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    321Go Podcast

    321Go Podcast Powered by 321goProject is your source for what works in the gym business. From marketing to retention; SEO to building your brand - we cover it all. We’ve talked with over 600 gym owners and, every week, we bring you the best of the best. We talk with industry experts as well as deliver actionable advice you can use today in our "shorts". For more, visit 321goproject.com.
    en-us150 Episodes

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    Episodes (150)

    Ep 149 | Leadership, Autonomy, and Mastery - Matt and Josh review Drive by Daniel Pink

    Ep 149 | Leadership, Autonomy, and Mastery - Matt and Josh review Drive by Daniel Pink
    In today's episode we dive into a few of the ideas outlined in Daniel Pink's "Drive" - using the ideas to develop staff buy-in, referral programs, and mastery.

    Join the 321Go Hub to begin changing your business TODAY.

    Our new Accelerator Program for gym owners serious about execution.

    Sign up for the 2018 Gathering in Park City before it sells out. In today's Episode:
    Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

    321Go Podcast
    en-usMarch 27, 2018

    Ep 148 | Improving Your Retail Presence

    Ep 148 | Improving Your Retail Presence
    In today's episode I chat with 321Go Business Coach and Gym Owner PJ Menagh to chat about rates - specifically, how to charge what you're worth. PJ is the owner of CrossFit Tigard in Tigard, Oregon and he is a retail ninja.

    Join the 321Go Hub to begin changing your business TODAY.

    Sign up for the 2018 Gathering in Park City before it sells out. In today's Episode:
    Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

    321Go Podcast
    en-usMarch 20, 2018

    Ep 147 | Wesley Hamilton - Disabled But Not Really

    Ep 147 | Wesley Hamilton - Disabled But Not Really
    Wes was walking to his car to visit an old girlfriend one afternoon. He heard something behind him as he was approaching the vehicle and spun around to see a man he'd never seen before walking toward him. This stranger shot Wes in the abdomen multiple times. Several days later, Wes awoke to find out he'd likely never walk again.

    And he's grateful it happened to him. In his words: "becoming disabled saved my life."

    To be honest, I started this show as another "here's how to start an Adaptive Athlete program" show; just another litany of tactical bullet points from landing page to coaches' pay. Ten minutes into the show I knew we'd never get there. We'd never get there because the answer to "how do I ____?" is embedded in Wesley's story. How?

    How do you respond to adversity? Is difficulty an opportunity or an obstacle? Are you afraid to take massive action toward your goals for fear of failure?

    Sometimes we need a massive wake-up call. Sometimes tragedy is the only thing that gets us out of our own way. But, it doesn't have to be. We can choose to look at the world differently; to see a competitor moving in down the street as a chance to refine your product; that problem coach as a way to define and stick to your core values; another month in the red as a sign that things need to change.

    So, the answer to "how do I start an adaptive athlete program?" (or barbell club, or kids program, or corporate wellness, or whatever) should actually be: "How do I respond to the unknown? To failure? To an obstacle?" With a shift in mindset, you can start anything.

    Follow Wesley on Instagram, Facebook, Snapchat, Twitter and YouTube: iamweshamilton Follow Disabled But Not Really on Instagram & Facebook: @disabledbutnotreally and Twitter @DBNR_KC

    Join the 321Go Hub to begin changing your business TODAY.

    Our new Accelerator Program for gym owners serious about execution.

    Sign up for the 2018 Gathering in Park City before it sells out.

    321Go Podcast
    en-usMarch 13, 2018

    Ep 146 | Setting and Raising Rates, Charging What You're Worth, and the #airtax

    Ep 146 | Setting and Raising Rates, Charging What You're Worth, and the #airtax
    In today's episode I chat with 321Go Business Coach and Gym Owner Jamie Gallagher to chat about rates - specifically, how to charge what you're worth. Jamie is the Founder and CEO of Origin Fitness outside D.C., where goods and services cost substantially more than most markets. Not only is Fairfax Co. notoriously expensive, but Jamie has taken the approach that he will be the most expensive in his market. Dig into today's episode to learn why and how.

