Bacon Wrapped Business With Brad Costanzo | Sizzling Hot Business Advice Guaranteed To Make You Fat...PROFITS!

Imagine being offered a chance to invest in a solid, debt-free, profitable company that was going to go public tomorrow at below market rates. Now imagine getting that offer twenty or more times a year. This is the model that Callum Laing and his team have been working on since 2015. By marrying the capital markets with the small business ecosystem, he shows you how you can start investing today in projects that have the fast growth of a tech company, the dividend policy of your favorite cash cow and the job impact that most governments can only dream of.

And for entrepreneurs, he demonstrates a unique rollup strategy that has allowed him and his company to build a 9 figure business in less than 18 months in a very unique and innovative way. They call it "Agglomeration"

This episode is one of the most advanced interviews I've done on the subject of acquisitions and the absolute definition of creative deal-making. After reading his book, "Entrepreneurial Investing: Connecting Sophisticated Capital with Talented Small Business" (which you can download for free below) I reached out to Callum so he can take me further and answer some big questions I still had. He answered each of them clearly and succinctly.

If you're looking to really expand you mind to what's possible with creative dealmaking make sure to listen to this interview (or read the transcript below).

Entrepreneurial Investing shows investors how to:

• Connect with good, profitable small businesses
• Ensure that your capital investment serves to grow business and invest in its people
• Profit from small businesses while having all the liquidity and risk mitigation of a big PLC

Meet Callum Laing

Callum Laing is the co-founder and CEO of MBH Corporation PLC, a publicly traded company that acquires small businesses around the globe, leaving the founders in place.

Callum has more than two decades of experience in starting, building, buying, and selling businesses in a range of sectors, including recruitment, sport and lifestyle, information technology, and telecommunications.

He has published three best-selling books on business and investing, has interviewed and published more than 1,000 interviews with entrepreneurs and sits as High Commissioner to the World Business Angel Investor Forum, representing Singapore.

Laing is also one of the pioneers behind the ‘Agglomerate’ methodology, which helps small businesses gain access to capital markets and connects investors with small profitable businesses.

Links from the author

• Download the book Entrepreneurial Investing for free:  https://www.entrepreneurial-investing.com/bacon
• Agglomerate - Idea to IPO in 12 months: https://goo.gl/XYTCAZ

Once you've read them, if you have got any value from them and are open to leaving a book review on Amazon.com, Callum makes a monthly contribution of school books to developing countries through b1g1.com for every review he receives (good, bad or ugly). So your review can make a big difference to a kids life.

We are in the middle of a pivotal moment for business owners, consumers and entire countries.

There's a lot of confusion about what to do, what to avoid and how to pivot.

In this short episode I reveal a few things I'm doing, how I'm helping my clients and 4 Case Studies Why You Shouldn't Cut Back on Marketing During An Economic Downturn...

Dry Cereal:
In the 1920’s, Post was the category leader in the ready-to-eat cereal category. During the Great Depression, Post cut back significantly its advertising budget and rival Kellogg’s doubled its advertising spend, investing heavily in radio and introducing a new cereal called Rice Krispies, featuring “Snap,” “Crackle” and “Pop.” Kellogg’s profits grew by 30% and the company became the category leader, a position it has maintained for decades.

Imported Automobiles:
The 17-month recession of 1973-75 was triggered by the energy crisis. In late 1973, the U.S. government issued its first miles-per-gallon report in which Toyota Corolla was second to Honda Civic in fuel efficiency. Since Toyota was experiencing strong sales, when the economic downturn hit, the temptation was to drop their ad budget, which they resisted. By adhering to its long-term strategy, Toyota surpassed Volkswagen as the top imported carmaker in the U.S. by 1976.

Quick Service Restaurants:
In the 1990-91 recession, Pizza Hut and Taco Bell took advantage of McDonald’s decision to drop its advertising and promotion budget. As a result, Pizza Hut increased sales by 61%, Taco Bell sales grew by 40% and McDonald’s sales declined by 28%.

Technology:
Amazon sales grew by 28% in 2009 during the “great recession.” The tech company continued to innovate with new products during the slumping economy, most notably with new Kindle products which helped to grow market share. In a first, on Christmas Day 2009, Amazon customers bought more e-books than printed books. As a result, in the minds of consumers, Amazon became an innovative company by introducing a lower cost alternative to cash-strapped consumers.

ADDITIONALLY...

If you're interested to see how I'm helping my clients use this time right now to build audiences and double down on authentic, intimate connection, email at askbrad@baconwrappedbusiness.com and use subject line: "build an audience" to let me know.

Good luck out there, stay safe and stay inside.

