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Support for sustaining your indie retail business and a seasonal reminder that the work you do is anything but small.

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🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ hiii@feelgoodretail.com

An incomplete guide to running your shop as an emotional being. 

Get our free 2023 low-key holiday planner here


🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ hiii@feelgoodretail.com

In this episode, we travel to the past - quite literally - to find answers for the future. By taking the time (an hour, tops) to review previous seasons, you'll be amazed at how few decisions  you have to make going into this year. The goal is to improve, not re-invent besties!

Get our free 2023 low-key holiday planner here
Download the Holiday Review Template here


🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ hiii@feelgoodretail.com

Smooth sailing for your season with these simple tactics. 

1. Plan your finish line celebration
2. Set an intention
3. Formalize a goal
4. Use the past as your planner 
5. Spill the beans
6. Write a permission slip
7. Create a place for "not now" ideas + observations
8. Set an end of day ritual

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Join our Holiday Planning Power Hour on October 16th

🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ hiii@feelgoodretail.com

Because you can't do everything all at once, despite the urge.

In this episode, we cover:

• Balancing our priorities and mono-tasking
• What "sustainable growth" means in your own words
• Redefining business planning 
• Finding inspiration in natural cycles 

✨ Get our free 2023 Holiday Planner here ✨



🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ hiii@feelgoodretail.com

Meet Phoebe Sherman, the founder, designer, podcast host + funny video maker over at Girl Gang Craft - a community for creatives. GGC is a multifaceted community with a podcast, apparel line, classes + courses, a membership and craft fairs in Oakland, CA, Salem, MA and Providence, RI.  

Our chat covers:

• Tips for your first market or pop-up
• What it looks like to run an omnichannel business
• How to explore diverse revenue streams in your product based business
• Managing your time and task list in an empowered way

WEBSITE | INSTAGRAM

🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ hiii@feelgoodretail.com

Can Retail Leave Social Media?

Today, I tackle that question with my friend, collaborator and brilliant business baddie Amelia Hruby in a conversation originally hosted on her podcast, Off The Grid.

Tune in to hear Amelia and I discuss how social media has rapidly shifted for retailers and why chasing the algorithm might be the worst sales strategy in your playbook. We also get into—

• Whether or not social media currently provides meaningful traffic
• Where social media for retail can actually shine (and where it definitely doesn’t)
• My favorite non-social media marketing methods
• Knowing your numbers

💎 Use the code RETAIL for 10% off your ticket to The Refresh!


🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ hiii@feelgoodretail.com

aka "ideas to grow your biz without hating it" ;) a mid-season interlude

🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ hiii@feelgoodretail.com

Meet Erin Myles, founder of Brave Daughters - an intentional jewelry brand. Erin and Brave Daughters have experienced some major growth over the past few years, going from a pop-up model to multiple retail locations, a website overhaul and the expansion of their line. We talk a lot about what that has looked and felt like, as both a business owner and human being.

Our chat covers:

• The importance of operations as you expand - and why you need to zhuzh your processes over time
• Crafting an in-person experience centered around your brand values
• Flowing instead of forcing when it comes to growth
• Why deriving your fulfillment from your business may not be *~ the vibe ~*

In 2018, founder Erin Myles had a vision to do things differently. After many years of corporate grind she left her job in the fashion jewelry industry and set out to reconnect with her values of jewelry as a reminder of personal power, conscious consumerism and sustainable production practices.

Brave Daughters was born with those values in mind, and the mission to create jewelry that tells a story: a celebration, milestone, breakthrough, accomplishment, or a reminder.

Erin describes a ‘Brave Daughter’ as anyone who is following their own path, investing in their personal magic and following their heart.

Since then, Brave Daughters has expanded to Providence and Boston, and offers Forever Jewelry: custom-fit, welded, permanent chains + charms, along with a collection of unique Whenever Jewelry (with clasps) and special occasion custom-made items. They are a women-owned and operated business and carefully source every chain, charm and gemstone and sustainable material used in our jewelry.

🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ hiii@feelgoodretail.com

The Indie Advice Column is back and today we're covering one of the most frequently asked questions - "WTF is going on with Instagram?" If you resent how many times you refresh your feed, find yourself seriously struggling with low engagement or have ever called IG a "necessary evil" this episode is for you.

We cover:

• The emotional impact Instagram has on small biz owners
• How to think strategically (and realistically) about Instagram's purpose in your business
• Finding what kind of content "feels good" for you and your bottom line
• How to recognize when it's time to pivot

If you want to dive deeper, here are a few episodes you might enjoy:

• Outta My Way Algorithm: Growing Your Audience Off IG
• Social Media Sanity For Retailers
• Can Retail Leave Social Media? Advice For Product-Makers And Shop-Owners

Have a question you'd like to submit to the next issue? Get in touch via DM or at the email listed below.   

🕸 feelgoodretail.com
📱 @feelgoodretail
✉️ hiii@feelgoodretail.com

✨ This episode was sponsored by Shopify. Sign up for a one-dollar-per-month trial period at shopify.com/restofus ✨