    Join the 321Go Hub to begin changing your business TODAY.

    Our new Accelerator Program for gym owners serious about execution.

    Sign up for the 2018 Gathering in Park City before it sells out. In today's Episode:
    Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

    321Go Podcast
    en-usMarch 06, 2018

    Ep 145 | Avoiding and Fixing a Dysfunctional Team

    Ep 145 | Avoiding and Fixing a Dysfunctional Team
    In today's episode we dive into a few of the ideas outlined in Patrick Lencioni's "The Five Dysfunctions of a Team." We look at: 1. How to communicate that change is coming down the pike, 2. Building up your trust capital, and 3. Becoming (genuinely) vulnerable to increase leadership trust.

    Join the 321Go Hub to begin changing your business TODAY.

    A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal

    Our new Accelerator Program for gym owners serious about execution.

    Chalk Up for Burpees Josh's Veteran's Day Event

    Sign up for the 2018 Gathering in Park City before it sells out. In today's Episode:
    Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

    321Go Podcast
    en-usFebruary 27, 2018

    Ep 144 | FAQ Project PT 2 - Corporate Wellness, High School Programs, and Trying New Things

    Ep 144 | FAQ Project PT 2 - Corporate Wellness, High School Programs, and Trying New Things
    Join the 321Go Hub to begin changing your business TODAY.

    A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal

    Join us for the 2018 Hubster Gathering in Park City, UT for some fun, education, and business transformation.

    In today's episode of the FAQ project we tackle the topic of adding new programs and expanding to new markets. We dig into excerpts from Jason Khalipa's Growth Summit Q&A as well as some quotes from Ryan Holiday's The Obstacle is the Way.
    Q: What have you found is best when reaching out to companies for wellness programs?
    Q: How would you recommend reaching out to schools for kids/teens classes?
    Q: How would you reach out to an active adult community for starting a "Legends" program?
    Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

    321Go Podcast
    en-usFebruary 20, 2018

    Ep 143 | Failing Forward, Building Staff Buy-In, and Avoiding Decision Paralysis

    Ep 143 | Failing Forward, Building Staff Buy-In, and Avoiding Decision Paralysis
    Today we're joined by our Director of Training, Josh Snyder. Join the 321Go Hub to begin changing your business TODAY.

    A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal

    In today's Episode:
    1. Early lessons - what did the gym look like before?
    2. Training new staff
    3. Staff meetings - communication & staying on the same page
    4. Providing new opportunities to coaches - buy-in that goes deeper than pay
    5. Our new Accelerator Program for gym owners serious about execution.
    6. Chalk Up for Burpees Josh's Veteran's Day Event

    Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

    Take a moment to check out OPEX

    321Go Podcast
    en-usFebruary 13, 2018

    Ep 142 | The FAQ Project PT 1: Marketing with Ben Bergeron, Jason Khalipa, Sara Nay, and Josh Sturgeon

    Ep 142 | The FAQ Project PT 1: Marketing with Ben Bergeron, Jason Khalipa, Sara Nay, and Josh Sturgeon
    The FAQ Project is a collection of unpublished interview questions that didn't make previous podcasts, from Facebook live events, and from Summit interviews. The goal is to connect the dots between thought leaders' answers to the most common questions related to running a business with actionable steps you can use to change your business this week.

    The format: Each part of the FAQ project will follow a theme and we'll hear from several thought leaders each week. After we hear their answer, we'll identify the "now what" of action - turning around and DOING something with the information.

    Join the 321Go Hub to begin changing your business TODAY.

