Marketing and a Mic

While AI language models can be helpful in many ways, they are not without their flaws. So, which is better for what task?

We are going to compare ChatGPT, Microsoft's Bing AI, and Google Bard and shine a light on the pros and cons of each to determine which is best for what you need.

#ai #chatgpt #googlebard #bing #marketingtips

To watch the full video of this episode visit:
 https://fusiononemarketing.com/ai-tools/

To learn more about our marketing services, visit: https://fusiononemarketing.com/

Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
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Twitter: https://twitter.com/fusiononeteam

Time Stamps:
02:25 Features and Capabilities of Chatbots
04:00 Capabilities of ChatGPT
05:57 Capabilities of Bing AI
07:28 Capabilities of Google Bard
08:56 User Experience 
11:04 How to Best Use ChatGPT
13:46 How to Best Use Bing AI
17:36 How to Best Use Google Bard

Coming up with new material repeatedly can be exhausting. This is exactly why repurposed content is so valuable.

We're going to talk about the all benefits of repurposed content, and show you several ways to reuse your existing material to reach new audiences AND improve your SEO.

To watch the full video of this episode visit:
 https://fusiononemarketing.com/easy-ways-to-repurpose-content/

To learn more about our marketing services, visit: https://fusiononemarketing.com/

Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam

Key Moments:

(01:54) Why You Should Repurpose Content

(04:27) How to Repurpose Content

(05:14) Create a Video

(06:09) Make an Infographic

(06:44) Turn your content into an eBook

(07:51) Create a podcast episode

(08:31) Twitter Threads

(09:31) Turn a Twitter Chat into a LinkedIn Post

(11:30) Design Checklist

(12:23) Create a newsletter

(13:33) Set up a Webinar

(14:27) Create Social Media Posts

(15:49) Key Takeaways

By now, you’ve probably heard of ChatGPT, the AI-generated content tool that the internet is obsessing about. We're going to take a deep dive into ChatGPT’s benefits, its limitations and to best use it in your own world.

To watch the full video of this episode, visit:
 https://fusiononemarketing.com/chatgpt-chatbot/

To learn more about our marketing services, visit: https://fusiononemarketing.com/

Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam

Key Moments:
(01:50) What is ChatGPT
(02:24) How to Use ChatGPT
(05:06) Where Does ChatGPT Get Its Data?
(06:32) The Danger of ChatGPT
(11:26) The Benefits of ChatGPT

We’ve all heard of the Boomers, but do you know about the Zoomers? Generation Z will soon become the largest group of consumers – so brands will need to start paying attention to their buying habits.

We will share the characteristics, values, traits, and trends with this generation so you can start establishing relationships now.

To watch the full video of this episode visit:
 https://fusiononemarketing.com/how-to-market-to-gen-z/

To learn more about our marketing services, visit: https://fusiononemarketing.com/

Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam

Key Moments:
(02:16) Facts About Gen Z 
(04:10) They are Astute Customers
(05:59) They Value Self-Care
(07:19) They are More Financially Minded
(09:14) How to Market to Gen Z
(10:37) Create Platform Specific Content
(12:38) Use Video - But Keep it Brief
(13:51) Embrace Authenticity
(14:43) Be Real
(15:44) Utilize Influencer Marketing
(17:17) Tap into User-Generated Content
(19:01) Omni-Channel Marketing
(21:16) Key Takeaways

Calling all LinkedIn Users! This episode is for you. We're going to show you some best practices to help use LinkedIn as a dynamic marketing tool rather than an "About Us" page.

To watch the full video of this episode visit:
 https://fusiononemarketing.com/guide-to-linkedin-marketing/

To learn more about our marketing services, visit: https://fusiononemarketing.com/

Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam

Key Moments:
(02:36) #1 Make the Most of Your LinkedIn Profile
(04:50) #2 Use the 411 Rule
(06:24) #3 Use the Content Suggestions Tool
(07:01) #4 Engage, Respond, Comment. Repeat
(07:44) #5 Search and Add Related Hashtags
(09:57) #6 LinkedIn Newsletter
(11:18) LinkedIn Lead Generation Tips
(11:35) Shift Your Mindset from Features to Promises
(13:06) Create Catagory Entry Points
(14:33) Create Memorable Messages
(16:38) Key Takeaways

We all rely on reviews. Not only are they essential for customers, but they are crucial for your business. Getting people to leave a review, however, can be a task in itself - but we've got a solution for you. 

We're going to share with you an effective and powerful way to get a steady stream of online reviews that will get customers calling.

*Original air date: 4/8/22

Hard to believe we are talking about 2023. Last year we gave you 6 digital marketing trends that we predicted were on the horizon for 2022. So, were we right, or way off?

We'll share what we believe will be the heavy hitters in digital marketing for 2023 AND see how accurate our predictions were last year.