So, what would come to mind if you saw a big guy getting out of an expensive car with a t-shirt that says "Average Sucks!" ?

Do you think "Damn right it does!" or "How arrogant you are?"

These words are intentionally ambiguous to cause your brain to begin thinking. Because when this happens you're open to finding out the real meaning behind the words and how they can help you achieve your own full potential. 

Today I am joined by a very good friend of mine named Michael Bernoff.  I met Michael in 2011 when we were working on a business deal with my client and friend Drew Canole. Michael is a guy who is an absolute pro at understanding the way that the human mind works and how to use it to not only improve your own life, but to persuade others to improve theirs.

He's one of the most dynamic public speakers you've ever seen and he has an amazing ability to help you uplevel your game and realize just how much more is capable of.  I have been to Michael's events, I've seen him work live and I am proud to call him a friend.

Meet Michael Bernoff

Michael is the President and Founder of the Human Communications Institute, a leader in the personal and professional development industry. He works directly with individuals as well as corporate executives who desire to transform their corporate culture in an ever changing marketplace. His passion for his work is limitless and his dedication to positively impacting the world by empowering every individual is uncompromising.

During his own journey of self-discovery, Michael studied and modeled effective leaders recognized worldwide. He focused their philosophies, strategies, and techniques that have consistently produced rapid and lasting change. By combining a variety of these proven disciplines and his own strategies, Michael has created his own programs that have enabled both him and his clients to overcome limiting beliefs and achieve a life beyond limits.

Visit him at MichaelBernoff.com

Show Highlights:

• Yes, Average Sucks, but not THE average, your average.
• If you've ever felt you should be a bit further along in life than you are, this will hit you between the eyes.
• The number one fear of high performers
• How to use your identity as a tool to shape your reality How to change your perspective to view yourself the way you are, not the way you were to see how you can be.
• Hear Brad's 3 biggest aspirations and criteria for a life well lived.

Rome Za is a warrior in every sense of the word. And I'm proud to call him a friend. 

His family immigrated from Chechnya when Rome four years old to escape threats to their lives and was brought up in NYC where he found trouble early on. But after a life changing experience with the magical medicine of psilocybin mushrooms at age 17, he experienced a massive shift that sent his life into a new and productive direction. 

Rome is a Holistic Nutritionist, Neuro linguistic Programming practitioner, movement / Brazilian jiu jitsu professor, writer, speaker, and coach! 

Since 2011 he's helped transform the physical, mental, emotional, and spiritual lives of thousands of people around the world by focusing on healing foods, healing movement, and a healing mind.

He teaches students how to get unstuck, create a clear vision, and execute that vision into every area of their life and how to calm their spirit and transform their bodies and minds into lethal weapons. 

Rome is also one of the founders of the extremely high quality supplement company DrIanStern.com

Where you can see many of the products mentioned in this episode.

• Rome's 6 Week Guided Meditation
• DrIanStern.com 
• facebook.com/R0me.Za
• Hero Academy in Costa Rica
• Barehearted: My Journey With Vulnerability And Self-Love

This episode has 2 great bonuses for you. 

Bonus #1. Since it's a VIDEO interivew, you can Watch it by going to https://baconwrappedbusiness.com/richschefren

Bonus #2:  Get a Free ticket to Rich's 24 Hour Livestream and much more by visiting: https://baconwrappedbusiness.com/rich... and use Codeword:  BACON to unlock the vault. 

Rich Schefren is the founder of Strategic Profits and one of the guys I turn to when I want insights on what's working and what's coming up.

In this episode you'll hear Rich talk about

- unique ways to create and channel customer demand

- how to rapidly learn and integrate new information

-how to protect your business from some very big dangers happening right now from big tech and the platforms that digital marketers rely on most.

And you can see what Rich is doing next by visiting https://baconwrappedbusiness.com/rich... and use Codeword:  BACON to unlock the vault. 

Here's a unique episode, today I'm going to share an idea I have about creating a new venture. I'm giving you ALL the details and my 3 part process for planning out any creative venture (which you'll learn about how to use yourself).

I'll share the idea, the plan and 3 of my biggest questions and critiques of the plan in return for hearing your feedback about it.

Seriously, I want to hear from you and what you think.

Listen to this short episode and then either email me at askbrad@baconwrappedbusiness.com or leave a voicemail at the bottom of this page: Baconwrappedbusiness.com and let me know what you think.

If you do, you'll be on a short list to notify the minute I release this new project. 

And as mentioned at the very end of this one, if you're interested in more details on my Ideation Intensive process, shoot me a note on that too.

