching the visuals to your message to create effective marketing campaigns. 

    You see as a business owner, your plate is full with tasks like managing payroll, hiring, legal matters, marketing, and sales. So, if there's an AI tool like Google BARD or ChatGPT available, make use of it to free up time for more crucial tasks like promoting your business and or product. 

    And here's the great news: I've prepared a Google Bard Tagline Prompt Template handout for you. The handout includes an example of how I generated a tagline for a fictitious company. You can then use this template to input product details and generate a tagline for your brand.

    To access this handout, visit LinkedIn.com when you land on that site you can type in my name, Sabine Taylor in the search field. My name is spelled out as "S" like success, "a" like achievement, "B" like beautiful, "I" like intelligent, "n" like nice, and "e" like excellence. In the search results, you should find Sabine Taylor The Sales Training Architect. Once on my LinkedIn profile, scroll down to the featured section to access more resources like my 5-Step ChatGPT Sales Coaching Prompt Generator Template for sales supervisors and you will find several other short videos on sales tips as well

    Once on the featured section on my LinkedIn profile click on the Google Bard Tagline Prompt Template once the document is open, hover your mouse over the lower right-hand corner and click on the square-shaped box. The document will expand, and you can download it by clicking the downward arrow on the top left corner. 

    If you found this information useful, I kindly ask for your support by liking and sharing this podcast and connecting with me on LinkedIn. Your support will help me become more discoverable by business owners, sales leaders, and professionals who want to access valuable sales coaching tips. With that said  I'm also a certified Sales Trainer experienced in leveraging AI tools like ChatGPT and Google BARD and I can help your business close sales learning gaps. If you're interested, reach out to me on LinkedIn; I respond to those messages faster. Have a wonderful day and thank you for listening.

     

    https://www.linkedin.com/in/thesalestrainingarchitect/

    Recent Episodes from Selling With Sabine

    Beyond Downloads: Empowering Partners and Customers through software simulation tools (Part3)

    Beyond Downloads: Empowering Partners and Customers through software simulation tools (Part3)

     

    Sabine, the host and producer of the "Selling with Sabine" podcast, a consumer-to-business sales expert with a wealth of experience working for tech companies, including telecommunications and cybersecurity. She holds an Adult Learning Graduate certificate and utilizes her Instructional Design Graduate program knowledge to design and develop sales training assets such as job aids, and micro e-learning courses for her clients.

    Podcast Script

    Welcome to episode 10. I am Sabine Taylor, the host of "Selling with Sabine" and a ChatGPT and Google Bard business-to-consumer sales performance coach and certified sales trainer. Today concludes my three-part series on sales enablement. During our time together, I'll delve into the significance of incorporating simulation tools into your sales enablement practice. To fully appreciate the material covered in this episode, please listen to episode eight and nine where I discuss sales enablement and instructional design in more detail. With this foundation, Episode 10 will offer valuable insights and make more sense to you. 

    Before diving into the practical applications, let's establish clear definitions. Simulation software is designed to capture the step-by-step process of completing a task within another software application. Instructional design, on the other hand, encompasses the systematic process of developing, implementing, and evaluating instructional materials to facilitate effective learning. 

    So, with that said, imagine you're a travel app developer partnering with an airline. The airline call center agents earn commissions when their customers download your app to book travel experiences. However, the agents themselves are unfamiliar with your app, hindering their ability to explain the download and booking process. As a result, app downloads remain disappointingly low.  

    So, Instructional designers can address this learning gap by utilizing screen capture tools like Tech Smith's “Camtasia.” This software can help demonstrate by recording every step of the app download process. This can also help booking agents gain a clearer understanding of what their customers will need to do. 

    Alternatively, tools like Adobe Captivate offer a more interactive approach. They enable the recording of actions within software and convert them into many e-learning courses. This way, instead of passively watching a video, booking agents can actively click through the download process and simulate a customer's experience. However, Adobe Captivate has a steep learning curve. You can try their free trial version and take courses on platforms like LinkedIn Learning to familiarize yourself with the software. 

    With that said, hiring an instructional designer to create a Captivate-based e-learning course is another option if your time is limited. Now you can use these recordings to upload them to a dedicated “Education” or “How it Works” tab on your website. This way, visitors on your website can watch the recording to understand how your app functions while also finding answers to their questions. 

     You see, very few companies take the time to provide a comprehensive customer education library. And this actually forces customers to seek information on platforms like YouTube, where influencers often control the narrative. This can be detrimental, as influencers might showcase problems encountered when using your app, negatively impacting sales and creating vocal detractors. With that said, ensure you create screen recordings for all compatible devices, whether it's Android, iOS, Windows, or Mac. 

    Differences in user interfaces can dramatically affect how your app looks and behaves on different operating systems. Investing time in these screen recordings can significantly reduce app deactivations due to confused customers. However, when customers are empowered by educational content, they are more likely to download your app, leave positive reviews, and recommend your app to their network of family and friends.  