To watch the full video of this episode, visit:
 https://fusiononemarketing.com/digital-marketing-trends-2023/

To learn more about our marketing services, visit: https://fusiononemarketing.com/

Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam

Time Stamps: 
0:00 Welcome to Marketing and a Mic
03:18  Uptick in AI and Machine Learning
06:38  Improved User Experience
09:12 Increased Investment in Influencer Marketing
12:08 Corporate Social Responsibility (CSR)
16:07 TikTok Will Get Even Stronger

As the end of the year draws near, many businesses are asking themselves, “how did we do?” In this episode, we're going to help give your business a digital marketing audit so you can determine what’s working and what needs to be kicked to the curb.

To watch the full video of this episode, visit:
 https://fusiononemarketing.com/digital-marketing-audit/

To learn more about our marketing services, visit: https://fusiononemarketing.com/

Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam

Time Stamps:
0:00 Welcome to Marketing and a Mic
1:35 Auditing Your Marketing Efforts
2:34 Examine Your Goals
4:58 Re-evaluate Target Customers
8:08 Evaluate Your Digital Marketing Presence
6:28 Evaluate Your Brand Messaging
19:50 Final Thoughts

It may shock you to hear that not all WordPress sites are created equal. In this episode, we are going to share what it means to have a WordPress Custom Site vs. a WordPress Theme and why they will give you two very different results if you don’t know what you are getting.

To watch the full video of this episode visit:
 https://fusiononemarketing.com/custom-wordpress-site-vs-theme/

To learn more about our marketing services, visit: https://fusiononemarketing.com/

Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam

TIMESTAMPS
0:00 Welcome to Marketing and a Mic
2:18 What is a WordPress Theme Template?
6:42 Drawbacks to Consider with Theme Templates
11:56 What is A Custom WordPress Site?
13:48 Advantages of a Custom WordPress Site
21:10 Which Should You Choose?
24:30 Final Thoughts

While there are lots of SEO tactics that need to be applied on an ongoing basis, there is one in particular that Google is doubling down on. We’re going to highlight the one SEO practice every business should be doing and what you can do to improve your website ranking.

To watch the full video of this episode visit:
 https://fusiononemarketing.com/seo-factors/

To learn more about our marketing services, visit: https://fusiononemarketing.com/

Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam

Time Stamps:
0:00 Welcome to Marketing and a Mic
4:14 Making Content that Matches Search Intent
6:00 Think Search Intent vs. Keywords
9:25 Writing Powerful Headlines
10:56 Including More Focused Topics
13:37 Including FAQs on your website
16:25 Delivering E-A-T Worthy Content
18:46 Final Thoughts

Landing pages and websites are both customized to cater to potential customers, but they serve 2 very different purposes. So, do you need a landing page, a website, or both?

In this episode, we're going to help decide by explaining the specific purposes they provide in grabbing your customer’s attention.

To watch the full video of this episode visit:
 https://fusiononemarketing.com/landing-page-vs-website/

To learn more about our marketing services, visit: https://fusiononemarketing.com/

Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam

Time Stamps
0:00 Welcome to Marketing and a Mic
1:14 Landing Page vs. Websites: The Basics
6:07 Which is Best for You?
7:43 When to Use a Website
11:20 When to Use a Landing Page
14:34 Final Thoughts

Advertisers spend millions of dollars yearly on Google Ads for one simple reason: they work. However, which type of ad is better for your business?

To help avoid wasting your marketing dollars, we are going to explain the differences between Display Ads and Search Ads so you can better determine which is right for you.

To watch the full video of this episode visit:
 https://fusiononemarketing.com/google-display-ads/

To learn more about our marketing services, visit: https://fusiononemarketing.com/

Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam

Time Stamps:
0:00 Welcome to Marketing and a Mic
2:39 What are Search Ads?
4:34 What are Display Ads?
6:15 Display Ads vs. Google Search Ads
10:18 When to Use Search Ads
16:23 When to Use Display Ads
22:37 Final Thoughts

There's a hidden gem in your Google Business Profile that small businesses can use to their advantage: Google Posts.

We'll show you how to create click-worthy Google Posts to help your business stand out and promote offers, events, products, and much more.

To watch the full video of this episode, visit:
 https://fusiononemarketing.com/create-google-posts/

To learn more about our marketing services, visit: https://fusiononemarketing.com/

Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam

Time Stamps:
0:00 Welcome to Marketing and a Mic
2:17 Types of Google Posts You Can Share
10:03 How to Catch the Reader's Eye
13:45 Things to Avoid
16:54 Important Tips
22:10 Final Thoughts 

Is your business ready for change or growth? You’re first thought might be “of course!" However, that may not be true if you haven’t taken a hard look at some key elements of your business.

