Bacon Wrapped Business With Brad Costanzo | Sizzling Hot Business Advice Guaranteed To Make You Fat...PROFITS!

Patrick Riddle explains a powerful shift he made in his information publishing and marketing business by working with proven experts and partnering with them to create powerful front end offers and creating a proven method to market these products more effectively.

If you currently sell "information" or courses, you'll want to listen closely to what Patrick says because he started where most do but has evolved his business in a way that provides him greater income, security and longevity.

Nir Eyal  is the author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life".  Previously he taught as a Lecturer in Marketing at the Stanford Graduate School of Business and Design School and I’ve sold two technology companies since 2003.

His expertise is at the intersection of psychology, technology, and business: “behavioral design" which encompasses user experience, behavioral economics, and a dash of neuroscience.

Previously Nir worked in the video gaming and advertising industries where ge learned, applied (and at times rejected) the techniques used to motivate and manipulate users. He now writes to help companies create behaviors that benefit their users while educating people on how to build healthful habits in their own lives. 

In today's show, Nir gives me (Brad) a masterlesson hot seat on one of my existing businesses and how to create a more habit forming product while also discussing how we can become Indistractable (which is especially helpful for someone like myself).

There's gold in this one. You might want to take notes

Visit NirandFar.com for more information

Are you living where you're treated best?

That's the question that the founder of NomadCapitalist.com, Andrew Henderson asks himself and his clients.

If you're a location independent entrepreneur and ever wondered what it might be like to live in different countries around the world, or just another country that offers more flexibility, freedom, lifestyle and less confiscatory taxation, you're going to want to listen to this episizzle all the way through.

What does it mean to be treated best?

According to Andrew, the USA has the best "Brand" in the world, but that doesn't mean it has the best "product," especially for some people. The USA is a wonderful place in many respects, but depending on your socio-economic status it could be a nightmare compared to your options.

And explaining the options is what Andrew does best.

For instance, some people with lower incomes and savings could afford a much more comfortable lifestyle or retirement in a developing country where the cost of living is a fraction of the USA. On the other end of the spectrum, those with high incomes and wealth can also avoid the increasingly confiscatory taxation of the US and the other countries in the developed world.

Evading taxes is wrong.

Avoiding them however, through legal means is smart.

Further the adventures and lifestyle you can create by understanding your options can open up a whole new world.

This is a topic I've personally given a lot of thought to and today you'll hear me selfishly ask Andrew questions I want to know for potential moves I might make.

And if you'd like to know more about this, Andrew has 3 resources to share with you here;

• How to get Portugal's Golden Visa
• How to get Citizenship by Investment
• EU Golden Visa Residence by investment programs

And I highly recommend reading Andrew's book, which you can order here on Amazon.

Ever wished you could remember everything you learn, take better notes, recall what you read and access it anytime?  You don't need to be a genius, you need a "Second Brain"... that's what Tiago Forte of Forte Labs developed, a systematic and comprehensive way to get more out of everything you learn with a uniquely effective way to take digital notes. 

This is a special video episode, so feel free to visit https://baconwrappedbusiness.com/tiagoforte-secondbrain and watch 

He's the founder of BuildingASecondBrain.com and joins me on the show today as we geek out about knowledge. 

BONUS:  Part 2 Begins 35 minutes in as Tiago turns the table and interviews me (Brad Costanzo) about how to buy and sell course based products, what makes a company valuable and sellable and out-of-the-box ways to do creative deals and monetize your knowledge. 

Entrepreneur Magazine calls Justin Donald the “Warren Buffett of Lifestyle Investing.” He’s a master of low-risk cashflow investing, specializing in simplifying complex financial strategies, structuring deals, and disciplined investment systems that consistently produce profitable results. His ethos is to “create wealth without creating a job.” 

He recently published Lifestyle Investor: The 10 Commandments of Cash Flow Investing for Passive Income and Financial Freedom on Amazon which you can get here:  https://amzn.to/2LokXqj

In the span of 21 months, and before his 40th birthday, Justin’s investments drove enough passive income for both he and his wife Jennifer to leave their jobs. Following his simple investment values, Justin negotiated deals with over 100 companies, multiplied his net worth to over eight figures, and maintained a family-centric lifestyle in less than 2 years. Just 2 years later, he doubled his net worth again.  

He now consults entrepreneurs and executives on lifestyle investing, with a forthcoming book and podcast based on his lessons and proven investment system that consistently produces repeatable returns.