    As I prepare to wrap up, make sure you listen to the previous episodes where I talk about sales tips and the benefits of using artificial intelligence tools like ChatGPT and Google Bard. If you find this information useful, I kindly ask for your support by liking and sharing this podcast. Your support will help me become more discoverable by business owners, sales leaders, and professionals who want to access valuable sales coaching tips. If you're interested in contacting me or working with me, visit linkedin.com. When you land on that site, you can type in the name Sabine Taylor in the search field. In the search results, you should find Sabine Taylor “The Sales Training Architect.” I respond to those messages faster. Have a wonderful day and thank you for listening. 

    https://www.linkedin.com/in/thesalestrainingarchitect/

    Instructional Design for Sales Enablement Success (Part 2)

    Instructional Design for Sales Enablement Success (Part 2)

    Sabine, the host and producer of the "Selling with Sabine" podcast, a consumer-to-business sales expert with a wealth of experience working for tech companies, including telecommunications and cybersecurity. She holds an Adult Learning Graduate certificate and utilizes her Instructional Design Graduate program knowledge to design and develop sales training assets such as job aids, and micro e-learning courses for her clients.

    Podcast Script:

    Hi, I'm Sabine Taylor, the host of "Selling with Sabine," and welcome to Episode 9, the second installment of a three-part series on sales enablement. Today, I'll be discussing how enrolling in a master of instructional design graduate program has streamlined my efforts in sales enablement.

    First, let's define Instructional Design: It is the science of how adults learn and which training materials and methods are most effective in helping individuals achieve their learning goals.

    Now that we have the definition, allow me to describe the process of creating training materials before I embarked on my graduate journey in Instructional Design. Back then, I would develop numerous training assets with minimal user input. However, this approach was not ideal because while it may have worked for some, it did not resonate with all, resulting in frustration among certain learners.

    My approach transformed once I started the Instructional Design program. I began to follow project management workflows and learning principles, such as ADDIE (Analysis, Design, Development, Implementation, and Evaluation). With this knowledge, I spent more time engaging with the end users, including them in various meetings to understand their needs and share the design drafts of the work I was creating for them.

    Another advantage of following instructional design principles is that, when collaborating with a curriculum design vendor, I could effectively convey my requirements and preferences. This helped to streamline the communication process leading to quicker completion of job aids and e-learning courses I was creating, ultimately making the client or partner satisfied with my work.

    Now I've noticed a growing trend where  Sales Enablement teams are now hiring more Instructional Designers to assist with client training. However, many companies are still relying on PowerPoint presentations, where a marketing head delivers a presentation to investors about their product and uses the same material for partner-facing training. If this scenario applies to your situation, consider hiring a Learning and Design professional to apply Instructional Design principles to repurpose that content. This will enable you to deliver more effective partner training.

    For small businesses, I recommend contracting with a Learning and Development professional to repurpose the materials you currently have. This can help bridge knowledge gaps, allowing your sales representatives to better understand the products they are selling. Ultimately, this can improve your customers' knowledge about the products, potentially reducing returns and churn.

    As I prepare to wrap up, make sure you listen to Episode 8, where I talk about using artifical intelligence tools, such as ChatGPT, to determine which sales frameworks are being used by your partners. If you found this information useful, I kindly ask for your support by liking and sharing this podcast. Your support will help me become more discoverable by business owners, sales leaders, and professionals who want to access valuable sales coaching tips.

    With that said if you're interested in contacting me or working with me, visit LinkedIn.com when you land on that site you can type in the name, Sabine Taylor in the search field. In the search results, you should find Sabine Taylor “The Sales Training Architect.” I respond to those messages faster. Have a wonderful day and thank you for listening.

    LinkedIn Profile: https://www.linkedin.com/in/thesalestrainingarchitect

    Sales Enablement Series: Uncovering Partner Sales Frameworks with ChatGPT (Part 1)

    Sales Enablement Series: Uncovering Partner Sales Frameworks with ChatGPT (Part 1)

    Sabine, the host and producer of the "Selling with Sabine" podcast, a consumer-to-business sales expert with a wealth of experience working for tech companies, including telecommunications and cybersecurity. She holds an Adult Learning Graduate certificate and utilizes her Instructional Design Graduate program knowledge to design and develop sales training assets such as job aids, and micro e-learning courses for her clients.

    Transcript

    Hi, I'm Sabine Taylor, the host of "Selling with Sabine," and welcome to Episode 8, the first of a three-part series on sales enablement. In this installment, we will talk about using AI tools, such as ChatGPT, to determine which sales frameworks are being used by your partners. So, let's get started!

    Before we dive deeper, let's establish a clear understanding of sales enablement from a partner's perspective. In this scenario it typically involves two companies engaged in a financial agreement, with one company reselling the products of the other company to their customers. To illustrate, imagine a relationship between LG and Walmart. In this example, LG is the manufacturer, and Walmart is their partner. When a customer buys an LG TV for lets say $286 at Walmart, LG may receive $136, while Walmart keeps $140.

    As the manufacturer, LG's primary objective is to sell as many TVs within Walmart's ecosystem, such as stores and online. To achieve this goal, LG should know the sales framework Walmart uses to train their sales representatives.

    However, for competitive reasons, Walmart may not share share their proprietary sales framework with LG. They may be concerned that sharing this framework could lead to LG sharing it with other retailers, such as BestBuy or Staples, who also are LG’s partners. Instead, Walmart may request sales training from LG by simply asking for product specifications. But what happens when customers ask questions that cannot be answered using the specs? In this scenario the Sales Rep will lose credibility if they cannot answer those questions, and the customer may simply go someplace else to buy from a Rep who can answer all of their questions.