We're going to talk about steps to take in evaluating your business's "readiness"  for change, and a great process to help you get there.

To watch the full video of this episode visit:
 https://fusiononemarketing.com/scaling-your-business/

To learn more about our marketing services, visit: https://fusiononemarketing.com/

Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam

Time Stamps:
0:00 Welcome to Marketing and a Mic
2:03 Scaling Your Business
4:17 Leadership Clarity
12:40 Infrastructure
20:00 Sales & Marketing
22:53 Cash
27:02 Final Thoughts

We’ve come across a great process to help determine the current realities of your business, your desired outcome, and the action steps to get where you want to go.

We're talking about the CIGAR method - tune it to find out what this is and how you can apply it to your own goals.

To watch the full video of this episode visit:
 https://fusiononemarketing.com/achieve-business-goals-cigar-method/

To learn more about our marketing services, visit: https://fusiononemarketing.com/

Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam

Time Stamp Notes:
0:00 Welcome to Marketing and a Mic
1:02 What is the CIGAR Method?
3:37 Breaking Down the Steps
9:40 How to Implement the CIGAR Method
11:15 Final Thoughts

With 830 million members worldwide, LinkedIn sits on the throne as THE platform for professional networking, business relationships, and job opportunities. And its capabilities are only getting better.

We're going to show you some of the latest LinkedIn features that will help expand your reach and connect with the right people.

To watch the full video of this episode visit:
 https://fusiononemarketing.com/new-linkedin-features/

To learn more about our marketing services, visit: https://fusiononemarketing.com/

Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam

Time Stamp Notes: 
0:00 Welcome to Marketing and a Mic
2:57 Creator Mode Explained
11:10 New Creator Mode Features
18:27 Final Thoughts

What’s better than acquiring new customers? Answer: Keeping your current ones.
Maintaining your current customers can be cost-effective, profitable, and even easier than customer acquisition.

We're going to talk about brand-tested customer retention strategies to keep your current customers loyal, happy, and engaged.

To watch the full video of this episode visit:
 https://fusiononemarketing.com/customer-retention-strategies/

To learn more about our marketing services, visit: https://fusiononemarketing.com/

Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam

Time Stamp Notes:
0:00 Welcome to Marketing and a Mic
1:55 Calculate Your Customer Retention Rate
5:25 Create a Customer Loyalty Program
8:52 Send Engaging Emails to Existing Customers
14:59 Create a Smooth Process
19:44 Capitalize on Data Collection
24:01 Final Thoughts 

When it comes to making a purchase, is your decision influenced by what others are saying about it? Social proof is a strategy that many of us rely on when validating a product or service. 

In this episode, we’re going to explain why this is such a powerful marketing strategy, and all the ways you can use social proof to generate more sales.

To watch the full video of this episode visit:
 https://fusiononemarketing.com/social-proof/

To learn more about our marketing services, visit: https://fusiononemarketing.com/

Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam

Time Stamp Notes:
0:00 Welcome to Marketing and a Mic
1:13 What is Social Proof?
3:39 Online Reviews
7:43 User-Generated Content
10:47 Case Studies
12:48 "Wisdom of the Crowd"
15:21 Awards, Certifications & Achievements
19:28 Final Thoughts

Blogs drive traffic to your website, help promote your business, improve your online rankings, and build trust with potential customers.

We're going to highlight the many benefits of having a blog on your website, and how to create blogs that search engines love.

Set your reminder button so you don't miss an episode!

To watch the full video of this episode visit:
 https://fusiononemarketing.com/business-blogs-why-your-website-needs-one/

To learn more about our marketing services, visit: https://fusiononemarketing.com/

Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam

Time Stamp Notes:
0:00 Welcome to Marketing and a Mic
1:16 Why Your Business Needs a Blog
3:52 It Improves Your SEO
9:59 It Drives Website Traffic
13:50 It Builds Value and Brand Authority
16:47 It Builds Customer Trust
19:27 Wrap Up

Google Business Profile is a great tool that helps customers not only find your business, but learn more about what you offer, and connect directly to your website.

We're going to show you 5 GBP features that help make it easy for customers to discover your products or services and earn you more potential sales.

To watch the full video of this episode visit:
 https://fusiononemarketing.com/google-business-profile-features/

To learn more about our marketing services, visit: https://fusiononemarketing.com/

Facebook: https://facebook.com/fusiononemarketing
LinkedIn: https://linkedin.com/company/fusion-one-marketing/
Instagram: https://instagram.com/fusiononemarketing
Twitter: https://twitter.com/fusiononeteam

Time Stamp Notes:

0:00 Welcome to Marketing and a Mic!
1:57 Your Google Business Profile
3:25 Products and Services
8:30 Add Attributes
11:07 Call to Action Buttons
14:00 Messaging
16:33 Google Posts
22:43 That's a Wrap!