Building a Marketing Plan

Episode 99: Marketing Insights with Nathan Yeung

Welcome to the Marketing 101 Podcast for Small Business Owners! Get ready for expert advice and support in Business and Marketing Strategy for small businesses and nonprofits. As a marketing strategist, I'm here to empower female entrepreneurs on their journey of starting and maintaining successful businesses. Join me to learn, be inspired, and find encouragement in your entrepreneurial endeavors.

In this episode of the Marketing 101 for Small Business Owners podcast, I interview today's guest, Nathan Yeung, a seasoned marketing strategist, and delve into the nuances of marketing strategies for small businesses. They discuss the importance of sustainable, practical marketing and the roles of advertising, public relations, and sales in business growth. Nathan advises businesses to be authentic and creative in their marketing efforts and stresses the importance of giving campaigns time to yield results. He also explains the relationship between marketing and sales, advising small business owners to define their work scope and consider outsourcing certain marketing tasks.

Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation

Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Building a Marketing Plan

en-usOctober 25, 2023

salespeople's strengths

bold and creative advertising

Episode 98: Closing the Loop: Sales Strategies vs. Marketing Tactics

Welcome to the Marketing 101 Podcast for Small Business Owners! Get ready for expert advice and support in Business and Marketing Strategy for small businesses and nonprofits. As a marketing strategist, I'm here to empower female entrepreneurs on their journey of starting and maintaining successful businesses. Join me to learn, be inspired, and find encouragement in your entrepreneurial endeavors.

In this episode of the "Marketing 101 for Small Business Owners" podcast, host I discuss the relationship between marketing and sales. I clarify misconceptions, emphasizing that marketing is a long-term strategy, while sales focus on immediate results. I highlight the importance of data-driven strategies in both areas, with marketing using data to create targeted campaigns and sales using it to tailor pitches. I also distinguish between the two in terms of relationship building and end goals. I conclude by stressing the importance of a partnership between marketing and sales for business growth.

Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation

Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Building a Marketing Plan

en-usOctober 18, 2023

Moco Business Buzz with Bobby Spears

In this podcast episode, I introduce Bobby Spears, a broadcasting expert and advertising specialist. Bobby works with two networks and is involved in on-air talent, advertising, and marketing design. He shares his experiences of meeting celebrities and local influencers, and discusses his collaborations with small businesses. Bobby emphasizes the importance of marketing and advertising for the success of businesses, and offers his expertise to help them navigate this realm. He also highlights the evolving landscape of advertising and the need for businesses to stand out. Bobby expresses his interest in working with black-owned businesses and supporting his community. The episode concludes with gratitude and praise for Bobby's work.

If you enjoyed today's conversation and would like to be featured yourself, just let me know by checking out our podcast website https://mocobuzz.my.canva.site/.

There you can learn more about the show and sign up directly. Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-mar...

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/chan...

Facebook: https://www.facebook.com/channerconsu...

Instagram: https://www.instagram.com

Building a Marketing Plan

en-usOctober 13, 2023

Episode 97: "From Amplification to Reputation: Navigating Marketing and PR"

Welcome to the Marketing 101 Podcast for Small Business Owners! Get ready for expert advice and support in Business and Marketing Strategy for small businesses and nonprofits. As a marketing strategist, I'm here to empower female entrepreneurs on their journey of starting and maintaining successful businesses. Join me to learn, be inspired, and find encouragement in your entrepreneurial endeavors.

In this episode, I discuss the differences between marketing and public relations (PR) and how they complement each other in business. Marketing is focused on promoting products or services to generate sales, while PR is about managing the company's reputation and building positive relationships with the public. The goals of marketing and PR differ, with marketing aiming to increase sales and revenue, while PR aims to enhance the company's image and reputation. The target audience also differs, with marketing targeting potential customers and PR targeting the general public, including customers, employees, investors, and the media. In terms of message control, marketing allows businesses to have more control over the messages they convey, while PR is influenced by public perception and media coverage. Lastly, marketing focuses on customer acquisition, while PR focuses on reputation management. Integrating marketing and PR strategies is crucial for businesses to achieve growth and success.

Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation

Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Building a Marketing Plan

en-usOctober 11, 2023

public relations (pr)

Episode 96: Unveiling the Distinct Dance: Marketing vs. Advertising

Welcome to the Marketing 101 Podcast for Small Business Owners! Get ready for expert advice and support in Business and Marketing Strategy for small businesses and nonprofits. As a marketing strategist, I'm here to empower female entrepreneurs on their journey of starting and maintaining successful businesses. Join me to learn, be inspired, and find encouragement in your entrepreneurial endeavors.

In this episode of the Marketing 101 for Small Business Owners podcast, I explore the differences between marketing and advertising. Marketing is a comprehensive approach that goes beyond promotion, focusing on understanding the target audience and crafting strategies to meet their needs. It aims to build relationships and brand loyalty. Advertising, on the other hand, is a specific aspect of marketing that involves paid promotional efforts for immediate results. Marketing has a long-term impact on business success, while advertising generates quick results. Marketing targets a wide audience through various channels, while advertising is more targeted and specific. Finding a balance between the two is crucial for small business owners. I hope you found this discussion helpful and stay tuned for more valuable insights in future episodes.

Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation

Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Building a Marketing Plan

en-usOctober 04, 2023

paid promotional efforts

Moco Bussiness Buzz with Ellen Davis

In this podcast episode, I introduce Ellen Davis, owner of Life Health Home Insurance Group. Ellen discusses her experience as an insurance broker and the various types of insurance her company offers. She emphasizes the importance of building relationships with clients and staying with them through life changes. Ellen also shares marketing tips, including a strategy for creating memorable contacts. She discusses a marketing campaign she tried during the pandemic and the importance of calculating the return on investment for marketing gadgets. I thank Ellen for her insights and provide her contact information for interested listeners.

Ellen's website: www.LifeHealthHome.com

Ellen's email: edavis@LifeHealthHome.com

Ellen's Phone Number:

Fax: 301-760-4277

Tel: 301-728-5505

If you enjoyed today's conversation and would like to be featured yourself, just let me know by checking out our podcast website https://mocobuzz.my.canva.site/. There you can learn more about the show and sign up directly.

Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-mar...

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/chan...

Facebook: https://www.facebook.com/channerconsu...

Instagram: https://www.instagram.com

Building a Marketing Plan

en-usSeptember 29, 2023

business relationship

marketing plans

insurance needs

life health home insurance group

ellen davis

Episode 95: Interview With Katrina McKinnon

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.

In the final episode of "Marketing 101 for Small Business Owners," host Philippa Channer welcomes marketing expert Katrina McKinnon, owner of Copy Smiths. They discuss the significance of brand awareness and the role of authenticity in building a strong brand. They highlight the importance of consistent branding across platforms and the evolving landscape of brand awareness, including Google's updated misrepresentation policy. They also emphasize the need for businesses to maintain an authentic tone of voice in their content and strategy. Additionally, they discuss strategies for small businesses to compete against larger brands and the importance of building a loyal customer community.

Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation

Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Building a Marketing Plan

en-usSeptember 27, 2023

marketing

marketing strategy

small business owners

digital marketing

marketing tips

marketing plans

misrepresentation policy

marketing 101 for small business owners

Episode 95: Measuring and Amplifying Brand Awareness

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.

In this episode of the "Marketing One on One for Small Business Owners" podcast, I discuss strategies to measure and amplify brand awareness. I emphasize the importance of tracking metrics like website traffic and social media engagement, and suggests leveraging user-generated content, customer testimonials, and collaborations with influencers or complementary businesses. I also highlights the benefits of partnerships and collaborations in extending reach, building credibility and trust, and executing innovative marketing campaigns. I conclude by reminding listeners that brand awareness is an ongoing process that requires consistent effort and adaptation. Listeners are encouraged to subscribe to the podcast and sign up for a free consultation session to receive tailored strategies for their businesses.

Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation

Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Building a Marketing Plan

en-usSeptember 20, 2023

positive brand associations

amplifying brand awareness

Moco Business Buzz with Sarah Broder

In this podcast episode, I interview Sarah Broder, an attorney at Stein Sperling in Rockville. Sarah discusses the various legal services offered by her firm and explains how she generates her own clients to build personal relationships with them. I ask Sarah about her marketing efforts, and she shares her personal marketing journey, emphasizing the importance of connecting with others. Sarah and I discuss the balance between marketing and personal relationships, and Sarah mentions the benefits of working with a marketing department. I reflect on her own introverted nature and marketing struggles. We conclude by sharing how people can get to know the host better through social media and the firm's website.

If you enjoyed today's conversation and would like to be featured yourself, just let me know by checking out our podcast website https://mocobuzz.my.canva.site/. There you can learn more about the show and sign up directly. Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-mar...

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/chan...

Facebook: https://www.facebook.com/channerconsu...

Instagram: https://www.instagram.com

Building a Marketing Plan

en-usSeptember 15, 2023

marketing

marketing strategy

small business owners

Episode 94: Building Brand Awareness Strategies

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.

In this podcast episode, I discuss practical strategies to boost brand awareness. I emphasize the power of social media marketing, using platforms like Instagram, Facebook, and LinkedIn to connect with the audience and share valuable content. Search engine optimization (SEO) is another effective strategy, optimizing websites and content for relevant keywords. Offline strategies like traditional advertising, networking face-to-face, and partnering with influencers or industry experts are also important. Participating in local chambers of commerce provides networking opportunities and word-of-mouth referrals. Networking with other business owners and engaging in speaking engagements or hosting events can further expand brand exposure. Local sponsorships are also mentioned.

Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation

Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Building a Marketing Plan

en-usSeptember 13, 2023

marketing

social media marketing

Moco Business Buzz with Jennifer McCloskey

In this episode of the Moco Business Buzz podcast, I interview author Jennifer McCloskey about her book "Put Comfortable Shoes in My Coffin." Jennifer discusses her goal of inspiring readers with short stories about her family, friends, and inspirational individuals. She shares her marketing successes using social media to generate interest in her book, but also expresses her struggles with effectively utilizing it. I offer advice on creating a manageable social media strategy. They also discuss the importance of personal stories in the book, potential future editions, and the target audience. You can find Jennifer's book on Amazon.

If you enjoyed today's conversation and would like to be featured yourself, just let me know by checking out our podcast website https://mocobuzz.my.canva.site/.

There you can learn more about the show and sign up directly. Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-mar...

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us:

Linkedin: https://www.linkedin.com/company/chan...

Facebook: https://www.facebook.com/channerconsu...

Instagram: https://www.instagram.com

Building a Marketing Plan

en-usSeptember 08, 2023

put comfortable shoes in my coffin

jennifer makowski

Episode 93: The Foundations of Brand Awareness

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.

In this episode of our "Marketing 101 for Small Business Owners" podcast, I will be discussing the significance of brand awareness and sharing effective strategies for building it. I cannot stress enough the importance of establishing a strong brand identity, which includes creating a memorable logo and using consistent visual elements throughout your marketing materials. Additionally, I will be highlighting the need to define your brand's voice, tone, and personality in order to establish an emotional connection with your audience. By crafting a compelling brand message through storytelling and maintaining consistency across all marketing channels, you will be able to successfully build brand awareness.

Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation

Free Marketing Assessment: Do you know if your marketing is working?

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Building a Marketing Plan

en-usSeptember 06, 2023

Episode 92: Signs a Small Business is Ready to Develop a Social Media Marketing Strategy

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.

