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social proof
Explore "social proof" with insightful episodes like "Is mass hysteria more common than you think?", "The best of Nudge in 2023", "This podcast has 1,231,705 plays (learn why that’s important)", "I tested 5 marketing principles to see if they really worked" and "Persuasion: Part 2" from podcasts like ""Nudge", "Nudge", "Nudge", "Nudge" and "Hidden Brain"" and more!
Episodes (10)
The best of Nudge in 2023
This podcast has 1,231,705 plays (learn why that’s important)
I tested 5 marketing principles to see if they really worked
Persuasion: Part 2
Think back to the last time someone convinced you to do something you didn't want to do, or to spend money you didn't want to spend. What techniques did that person use to persuade you? This week, we continue our look at the science of influence with psychologist Robert Cialdini, and explore how these techniques can be used for both good and evil.
Did you listen to the first part of our episodes on influence? Don't miss last week's episode on how to turn a "no" into a "yes." And if you enjoy the show and would like to help us make more episodes of Hidden Brain, please consider supporting our work. Thanks!
#122 Robert Cialdini - The Principles of Persuasion
What are the best strategies to get people to say “Yes” to your requests in life? Acclaimed psychologist Robert Cialdini dives deep into the seven small things that make a huge impact in influencing others, as well as the difference between being influenced and being manipulated into making decisions. What are the tactics, how do they work, and how do we defend against them? This episode is jam-packed with practical advice that will make you more persuasive in life.
Known colloquially as “The Godfather of Influence,” Cialdini is a foundational expert in the science of influence and how to apply it ethically in business. His books, including Influence: Psychology of Persuasion and Pre-Suasion, have sold more than 7 million copies in 44 different languages, and he is the Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.
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