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    6 Degrees of Associations: Presented by Core Adventures

    Welcome to the 6 Degrees of Associations Podcast: Presented by Core Adventures. Core Adventures (formerly Core Affinity) works tirelessly to advance the value of affinity by working with association leaders to strengthen the connection with their members and increase the overall benefits of membership. When you win, we win. On this channel you can be sure to get connected to relevant news, best practices, and other important information for the association management industry and the larger business of marketing and revenue generation. Check back every two weeks for a new episode featuring the best in the business as we feature guests from across the sector to include association leadership, world class marketers, affinity partner organization leadership, and much more!
    en313 Episodes

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    Episodes (313)

    Association Hustle - Episode 233: An Association Sales Crisis

    Association Hustle - Episode 233: An Association Sales Crisis

    We're getting ready to see an association sales crisis like we've never seen before. For those associations that adapt and get into it will be the ones that survive. It's not too late. Listen to this episode for a plan on how to ramp up sales when it comes to membership recruitment, membership renewal, and sponsorships.

    P.S. We're doing a giveaway! Listen to the end of the episode for the details or check out the show notes for more information: https://moerycompany.com/episode-233/ 

    Association Hustle - Episode 231: Exclusive Notes from Our Association Chief Executive Roundtable

    Association Hustle - Episode 231: Exclusive Notes from Our Association Chief Executive Roundtable

    We recently hosted an association executive round table to get a pulse on what is happening in the association world. We learned a great deal about how associations are pivoting, and even thriving, during the pandemic and how they foresee their operations continue to adjust moving forward.

     

    Episode notes: https://moerycompany.com/episode-231/ 

    Association Hustle - Episode 228: Observations from the Field Including Short- and Long-Term Strategies for Moving Forward

    Association Hustle - Episode 228: Observations from the Field Including Short- and Long-Term Strategies for Moving Forward

    Association leaders are getting laser focused on delivering great information to their members and are really focused on long-term business projects with their partners while addressing the urgent needs of now. Listen to this week's episode to learn about steps associations are taking to overcome these difficult times and come out on top.

    Association Hustle - Episode 225: Association Rally Cry and Pivoting During the Covid19 Pandemic

    Association Hustle - Episode 225: Association Rally Cry and Pivoting During the Covid19 Pandemic

    Listener note: this is a special broadcast of the Association Hustle Podcast. As associations deal with the coronavirus in their associations, and on behalf of their entire industry, we are providing almost daily updates via video on our LinkedIn, Facebook and Twitter feeds. These updates are live "from the field briefings" about what is happening as we contact businesses all over the nation. We are thinking about you, your families, your associations, and your companies. Thank you for being a listener. This week's episode covers some ways your association can pivot to move forward during a pandemic.

    Association Hustle - Episode 224: How to Adapt, Change, and Pivot for Long Term Success

    Association Hustle - Episode 224: How to Adapt, Change, and Pivot for Long Term Success

    Coronavirus is not the only thing that has recently disrupted the association world. Large corporations consolidating their memberships and mergers and acquisitions are also causing major disruptions. Listen to this episode to learn about the three strategies that your association can implement today to adapt, change, and pivot to overcome today's challenges.

    Association Hustle - Episode 223: Reignite Your Membership Recruitment Before It's Too Late

    Association Hustle - Episode 223: Reignite Your Membership Recruitment Before It's Too Late

    The time to reignite your membership recruitment efforts is now. Don't wait till the bottom falls out. Associations are no longer in a bubble or immune to market realities. The time is now to transform your associations so companies are coming to you because they either can't operate without you or it is too risky for them to ignore you. Listen in to this week's episode for three things you should to to reignite your membership recruitment efforts.

    Association Hustle - Episode 220: Modernizing Your Association's Dues Model and Value Proposition

    Association Hustle - Episode 220: Modernizing Your Association's Dues Model and Value Proposition

    Many associations are reevaluating their business models and focusing on optimizing their membership dues structures. Specifically, the associations that have 50% or more of their revenue coming in from membership dues.

    The Moery Company has helped dozens of associations re-build their business models starting with the restructuring of membership dues. Here's what we've learned and how you can start the process at your association for better membership and non-dues revenues.

    Association Hustle - Episode 217: Key Account Strategy

    Association Hustle - Episode 217: Key Account Strategy

    At the beginning of the year, your association usually has a handful of top prospects that you want to bring into your association. And, there's a reason for that. They bring in prestige, brand, and influence in your government relations activities. They have lots of people that can participate in your meetings, conventions, and non-dues revenue efforts. They’re also likely to be in your top revenue category for membership. It makes a lot of sense. This week we talk about tips to "catch the big fish" and when to let the prospective fish go.

    Association Hustle - Episode 214: Competing in the Digital Age

    Association Hustle - Episode 214: Competing in the Digital Age

    Associations are thinking about their competition more than ever, however, their biggest competition is now the internet. And it's not going away. You don’t have to do it all when it comes to competing in the digital age but you have to do it. And you have to do it at scale. Listen in as JP Moery provides insights into how The Moery Company has been able to scale content and the effort's impact on the bottom line.