Building a Marketing Plan

Welcome to the Channer Consulting Podcast, where you will find practical tips and guidance on developing marketing plans as well as content marketing strategies and tactics.

Brand reputation is one of the essential factors in today's market. This is because consumers are more aware of brands and the products and services that the brand offers. And consumers can be significantly influenced in their purchase decisions based on the perception they have of brands. In today's message, we will look at what it means to build a brand reputation, how to maintain a strong reputation, and what to do when your reputation is challenged.

Whenever you are ready, here are some ways that we can help you:
Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX

Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Song: Inukshuk - Too Far Gone [NCS Release]
Music provided by NoCopyrightSounds
Free Download/Stream: http://ncs.io/TooFarGone
Watch: http://youtu.be/60XUgHQo71Q

Welcome to the Channer Consulting Podcast, where you will find practical tips and guidance on developing marketing plans as well as content marketing strategies and tactics.

Branding is a vital part of any small business. To connect with our audience, we need to establish and portray a strong brand identity. And once we go through the hard work and create our brand identity, we must do what we can to protect our brand. But what does that mean? Today I have asked local attorney Jay Horowitz to return to our podcast to share more on trademarking and what each small business should know about protecting their brand identity.

Whenever you are ready, here are some ways that we can help you:
Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX

Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Song: Inukshuk - Too Far Gone [NCS Release]
Music provided by NoCopyrightSounds
Free Download/Stream: http://ncs.io/TooFarGone
Watch: http://youtu.be/60XUgHQo71Q

Welcome to the Channer Consulting Podcast, where you will find practical tips and guidance on developing marketing plans as well as content marketing strategies and tactics.

Last week when I started this series, I shared the five steps each small business owner should take to create a strong brand identity. One area that I didn't get into is the story the brand tells. A brand's story is vital to its success and ability to connect with the audience it helps to build.

To help build the message of what a brand story is, I have asked Courtney Malengo to come over and lend her marketing expertise.
Whenever you are ready, here are some ways that we can help you:
Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX

Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Song: Inukshuk - Too Far Gone [NCS Release]
Music provided by NoCopyrightSounds
Free Download/Stream: http://ncs.io/TooFarGone
Watch: http://youtu.be/60XUgHQo71Q

Welcome to the Channer Consulting Podcast, where you will find practical tips and guidance on developing marketing plans as well as content marketing strategies and tactics.

Branding. Yet another marketing term has several meanings and can look different for every business. Sure there is a technical definition, which we will dig deeper into in a moment. However, within the definition, so many terms can take on a life of their own.

Whenever you are ready, here are some ways that we can help you:
Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX
Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Song: Inukshuk - Too Far Gone [NCS Release]
Music provided by NoCopyrightSounds
Free Download/Stream: http://ncs.io/TooFarGone
Watch: http://youtu.be/60XUgHQo71Q

Welcome to the Channer Consulting Podcast, where you will find practical tips and guidance on developing marketing plans as well as content marketing strategies and tactics.

As we approach the 3rd quarter of the year in just a few weeks, I am considering that how we end each year can significantly impact how we launch into the new year. In both our professional and personal lives, if we end the year with a sluggish, whatever happens, attitude, it will be harder to bounce into the new year inspired and revitalized. So let's chat today about the end-of-the-year marketing strategy you need for your strong small business to end the year.

Whenever you are ready, here are some ways that we can help you:
Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX
Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Song: Inukshuk - Too Far Gone [NCS Release]
Music provided by NoCopyrightSounds
Free Download/Stream: http://ncs.io/TooFarGone
Watch: http://youtu.be/60XUgHQo71Q

Welcome to the Channer Consulting Podcast, where you will find practical tips and guidance on developing marketing plans as well as content marketing strategies and tactics.

During the month of August, we spent our time learning about the power of Long-Term content planning and how to use it to set your business up for success. Today we are wrapping up the series by exploring the benefits of using tools to help you develop your long-term content strategy.

Click here To access your Free Templates for this series: https://www.subscribepage.com/l2s1w8

Whenever you are ready, here are some ways that we can help you:
Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX
Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Song: Inukshuk - Too Far Gone [NCS Release]
Music provided by NoCopyrightSounds
Free Download/Stream: http://ncs.io/TooFarGone
Watch: http://youtu.be/60XUgHQo71Q

Welcome to the Channer Consulting Podcast, where you will find practical tips and guidance on developing marketing plans as well as content marketing strategies and tactics.

During the month of August, we will be spending our time learning about the power of Long-Term content planning and how to use it to set your business up for success. Today we are exploring the benefits of taking the time to prepare a long-term content strategy for your small business.

Click here To access your Free Templates for this series: https://www.subscribepage.com/l2s1w8

Whenever you are ready, here are some ways that we can help you:
Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX
Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Song: Inukshuk - Too Far Gone [NCS Release]
Music provided by NoCopyrightSounds
Free Download/Stream: http://ncs.io/TooFarGone
Watch: http://youtu.be/60XUgHQo71Q

Welcome to the Channer Consulting Podcast, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics.

During the month of August, we will be spending our time learning about the power of Long-Term content planning and how to use it to set your business up for success. Today we are diving into what it takes to create a long-term content strategy.

