Brand On Fire

What was one of those pivotal moments in your life that just changed everything? Or set a tone, or made you fall in love with something that you’re now providing as a product or service? That’s a HUGE story for your brand!

Storytelling - it’s what has bound us together as a people since the beginning. I used to tell myself, I’m not good at storytelling. I’m really not good. I used to remember my husband or a friend telling stories and they were just so good. I was making it too complicated. Your story is pivotal to your brand! Pivotal! And it doesn’t have to be that complicated!

It’s one of the most important things you can do to create powerful content that will resonate with your audience.

What do you need to do - have to do to tap into your story?

In today’s episode, I will be telling you one of my stories. I won’t be giving you the 1.2.3. And I hope you will be able to feel it. And in turn, understand the power of storytelling!

(01:28) Your story is pivotal to your brand (02:47) What you need to do to tap into your story (07:20) Do you see how I didn’t just give you the 1.2.3? (10:54) Your assignment

I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram @designkrew If you haven’t already follow the Brand On Fire podcast, leave a rating and review, and tune in every week to get your dose of branding magic!

You guys have all heard the concept, three feet from gold? You’re digging, and digging and digging and you’re just one inch away from reaching that ideal customer and you give up. You were right there, you were so close. Keep showing up.

How do you stay consistent even when you really, really, really don’t want to? Or you just forget? Or life gets in the way? Or 101 million other things happen in your life? 

You’ve heard it before work smarter, not harder, let it be easy. This is all about you showing up in your brand consistently. Why are Starbucks and fast food so successful? It’s reliable! You know what to expect Every. Time. You know it’s gonna be good. You know what it’s gonna taste like. You don’t think about it. 

This is how you want people to feel about your brand!

(00:51) How to stay consistent even when you really don’t want to ( (03:04) Sometimes consistency is hard but I’m here to make it easy (06:43) What showing up consistently shows your audience (07:27) What separates the ones who succeed and the ones who get by

I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram @designkrew If you haven’t already follow the Brand On Fire podcast, leave a rating and review, and tune in every week to get your dose of branding magic!

Join me in my Facebook Group, Your Brand Glow Up Party!

Email marketing is not dead! And many of you have asked how to grow your list. Email continues to be the main driver of customer retention for small and mid-size businesses. Don’t get me wrong, I love social media and going on there and connecting with our audience, but email marketing is still a huge, huge force to be reckoned with in the realms of connecting. Connecting with your audience, adding value, acquiring customers, retaining customers. Please, please, please do not leave this out of your branding and/or marketing mix. 

In today’s episode, I want to share how we have grown my email list by over 900% and ways for you to start growing yours too, and hear why I believe it’s such a valuable asset to your business and what action I want you to take THIS WEEK!

(02:48) Creating a free offer that’s right for you (09:33) I want you talking about it! (13:27) What kind of emails I enjoy - and what we put out (15:30) Email is a valuable asset because you OWN it  (16:48) Your action I want you to start taking

Grab your FREE Personal Brand Archetype quiz at www.designkrew.com/quiz

I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram @designkrew If you haven’t already follow the Brand On Fire podcast, leave a rating and review, and tune in every week to get your dose of branding magic!

Have you ever had the fear of going live? On the Gram, in the Facebooks, maybe even recording a podcast being interviewed, being in the public eye? I totally freaking get it. Like what am I going to say? What if they’re not interested. I've said it all before. What’s the new thing? It’s already been done….blah blah blah

Whatever the reason you have for not going live - it’s no excuse! 

Your audience needs to hear what you have to say. Wants to hear what you have to say. How else are they going to know what you’re all about, and all the mad skills you have to share with them if you don’t?

In today’s episode, I’m going to give you some tips to get over this fear. Let’s do this!

(01:23) Your audience needs to know what you have to say (02:08) Self-proclaimed introvert here! (03:52) How can you get over this fear of going live? Tip#1 (06:15) Tip #2 (07:13) My all-time favorite tip (09:51) Your voice and experience, everything you’ve went through will be helpful for your audience (10:53) Your assignment

I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram @designkrew If you haven’t already follow the Brand On Fire podcast, share your reviews, and tune in every week to get your dose of branding magic!