    When a partner refrains from sharing their sales framework, there is a risk that the company may create training materials that do not align with their unique sales approach. Such materials can confuse the Sales Representatives, resulting in misinformation which can often lead to product returns. More importantly, there is a possibility that the partner may not renew the contract with that first company especially if they find another company who comprehends the partner's sales process better.

    To tackle this challenge effectively, there are three criteria’s that need to be in place:

    First, a company must have a certified sales trainer with substantial onboarding experience, someone who is well-versed in following sales frameworks and can visit a store or shadow a sales rep during a sales call to assess what flows the reps are using, when selling products so are they greeting first, asking questions second and recommending solutions third etc.

    The second criteria, is that the certified sales trainer prompts ChatGPT an Artificial Intelligence tool to provide a list of sales framework that follow this sales approach that they observed when they were shadowing that Sales Rep.

    Third criteria is that the certified sales trainer provide that list of sale frameworks that they got from ChatGPT to an instructional designer who can then create job aids and pitch decks that align with the partner's framework. Finally, these materials when completed will be presented to the partner. If the partner finds value in the training material, they may ask the company to develop additional training materials, which will be an indicator that the partner training is very effective.

    So as I prepare to wrap up working within a partner ecosystem is very complex but leveraging Artificial Intelligence tools like ChatGPT can help a company unlock answers to questions they have when creating partner training materials.

    If you found this information useful, I kindly ask for your support by liking and sharing this podcast. Your support will help me become more discoverable by business owners, sales leaders, and professionals who want to access valuable sales coaching tips.

    With that said, I'm also a certified sales trainer and instructional designer I can help your company close sales learning gaps. I do this by leveraging my knowledge of adult learning practices and theories, to help write sales curriculum pretty fast, and I have done this for Fortune 150 companies in the telecom and cybersecurity space for about 10 years.

    If you're interested in contacting me or working with me, visit LinkedIn.com when you land on that site you can type in the name, Sabine Taylor in the search field. In the search results, you should find Sabine Taylor “The Sales Training Architect.” I respond to those messages faster. Have a wonderful day and thank you for listening.

    LinkedIn Profile: https://www.linkedin.com/in/thesalestrainingarchitect/

     

    Why you should use artificial intelligence tools like Google BARD to save time and money on marketing taglines.

    Why you should use artificial intelligence tools like Google BARD to save time and money on marketing taglines.

     

    Sabine, the host and producer of the "Selling with Sabine" podcast, is a consumer-to-business sales expert with a wealth of experience working for tech companies, including telecommunications and cybersecurity. She holds an Adult Learning Graduate certificate and utilizes her Instructional Design Graduate program knowledge to design and develop sales training assets such as job aids, and micro e-learning courses for her clients.

    Transcript

    HI, I'm Sabine Taylor, the host of Selling with Sabine, and I'm thrilled to be back for episode seven. In this show, I'll be sharing how you can utilize artificial intelligence tools like Google BARD  to generate taglines. 

    Before we dive in, I'd like to mention that this summer, I needed to allocate time for family matters, which turned out to require a longer break than I anticipated. With that said my commitment to my family led me to prioritize these matters. However, now it's time to resume the podcast show so, as I mentioned in the beginning this show will focus on taglines, so let's talk about it.

    A tagline is a short and memorable combination of words designed to capture the essence of your brand or product. Particularly for those overseeing sales teams or working as sales supervisors, you can coach your team to use it as a catchphrase to pitch and sell your product.

    Here are a few examples of effective company taglines:

    - Nike: Just Do It

    - Apple: Think Different

    - KFC: We Do Chicken Right

    Traditionally, taglines have been crafted by marketing agencies for several thousand or  millions of dollars.  This process involves brainstorming sessions, paying people to participate in focus groups to identify customer themes and then to use those insights, to create a tagline that captures the brand's essence.

    However, there's a free Artificial Intelligence tool called Google's BARD that can save you thousands or even millions of dollars. This tool generates taglines within seconds. It's important to note that this doesn't mean marketing agencies are obsolete. However, once you've generated your tagline, the agency can focus on matching the visuals to your message to create effective marketing campaigns. 

    You see as a business owner, your plate is full with tasks like managing payroll, hiring, legal matters, marketing, and sales. So, if there's an AI tool like Google BARD or ChatGPT available, make use of it to free up time for more crucial tasks like promoting your business and or product. 

    And here's the great news: I've prepared a Google Bard Tagline Prompt Template handout for you. The handout includes an example of how I generated a tagline for a fictitious company. You can then use this template to input product details and generate a tagline for your brand.

    To access this handout, visit LinkedIn.com when you land on that site you can type in my name, Sabine Taylor in the search field. My name is spelled out as "S" like success, "a" like achievement, "B" like beautiful, "I" like intelligent, "n" like nice, and "e" like excellence. In the search results, you should find Sabine Taylor The Sales Training Architect. Once on my LinkedIn profile, scroll down to the featured section to access more resources like my 5-Step ChatGPT Sales Coaching Prompt Generator Template for sales supervisors and you will find several other short videos on sales tips as well

    Once on the featured section on my LinkedIn profile click on the Google Bard Tagline Prompt Template once the document is open, hover your mouse over the lower right-hand corner and click on the square-shaped box. The document will expand, and you can download it by clicking the downward arrow on the top left corner. 

