Building a Marketing Plan

diversifying content creation

en-usMarch 06, 2024

audience preferences

content mapping

Episode 116: A Deep Dive into Pre-Sale Marketing Strategies with Jacob Caris

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.

In this episode of "Marketing 101 for Small Business Owners," host Philippa Channer and guest Jacob Caris discuss the critical role of marketing in the pre-sale experience. They explore the importance of a strong brand identity, storytelling, and the power of social media in building customer relationships. Jacob, an experienced marketer, shares insights on leveraging personal brands and effective strategies for monetizing online businesses. The conversation emphasizes authentic content creation and the impact of personal connections on consumer behavior and loyalty, offering valuable advice for small business owners on engaging their audience before the sale.

Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation

Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

en-usFebruary 28, 2024

Episode 115 From Brand Recognition to Reputation

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.

In this episode of "Marketing 101 for Small Business Owners," host Philippa Channer explores the critical role of brand consistency in building trust and recognition. She advises maintaining a uniform brand image across various platforms and the importance of a cohesive visual identity and messaging. Philippa discusses adapting branding strategies without losing the core brand essence, leveraging employee advocacy, and utilizing customer feedback for improvement. She underscores that brand consistency is a continuous effort and offers a free consultation for businesses seeking personalized branding advice.

Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation

Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

en-usFebruary 21, 2024

Episode 114: The Art of Connection & Crafting Your Business's Unique Brand Story

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.

In this episode of "Marketing 101 for Small Business Owners," host Philippa Channer discusses the importance of crafting a compelling brand story. She emphasizes the emotional connection a narrative creates between a brand and its audience, going beyond mere transactions. Channer explains that a brand's "why" should reflect deeper motivations than profit, such as her own drive to support nonprofits and women entrepreneurs. She highlights the success of Grab in East Asia as an example of a brand that effectively integrated its mission into its story. Channer advises authenticity in storytelling across all platforms to build trust and loyalty, ultimately leading to strong customer relationships and brand advocacy. The episode concludes with a call to refine and embrace one's brand story for deeper audience engagement.

Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation

Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

en-usFebruary 14, 2024

storytelling

brand story

authentic connections

lasting relationships

Episode 113: Strategies for a Powerful Business Image in 2024

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.

In this episode of the Marketing 101 for Small Business Owners podcast, I delve into the importance of brand identity for small businesses. I discuss how a strong brand identity transcends mere visuals; it's about creating a profound connection with your audience through the values, personality, and emotions that your brand conveys. I offer advice on examining successful brands, establishing a brand persona, and grasping the nuances of local market characteristics to foster trust and relevance. I provide actionable strategies such as performing a brand audit and ensuring that all brand elements are in harmony with your business objectives. The episode wraps up with my invitation to listeners for free consultation sessions and a sneak peek at the next episode, which will focus on crafting a compelling brand story.

Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation

Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

en-usFebruary 07, 2024

digital marketing

Episode 112: Embracing Print Media into your marketing strategy with Jessica Embree

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.

In this podcast episode, the host, Philippa Channer of Channer Consulting, LLC, introduces Jessica Embree, a marketing expert from Tulip Media Group, who discusses the synergy of print and digital marketing. Embree debunks the myth that print is obsolete, highlighting its unique ability to cut through digital clutter and build lasting brand credibility. She shares insights on creating engaging print content like custom magazines and newsletters and the importance of tangible customer experiences. The episode covers strategic print marketing approaches, targeting, and the enduring relevance of print across various industries. Embree encourages businesses to embrace print to complement digital efforts for enhanced brand presence.

Learn more about and connect with Jessica Embree:

Jessica is the Creative Director with Tulip Media Group - TulipMediaGroup.com. You can Book A Call with Jessica calendly.com/jessicaembree or connect with her on Linkedin: https://www.linkedin.com/in/jessicaembree/

Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

en-usJanuary 24, 2024

Episode 111: Evaluating the previous year's performance and learnings

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.