This podcast has been responsible for some remarkable business opportunities since I started it in 2014. But many people notice that I'm not selling ads and sponsorships or making direct offers so they wonder how I'm monetizing it.

The fact that this show, without direct monetization has produced over a half million dollars in profits in the past few years surprises many people because they can't understand how it makes money.

Today I'm going to explain a bit more about how that works and I've brought on guest Luis Congdon from Thriving Launch podcast to help discuss other unique ways to monetize a podcast besides the well-known methods of sponsorships or direct sales of products.

Luis is an accomplished podcaster, course creator and digital marketing expert and his show has changed his life in more ways than one.

Listen in closely especially if you've ever considered creating a show but have been on the fence or if you haven't considered it but you're open to having your mind changed.

Additional links featured in this episode include:

• Thriving Launch
• Brad's Digital Marketer Guest Post on Instant ROI from Podcasting
• Five Star Freedom System

And if you have any questions for Brad OR would like to discuss how to launch your own podcast specifically for B2B lead generation, send an email to askbrad@baconwrappedbusiness.com and ask for information about this.

Happy New Year, in this short episode I'm going to fill you in on what's been happening lately and what to expect with the new format changes to the podcast.

For feedback, please email askbrad@baconwrappedbusiness.com or visit https://baconwrappedbusiness.com and scroll down to leave me a voicemail that I might just play on the air. 

One of the most popular topics I cover on this show involves deal making and buying businesses. Once you have the realization that it can be much more advantageous to buy a business than to build one. And if you really want a great payday, that happens when you sell.

Today's guest, Micahel Bereslavsky bought his first site back in 2004 for $120 and sold it to a larger affiliate business for $2500. He then started to purchase more sites for cashflow before flipping them.

As of today's date, Michael has a Flippa page 52 transactions totaling $604,961.

In this interview I went deep into Michael's acquisition strategy and criteria to discover how he finds, negotiates, manages and then flips his deals.

I hope you enjoy this one as much as I did.

About Michael Bereslavsky

Michael Bereslavsky is the founder and CEO of Domain Magnate. He’s been involved in various internet-based businesses since 2004 and quickly graduated from building, promoting, and monetizing websites to buying and selling them. With over a decade of experience, Michael and Domain Magnate has managed 300+ successful deals.

WealthFit is the Netflix for learning wealth, investing, entrepreneurship, business, and mindset. In this episode, host Brad Costanzo talks with Dustin Mathews, the Co-Founder and Chief Education Officer of WealthFit, an online learning startup focused on teaching all the stuff you never learned in school about money, investing, and entrepreneurship. Dustin talks about some of the educational components behind WealthFit and its vision to revolutionize financial education and lead people to true wealth. He also shares how the WealthFit business model works and teaches on how to create real value proposition for the audience.

Some Topics We Discussed Include:

• Dustin’s story
• What is WealthFit
• The vision of WealthFit
• The WealthFit business model
• Dustin’s budgeting course
• Balancing business, family, and everything else

Learn more about Dustin Mathews and get the full shownotes at https://baconwrappedbusiness.com/how-wealthfit-is-becoming-the-netflix-for-wealth-building-education-with-dustin-mathews.

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It takes an amazing amount of energy and clear thinking to thrive in today's business world. Energy and vitality are fundamental to feeling good and performing well. If your chemistry is off, you're pushing a boulder up a hill.

I know this because for several years, my chemistry was off. From nutrient deficiencies to low testosterone, I had no idea what was causing my drops in peak performance until I met today's guest, Gary Brecka, founder of Streamline Wellness and went through a comprehensive diagnostic and health performance protocol.

Now, after over 6 months under Gary's health protocols, I've never felt or looked better in my life.

Click here to see the photo

On this incredibly revealing and transparent episode, we dive deep into what it means to really take control of your health and wellness and more importantly optimize it for high performance and amazing vitality.

So how do we achieve optimal wellness.? How do we bring out the physiological superhuman inside of each one of us? Live longer, sleep deeper increase our response to exercise improve our mental clarity skyrocket our libido and have true waking energy?

Listen to this episode to discover

• How Gary used to predict when people would die, down to the month, for insurance companies based on their biomarkers, and he was accurate.
• Why the most important information in a blood test is what's NOT on the results
• The role the Vitamin D deficiency plays on all parts of the body
• How Brad leverages testosterone replacement therapy and growth peptides to supercharge his performance and recovery
• How to iohack your energy in the morning without any supplements or medications
• Why Grant Cardone became a patient and a big investor in the company
• The 3 pillars of optimal health that most people miss
• The real culprit behind Alzheimers Disease and how to prevent and potentially reverse it
• How to safely stimulate humane growth hormone with two advanced growth peptides
• How to build strong muscles quickly by leveraging heat shock proteins in the saua
• What clinical dehydration means and how to fix it (hint: it's not how much water you drink)
• And so much more.