    If you found this information useful, I kindly ask for your support by liking and sharing this podcast and connecting with me on LinkedIn. Your support will help me become more discoverable by business owners, sales leaders, and professionals who want to access valuable sales coaching tips. With that said  I'm also a certified Sales Trainer experienced in leveraging AI tools like ChatGPT and Google BARD and I can help your business close sales learning gaps. If you're interested, reach out to me on LinkedIn; I respond to those messages faster. Have a wonderful day and thank you for listening.

     

    https://www.linkedin.com/in/thesalestrainingarchitect/

    Peeling Back the Layers: Exploring Affinity Marketing Sales Scams plus the Business Risks of Doxing!

    Peeling Back the Layers: Exploring Affinity Marketing Sales Scams plus the Business Risks of Doxing!

    Welcome to "Selling with Sabine"! Your host, Sabine Taylor, is ready to guide you through the captivating world of affinity marketing and its potential misuse in scams, particularly in the real estate sector. This episode is perfect for small businesses aiming to keep their sales reps compliant and individuals trying to avoid scams. Sabine shares her personal experiences, offers practical advice, and even discusses cybersecurity issues like doxing. This episode is a treasure trove of insights that listeners won't want to miss. Join Sabine on this enlightening journey!

    Sabine, the host and producer of the "Selling with Sabine" podcast, is a consumer to business sales expert with a wealth of experience work for tech companies, including telecommunications and cybersecurity. She holds an Adult Learning Graduate certificate and utilizes her Instructional Design Graduate program knowledge to design and develop sales training assets such as job aids, micro e-learning courses for her clients.

    Transcript:

    Welcome to "Selling with Sabine." I am your host, Sabine Taylor. Today, I will be discussing affinity marketing and how to protect yourself from affinity marketing scams. Disclaimer: Throughout my career, I have gained experience in various roles within the tech industry, which has shaped my opinions on certain topics. However, it is important to note that the information I present today is solely based on my personal opinions, and I do not represent any organization or company.

    I want to clarify that I am not an attorney, nor am I providing legal or financial advice specific to your situation. Additionally, I am not acting as a forensic accountant for you or your business, and I am not your consultant. If you require assistance with legal or financial matters, I strongly recommend seeking the expertise of a reputable licensed attorney and accountant who can help you navigate and resolve your specific issues.

    With that being said, let's now return to the subject at hand. Affinity marketing is a type of marketing that targets people based on their shared interests, such as their profession, religion, or ethnicity, to make you feel like you're part of a group or a movement, with the ultimate goal of generating sales.

    If you follow celebrities and social media personalities, you might have come across some influencers who support real estate gurus who engage in deceptive practices on their platforms. These gurus use sneaky sales tactics, like appealing to your cultural identity through affinity marketing catch phrases, to entice you to make a purchase. They may even incorporate assumptive selling techniques, assuming that you have already been sold on their product without giving you a chance to decline. For example, if a real estate fake guru is speaking, it may sound something like this: "You want to set up a legacy for your children's children’s, children, right? So, since you want to secure a future for your legacy, it makes sense for you to partner with us on this real estate deal, where you can become a part owner of this investment, right? So, to make this happen, let's sign this contract now, get that generational wealth. Let's do it for the culture, baby. Started from the bottom, now the whole team here!"

    Now that we have a better understanding of affinity marketing, this week several real estate gurus, influencers, and celebrities were called out by their victims for using affinity marketing catch phrases and assumptive selling techniques to influence their massive audience to give up between $100,000 to ¾ million dollars to purchase a stake in a real estate venture that never materialized for many investors in the way it was sold to them.

    As a sales trainer, when I listen to these gurus, I can easily identify the sales tactics they are using. With that said, I have worked with Fortune 150 companies and their sales teams where I have listened and observed conversations between a customer and a sales rep. If I heard anything like what these gurus are saying, then an emergency town hall meeting would be scheduled for all employees, leaders, complaince directors to hear that these selling techniques are not allowed. End of story, period. Also, as someone with a real estate license, I can tell you that some of these things that are being said by the gurus would not fly in front of a real estate or governance board in any state. But in fact, it would be grounds for them to lose their license.

    When making high-stakes purchases, it's essential to focus on how the product or service meets your needs, then ask relevant questions and don't hesitate to seek detailed explanations to make an informed decision. Doing this is better than getting caught up in a catch phrase tied to affinity marketing tactics.

    To avoid getting scammed, consider investing in your education by enrolling in courses or seeking certifications from reputable schools that offer reasonably priced continuing education programs in real estate. However, if you choose non-university options like coaching programs or courses, ensure that the instructors have no direct or indirect financial stake in the business you're getting into.

    Additionally, it's advisable to maintain an arms-length transaction approach and not rely solely on recommendations from realtors for vendors or contractors. Some individuals in the industry might hesitate to provide you advice that could potentially affect their referral business. For instance, I once followed a realtor's recommendation for a mortgage broker, but I sensed both of them were pressuring me into purchasing a home. However, when I sought advice from a different mortgage broker, they advised against proceeding with the deal. As a result, I decided to cancel my contract with the real estate agent, and unfortunately, the realtor never returned my earnest money. So, I had to cancel the check with my bank. Nonetheless, since my new mortgage broker had no conflict of interest with the realtor, I found peace of mind knowing that I made the right decision by walking away from that deal.

