Why Your E-commerce Company Needs Standard Operating Procedures | Ep. #61

A warranty is more than just a guarantee that comes with a product, it’s a brand’s promise. On this 124th episode of the E-Comm Show, Andrew Maff interviews Michael Kaufman, co-host of Brand Fortress HQ. Micheal challenges the status quo by offering unlimited free replacement or 100% refund lifetime warranty, all through a user-friendly, online auto-approval app for hassle-free, 90-second warranty registration and claims.

In this episode, Michael discusses how a warranty is more than a piece of paper- it’s a promise from a brand to stand behind you, an acknowledgment of your trust, and a commitment to do what's right. Most of all, it’s the reason that Michael's e-commerce store Protuff has been able to build hundreds of positive reviews and gain a loyal following, all while staying profitable. By doing what most vendors are scared to do- Michael teaches us the power of an authentic warranty. 

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

If you'd like to catch up on past episodes, visit www.theecommshow.com

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

If you'd like to catch up on past episodes, visit www.theecommshow.com

Why do some non-funded businesses stagnate while others skyrocket? On this 123rd episode of the E-Comm Show, Andrew Maff interviews Mike Salguero, CEO of Butcher Box. By completely bootstrapping its way to a $33 million company in its first three years, Butcher Box is revolutionizing the meat industry.

In this episode, Mike will discuss Butcher Box's one marketing cornerstone that took it from an unknown startup to its $100m+ company. He’ll also highlight what it really takes to be a profitable unfunded company and the one pitfall that gets most. If bootstrapping, subscription models, all mixed with a little bit of bacon is your thing…you won’t want to miss this one!

 

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

If you'd like to catch up on past episodes, visit www.theecommshow.com

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

If you'd like to catch up on past episodes, visit www.theecommshow.com

How do you make a product that most people take for granted exciting? On the 122nd episode of The E-Comm Show, Andrew Maff interviews Dinesh Tadepalli, Founder and CEO of Incredible Eats. Driven by a lifetime of waste-consciousness, Dinesh started Incredible Eats to launch a line of edible utensils — a replacement for plastic that’s not only better for the planet, but tastes good, too! 

In this episode, Dinesh will discuss the challenges of competing with ultra-cheap plastic products, how he appeals to people who aren’t outwardly invested in environmental causes, and how Incredible Eats is scaling in a sustainable way. If you’re interested in how one startup is reinvigorating an entire industry, don’t miss this episode! 

 

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

If you'd like to catch up on past episodes, visit www.theecommshow.com

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

If you'd like to catch up on past episodes, visit www.theecommshow.com

How do you sell something that customers can’t see? On this 121st episode of The E-Comm Show, Andrew Maff interviews Jennifer McKay, Founder and CEO of DefineMe. For nearly a decade, DefineMe has been shaking up the fragrance world with strong principles and clean, cruelty-free scents — and partnering with heavyweights like Disney and Mattel along the way. 

In this episode, Jennifer will discuss the unique challenges of selling a product that can’t be truly experienced online. She’ll also highlight some of the solutions her team have cooked up, including tapping trusted influencers and making it easy for potential customers to get ahold of product samples. If you’re interested in transforming e-commerce hurdles into opportunities, don’t miss this episode! 

 

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

If you'd like to catch up on past episodes, visit www.theecommshow.com

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

If you'd like to catch up on past episodes, visit www.theecommshow.com

How do you convert customer feedback into better products and services? On this 120th episode of the E-Comm Show, Andrew Maff interviews Darren Major, Voice of Customer at Harry’s. Leveraging years of experience in customer service, Darren puts a wide variety of customer-sourced insights and data points into action at Harry’s. 

In this episode, Darren will discuss how each and every customer interaction — the good, the bad, and the ugly — provides invaluable insight, how his team organizes those insights, and how transparency is crucial for building brand loyalty. If you’re interested in how a seasoned veteran makes the most out of customer data, this is an episode you shouldn’t miss! 

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

If you'd like to catch up on past episodes, visit www.theecommshow.com

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

If you'd like to catch up on past episodes, visit www.theecommshow.com

How do you successfully market your product when regulators are breathing down your neck? On this 119th episode of The E-Comm Show, Andrew Maff interviews Chris Fontes, CEO and founder of High Spirits, a pioneering cannabis beverage brand that’s quickly becoming one of the biggest in the business. 