Justin began investing heavily in real estate and now owns several profitable real estate related businesses, including OrangeTheory Fitness franchises and a large portfolio of multifamily rentals. His entrepreneurial ventures include IFM Restoration, a residential maintenance and rehab company founded in 2016. IFM recently funded its Series A with S3 Ventures, the largest venture capital firm in Texas, leading the round.

Justin is a member of Tiger 21 and a board member of Front Row Foundation International. He and Jennifer contribute to various causes privately and through their church, from fighting cancer to building clean water wells in third-world countries. Additionally, they sponsor multiple children through Compassion International. The Donalds are based in Austin, Texas, and love adventure-based international travel with their beloved daughter.

Learn more at JustinDonald.com

Many entrepreneurs and founders have recently realized that it makes more sense to buy a business than to build one from scratch. I like to think of this as the next evolution of skillsets for any entrepreneur because it helps you achieve inorganic and often exponential growth. 

On the other side, selling a business can be a massively impactful decision to any business owner's future and making sure you do it right is critical.

That's why I invited Domenic Rinaldi on the show to talk about his experience in working directly with both buyers and sellers to help them navigate a complex transaction.

Meet Domenic Rinaldi

As owner and managing partner of Sun Acquisitions, and K2Adviser.com Domenic helps his clients both buy and sell businesses across a variety of industries.

Since 2005 he’s been personally involved in over 300 transactions for businesses with enterprise values of $2 million to $50 million.

In this episode we discuss

• The real risks that buyers and sellers face in the process of buying or selling a business
• Strategies to prepare well before a purchase or a sale.
• How Private Equity (PE) groups are now dipping down into the small business market in their search for acquisition targets
• Which sectors are the hottest for sellers and PE
• And what to do if you're thinking about buying or selling now or in the near future

You can get more information from Domenic by emailing him directly at domenic@k2adviser.com

Perry Marshall is one of the most expensive business strategists in the world. He’s guided clients like FanDuel and InfusionSoft from startup to hundreds of millions of dollars.

I've personally been a fan, follower and customer of Perry and am excited to bring you this conversation.

Today we discuss one of the most important things you can do to succeed and keep sane in the modern world and that is to detox from distraction.

Perry shares the 7 criteria all business owners must  follow in order to do this effectively.

If you like this you can read his newest book available on Amazon: DETOX, DECLUTTER, DOMINATE: HOW TO EXCEL BY ELIMINATION 

The book reveals how to grow your business 4X faster by eliminating 80% of wasted effort. This book is for business owners who are overworked, struggling to keep up with your ever-growing to-do list, often overwhelmed with getting things done. 

If you’ve wondered why you are working so hard to make so little money from your business, this book reveals the clear path forward. Beyond time management, you’ll discover seven steps to scaling a prevailing business to accumulate wealth that lasts for generations. Not only that, you’ll identify and change habits to develop the mental toughness you need to say “NO!” to tasks beneath your pay grade.

And find out more at PerryMarshall.com

If you are responsible for spending tens of thousands or more per month on advertising, you can't afford to miss this episode.

Zach Johnson, founder and CEO of the new Ad Card (from FunnelDash) reveals an exciting innovation in financial technology that can be used by digital advertisers to help them scale their business in ways they never imagined... until now. 

The innovation doesn't stop at advertising your own business, if you operate a mastermind or agency with clients who spend significant money on ads too, you'll want to hear how Ad Card's co-branding partnership deals can help you revolutionize your business too. 

For more information visit https://funneldash.com

It's no secret that deadlines and scarcity in marketing help to increase conversions and spur sales. Yet many companies have abused false senses of scarcity and urgency and end up killing trust with their customers. 

Today Jack Born joins us to talk about innovative ways to use deadlines and scarcity in your marketing. 

Jack Born creates software that helps creators and online entrepreneurs maximize their sales through marketing automation. He’s the technical founder of DeadlineFunnel.com, SurveyFunnel.io and several other software platforms.

Jack also created the Tactical Triangle concept which simply and elegantly explains how to scale your marketing and reach a bigger audience.

If I offered to show you how to turn a two sentences into a $10,000 plus course, coaching or service, using a backwards funnel, a 2-sentence Power Offer, and 10-minute Mini-Webinar... and spend up to 90 percent less on ads, would you take me up on that offer?

If the answer is yes, listen to Joel Erway explain a revolutionary and simple framework to increase your revenues without complexity or overwhelm by focusing on Offer-Based Marketing. 

Joel Erway helps Experts semi-retire with million dollar courses. Since 2015 he has worked with and served thousands of paying customers, helping them launch and sell their courses using The Perfect Expert model framework. 

For more links and resources visit

https://baconwrappedbusiness.com/power-offers-joel-erway/

Cryptocurrency and Bitcoin investing is NOT an area I understand well... yet. A few years back I placed about $5k into some coins and watched them go up and then back down. 

For the most part I ignored it. But after reconnecting with my friend and highly successful investor, trader & trainer, Tai Zen, he began showing me the macro case for having a portion of your assets in this market. 

Especially now as it looks like we're re-entering the bull market. I invited Tai to the show for this epic 2.5 hour class where I pick his brain on the topics I want to know. 

ATTENTION: This is a special VIDEO episode and you can watch at https://baconwrappedbusiness.com/taizencrypto

This isn't about how to be a professional trader like Tai is, but more of a primer on his philosophies and wise investment strategies with sound risk management.

Tai's backstory is equally as inspiring as his knowledge of cryptocurrency investing. We devoted a lot of time to it on purpose because it demonstrates what you can do when you take radical personal responsibility for your life.

From being born in a poor Vietnamese fishing village, to picking fruit in America, working in sweatshops as a pre-teen, growing up in a drug-infested ghetto, spending approximately 14 years in federal prison….

To getting out, working his way up from nightclub security to day trading student, educator and finally mastering the art of trading crypto currencies and showing others how to do it as well.

There is no hype here, no BS, no get rich quick.

But if you watch closely you'll get an amazing education in what it takes to succeed.

HIGHLIGHTS (click the timestamp to jump to the topic in the video)

• 3:46 Tai explains how we originally met and what it meant to him (Brad blushes)
• 7:45 Tai's tells his inspiring origin story starting in a Vietnamese fishing village to getting hijacked by Thai Pirates and immigration to America working as a migrant worker
• 12:24 Moving to Houston and getting in trouble for drugs to spending 14 years in federal prison
• 18:50 Freedom and first jobs
• 27:20 Brad explains why Tai's story is so inspirational
• 31:00 When Tai discovered Bitcoin
• 44:24 A big misconception about Bitcoin's ability to overtake the US Dollar and Fiat
• 51:00 The market cap case for Crypto
• 52:26 Why Bitcoin may be better than Gold for a store of wealth
• 58:20 Bitcoin and Altcoins
• 59:22 Important: What is the VALUE of bitcoin and cryptocurrency?
• 01:01:05 Real world use case for blockchain technology
• 01:07:30 DEFI what is Decentralized Finance, what are the risks, why is it important?
• 01:16:00 How to PROTECT yourself from the Major Risks in cryptocurrency: Pumps, dumps, front running and manipulation?
• 01:19:00 THIS IS TAI'S 4 PART FRAMEWORK FOR PROFITING WHILE PROTECTING YOURSELF
• 01:46:00 Short list of some of the most well capitalized/funded coins which protects their development, Tezos, NEO, Cardano, Filecoin, Ethereum…
• 01:51:00 The EASY way to dip your toe into crypto. The 2 Taifu Crypto Indexes
• 01:58:00 Potential tax consequences of rebalancing
• 01:59:30 Tax Deferred Investing in a Retirement Account
• 02:05:45 Tai's training resources and courses and what to watch out for from the Youtube influencers who simply make money from ads and affiliate marketing.
• 02:14:29 How to avoid FOMO and chasing hyped up altcoins
• 02:15:22 How will you exit your profitable positions and what will happen? “How would you unload $1mm worth of Bitcoins and what will happen if you try?”
• 02:17:45 The ONE simple strategy to use if you're busy and want to take advantage of 80% of the growth of the crypto market with zero research.
• 02:25:30 How EARLY are we in the crypto bullmarket???
• 02:26:07 How the bull and bear cycles work in crypto
• 02:28:50 REALITY CHECK! If you get a hypothetical 10x return, if you're able to pull out 30%, you're doing fantastic.
• 02:30:03 Summary and Sharing the Love

Quick Links

• cryptocurrency.market
• cryptocurrency.market/faq
• TaiFu Crypto Market Index
• Twitter.com/heytaizen

George Bryant is a New York Times Best Selling Author & one of the most highly sought after digital marketing consultants in the world to teach his Relationships Beat Algorithms™ approach and the Lighthouse Method to business. He's also the hose of the popular Mind of George podcast.

He has helped hundreds of the largest companies in the world and thousands of entrepreneurs ethically scale their businesses by deepening their relationships with their customers... and creating transformational breakthroughs that help them accomplish their goals.

He believes a company’s financial success is directly dependent on the amount of value they share before AND after a purchase. Business is about relationships & touch points. The companies who put relationships before transactions will win. That is the Relationships Beat Algorithms approach.

Here's a sample of the topics we covered:

• How George's Lighthouse Method works and why every business should use it to build, grow and scale their business
• How to understand your customer journey and create a better one for them
• Hot to turn your customer service into a social media team
• Where you should and shouldn't put coupons
• How and why George stopped selling subscriptions on the frontend of the product and still scaled his subscription business
• Why email is the ultimate killer app and why most people are messing it up
• 2 incredible growth hacks George hasn't revealed anywhere else except to extremely high paid clients and partners.
• Why your job isn't to find customers but to be found by them (and how to do that better)
• How to use a surprise loyalty program

*Listening to this episode with a notepad is highly advised

To learn more, visit MindOfGeorge.com

Equity Crowdfunding (Reg A+) allows small business owners to raise investment capital using traditional and digital marketing from non-accredited investors and bypassing the headaches of roadshows and VC pitch-fests. 

Today's guest, Darren Marble is one of the world's leading experts in Equity Crowding and is embarking on an exciting new serialized program for Entrepreneur.com that will follow 5 founders on the road from raising capital using this method all the way to a full NASDAQ IPO (initial public offering). 

And they're looking for entrepreneurs right now for the casting process (as of August 2020).

If you own a business now, this could be a very fortunate episode to listen to because Darren and his company are currently casting new entrepreneurs to feature on Going Public which you can see more about by visiting GoingPublic.com

Darren Marble – Founder, Co-Chief Executive Officer and Director Crush Capital

Darren Marble is a serial entrepreneur. In 2018, Darren co-founded Issuance, a leading provider of software as a service (“SaaS”) solutions for Regulation A issuers. Issuance’s Regulation A clients have raised over $150 million to date. Beginning in 2015, Darren was the Founder and Chief Executive Officer of CrowdfundX, a financial marketing firm focused on direct-to-investor retail marketing in connection with Regulation A offerings. CrowdfundX was acquired by Issuance in 2019 and Darren remains the CEO at Issuance. Darren co-founded the Crowd Invest Summit and is a contributor to Business Insider, Inc. and CryptoSlate. His insights have been featured in the Wall Street Journal, the New York Times, Forbes and the Los Angeles Business Journal. Darren attended the University of California, Los Angeles from 1998 to 2002 with a focus on Psychology. 

Led Zepplin was wrong. She's NOT buying a Stairway To Heaven and on this solo-episode, Brad will explain WHY that matters to business owners who make offers to clients and customers. 

This is a core concept I teach all of my clients and it helps them understand a key concept when making offers. 

It also will help you make more and better offers. 

Listen closely and then send an email to brad@baconwrappedbusiness.com describing your offers and any challenges you're having with getting them accepted by your clients or at prices that would make you happier. 

Building a business based on your expertise is an amazing career. If you're able to help individual or companies achieve transformational value, your value to them can be extraordinarily high.

But most experts have no desire to be marketers, they simply want to provide their value to their clients. Marketing and business development simply come with the territory

Enter Jessica Yarbrough

Jessica Yarbrough has quickly developed a reputation of being one of the best business strategists and marketing and sales consultants for entrepreneurs who want to sell high value products and services. Her background is in international business and she has built multiple companies.

Jessica is a genius at showing entrepreneurs how to build an expert platform, rapidly raise their value, build their credibility online and attract high paying clients. She travels the world teaching and inspiring entrepreneurs and helping them grow their influence and make the income and impact they desire.

Free Training From Jessica:

Discover How to Easily Enroll High Paying Clients Over the Phone

Discover What 's Lacking In Your Business

In an epic return to the show, Carl Allen and his partner Adam Markley from the Dealmaker Wealth Society return to discuss how they help mentor aspiring dealmakers and business buyers learn how to take their entrepreneurial skillset to the next level.

For the full shownotes visit: https://baconwrappedbusiness.com/buybusinesstobuildwealth/

If you've followed my podcast for any length of time, you'll know that buying businesses and creative dealmaking is by far my personal favorite topic.

And in this episizzle, we'll cover the foundational reasons about WHY buying a business can often be superior to building one and dispel the myths that keep most entrepreneurs and business owners from every trying.

We'll then dive deep into specific strategies about how to quickly find and acquire businesses or assets that open doors of opportunity wide open.

And you'll meet my personal close friend and business partner, Adil Harchaoui as we transparently explain the exact industry we are pursuing a strategic rollup in and how we're planning to do it, while getting advice from two of the best in the business.

Watch the video version by visiting https://baconwrappedbusiness.com/lisaguerrero/

In times of uncertainty and grave dangers to our health and economy, two character traits will carry us through: Bravery and Reinvention. 