    Additionally, during open enrollment periods, many companies offer benefit selections include prepaid legal benefit plans. These plans provide access to licensed attorneys who can offer valuable expertise they can advise you on legal and customary practices within various areas of the law, including real estate, to help you identify deals that you should avoid. In a previous position, my employer offered a prepaid legal benefit that covered services like mortgage reviews, consultation calls, and attorneys' fees associated with real estate closing. So, having on-demand access to attorneys provided me peace of mind about my real estate transactions without incurring the high hourly fees typically charged by attorneys, which can range from three hundred fifty to five hundred dollars. With my plan, I just played $9 every two weeks.

    Shifting my focus to cybersecurity, I've noticed that influencers and celebrities are discussing and arguing about the real estate fake gurus and their scams. Some even resort to doxing the scammers. However, it's important to understand the potential legal consequences if you're a business owner and publicly exposing alleged scammers. So doxing individuals by revealing personal information like the address, date of birth, or social security number on social media can lead to legal trouble and significant fines for your business. The alleged scammers also have the option to hire a privacy attorney and take you to court for doxing and exposing their private and sensitive information to the public. Therefore, it is advisable to address the matter through legal channels with the assistance of an attorney who can represent you in court and initiate the discovery process. This process involves obtaining a court order subpoena to access financial credit reports, tax records, and detailed phone records. Your lawyer can then use these records to present their findings to the courts.

    Now, for the scammers, it's important to note that the discovery process can be very expensive, especially in class action situations. The petitioners or parties involved in the case may request reimbursement of attorneys' fees plus applicable interest for the costs associated with obtaining legal counsel. Considering this, legal fees can be much higher than the damages you owe from scamming. Additionally, the longer you delay addressing the situation, the more you will have to pay in legal fees.

    In highly regulated industries like finance and real estate, keep in mind that government involvement is common. Also, governments have liaisons assigned to them at major companies who can run various types of reports and utilize AI tools, also known as artificial intelligence, to synthesize information about your financial and communication activities within seconds. Therefore, it is advisable to work with a lawyer to find a way to compensate your victims.

    To sum it up, if you are a company, it is important to follow standard industry practices to ensure that you and your sales staff sell your products and services in a compliant manner. If you need assistance in sales training and enablement, you can find me on LinkedIn by typing in my name, Sabine Taylor, where my name is spelled out as 'S' like success, 'a' like achievement, 'B' like beautiful, 'I' like intelligent, 'N' like nice, and 'E' like excellence. In the search results you should find Sabine Taylor, "The Sales Training Architect." Once on my profile page, scroll down to the featured section to access free resources like videos on sales tips and my 5-Step ChatGPT prompt generator template in a PDF format. So that way, you can coach your sales reps and keep them compliant when selling your products and services.

    With that being said, I am known for helping sales reps use legally approved language to help them pitch complicated products and services in a way that helps the customer understand how it would help them solve a problem.

    So, I appreciate the time we spent together, and I hope you found value in this episode. If you can share this episode with your friends or family members who are pitched by various people to buy products and services, it may help them avoid scammers.

    One last thing, if you could support this podcast by subscribing to it, then that would help me grow this channel and if you make your way to my LinkedIn profile, consider following me there as well.

    With that said, have a wonderful day, everyone, and catch you on the next episode.

     

    https://www.linkedin.com/in/thesalestrainingarchitect/

     

    Data Protection Wednesday: Guarding Your Data in the Age of AI: Lessons from My Personal Data Breach Journey!

    Data Protection Wednesday: Guarding Your Data in the Age of AI: Lessons from My Personal Data Breach Journey!

    Data Protection Wednesday: Guarding Your Data in the Age of AI - Lessons from My Personal Data Breach Journey!

    Join me on a candid journey as I share personal experiences of data breaches in the era of artificial intelligence (AI). Discover practical insights and conversational tips to effectively safeguard your valuable data. Let's navigate the evolving landscape together and ensure the protection of our digital lives.

    Sabine, the host and producer of the "Selling with Sabine" podcast, is a consumer to business sales expert with a wealth of experience in Fortune 150 tech companies, including telecommunications and cybersecurity. She holds an Adult Learning Graduate certificate and utilizes her Instructional Design Graduate program knowledge to design and develop sales training assets such as job aids, micro e-learning  e-courses for her clients.

    Transcript:

    Welcome to Selling with Sabine. I am your host, Sabine Taylor. On this show, I usually discuss sales-related topics. However, today I want to shift gears and talk about the importance of security and AI, also known as artificial intelligence. It's a crucial topic because many people are taking advantage of these tools, and it's essential to have a serious conversation about the safeguards that should be in place to protect ourselves. So, stay tuned.

    Let me take you back to 2012 when I received a message from my bank on a Sunday asking me to call them back. Initially, I assumed it was a sales call, so I ignored it. However, they kept calling me, and for three days, I kept ignoring them. But I finally decided to call back on a Thursday. That's when I learned that someone had obtained and duplicated my bank card number. Being in the tech industry, I was familiar with fraudsters, so to prevent my information from being stolen online, I never used my bank card for online purchases. However, I realized that the incident might have occurred when I handed my card to a waitress at a restaurant who possibly made a copy when she went to pick up my food in the kitchen. And around the same time this happened, I learned that an employee at a company that I used to work for had been under surveillance for three months, and she had used a similar method. So, this helped me understand how my data was breached.