In this episode of "Marketing 101 for Small Business Owners," host Philippa Channer discusses the importance of reflecting on the past year to improve future business strategies. She guides listeners through key lessons, including analyzing metrics, gathering customer feedback, assessing marketing campaigns, and learning from challenges. Tanner stresses using these insights to create actionable plans, refine marketing approaches, and preemptively address potential challenges. The episode concludes with an invitation for a free marketing consultation and a teaser for the next episode on print marketing.

Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

en-usJanuary 17, 2024

Episode 110: Planning your marketing strategy for the entire year.

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.

In this episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer underscores the necessity of year-long marketing strategy planning for small businesses. She delves into understanding the target audience, setting clear goals and KPIs, selecting appropriate marketing channels, and the importance of a content calendar. She offers practical advice on audience analysis, aligning KPIs with business objectives, channel evaluation, and content planning to maintain consistency and a strong online presence. Her insights aim to build a solid marketing foundation for small business success, and she concludes by inviting listeners to subscribe and participate in a free marketing consultation session.

Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

key performance indicators

en-usJanuary 10, 2024

data-driven marketing

content calendar

content planning

business growth.

Episode 109: Setting Strategic Goals for the Year Ahead

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.

In this insightful episode of "Marketing 101 for Small Business Owners," host Philippa Channer delves into the critical task of setting strategic objectives for the new year. She begins by underscoring the importance of aligning marketing strategies with the overall business plan, ensuring that each goal is both achievable and measurable. Philippa then guides listeners through the process of identifying key performance indicators (KPIs) that will help track progress and make necessary adjustments along the way. She also shares practical tips on how to break down larger objectives into manageable tasks, making the pursuit of these goals less daunting for small business owners. Throughout the episode, Philippa encourages entrepreneurs to stay focused on their target audience, to leverage their unique selling propositions, and to remain adaptable in the face of changing market conditions. Her expert advice is designed to empower small business owners to approach their marketing efforts with clarity and confidence, ultimately leading to a successful and prosperous year ahead.

Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

en-usJanuary 03, 2024

new year

digital marketing

Episode 108: Preparing Your SEO for 2024 with Nick Musica

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.

In this podcast episode, I interview SEO expert Nick Musica, who shares valuable insights on improving SEO strategies for small business owners. Musica emphasizes the importance of active online engagement, accurate Google Business Listings, understanding user intent, and choosing the right platform for business websites. He also discusses the significance of ads in optimizing search engine results and the SEO benefits of social media optimization. The episode provides practical examples and actionable steps for businesses to enhance their online presence and SEO results.

Learn more about the EmpowerHer Business Accelerator program here:

Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation

Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

en-usDecember 27, 2023

google business listings

seo expert

website visits

optics in

Episode 107: Setting personal and professional growth goals for the upcoming year

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.

In this special holiday episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer discusses the importance of goal setting for personal and professional growth. She introduced her new program, the Empower Her Business Accelerator Program, and explained the SMART goal setting framework. Channer emphasizes the need for balancing short-term and long-term goals, creating vision boards, and tracking progress. She invites listeners for a free consultation session and teases the next episode featuring guest Nick Musica, who will share insights on SEO efforts for 2024. The episode ends with Channer wishing everyone a wonderful holiday weekend.

Learn more about the EmpowerHer Business Accelerator program here:

Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation

Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

en-usDecember 20, 2023

Episode 106: Strategies for continuous learning and skill improvement

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.

In this episode of "Marketing 101 for Small Business Owners", Philippa Channer introduces her new Empower Her Business Accelerator Program, aimed at solopreneurs and small business owners. She emphasizes the importance of continuous learning, staying updated with industry trends, and leveraging online resources for skill improvement. Turner also highlights the value of building a network for learning and mentorship, and balancing learning with business responsibilities. The episode concludes with a preview of the next episode on setting growth goals.

