It's no surprise that 2020 was a monster year for mobile phone engagement, driven largely by the COVID crisis. Time spent on our mobile phones increased 25% over 2019, according to App Annie’s 2020 End of Year Mobile Report.
While all app categories in the report saw respective lifts in time users spent on them, here are the biggest gainers:
- Social media platforms up 20%
- Shopping platforms up 25
- Finance platforms up 25
- Games up 35
- Video streaming platforms up 40%
Overall, app growth was largely driven by a huge 200% surge in business app usage.
Which mobile apps ranked within the top three downloads this year?
Tune in to this morning's Business Beat to hear Jeff share the full report: