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    You Need to Reverse Engineer Yourself | GaryVee Meetup Series: Toronto 2016

    enOctober 04, 2020

    Podcast Summary

    • VaynerMedia seeks creators with sales DNAVaynerMedia values creators with sales experience and a track record of driving conversions. CEO Gary Vaynerchuk encourages trusting instincts in investing.

      VaynerMedia is looking for creators who focus on sales DNA rather than just brand awareness. They value individuals who have experience in creating content that drives conversions and have actually sold products or services. Whether it's through creative copy, design, or video, they want people who understand the importance of sales in their creativity. If you're a creator with a proven track record of driving sales, VaynerMedia may be the place for you. Additionally, Gary Vaynerchuk, the CEO, emphasized that there's no definitive answer when it comes to investing and knowing when to stop. He encouraged entrepreneurs to trust their instincts and not invest in everything that comes their way. Overall, VaynerMedia is a company that values creativity, sales, and trusting your gut.

    • Importance of Self-Care and Balance in HustleRecognize unique needs, prioritize self-care, and find balance in hustle. Stay focused on goals while taking care of yourself, and find passion in your dedication.

      While it's important to work hard and be dedicated to your goals, it's also essential to prioritize self-care and recognize that everyone's needs and capabilities are different. Marty Sison, the speaker, emphasized the importance of being honest and real in your hustle. He shared his personal experience of taking time off for rest and relaxation, acknowledging that everyone's energy levels and circumstances are unique. However, he cautioned against using that time off as an excuse for complacency or lack of productivity. Ultimately, the key is to find a balance that works for you and to stay focused on your goals while also taking care of yourself. Additionally, Marty expressed his admiration for the content created by Gary Vaynerchuk and encouraged everyone to find their passion and dedicate themselves to it.

    • Exploring different industries and taking calculated risksPersistence and focusing on unique value proposition are key in e-commerce. Understand your strengths and stay true to them in business.

      Specialization is important for business growth, but it's not the only way to succeed. Some individuals, like the speaker, thrive on exploring various industries and taking calculated risks, even if it means some failures. In the world of e-commerce, convincing customers to start can be challenging, but persistence and focusing on the unique value proposition are key. The speaker also shared his experience of separating personal and external brand, stating that it's not necessary to keep them completely separate, as they are interconnected in many ways. Ultimately, the speaker emphasized the importance of understanding one's own strengths and functioning, and staying true to them in business.

    • Finding Balance Between Family and CareerBalance is crucial in life, don't neglect family but set boundaries, and don't let their needs consume all your time, or you may regret it.

      It's essential to find a balance between taking care of loved ones and pursuing your dreams. Gary Vaynerchuk shares his experience of spending a significant amount of time with his father during his first decade in business, which he now regrets not doing more for himself. He advises against fully abandoning family members but emphasizes the importance of setting boundaries and not letting their needs consume all of your time. This balance is crucial, as you may end up regretting the time spent away from your dreams and potentially damaging relationships in the long run. Additionally, finding motivation from your past experiences and circumstances can help drive you forward in your personal and professional growth.

    • Persistence and Hustle: The Keys to SuccessStay focused on goals, hustle to make connections, and stay authentic to values. Effective methods for reaching out to major artists include cold emails and social media.

      Persistence and hustle are key to success, whether it's in a retail job or pursuing a career as a music producer. Martin, who has worked multiple jobs and built a following as a music producer, shared his struggle to connect with major artists and get his beats heard. He recommended reaching out through cold emails or social media as effective methods. In the conversation, James also emphasized the importance of staying true to one's values and mission, even in entrepreneurship. He criticized companies that use social good as a marketing tool without genuine commitment, but believed that if the story is compelling, it can be a selling point. Overall, the conversation highlighted the importance of staying focused on one's goals, hustling to make connections, and staying authentic to one's values.

    • Gary's Inspiring Impact on Speaker's LifeListening to Gary Vaynerchuk's podcast can provide inspiration and direction for those feeling lost and unsure about their purpose in life.

      Transformative impact Gary has had on the speaker's life. He provides valuable advice, fuels their passions, and encourages them to strive for greatness. Gary's conversations cover a wide range of topics including marketing, business, personal growth, and empathy. If you're feeling lost and unsure about your purpose in life, listening to Gary could provide the inspiration and direction you need. Don't hesitate to check out PMR 91 for more insightful episodes. And if you have a review to share, feel free to submit it as it might be featured next.

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    Key Takeaways

     

    1. 1. Decide [4:17]: you are absolutely required to decide, what you want your life to be like and be clear about it, don’t make it someone else’s life or belongings — don’t covet. Decide what you want and pull it into the present.
    2. 2. Cut out [6:26]: you don’t get without giving up, the universe requires you to make a trade to create the room for something new. Nowadays we have an overabundance of everything, but your primal brain doesn’t like to cut things out, it only processes the immediate loss, not future gain. To counter that, you have to be very intentional about what you want (step 1) and start cutting out things that don’t align (step 2) to give yourself space for step 3 because you don’t get to expand until you have made the room for it.
    3. 3. Expand (you have just created the space!) [11:07]: what are you expanding into? New businesses, new relationships — we are the 5 people we spend the most time with — learning, reading, listening. But this expansion, in order to continue, will require you to keep giving up things, it’s a positive feedback loop. What from the past will you decide to bring into the future.
    4. 4. Invest [13:13]: skip the short game and plan for long term results. Follow Ryan’s Tribe 5 areas of long term investment Time, Relationships, Income, Expansion.
    5. 5. Give [15:52]: it sounds silly but it’s true. You are never ever free if you are in a take, scam, hack or extort mentality. You need to find what you have to give be it money, time, knowledge, anything really, and invest it!
    6. People always want the hack but the only thing that creates financial freedom is you deciding that you want a different life, cutting out the things that are not in accordance with that life, expanding into new possibilities, investing for the long term and constantly giving.
    7. You want to build the life you want? To get happy? To be free of the game? That’s how.
    8. Mentioned in this episode
    9. Intentional community
    10. Dan Sullivan
    11. Robert Kiyosaki
    12. Tribe 5