    A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal

    In today's episode:

    1. Ben Bergeron on trust and relationships: I heard you say you're not in the fitness industry. What does that mean?
    2. Jason Khalipa on Competitive Advantage: What do you do to differentiate and win in your gyms?
    3. Sara Nay on the importance of a plan: How do I save money on marketing by having a plan first?
    4. Josh Sturgeon on Social Media marketing: How is trust built online before someone becomes a customer?
    Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

    321Go Podcast
    en-usFebruary 06, 2018

    Ep 140 | James and Jim from OPEX on Individualized Service and Professional Coaches

    Ep 140 | James and Jim from OPEX on Individualized Service and Professional Coaches
    Join the 321Go Hub to begin changing your business TODAY.

    A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal

    Opex aims to provide is the education to upgrade the coach to client relationship at all levels within fitness facilities, and Individual Design accomplishes that. Join Jim and James for a frank discussion on why we implement this in all of our gyms, how it can benefit yours, and how you can grow your business in whatever model you are in.

    James is the founder of OPEX (Formerly OPT) and The International Center for Fitness. When not coaching, he’s a full time husband, father and fitness athlete. His 20+ years of experience and service as a strength coach/technician, tireless practice on refining energy system work, nutritional and lifestyle balancing techniques and training of other coaches has made OPEX a sought after method of bringing fitness to a Higher Order.

    Jim Crowell loves doing 2 things over all else….Building businesses and mentoring coaches and business owners to enjoy long, inspiring, fulfilling, and profitable careers. His love of fitness and his desire for his own growth goes all of the way back to his childhood. Either he was playing sports or he was trying to figure out his next business move (likely it was cutting the neighbor’s grass haha). As a 5 sport athlete in high school and then as a member of the Big Ten Men’s Tennis Team at Penn State time was a challenge. He not only had to learn how to compete and earn his victories, he had to learn how to prioritize his time and energy into those projects that yielded real growth.

    Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

    Take a moment to check out OPEX

    321Go Podcast
    en-usJanuary 23, 2018

    Ep 139 | Steve Sudell - Adversity for Innovation

    Ep 139 | Steve Sudell - Adversity for Innovation
    In today's episode, I chat with Steve Sudell, founder of Prehab to Perform and inventor of The Neck Hammock

    Join the 321Go Hub to begin changing your business TODAY.

    A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal

    In today's episode:

    1. Steve shares with us his journey of inventing a product and bringing it to market.
    2. What happens when a technician becomes and entrepreneur?
    3. How does the current model of healthcare stifle innovation? How can adversity improve innovation?
    4. What is the best way to integrate other professional services in your gym?
    5. The E-Myth as mandatory reading.
    6. Off-loading duties as your business grows and investing money wisely.

    Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

    Take a moment to check out The Neck Hammock

    321Go Podcast
    en-usJanuary 16, 2018

    Ep 138 | Dave Picardy and Chandler Walker on Re-Branding, Generating Leads, and "Sales"

    Ep 138 | Dave Picardy and Chandler Walker on Re-Branding, Generating Leads, and "Sales"
    In today's episode, I chat with Chandler & Dave, founders of Out of the Cave Media.

    Join the 321Go Hub to begin changing your business TODAY.

    A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal

    In today's episode:

    1. The early days of the CrossFit Affiliate model
    2. Knowing yourself and your brand; should you re-brand?
    3. Chandler shares with us his journey starting Stone Age Fuel in 2013
    4. What does it ACTUALLY take to generate a lead?
    5. Selling vs. Building a Friendship (relationship marketing)
    6. Avatars - getting the RIGHT people, not MORE people
    7. Building Strategic Partnerships for the purpose of marketing
    8. Is automated email marketing dead?

    Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

    Take a moment to check out. Out of the Cave Media

    321Go Podcast
    en-usJanuary 09, 2018

    Ep 137 | Matt Walrath on Sustainable Growth, Nutrition Services, and Nomadic Living

    Ep 137 | Matt Walrath on Sustainable Growth, Nutrition Services, and Nomadic Living
    In today's episode, I chat with Matt Walrath, founder of Beyond Macros.

