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    6 Degrees of Associations: Presented by Core Adventures

    Welcome to the 6 Degrees of Associations Podcast: Presented by Core Adventures. Core Adventures (formerly Core Affinity) works tirelessly to advance the value of affinity by working with association leaders to strengthen the connection with their members and increase the overall benefits of membership. When you win, we win. On this channel you can be sure to get connected to relevant news, best practices, and other important information for the association management industry and the larger business of marketing and revenue generation. Check back every two weeks for a new episode featuring the best in the business as we feature guests from across the sector to include association leadership, world class marketers, affinity partner organization leadership, and much more!
    en313 Episodes

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    Episodes (313)

    Association Hustle - Episode 252: Team Culture and Membership Recruitment Incentives

    Association Hustle - Episode 252: Team Culture and Membership Recruitment Incentives

    This week JP Moery explains why it's important to have a pulse on your organization's culture followed by three incentives you can use to help recruit new members.

    Show notes: https://moerycompany.com/episode-252/

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    Association Hustle - Episode 251: Leveraging Current Conditions for Membership and Sponsorship Growth

    Association Hustle - Episode 251: Leveraging Current Conditions for Membership and Sponsorship Growth

    Virtual events have some downsides, however, they have a major upside: engaging a new or different audience you would not have otherwise reached due to barriers of in-person events (budgets, scheduling, etc.). Leverage the current conditions to engage new audiences and convert them into new members.

    Show notes: https://moerycompany.com/episode-251/

    Subscribe to our newsletter here: https://bit.ly/TMCnewsletter2

    Association Hustle - Episode 249: Important Trends in Virtual Sponsorships, Membership, and Government Relations

    Association Hustle - Episode 249: Important Trends in Virtual Sponsorships, Membership, and Government Relations

    Listen to this week's episode to learn about important trends in virtual event sponsorship sales, membership, and additional areas of focus for associations.

    Show notes: https://moerycompany.com/episode-249/

    Subscribe to our newsletter here: https://bit.ly/TMCnewsletter2 

    Association Hustle - Episode 247: Takeaways from the ASAE’s Virtual Annual Meeting

    Association Hustle - Episode 247: Takeaways from the ASAE’s Virtual Annual Meeting

    This week on the Association Hustle Podcast we have a special guest on the show! Patty Leeman, Chief Research Analysts here at The Moery Company, joins JP Moery to discuss the key takeaways from ASAE's Annual Meeting held virtually earlier this month.

    Show notes: https://moerycompany.com/episode-247/

    Subscribe to our newsletter here: https://bit.ly/TMCnewsletter2 

    Association Hustle - Episode 246: The Mindset We Need Now for 2021

    Association Hustle - Episode 246: The Mindset We Need Now for 2021

    Running an association – or a business – is going to be different than ever before and better than ever before. How you handle these changes and what you do next are depended on your philosophy and your why. On this week's episode of the Association Hustle podcast, JP Moery dives into his philosophy and how you can apply it now to prepare for success in 2021.

    Show notes: https://moerycompany.com/episode-246/

    Subscribe to our newsletter here: https://bit.ly/TMCnewsletter2 

    Association Hustle - Episode 245: Virtual Event Sponsorship Program Pricing and Sales

    Association Hustle - Episode 245: Virtual Event Sponsorship Program Pricing and Sales

    The third and final episode in our series on building virtual event sponsorship covers pricing and selling your new inventory. Tune in to hear a list of upsides you can use to bring sponsors on board and the variables to consider when pricing your packages.

     

    Show notes: https://moerycompany.com/episode-245/

    Association Hustle - Episode 244: Virtual Event Sponsorships Part Two: Research, Learn, and Teach

    Association Hustle - Episode 244: Virtual Event Sponsorships Part Two: Research, Learn, and Teach

    The next steps, after creating strategy and expectations for your virtual event sponsorship program, are to design the program. You can do so by researching, learning as much as possible about your chosen platform, and then teaching your sponsors so that they can get the most out of their experience.

    Show notes: https://moerycompany.com/episode-244/

    Association Hustle - Episode 243: Pros and Cons of a Virtual Meeting + How to Launch Your Own Virtual Sponsorship Program

    Association Hustle - Episode 243: Pros and Cons of a Virtual Meeting + How to Launch Your Own Virtual Sponsorship Program

    Virtual event sponsorships are a huge topic for associations right now. Take a listen to this week's episode as JP Moery discusses the pros and cons of virtual events and then takes a deep dive into what you need to do to launch your own virtual event sponsorship program.

     

    Show notes: moerycompany.com/episode-243/

    Association Hustle - Episode 241: How to Build a Virtual Sponsorship Program

    Association Hustle - Episode 241: How to Build a Virtual Sponsorship Program

    The association business model is stressed, in particular the business model based on in-person meetings. Ninety percent of organizations will move to virtual events this year. Listen to this week's episode to learn how to develop a new sponsorship inventory for virtual events to continue growing your non-dues revenue.

    Show notes: https://moerycompany.com/episode-241/

    Association Hustle - Episode 234: Moving Forward: How to Recover, Relaunch, and Rebound Your Association

    Association Hustle - Episode 234: Moving Forward: How to Recover, Relaunch, and Rebound Your Association

    This week we're covering topics that association leaders should be focusing on when it comes to communications, virtual events, and sponsorships. This episode is packed with useful tips and actions you can take today to help your association -- and industry -- move forward by shifting the focus to recovering, relaunching, and rebounding.