Click here To access your Free Template: https://www.subscribepage.com/l2s1w8

Whenever you are ready, here are some ways that we can help you:
Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX
Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Song: Inukshuk - Too Far Gone [NCS Release]
Music provided by NoCopyrightSounds
Free Download/Stream: http://ncs.io/TooFarGone
Watch: http://youtu.be/60XUgHQo71Q

Welcome to the Channer Consulting Podcast where you will find practical tips and guidance on developing marketing plans as well as content marketing strategies and tactics.

During the month of August, we will be spending our time learning about the power of Long-Term content planning and how to use it to set your business up for success. So what is a long-term content planning strategy, and how do you know if it is right for your business?

View today's blog post to access your Free Template Here: https://www.subscribepage.com/l2s1w8

Whenever you are ready, here are some ways that we can help you:
Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX
Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Song: Inukshuk - Too Far Gone [NCS Release]
Music provided by NoCopyrightSounds
Free Download/Stream: http://ncs.io/TooFarGone
Watch: http://youtu.be/60XUgHQo71Q

Welcome to the Channer Consulting Podcast where you will find practical tips and guidance on developing marketing plans as well as content marketing strategies and tactics.

Today I am wrapping up my series on Business Essentials. This month I decided to embark on a series that deviates from normal content marketing education and explores some of the basic essentials each entrepreneur needs to strengthen if they want a successful and strong business. Today we wrap up the series by interviewing a fellow business owner that recently launched her business. Her journey is filled with inspiration and encouragement. I hope you enjoy what she has to share and can be inspired to continue your own entrepreneurial journey.

Learn more about Claudia Tsas and her business at https://kharislavender.com/

Whenever you are ready, here are some ways that we can help you:
Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX
Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Welcome to the Channer Consulting Podcast where you will find practical tips and guidance on developing marketing plans as well as content marketing strategies and tactics.

One business essential that many entrepreneurs know is important but feel is out of their reach is good legal representation and consultation. That is why I invited my friend Jay S. Horowitz to the podcast. Jay has been a licensed attorney for 30 years. He counsels and advises clients regarding legal matters, including business law, wills and estate planning, immigration, bankruptcy, and trademark protection and registration.

Learn more about Jay S. Horowitz and his business at https://jayhorowitzlaw.com/

Whenever you are ready, here are some ways that we can help you:
Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX
Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Welcome to the Channer Consulting Podcast where you will find practical tips and guidance on developing marketing plans as well as content marketing strategies and tactics.

This month I am starting a series that slightly deviates from content marketing, I wanted to explore some of the basic essentials each entrepreneur needs to strengthen if they want a successful and strong business. Today's special guest is Kimberly Hodges of Provision PR & Events. Kimberly is the head  “creative and chief” of Provision Pr & Events (ProvPrE), a company that provides public outreach, strategic marketing, and event production services to government and non-profit organizations.

Learn more about Kimberly and her business at https://provisionprplanners.com/

Whenever you are ready, here are some ways that we can help you:
Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX
Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Welcome to the Channer Consulting Podcast where you will find practical tips and guidance on developing marketing plans as well as content marketing strategies and tactics.

This month I am starting a series that slightly deviates from content marketing, I wanted to explore some of the basic essentials each entrepreneur needs to strengthen if they want a successful and strong business. Today we kick off the series by speaking with Karen Castle of Castle Business Accounting here in Montgomery County Maryland. Karen is a Certified Public Accountant with over 20 years of experience helping small businesses with their day-to-day financial management.

Learn more about Karen and her business at https://www.castlebusinessaccounting.com/

Whenever you are ready, here are some ways that we can help you:
Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX
Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Welcome to the Channer Consulting channel where you will find practical tips and guidance on developing marketing plans as well as content marketing suggestions and advice.

In this episode you will learn about: For the past month, we have been exploring different ways to find inspiration for generating content for your brand. We understand as business owners and entrepreneurs, it is hard to be on top of your game 24/7. There will be moments when creativity just isn't flowing but you really want to get a fresh piece of content out for your followers. Today we explore how we can use curated content for inspiration and content filler.

Whenever you are ready, here are some ways that we can help you:
Free 1-Hour Marketing Consultation: https://bit.ly/3wb9dIX
Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc
Facebook: https://www.facebook.com/channerconsulting/
Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Hello, there, and welcome to the Marketing 101 for Small Business Owners podcast. I am your host Philippa Channer and today I have a short announcement to make. While I am on vacation with my family I decided to take a few moments to share about a workshop I have been planning. 

Lately, I have spoken to several groups about how to avoid marketing burnout by planning your content ahead of time and not drowning in the sea of never-ending marketing needs. Each time I shared this topic, I received great feedback and appreciation. So much so that I realized that everyone could really benefit from me diving deeper into this topic and sharing more. 

That is what inspired me to create this Content Marketing Strategy Workshop. It will be an in-person half-day workshop here in Gaithersburg, Maryland happening on Wednesday, August 17 starting at 9 am. Together we will spend some time on four different key parts of content planning.

1. How to pick your content topics for up to six months for your business
2. Explore different types of content creation and which are best for your business
3. How to schedule out your content to allow for maximum exposure to your audience
4. The best ways to distribute your content and get it into the hands of those that need it the most

The workshop will give you the skills to plan your content 3-to-6 months in advance. It will teach you how to create a content marketing strategy that is aligned with your business objectives and aligns with your organization’s goals.

http://workshop.channer-consulting.com