    Several years later, I was contacted by a hospital security official to discuss a data breach that had occurred. Someone apparently used my credentials to see an OBGYN. Because of this, I signed up for all types of monitoring services. With this in mind, I started to become very curious as to why all of these events were happening to my data. In my research, I learned of a role at a cybersecurity company, and after applying in 2016, I was extended an offer as a sales training specialist, teaching other sales reps how to sell cybersecurity products. In this role, staying updated on trends was crucial. This involved reading threat reports and gaining access to all of this information made me greatly aware of cyber threats. As a result, I started implementing the advice I had been training my reps on, such as changing my password frequently. Taking these proactive measures to protect my data instilled a stronger sense of security in me.

    Fast forward to the first quarter of 2023, I began receiving multiple email and text alerts notifying me that my data had been discovered on the dark web. In case you're not familiar, the dark web refers to obscure websites operated by cybercriminals who sell stolen user information. These websites have a short lifespan as threat detectives actively seek to shut them down. Consequently, these cybercriminals aim to maximize their profits by selling usernames, passwords, and social security numbers from prices ranging from $5 to $50 before their websites are taken offline. So, as I pondered my online activities, it became apparent that the increasing alerts were a result of signing up for multiple AI accounts. So, I am not going to name the platforms that I use because I cannot say 100% for sure that the discovery of my data on the dark web is tied to them. But what I can tell you is that in the first quarter of 2023, I signed up for many AI accounts, and at the same time, I'm receiving these alerts. So that's how I'm putting two and two together, and I'm pretty sure that one is related to the other.

    Now, I started to do some online research to stay informed about cyber threats and AI platforms. And what I discovered was quite worrisome—the risks involved with cyber threats are very high on these platforms.

    Also, since many of these sites are free, I wonder what money do they have to pay for a security team to monitor the traffic on their sites 24/7 days a week. From my knowledge in this field, when an app developer provides a user a service for free, it is in many cases to get the user to accept the terms of service. Then, once they have our permission, they will sell our data to a third-party company. That third-party company then makes more money by reselling the data they just obtained from these apps. So, the big issue is... is that if we download the wrong app, our data could end up on the dark web.

    Realizing the potential dangers, I took proactive measures to safeguard my information. I decided to freeze my credit at all three credit bureaus, requested my bank to issue new credit cards, and informed all relevant financial institutions about the data breaches involving my stolen data. While these tasks did take some time to complete, I wanted to avoid a situation similar to what I went through back in 2012, where I had to take time off work to deal with the administrative tasks related to a data breach.

    So, what does my story mean for you? Well, it's important to understand that there's a whole lot of sensitive data floating around on AI platforms. These tools are great for making things more efficient, but they also come with a higher chance of data breaches. If you're thinking about sharing your private info like email addresses and passwords on these platforms, it's crucial to think about getting an identity monitoring service. Trust me, you do not want your information falling into the wrong hands and ending up on the dark web. It is simply better to be proactive.

    With that said, it's time to wrap up today. I appreciate the time we've spent together, and I hope you found value in this episode. If you could help me reach a wider audience, I would be so grateful. So consider following this show and liking this episode. You can also find me on LinkedIn by typing my name, Sabine Taylor, where my name is spelled out as "S" like success, "a" like achievement, "B" like beautiful, "I" like intelligent, "n" like nice, and "e" like excellence. In the search results, you should find Sabine Taylor The Sales Training Architect. Once on my LinkedIn profile, scroll down to the featured section to access resources like my 5-Step ChatGPT Sales Coaching Prompt Generator Template for sales supervisors and several short videos on sales tips. Also, you can message me on LinkedIn for your business-to-consumer Sales Enablement training request. So, that's it for now. Have a wonderful day, everyone. Bye-bye.

    https://www.linkedin.com/in/thesalestrainingarchitect/

    Throwback Thursday: Exploring Automation's Impact on the Workforce!

    Throwback Thursday: Exploring Automation's Impact on the Workforce!

    Transcript below:

    Welcome to selling with Sabine.  I'm your host,  Sabine Taylor and on this Throwback Thursday, we're about to embark on an insightful journey that bridges the past and the future. Today, we'll be exploring my ChatGPT sales coaching prompt template that I developed and diving into the transformative impact of automation on the workforce. Get ready for an insightful journey as we connect the dots to uncover how past experiences is shaping the path forward.

     So, let's rewind to 2016 when I arrived at the Pittsburg Airport for a short work assignment. And while there, I noticed something very intriguing the bright yellow taxi signs were replaced by large Uber signs, and this caught my attention, and left me wondering about the changes that were unfolding before my eyes.

     Now fast forward to 2017 during another visit to Pittsburgh, I stumbled upon an article in the USA Today titled “Cities vie to become hubs of self-driving technology”.  It revealed a fierce competition amongst cities and states to become pioneers in the self-driving technology market and guess what? Uber had joined forces with the city of Pittsburgh to test this groundbreaking innovation. They even planned to create dedicated autonomous lanes allowing regular travelers to witness the marvel of self-driving cars in action, and I couldn't help but think. Okay, Pittsburgh, I see you making moves in the self-driving tech arena.