This two hour episizzle goes into depth, no surface level advice here. You may want to take detailed notes.

Better yet, contact Gary at StreamlineWellness.com and tell him that Brad Costanzo sent you!

Some apps get such explosive growth while others languish in the app store. Today's guest, Sean Casto of PreApps.com, knows how because he's helped launch and market thousands of apps to achieve millions of downloads. Sean dives into the 7 pillars to creating a million dollar app as well as the 10 Step Skyrocket Method to making an app go viral. He also differentiates organic traffic versus social traffic, and which one makes the biggest impact on your downloads. Tune in today and discover what it really takes to make it big in the world of mobile apps.

Some Topics We Discussed Include:

• The 7 pillars to creating a million-dollar app
• The 10 Step Skyrocket Method to making an app go viral
• Organic vs Social and what makes the biggest impact on your downloads
• How to increase activation and engagement in your app
• What it really takes to make it big in the world of mobile app

To learn more about Sean and how you can increase the downloads of your app, click on PreApps.com and AppSecretsBook.com.

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In order to capture the attention of a potential buyer, you must sell the problem that you have solved in your company and not the product. In this episode, host Brad Costanzo talks with John Warrillow about the questions you need to ask yourself in order to have a profitable exit when selling your business. John is an entrepreneur and author with over twenty years of research experience into the small and medium business (SMB) market. He founded The Value Builder System to level the playing field for business owners as they approach their exit. On today’s show, John reveals the best and creative ways to effectively sell your business and make a profit out of it.

Some Topics We Discussed Include:

• How to know your PRE Score: “Personal Readiness to Exit” and why it matters
• Important questions to ask yourself before you ever decide to sell your business
• The biggest reasons owners decide to sell their business
• John's upcoming book about how sellers can better negotiate with sophisticated buyers to ensure they get the best price and terms possible
• Valuing a company on revenue vs earnings

Learn more about John and get the full shownotes at https://baconwrappedbusiness.com/what-to-do-when-its-time-to-sell-your-business-with-john-warrillow

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These days, attention is currency. If you own a business or are trying to build a personal brand (or both) you need to get discovered. But creating enough social media content to stay cool and relevant can be expensive and time consuming.

Creating short, snackable social media content is one of the most effective things to do but it's a pain to manage it all.

That's why I invited Shaina Weisinger on, the founder of Repurpose House to explain how they show marketers the full potential of their content by turning blogs, videos, and podcasts into shareable video and images for every social media platform.

To see samples of Shaina and Repurpose House's work, visit https://baconwrappedbusiness.com/repurpose-content-shaina-weisinger/

 Shaina Weisinger is the Founder and CEO of Repurpose House, which turns long-form content into optimized videos and images for high engagement social media strategies.

Shaina has a background in video production for digital marketing and is on a mission to show content creators the untapped potential and repurposing power of the content that they already have.

She has taught about content in many publications including DigitalMarketer, Inc., and Startup Nation, and continuously offers valuable takeaways by interviewing industry experts from world recognized brands such as Godaddy, HubSpot, MarketingProfs, and more through her video podcast, The Content Coalition.

There is a process when it comes to growing your business; but before that, it is important to think about marketing first. Brand development and marketing strategy consultant, Benjamin Shapiro, dives deep into some of the strategies that he uses to help growth-stage companies. He shares how to build an effective marketing strategy and shows the importance of understanding your identity and customers' needs. Benjamin also tells us the story of him becoming a marketer and the lessons he learned from working with eBay before he took off to do his own business. He now hosts and produces the MarTech Podcast and shares the growth strategies he uses for it.

Learn more about Benjamin and get the full shownotes at https://baconwrappedbusiness.com/innovative-marketing-tech-and-growth-strategies-with-benjamin-shapiro

Some Topics We Discussed Include:

• How Benjamin became the marketer he is now
• What lessons he learned from working at eBay
• Some marketing tips and tricks
• What MarTech Podcast is all about
• How to start podcasting the right way
• Benefits of partnerships, networking, and sponsorships to growing your podcast
• Some technological solutions and strategies

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Building a business selling products on Amazon is one of the simplest, proven ways to create a business. But although it's simple, it's not necessarily easy. Today's guest is Jason Katzenback, the Cofounder of Amazing which provides the most successful training program for building a successful Amazon business. It’s about more than just learning how to sell on Amazon, it’s a program designed for building an entire physical products business. In today's episizzle, Jason breaks down what's working, what's not, and what it really takes to build a business the right way without getting trampled by complexity or competition.