In this episode, Kevin will discuss the trials and tribulations of selling and marketing a highly regulated product, explain his role as an advocate for his industry, and explore the science behind High Spirits’ products. Additionally, he offers insight into how his company balances modern marketing tactics (from geotargeting to influencer partnerships) with old-school social engagement. 

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

If you'd like to catch up on past episodes, visit www.theecommshow.com

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

If you'd like to catch up on past episodes, visit www.theecommshow.com

 In this 118th episode of The E-Comm Show, host Andrew Maff discusses a wide range of e-commerce topics, including key tenets of marketing and brand-building across platforms like Instagram, LinkedIn, and Google. If you’re curious about which trends to follow in the new year, there’s a lot to dig into here. 

Topics discussed include new influencer marketing tools on Instagram Reels and IGTV (and how to capitalize on their power), what LinkedIn’s new stories feature means for sellers (and why story platforms are so important), and the effectiveness of Google Smart Shopping campaigns. Additionally, Andrew ponders the role of dedicated marketing specialists in 2024. 

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

If you'd like to catch up on past episodes, visit www.theecommshow.com

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

If you'd like to catch up on past episodes, visit www.theecommshow.com

In episode 117 of The E-Comm Show, host Andrew Maff explores the myriad of Facebook Ad audiences that e-commerce sellers should test. He delves into the specifics, from Video Viewer lookalikes to various population percentages for visitors, purchasers, and email lists. Andrew also highlights the untapped potential of Pinterest advertising, emphasizing its capacity to expedite seller growth. He sheds light on the platform's evolution and urges sellers to test its ad platform before it reaches the saturation level of Facebook.

Furthermore, Andrew discusses the importance of creating an omnichannel experience in e-commerce. This approach not only boosts brand awareness but also enhances customer comfort with their purchases. Additionally, he reveals strategies for increasing Facebook followers without direct payment. Andrew focuses on designing ads that serve dual purposes: achieving primary goals while simultaneously bolstering follower growth.

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

If you'd like to catch up on past episodes, visit www.theecommshow.com

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

If you'd like to catch up on past episodes, visit www.theecommshow.com

Podcasting isn’t just for morning entertainment with your coffee and breakfast. On this 116th episode of The E-Comm Show, Andrew Maff sits down with Seth Greene, CEO of Market Domination. Seth offers a unique perspective into the world of podcasting and how sellers can leverage it to reach new and desired audiences. 

With years of successful experience under his belt, join in on today’s episode, where Andrew and Seth discuss the power of audio and video engagement, how to turn listeners into purchasers, and the benefits of E-commerce sellers hosting their own podcasts. 

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

If you'd like to catch up on past episodes, visit www.theecommshow.com

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

If you'd like to catch up on past episodes, visit www.theecommshow.com

In this 115th episode of The E-Comm Show, our host Andrew Maff delves into both SEO guidelines and Google Search Ads, offering insights beneficial for content creation and business promotion. He outlines his SEO strategy, emphasizing a minimum of 1,200 words, incorporating 2+ H2 tags and 3+ H3 tags, linking 4+ articles internally, and adding 2+ links to services or products, as well as 5+ outbound links. Maff also explains keyword structuring techniques and various other aspects of SEO. Additionally, he explores the use of Google Search Ads for driving leads or shoppers, detailing aspects like the use of branded search terms, testing frequency, campaign and ad group structuring, ad types, bidding strategies, and the optimization of landing pages for these ads.

Furthermore, Maff addresses the keyword targeting strategy used by paid advertising agencies for e-commerce sellers, highlighting its simplicity and effectiveness. He elaborates on the creation of campaigns that strategically negate keywords, leveraging different priority campaigns for more controlled bidding on specific keywords. His discussion extends to the importance of optimizing the Google Merchant Center, providing a comprehensive view of both organic and paid strategies for enhancing online presence and e-commerce success.

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

If you'd like to catch up on past episodes, visit www.theecommshow.com

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

If you'd like to catch up on past episodes, visit www.theecommshow.com