Learn more about the EmpowerHer Business Accelerator program here:

Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation

Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

en-usDecember 13, 2023

Episode 105: Reflecting on personal and professional development made in 2023

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.

In this podcast episode, host Philippa Channer discusses the importance of self-reflection in personal and professional development. She highlights the value of self-awareness, celebrating achievements, learning from setbacks, and using past experiences to shape future strategies. She suggests practical methods like journaling, seeking feedback, creating a victory jar, conducting post-mortem analyses, and connecting with mentors. The episode ends with Philippa offering a free consultation for listeners seeking further guidance. The overall message is the transformative power of reflection in gaining clarity, appreciating progress, and learning from challenges.

Learn more about the EmpowerHer Business Accelerator program here:

Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation

Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

en-usDecember 06, 2023

professional development

Episode 104: Motherhood and Business Growth with Cienna Kopischke

Welcome to the Marketing 101 Podcast for Small Business Owners! Get ready for expert advice and support in Business and Marketing Strategy for small businesses and nonprofits. As a marketing strategist, I'm here to empower female entrepreneurs on their journey of starting and maintaining successful businesses. Join me to learn, be inspired, and find encouragement in your entrepreneurial endeavors.

In this episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer and guest Cienna Kopischke, a visibility and sales coach, discuss the challenges of balancing motherhood and business growth. Kopischke shares her strategies for managing time effectively, such as establishing a consistent schedule for children and work. She also emphasizes the importance of a positive mindset, clear business strategy, and self-belief. Kopecky provides insights on increasing business visibility and nurturing audience relationships for successful sales. Channer concludes the episode by teasing a new series for the upcoming month.

Learn more about the EmpowerHer Business Accelerator program here:

Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation

Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

en-usNovember 29, 2023

social media marketing

balancing life and business

sales

business growth

belief in oneself

marketing and nurturing

genuine connections in sales

philippa channer

empowerher business accelerator

Episode 103: Marketing Goals Every Small Business Should Consider for 2024

Welcome to the Marketing 101 Podcast for Small Business Owners! Get ready for expert advice and support in Business and Marketing Strategy for small businesses and nonprofits. As a marketing strategist, I'm here to empower female entrepreneurs on their journey of starting and maintaining successful businesses. Join me to learn, be inspired, and find encouragement in your entrepreneurial endeavors.

In this episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer discusses the importance of setting marketing goals for small businesses. She outlines four key goals: building a strong online presence, expanding the customer base, enhancing customer engagement, and optimizing marketing ROI. She also announces her new program for 2024, the EmpowerHer Business Accelerator Program, aimed at female entrepreneurs. SHe encourages listeners to subscribe for more actionable insights.

Learn more about the EmpowerHer Business Accelerator program here:

www.channerconsulting.com

Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation

Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

en-usNovember 22, 2023

email marketing

enhancing customer engagement

customer satisfaction

customer feedback loops

Episode 102: How to Stick with Your Business Goals all Year Long

Welcome to the Marketing 101 Podcast for Small Business Owners! Get ready for expert advice and support in Business and Marketing Strategy for small businesses and nonprofits. As a marketing strategist, I'm here to empower female entrepreneurs on their journey of starting and maintaining successful businesses. Join me to learn, be inspired, and find encouragement in your entrepreneurial endeavors.

In this episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer introduces the EmpowerHer Business Accelerator program for female entrepreneurs. She then discusses the importance of maintaining consistency and accountability in achieving marketing goals. She suggests strategies like regular content creation, consistent social media management, and steady advertising. She also emphasizes finding an accountability partner or using project management tools to stay on track with goals.

Learn more about the EmpowerHer Business Accelerator program here:

www.channerconsulting.com

Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation

Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

www.channerconsulting.com

en-usNovember 15, 2023

Episode 101: How to Execute SMART Marketing Goals for 2024

Welcome to the Marketing 101 Podcast for Small Business Owners! Get ready for expert advice and support in Business and Marketing Strategy for small businesses and nonprofits. As a marketing strategist, I'm here to empower female entrepreneurs on their journey of starting and maintaining successful businesses. Join me to learn, be inspired, and find encouragement in your entrepreneurial endeavors.