    Join the 321Go Hub to begin changing your business TODAY.

    A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal

    In today's episode:

    1. Matt shares with us his digital nomadic living experience and how he landed in Australia
    2. How did Matt find performance-based training and, ultimately, land on sustainable nutrition?
    3. How can coaches and gym owners shed light on nutrition as the foundation of fitness?
    4. Why is profitability the MOST IMPORTANT thing in business - even nonprofit businesses?
    5. How was scaling Beyond Macros similar to scaling a CrossFit Affiliate?
    6. How can gym owners begin to offer and communicate nutrition services to members?

    Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

    Take a moment to check out. MDI Apparel

    Ep 136 | Eli Slossberg on Partnerships, Learning as you go, and Returning to your Roots

    Ep 136 | Eli Slossberg on Partnerships, Learning as you go, and Returning to your Roots
    In today's episode, I chat with Eli Slossberg.

    Join the 321Go Hub to begin changing your business TODAY.

    A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal

    In today's episode:

    1. Eli discusses his return to his family apparel business from an affiliate owner.
    2. Striking the balance between passion and execution; business sense and energy.
    3. What misconceptions did you have going into gym ownership?
    4. What makes for a good partnership? What lessons have you learned?
    5. How can gym owners re-frame the way they go about spending and investing money?
    6. Changing apparel from a cost center to a profit center.

    Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

    Take a moment to check out. MDI Apparel

    Ep 135 | Jason Rule, Founder of Driven Nutrition, on Scaling Companies, Finding Focus, and Getting the Right Customers

    Ep 135 | Jason Rule, Founder of Driven Nutrition, on Scaling Companies, Finding Focus, and Getting the Right Customers
    In today's episode, I chat with Jason Rule, Founder of Driven Nutrition.

    Join the 321Go Hub to begin changing your business TODAY.

    A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal

    In today's episode:

    1. What is Jason's entrepreneurial story?
    2. How did Jason find focus through adversity?
    3. Challenges with scaling his company
    4. How does Jason find his ideal customer?
    5. How can you invest your time up front building systems to save yourself years in the future?

    Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

    Ep 134 | Phil White - Co-Author of Unplugged, Game Changer, and Waterman 2.0

    Ep 134 | Phil White - Co-Author of Unplugged, Game Changer, and Waterman 2.0
    Phil White is an Emmy-nominated writer and the co-author of Game Changer with Fergus Connolly and Jim Harbaugh, Unplugged with Brian Mackenzie and Dr. Andy Galpin, and The 17 Hour Fast with Dr. Frank Merritt. PhilWhiteBooks.com

    Join the 321Go Hub to begin changing your business TODAY.

    A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal

    From Churchill to Wearable Tech, Phil White knows his stuff.

    In Unplugged, Brian Mackenzie, Dr. Andy Galpin and I provide a blueprint for using fitness tech more intentionally and, as the name suggests, when to disconnect from our devices and reconnect to our instincts and environment.

    Game Changer distills Michigan Football performance director Fergus Connolly's experiences working with teams in Premier League soccer, the NFL, NBA, national team rugby and more into an athlete health-focused model that helps coaches and athletes win more games sustainably.

    In today's episode:

    1. How does writing a book compare to training or coaching?
    2. How to take action as an entrepreneur without a manager?
    3. How can we fight the battle of increased tech distracting from our products and service?
    4. How can we tell better stories?
    5. What are good metrics to measure?

    Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

    Ep 133 | Jason Khalipa talks AMRAP Mentality, Corporate Programs, and Multiple Locations

    Ep 133 | Jason Khalipa talks AMRAP Mentality, Corporate Programs, and Multiple Locations
    Clay Weldon and Matt Scanlon sit down for a chat with NC Fit Founder, Jason Khalipa

    Join the 21-Day 2018 Marketing Challenge starting DECEMBER 1ST. Go into the New Year with a clear marketing strategy.