     This inspired me to delve deeper and work on a graduate paper for my instructional design class called “The Future of Work” and for this assignment, I decided to focus on Uber's journey and Pittsburg.  So, as I continued my research, I discovered an intriguing aspect of their partnership; they had initially intended to offer rides to consumers in partially self-driving cars. However, as reported by The Verge, Uber redirected their efforts and recruited between forty to fifty robotics experts, including key faculty members from Carnegie Mellon's prestigious robotics lab.

     The journey of my grad paper led me to uncover some other fascinating insights. Graduate from Carnegie Mellon's Optical Robotics Program we're securing high paying jobs, earning an impressive $150,000 per year, and that was in 2016 and 2017. So, it became evident that Uber has strategically used their brand and the partnership deal to attract top notch optical robotics expert essential for developing their self-driving technology. So, they were unafraid to make very bold and strategic moves.

    However, I realized it was a bigger picture at play. The connection between the global population and their skill sets. You see, my research revealed a startling truth, and that was by the time the world reaches a population of nine billion only half of them will have the skills necessary to secure jobs. And if you take a guess, those jobs will mostly be in high-tech industries involving programming robots.

     Now here's where it gets even more intriguing. I came across an article and apologies in advance for not having the name handy, but I'll update the show notes when I can locate my graduate paper. But the article raised a thought-provoking concept that some cities were contemplating taxing robots. So, if there aren't enough skilled workers, then some governments might incentivize companies to increase robot manufacturing and impose taxes on them similar to how they tax human workers. It's an entirely new landscape that we're entering it.

    Now, let's talk about why there may not be enough skilled workers. According to a Gallup article titled “The World's Broken Workplace”. Only fifteen percent of employees worldwide are generally engaged in their jobs. This means a staggering eighty five percent of employees feel disengaged and uninspired. This is a significant problem that needs addressing. And here's a tie in motivating a workforce that's disengaged or bored to learn new technologies will be challenging to say the least.

    So, here's the key: finding a job that truly ignites your passion is critically important. When you love what you do, staying updated on the latest technologies and advancements in your field becomes a natural part of your career journey.

    Embracing automation and tools like Chat GBT becomes less intimidating when you see them as opportunities rather than threats. Now, some of you may argue that you're too old to learn new skills or too busy to find time for acquiring new skills. I completely understand, and many people fall into this category too.  However, you may not have an option on this matter. Remember, all of those automation technologies that were in the lab between 2015, 2016, and 2017, including the advancements made during the pandemic, well they're now making their product debut.

    As, a result, the job market is changing rapidly. The choice is clear, we have to move with the flow of automation to become better-skilled employees to enhance our performance in the workplace. You see corporations are beholden to their board members and shareholders who care about the stock price. Stock prices are often based on employees' ability within an organization to innovate and bring products to market to create demand. Those who embrace technology and continuously develop their skills are more likely to keep their jobs while those who resist change will be managed out of the business.

    That said, as companies fully realize the cost savings of automation, it may lead to a reduction in the workforce. And in fact, a lot of the signs point to this happening.

    So, a lot of this information, it is wise to diversify our income streams and consider having a side hustle such as investing in real estate. Now, this may seem like a far-fetched idea, but many of you who are listening fall into the category of “I'm too old to learn new things or “I just don't have time” to learn new things or “I'm really worried” that this new automation is gonna replace my job. All of these are valid points and valid concerns. That is why it is so important to look at other sources of income and real estate could be a great backup plan for those who are concerned about instability in the workplace. You see owning property that generates income can serve as a backup plan. So even in times of workplace disruption, your real estate investments can continue to generate cash flow providing stability during uncertain times. Now with that said, it's not a guarantee that your real estate will always produce cash flow. But for many people, it does. And, of course, you wanna get a mentor to help you with your investments, a qualified professional license mentor.

     For full disclosure, I have an inactive real estate license in the state of Georgia, and I have been in the tech field since 1997 I am someone that most would consider tech-savvy. But even in this case, I have to be proactive versus reactive when it comes to my financial planning for my retirement years. My concern is that there may not be the right type of workers to fill the demands of the marketplace. And if that happens, then who's going to feed into the social security system? That's the big issue! So, during my retirement years, if there are not enough workers to pay into the social security system, then I may not get that monthly check! And I don't wanna be in a position where I'm relying solely on social security to live.

    So, that is why I'm encouraging us to think big, see the big picture, and think about what's gonna happen when you're seventy and eighty have medical crises to deal with and you don't have the money to go to the hospital.  So, keep in mind, these changes are happening these companies are pressing forward, and they're not stopping. So, we have to see our lives as a business too we cannot just sit idle and let all of these things happen and not prepare for our future.

     Now, if this information is making sense to you and you're considering running a business and hiring a sales team, and you need help coaching them to succeed in order attract more high-paying satisfied customers, or if you're a sales leader struggling to find the right words to coach your reps on their performance, I have a solution for you. I have personally developed a ChatGPT Sales Rep Coaching Prompt Generator Template that utilizes ChatGPT technology.