Companies, executives, entrepreneurs and employees are being forced to endure challenges, pivot their business models, change their ways of thinking and make bold moves. 

Few people personify both bravery and reinvention like today’s guest, Lisa Guerrero. 

Known by millions as the award winning Chief Investigative Correspondent of TV’s “Inside Edition” news show, Lisa consistently faces difficult situations with confidence and strength as she investigates and exposes corruption and deceit at every level of society.

What most of her fans and followers don’t know is her heroic story of tragedy, triumph and reinvention at every stage of her career.

Some Topics We Discussed Include:

• How losing her mother at a young age set in motion Lisa’s lifelong journey of courage and creativity
• Leaps of faith that have resulted in amazing and unexpected opportunities
• How Lisa’s fearless approach to life helped her break into and succeed in diverse areas: from sportscasting and investigative journalism to country music and mosaic art
• Causes Lisa champions and the difference advocacy makes in people’s lives
• Concrete steps young people can take to make a difference in the world, even in the time of COVID-19 and social distancing

To learn more about Lisa or contact her for speaking, philanthropic activities or to simply follow her as she investigates injustice while  follow her on all major social media platforms @4lisaguerrero on Twitter and Instagram or visit her website: www.LisaGuerrero.com

Building a brand, getting exposure and being remembered can be confusing with so many options. Video marketing is one of the best and easiest methods to use, but it can be intimidating with all of the conflicting advice.

Today I'm interviewing Dennis Yu who pioneered the “Dollar a Day Video Strategy” and other extremely effective tools to make sure you stand out with intimate and authentic videos without getting overwhelmed by the process.

About Dennis Yu

Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing company that amplifies exposure and sales of successful entrepreneurs via systems, analytics. He’s an internationally recognized lecturer in Facebook Marketing and has spoken over 730 times in 17 countries, spanning 5 continents.

Listen closely as we dive into multiple strategies you can use immediately and go through Dennis's workflow to make it easy.

As a special bonus to my listeners and subscribers, Dennis is giving a free checklist and training on video marketing.

You simply have to send an email to operations@blitzmetrics.com with the subject line: “Brad sent me” and you'll get it for free.

Want to build a large audience, email list and authority in a marketplace by piggybacking on the expertise of others? A "Virtual Summit" might be the answer you're looking for. Virtual Summits are simply online events where a host interviews multiple experts in a field one at a time and provides free access to the live "airing" of the summit to email registrants. The business model is to sell access to the on-demand recordings along with multiple bonuses.

This is a powerful business model I personally have expertise in and have done multiple in the past. I plan on doing more in the future and that's why I invited Liam Austin to explain his method of doing virtual summits.

Who is Liam Austin?

Liam has launched and hosted 14 virtual summits and interviewed over 400 experts. He is the co-founder of Entrepreneurs HQ, which delivers one marketing tactic from a proven entrepreneur to your inbox daily. His mission is to make it easy for anyone to learn and utilize the strategies of proven entrepreneurs for their business.

5 Core Benefits of Virtual Summits

1. Grow your email lists
2. Build relationships with the speakers
3. Build your own authority
4. Generate revenue
5. Impact and help a cause

To learn more about Liam Austin check out entrepreneurshq.com or entrepreneurshq.com/summit

Frank "The Legend"  Shamrock is a retired 5x American professional mixed martial arts champion. Shamrock was the 1st to hold the UFC Middleweight Championship and retired a four-time defending undefeated champion. Shamrock was the No. 1 ranked pound for pound UFC fighter in the world during his reign as the UFC Middleweight Champion.

He is a successful entrepreneur, film producer, executive coach and philanthropist supporting numerous charities and causes ranging from child protection to medical cannabis and mental health awareness.

Frank has been a friend, client and partner of mine for the past couple years now since we met around the pool at Jesse Itzler's house and it's been a fun relationship ever since.

What you might not know about Frank is that he's

- Spent time "locked up" in prison

- Upon release he faced a choice to go back to his old ways or develop himself as one of the world's best fighters and channel his situation into becoming a champion.

- He dealt with the possibility of death every day for over a decade training with stone-cold killers

- And he's found peace and reinvented himself as a successful entrepreneur, producer, philanthropist and advocate for the benefits of cannabis and ending the stigma of mental health.

Other topics we covered

• how to deal with being forcibly locked up in prison and the necessary mindset to survive
• the career crossroads Frank's father gave him when he exited prison
• how Frank became the first super student in mixed martial arts and used that to beat everyone who came his way
• how frank reinvented himself after his MMA career
• the secret to Frank's Plus Equals Minus system to learn anything faster and better.
• and more

You can learn more at FrankShamrock.com