Your Guide to LinkedIn Marketing | Episode # 97

While AI language models can be helpful in many ways, they are not without their flaws. So, which is better for what task?

We are going to compare ChatGPT, Microsoft's Bing AI, and Google Bard and shine a light on the pros and cons of each to determine which is best for what you need.

#ai #chatgpt #googlebard #bing #marketingtips

To watch the full video of this episode visit:
 https://fusiononemarketing.com/ai-tools/

To learn more about our marketing services, visit: https://fusiononemarketing.com/

Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam

Time Stamps:
02:25 Features and Capabilities of Chatbots
04:00 Capabilities of ChatGPT
05:57 Capabilities of Bing AI
07:28 Capabilities of Google Bard
08:56 User Experience 
11:04 How to Best Use ChatGPT
13:46 How to Best Use Bing AI
17:36 How to Best Use Google Bard

Coming up with new material repeatedly can be exhausting. This is exactly why repurposed content is so valuable.

We're going to talk about the all benefits of repurposed content, and show you several ways to reuse your existing material to reach new audiences AND improve your SEO.

To watch the full video of this episode visit:
 https://fusiononemarketing.com/easy-ways-to-repurpose-content/

To learn more about our marketing services, visit: https://fusiononemarketing.com/

Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam

Key Moments:

(01:54) Why You Should Repurpose Content

(04:27) How to Repurpose Content

(05:14) Create a Video

(06:09) Make an Infographic

(06:44) Turn your content into an eBook

(07:51) Create a podcast episode

(08:31) Twitter Threads

(09:31) Turn a Twitter Chat into a LinkedIn Post

(11:30) Design Checklist

(12:23) Create a newsletter

(13:33) Set up a Webinar

(14:27) Create Social Media Posts

(15:49) Key Takeaways

By now, you’ve probably heard of ChatGPT, the AI-generated content tool that the internet is obsessing about. We're going to take a deep dive into ChatGPT’s benefits, its limitations and to best use it in your own world.

To watch the full video of this episode, visit:
 https://fusiononemarketing.com/chatgpt-chatbot/

To learn more about our marketing services, visit: https://fusiononemarketing.com/

Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam

Key Moments:
(01:50) What is ChatGPT
(02:24) How to Use ChatGPT
(05:06) Where Does ChatGPT Get Its Data?
(06:32) The Danger of ChatGPT
(11:26) The Benefits of ChatGPT

We’ve all heard of the Boomers, but do you know about the Zoomers? Generation Z will soon become the largest group of consumers – so brands will need to start paying attention to their buying habits.

We will share the characteristics, values, traits, and trends with this generation so you can start establishing relationships now.

To watch the full video of this episode visit:
 https://fusiononemarketing.com/how-to-market-to-gen-z/

To learn more about our marketing services, visit: https://fusiononemarketing.com/

Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam

Key Moments:
(02:16) Facts About Gen Z 
(04:10) They are Astute Customers
(05:59) They Value Self-Care
(07:19) They are More Financially Minded
(09:14) How to Market to Gen Z
(10:37) Create Platform Specific Content
(12:38) Use Video - But Keep it Brief
(13:51) Embrace Authenticity
(14:43) Be Real
(15:44) Utilize Influencer Marketing
(17:17) Tap into User-Generated Content
(19:01) Omni-Channel Marketing
(21:16) Key Takeaways

Calling all LinkedIn Users! This episode is for you. We're going to show you some best practices to help use LinkedIn as a dynamic marketing tool rather than an "About Us" page.

To watch the full video of this episode visit:
 https://fusiononemarketing.com/guide-to-linkedin-marketing/

To learn more about our marketing services, visit: https://fusiononemarketing.com/

Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam

Key Moments:
(02:36) #1 Make the Most of Your LinkedIn Profile
(04:50) #2 Use the 411 Rule
(06:24) #3 Use the Content Suggestions Tool
(07:01) #4 Engage, Respond, Comment. Repeat
(07:44) #5 Search and Add Related Hashtags
(09:57) #6 LinkedIn Newsletter
(11:18) LinkedIn Lead Generation Tips
(11:35) Shift Your Mindset from Features to Promises
(13:06) Create Catagory Entry Points
(14:33) Create Memorable Messages
(16:38) Key Takeaways

We all rely on reviews. Not only are they essential for customers, but they are crucial for your business. Getting people to leave a review, however, can be a task in itself - but we've got a solution for you. 

We're going to share with you an effective and powerful way to get a steady stream of online reviews that will get customers calling.

*Original air date: 4/8/22

Hard to believe we are talking about 2023. Last year we gave you 6 digital marketing trends that we predicted were on the horizon for 2022. So, were we right, or way off?

We'll share what we believe will be the heavy hitters in digital marketing for 2023 AND see how accurate our predictions were last year.

To watch the full video of this episode, visit:
 https://fusiononemarketing.com/digital-marketing-trends-2023/

To learn more about our marketing services, visit: https://fusiononemarketing.com/

Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam

Time Stamps: 
0:00 Welcome to Marketing and a Mic
03:18  Uptick in AI and Machine Learning
06:38  Improved User Experience
09:12 Increased Investment in Influencer Marketing
12:08 Corporate Social Responsibility (CSR)
16:07 TikTok Will Get Even Stronger

As the end of the year draws near, many businesses are asking themselves, “how did we do?” In this episode, we're going to help give your business a digital marketing audit so you can determine what’s working and what needs to be kicked to the curb.

To watch the full video of this episode, visit:
 https://fusiononemarketing.com/digital-marketing-audit/

To learn more about our marketing services, visit: https://fusiononemarketing.com/

Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam

Time Stamps:
0:00 Welcome to Marketing and a Mic
1:35 Auditing Your Marketing Efforts
2:34 Examine Your Goals
4:58 Re-evaluate Target Customers
8:08 Evaluate Your Digital Marketing Presence
6:28 Evaluate Your Brand Messaging
19:50 Final Thoughts

It may shock you to hear that not all WordPress sites are created equal. In this episode, we are going to share what it means to have a WordPress Custom Site vs. a WordPress Theme and why they will give you two very different results if you don’t know what you are getting.

To watch the full video of this episode visit:
 https://fusiononemarketing.com/custom-wordpress-site-vs-theme/

To learn more about our marketing services, visit: https://fusiononemarketing.com/

Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam

TIMESTAMPS
0:00 Welcome to Marketing and a Mic
2:18 What is a WordPress Theme Template?
6:42 Drawbacks to Consider with Theme Templates
11:56 What is A Custom WordPress Site?
13:48 Advantages of a Custom WordPress Site
21:10 Which Should You Choose?
24:30 Final Thoughts

While there are lots of SEO tactics that need to be applied on an ongoing basis, there is one in particular that Google is doubling down on. We’re going to highlight the one SEO practice every business should be doing and what you can do to improve your website ranking.

To watch the full video of this episode visit:
 https://fusiononemarketing.com/seo-factors/

To learn more about our marketing services, visit: https://fusiononemarketing.com/

Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam

Time Stamps:
0:00 Welcome to Marketing and a Mic
4:14 Making Content that Matches Search Intent
6:00 Think Search Intent vs. Keywords
9:25 Writing Powerful Headlines
10:56 Including More Focused Topics
13:37 Including FAQs on your website
16:25 Delivering E-A-T Worthy Content
18:46 Final Thoughts