In this episode of the Marketing 101 for Small Business Owners podcast, the host Philippa Channer introduces the EmpowerHer Business Accelerator program which launches in January 2024. She provides insights on setting and executing SMART marketing goals, emphasizing the importance of collaboration, dedicated planning time, and data analysis. She also discusses the benefits of defining clear action steps and tracking progress.

Learn more about the EmpowerHer Business Accelerator program here:

Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation

Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

empowerher business accelerator program

en-usNovember 08, 2023

executing smart marketing goals

channer consulting

Moco Business Buzz with Michael Schermer

In this episode of the Marketing 101 for Small Business Owners podcast, I interview Michael Schermer, owner of Freedom Forest Group. They discuss the role of Schermer's life insurance company in promoting financial literacy and retirement planning for individuals and small businesses. The conversation also covers the effectiveness of networking events, the challenges of public speaking, and an invitation for Schermer to provide an educational session on financial planning. Schermer's contact details are shared for interested listeners. The episode concludes with a call for subscription and participation from other business owners.

Connect with Michael Schermer
Freedom Force Group
P: (410) 755-5882
E: Michael.Schermer@FreedomForceGroup.com
www.freedomforcegroup.com
Linkedin: https://www.linkedin.com/in/michael-schermer/

If you enjoyed today's conversation and would like to be featured yourself, just let me know by checking out our podcast website https://mocobuzz.my.canva.site/. There you can learn more about the show and sign up directly.

Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-mar...

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us: Linkedin: https://www.linkedin.com/company/chan...

Facebook: https://www.facebook.com/channerconsu...

Instagram: https://www.instagram.com

en-usNovember 03, 2023

marketing

digital marketing

marketing tips

marketing plans

life insurance company

michael schermer

freedom forest group

Episode 100: Setting SMART Goals for Business Growth

Welcome to the Marketing 101 Podcast for Small Business Owners! Get ready for expert advice and support in Business and Marketing Strategy for small businesses and nonprofits. As a marketing strategist, I'm here to empower female entrepreneurs on their journey of starting and maintaining successful businesses. Join me to learn, be inspired, and find encouragement in your entrepreneurial endeavors.

In the 100th episode of the Marketing 101 for Small Business Owners podcast, I discuss the importance of setting SMART (Specific, Measurable, Achievable, Relevant, and Timely) goals for small businesses. I emphasize the need for specific, measurable, and achievable objectives, and the importance of aligning these goals with business needs. I also advise breaking down annual goals into smaller tasks with specific deadlines for better resource allocation and progress tracking. The next episode will further delve into setting annual marketing goals. I also offer a free marketing consultation session for listeners.

Whenever you are ready, here are some ways that we can help you:

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Free Marketing Assessment: Do you know if your marketing is working?

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effective marketing strategies

en-usNovember 01, 2023

marketing plans

realistic goals

Moco Bussiness Buzz with Abby Sakariyah

In this episode of the Marketing 101 for Small Business Owners podcast, I chat with Abby Sakariyah, founder of Cherished Hands Home Care Services. Abby discusses the services her company provides for seniors and individuals with special needs, and the importance of consistency in care. She shares her marketing strategies, emphasizing the role of quality service, professional partnerships, and online presence. They also discuss the challenges of tracking customer acquisition and the value of mailers in creating touchpoints. Abby directs listeners to their website and social media platforms for more information about Cherished Hands.

Connect with Abby:
Cherished Hands Home Health, LLC
cherishedhands@gmail.com
www.cherishedhands.net
Linkedin: https://www.linkedin.com/in/abby-sakariyah-crnp-fnp-bc-13a628182/

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