Some Topics We Discussed Include:

• Significant development with Amazon in terms of making money, doing ads, and driving traffic
• Factors that could kill your Amazon business and what to do with them
• Product sourcing advice
• How much is a realistic startup capital
• Best promotional strategies
• Why choose niche vs broad
• What happens when you do everything right
• The Amazing course

Learn more about Jason and get the full shownotes at  https://baconwrappedbusiness.com/behind-the-scenes-of-building-a-successful-business-on-amazon-with-jason-katzenback/

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Acquisition and positioning are significant when selling your business, as well as knowing your cash flow before buying another company you are interested in. In this episode, Terry Lammers of Innovative Business Advisors discusses techniques and ways for you to be able to sell your business or buy another company effectively. With your company, it is not about sales and net income; instead, it is all about gross profit and especially cash flow. He elaborates to you the reasons why, as he also emphasizes how having the right business advisors and team is crucial in helping you successfully buy or sell your business.

Some Topics We Discussed Include:

• Considering acquisitions on your business
• Importance of right banking relationships
• How “Planting Seed” is important in making conversations to competitors about selling their business
• Advisers on Acquisitions and Dispositions sides
• Cash flow as an important thing on getting a loan
• Recurring revenue
• Services provided by Terry Lammers
• How to run business from a financial business

Learn more about Terry and get the full shownotes at https://baconwrappedbusiness.com/growing-through-acquisition-and-positioning-to-sell-your-business-with-terry-lammers

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Finding the right people who will surround you while building your business to the top is a key move towards long-term success. David Osborn, the Cofounder of Gobundance, shares how he came to be one of the largest franchise owners of Keller Williams Real Estate. David also talks a little bit about some of his journey and what it has taken him to build not just his real estate career, but also switching over to a new business model. Learn more from David as he relays his experiences in creating his company to becoming a successful franchise owner.

Some Topics We Discussed Include:

• How David went from being bankrupt in his twenties to joining Keller Williams
• The convenience that technology has provided in making business transactions faster and better
• How David learned how to hire people through Gary Keller’s Recruit Select
• Working with Pat Hiban as his accountability partner
• How Gobundance was born
• Finding influence from successful people
• How accountability is formed
• Gaining a success and peer partner
• How opening up problems to a group can make you stronger
• Having live meetings and outdoor events with the team
• David’s thorough process of dealing with documentation

Learn more about David and get the full shownotes at https://baconwrappedbusiness.com/david-osborns-tribe-of-millionaires-is-empowering-men-to-live-healthier-happier-and-epic-lives/

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LinkedIn is one of the most powerful tools in generating leads. Jimmy Coleman, the Chief Giving Officer of Grow and Give, teaches on how to get the best out of the platform and turn contacts into clients in the shortest time possible. Creating a system on LinkedIn that generated over $2,000,000 in the first year of the startup he was a partner in, Jimmy has made a great mark in the industry.

After seeing these methods work in several industries, he launched a separate business dedicated towards sharing the techniques that uniquely creates twenty inbound leads every day. Learn more strategies on how you can widen your reach and acquire leads, drive more traffic to your site, and earn more for your business by joining us today.

Some Topics We Discussed Include:

• How he came to invent his LinkedIn System
• Biggest mistakes people make in advertising themselves or their businesses in LinkedIn
• Teaching about breaking the common rules in generating leads
• The automation aspects of prospecting
• Best practices and platforms in lead generation
• How podcasts can put you in a great position for your leads and clients
• Taking advantage of the "birthing" thing: on LinkedIn
• Bringing traffic to your inbox
• The kinds of posts that bring a lot of engagement

Learn more about Jimmy and get the full shownotes at https://baconwrappedbusiness.com/linkedin-lead-generation-strategies-that-actually-work-with-jimmy-coleman/

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Sales is the lifeblood of any business and as a CEO or entrepreneur, building an effective sales team can be critical to your success.

We've had episodes talking about how to sell, but this is focused on how to build sales teams that can help you scale.

Today's guest is Mark Evans, the founder of Standard Sales Company. He's helped multiple companies build a 7-figure sales team and individuals reach the seven-figure sales mark and beyond. Launching his book soon called "Raise Your Standards: The Definitive Guide to Building 7-Figure Sales"

He has a free resource for you called 15 “SALES TEAM ACTIVATORS” THAT WILL TAKE YOUR BUSINESS FROM 6 TO 7-FIGURES IN 90 DAYS OR LESS at https://90daysalesblueprint.com