    A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal

    Jason Khalipa is the Founder of NC Fit & 8 Time CrossFit Games Athlete

    Jason is a champion in the fitness world; competing in 8 different CrossFit Games, finishing consistently in the Top 10, holding all the podium positions, undefeated in every Regional competition he has competed in and won the Spirit of the Games in 2009.

    The attitude and AMRAP Mentality that made Jason a champion in CrossFit, he extends beyond the gym. Jason works hard everyday to be a champion in other areas of life such as fatherhood, as fitness entrepreneur and as an advocate of spreading awareness for pediatric cancer.

    In 2008, Jason opened CrossFit Santa Clara a month after winning the CrossFIt Games. Using his passion for fitness, Jason expanded his business footprint and is pioneering widespread corporate fitness. He has redefined fitness in the hospitality sector and has helped to change the way people, CEOs, and athletes think about fitness.

    In today's episode:

    1. Focus and AMRAP Mentality
    2. Corporate Wellness Strategies - how did Jason grow this aspect of his business?
    3. Multiple Locations - are you ready?
    4. Goals - why is it important to have these clearly defined?
    5. Next steps - how can we begin to become more action oriented?

    Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

    Ep 132 | Vaughn Vernon on AffiliateShare - a healthcare option for gym owners

    Ep 132 | Vaughn Vernon on AffiliateShare - a healthcare option for gym owners
    All this month in the HUB we're focusing on building your leadership and culture.

    Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses.

    Join us in December for a 21 Day Marketing Challenge! Go into 2018 with a full year marketing plan. Reserve Your Spot

    Today's Partner - InBody USA

    A huge thank you to our partner for today's episode, InBody USA. Email John.Ross@inbodyusa.com to learn more and redeem November's offer.
    What healthcare options do you have as a small business owner?
    The answers are few: 1. From your spouse's plan, 2. The Marketplace, or 3. None at all. Vaughn has been in insurance for 18 year and insures nearly 2500 Affiliates. In today's episode, we dig into the specifics of AffiliateShare - a healthcare solution for Affiliates, their families, and coaches. Learn more: http://affiliateguard.info/affiliate-share/
    Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!

    Ep 131 | Craig "Patty" Patterson on Sustainability for your Business, Clients, and Coaches

    Ep 131 | Craig "Patty" Patterson on Sustainability for your Business, Clients, and Coaches
    All this month in the HUB we're focusing on building your leadership and culture.

    Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses.

    Already a Hub Member?

    Join us in November for the first annual Hubster Gathering in Charleston, SC for a fun getaway with business and marketing sessions and plenty of good times with fellow gym owners: Reserve Your Spot

    Today's Partner - InBody USA

    A huge thank you to our partner for today's episode, InBody USA. Email John.Ross@inbodyusa.com to learn more.
    What is a Win-Win-Win in your business?
    After a recent article - "Leave No Client Behind" - made its way around the inter webs, I received a TON of requests to have Patty on the show. Well, here it is.
    Patty is an OG in the CrossFit world, as you'll hear in some of his stories. He's tried every potential business model, but always found it lacking in one of three areas: profitability for the business, opportunity for coaches, and sustainability for clients. He's landed on what he believes to be optimal solutions on all three fronts.
    After earning his mechanical engineering degree, working for two Fortune 100 companies in business development, and starting a green building design firm from scratch, Patty decided to try his hand in the fitness industry.
    Patty opened the world’s fifth CrossFit affiliate and Canada’s first in Vancouver in 2004. He was mentored directly by CrossFit Founder Greg Glassman from 2004 to 2009 and because of this relationship with Greg, Patty’s gym “always looked different."
    Interested in learning more about what Patty is up to at MadLab Click Here.
    Please take a moment to Subscribe to the Show, share with a friend, and leave us a review!