Today I want to talk about the customer journey. AT least the very beginning parts, because I think this is a huge topic that doesn’t get talked about enough. This is NOT about cold DMs. If you think approaching your customer any different than walking up to someone and asking them to marry you, you better listen to this episode. 

With branding, you are building a relationship. You are showing up consistently, authentically as yourself. You are building a relationship with your audience. So it’s imperative that you get to know who your audience is, who your ideal client is, every step of the way. We’re going to go into the first stages of your customer’s journey of knowing who the heck you are.

(01:40) First stages of your customer’s journey (05:30) What you are doing that confuses your audience (07:20) How to really get specific about providing value to your ideal customer (08:45) Why this is the most important step (09:53) What will make them follow you and/or engage with you

I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram @designkrew If you haven’t already follow the Brand On Fire podcast, leave a rating and review, and tune in every week to get your dose of branding magic! 

Can we get over imposter syndrome, please?? It’s probably one of the hardest things to do when you’re getting more visible, getting out there, doing your thing, right? I speak from personal experience. I’ve had all of the negative voice chatter, that I know all of your experience, too. People have more experience than you, they can do it better than you, they have prettier hair, whatever the case may be. The truth is, you know what you know because you know it. You think everybody else knows what you know, and that is not the case at all.

(00:54) Let’s get over imposter syndrome (05:05) It’s often the ones that are very good at what they do that question themselves the most (06:53) What imposter syndrome really is (09:30) Finding your message (14:25) Anything is possible for you

I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram @designkrew If you haven’t already follow the Brand On Fire podcast, leave a rating and review, and tune in every week to get your dose of branding magic! 

Committing to your brand.

What the heck does that mean? It goes well beyond the pretty fonts, colors, aesthetics, palettes. There’s a brand commitment that needs to take place. This is not hard when you own your value when you own everything that you’re up to. So how do you commit to a brand? What if you get bored or like several different things? It doesn’t have to be hard. Let me first tell you why it’s important to commit to a brand.

(00:53) what does committing to your brand mean? (03:38) What are your brand values? (07:28) Showing up consistently from this place of brand value (14:19) You don’t need everybody to love you (15:17) Your assignment

I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram @designkrew If you haven’t already follow the Brand On Fire podcast, leave a rating and review, and tune in every week to get your dose of branding magic! 

Everything you’ve been through is part of your brand. Share your story, share what you’ve went through that’s made you, YOU. Allow them to be a pivotal, foundational point of the story that you tell, that is your brand, that is your business, share yourself, share your values, share what’s important to you. This is what’s going to attract your audience. This wild do it. You have beauty to share!

YOU are the secret sauce, you, you, you, you! So often the question I get asked from clients and people in my life, is “How do I make my brand authentically me?” And I keep coming back to - no one is like you. No one has your story. No one has your voice. I want you to remember that multiple people can have the same skill set! Stop comparing yourself to everyone out there doing the same thing. Let me light a freakin fire under your booty, and be your reminder that no one is like you! And guess what? Your audience, your particular people who are meant to be heard, seen by you are gonna LOVE what you do!

(01:09)How do I make my brand authentically me? (04:26) I was a self-proclaimed introvert who didn’t want to be in front of a camera (05:17) What happens when you show up as you (10:25) Everything you’ve been through is part of your brand (11:46) You’re assignment  (13:45) The 1.2.3. On finding your secret sauce 

I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram @designkrew If you haven’t already follow the Brand On Fire podcast, leave a rating and review, and tune in every week to get your dose of branding magic! 

Everybody has a story to tell. Including you. But here’s a little bit of mine. This podcast has been on my heart for a very long time. My name is Jessica Krewson I’ve been a branding and marketing expert for over 14 years. I’ve helped hundreds of brands and businesses get online execute products and programs and really market themselves so they can make an impact in the world. I decided I couldn’t stay behind the scenes anymore and I needed to get in front of you and start sharing what I know to help you grow and build your own personal brand and business.

(00:59)Welcome to Brand On Fire Podcast! (01:52)My childhood story (03:10) Fast forward to adulthood and my ‘zero moment’ (04:57) I love building brands and businesses for my people (06:00)Everybody has a story to tell

 Screenshot and tag me on Instagram @designkrew If you haven’t already follow the Brand On Fire podcast, leave a rating and reivew, and tune in every week to get your dose of branding magic!