    Now for those listening and learning about ChatGPT for the first time, here is the definition. ChatGPT is a computer program that's powered by AI that understands and responds to messages naturally. So, it makes conversation more engaging and effective. That said to access my ChatGPT Prompt Sales Coaching Generator Template, visit my LinkedIn profile. On LinkedIn, you're simply gonna search for Sabine Taylor. And Sabine has spelled “s” like success, a” like achievement, “b” like beautiful, “i” like intelligent and “n” like nice and “e” like excellent. Once the search results populate, you should see Sabine Taylor, the” The Sales Training Architect. Once on my profile, scroll down to the “featured” section, and click on the video title called “ChatGPT for Sales Coaching”. You can then watch a step-by-step comprehensive tutorial on how the ChatGPT Prompts Sales Coaching Template works.

    Next, to access the PowerPoint deck that I show on the step-by-step tutorial, you wanna click on a file called the 5-Step ChatGPT Sales Coaching Prompt Generator Template. Once the document is open, use your mouse to hover over the lower right-hand corner to click on a square-shaped box. The document will expand, and you can download it by clicking on the downward arrow on the top left corner of that document.

    As we come to the end, we’ve explored a lot, we looked at the past and present and even touched on real estate while at the same time providing valuable insights on the next steps. So, the choice is now in our hands. To embrace these advancements and work towards achieving our goals in our careers and life.

    If you found this information helpful, I kindly ask you to show your support by liking, and following this podcast and also on my LinkedIn profile. Your support will go a long way in helping business owners, sales leaders, and other professionals gain valuable tips on sales coaching, plus gain a fresh perspective on automation and its impact on the workforce and of course, it will help me grow my channel. And with this in mind, if you tried the 5 Step ChatGPT Sales Coaching Prompt Generated template, let me know. I'd love to hear your perspective and feedback. And if you modified it, I'd love to know that too.  With that being said, have a great Thursday. Thank you for listening and happy selling!

    Sabine, the host of the "Selling with Sabine" podcast, is a consumer-to-business sales expert with a wealth of experience in Fortune 150 tech companies, including telecommunications and cybersecurity. She holds an Adult Learning Graduate certificate and utilizes her Instructional Design Graduate program knowledge to design and develop sales training assets such as job aids, micro e-learning e-courses for her clients.

    If you'd like to connect with Sabine for your training or speaking needs, you can message her on LinkedIn at https://www.linkedin.com/in/thesalestrainingarchitect/

    https://www.linkedin.com/in/thesalestrainingarchitect/

     

     

    Overcoming Objections: Tips from a Sales Pro! A Mastermind Monday Special!

    Overcoming Objections: Tips from a Sales Pro! A Mastermind Monday Special!

    Sabine, the host of the "Selling with Sabine" podcast, is a consumer to business sales expert with a wealth of experience in Fortune 150 tech companies, including telecommunications and cybersecurity. She holds an Adult Learning Graduate certificate and utilizes her Instructional Design Graduate program knowledge to design and develop sales training assets such as job aids, micro e-learning  e-courses for her clients. In this Mastermind Monday episode, Sabine takes listeners through a best practice on how to Manage a common sales objection. If you'd like to connect with Sabine for your training or speaking needs, you can message her on LinkedIn at https://www.linkedin.com/in/thesalestrainingarchitect/

    Nature vs. Nurture in Sales: The Truth Behind the Myth!

    Nature vs. Nurture in Sales: The Truth Behind the Myth!

    Welcome back to "Selling with Sabine"! I'm your host, Sabine, a consumer-to-business sales expert with years of experience in Fortune 150 tech companies, including telecommunications and cybersecurity. With my Adult Learning Graduate certificate and knowledge from my Instructional Design Graduate program, I design and develop sales training assets such as job aids and micro e-learning courses for my clients.

    Before we dive in It's essential to supplement what you learn here with your own research and consult qualified experts who can help you tailor these strategies to your specific business scenario. With so much advice available, it's vital to do your due diligence.

    In our first episode, I shared a bit about my background and how I got started in sales. Today, I'm excited to address a question that I'm often asked: "Are salespeople born or made?" There are differing opinions on this topic, and in my latest LinkedIn article, I aimed to debunk this myth.

    I'll break down the five sales phases and discuss the essential skills required for success at each phase. Additionally, I'll be sharing a free reflection companion activity resource that you can use during team meetings while playing this business-friendly podcast. As always, if you have any questions or would like to connect with me for your training or speaking needs, feel free to message me on LinkedIn at: https://www.linkedin.com/in/thesalestrainingarchitect/

     

     

    Getting to know Sabine Taylor: A Consumer to Business Sales Expert!

    Getting to know Sabine Taylor: A Consumer to Business Sales Expert!

    Sabine, the host of the "Selling with Sabine" podcast, is a consumer to business sales expert with a wealth of experience in Fortune 150 tech companies, including telecommunications and cybersecurity. She holds an Adult Learning Graduate certificate and utilizes her Instructional Design Graduate program knowledge to design and develop sales training assets such as job aids, micro e-learning  and for her clients. In this episode, Sabine takes listeners through a short journey of how she got her start in sales and where she is now. If you'd like to connect with Sabine for your training or speaking needs, you can message her on LinkedIn at https://www.linkedin.com/in/thesalestrainingarchitect/

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