In this podcast episode, I will discuss the signs that indicate your small business is ready for social media marketing. The first sign is having a clear brand identity and marketing goals. Knowing your target audience is another important sign. Additionally, having the time and resources to manage social media accounts is crucial. Lastly, embracing two-way communication is essential. If your small business meets these criteria, you are ready to tap into the potential of social media marketing. Subscribe to this podcast, share the information, and take advantage of a free marketing consultation session to navigate the world of social media marketing.

Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Building a Marketing Plan

en-usAugust 30, 2023

Moco Business Buzz with Katheryne Carter

In this podcast episode, I interviews Katheryne Carter, the owner of Grace and Virtue Events, a wedding and event logistics planning company. Katheryne explains her role as a planner and the services she offers, including planning and coordination for various events. She emphasizes the importance of having a third party involved in the planning process to handle logistics and ensure a smooth event. Katheryne also discusses the significance of building connections with vendors and the challenges she has faced with marketing, particularly with online ads. I offer advice on running successful ads and emphasizes the importance of following up with potential clients.

If you enjoyed today's conversation and would like to be featured yourself, just let me know by checking out our podcast website https://mocobuzz.my.canva.site/. There you can learn more about the show and sign up directly.

Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com

Building a Marketing Plan

en-usAugust 25, 2023

grace and virtue events

Episode 91: What Is Social Listening and How to Use It

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.

In this episode, I discuss the power of social media listening and how it can revolutionize your social media marketing efforts. I cover four key points to consider when it comes to social listening: identifying brand mentions and customer sentiment, understanding your audience's needs and preferences, monitoring competitor activity and industry trends, and engaging and responding to your audience.

Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Building a Marketing Plan

en-usAugust 23, 2023

social media strategy

marketing plans

social media listening

Moco Business Buzz with Daniel Garedew

In today's episode of the Moco Business Buzz, I introduce Daniel Garedew, who is a part owner of Star Financial, a merchant services company. We specialize in credit card processing for businesses, offering equipment, training, and compliance support. Our main focus is on using the latest payment terminals to prevent risks such as fraudulent charges. We also discuss the importance of using EMV technology for secure transactions.

When it comes to marketing, I mention our successful Facebook and LinkedIn campaigns, as well as our dedication to providing personalized customer service. I suggest utilizing AI tools like ChatGPT and Canva, but I want to emphasize the importance of maintaining a consistent brand tone and incorporating personal language.

If you enjoyed today's conversation and would like to be featured yourself, just let me know by checking out our podcast website https://mocobuzz.my.canva.site/. There you can learn more about the show and sign up directly.

Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Building a Marketing Plan

en-usAugust 18, 2023

Episode 90: How Social Media Targeted Ads Can Help You Save

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.

In this episode, we will be discussing the importance of targeting your audience with ads. It is crucial to understand who your target audience is and tailor your ads to their specific needs and interests. By doing so, you can effectively capture their attention and increase the chances of converting them into customers. Additionally, we will explore the significance of monitoring and optimizing ad performance. Social media platforms offer analytics tools that allow businesses to track the performance of their ads in real-time. By analyzing the data, you can identify what is working and what needs improvement, enabling you to make necessary adjustments and maximize your return on investment. Stay tuned for the next episode, where we will delve into social media listening and how it can further enhance your marketing efforts for small businesses.

Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Building a Marketing Plan

en-usAugust 16, 2023

MoCo Business Buzz with Naomi Brown

Welcome to today's podcast! I'm Philippa Channer, your host, and I'm excited to introduce our guest, Naomi Brown. Naomi is a realtor who specializes in helping first-time homebuyers and seniors. She emphasizes the importance of building relationships and providing ongoing support to her clients. Naomi shares her successful strategies, including virtual workshops and promoting them on platforms like Nextdoor and Eventbrite. I'm impressed by Naomi's dedication to being a trusted advisor for seniors, offering assistance beyond just finding the right property. Tune in to our podcast to learn more from Naomi and stay updated on future episodes. Enjoy!

If you enjoyed today's conversation and would like to be featured yourself, just let me know by checking out our podcast website https://mocobuzz.my.canva.site/. There you can learn more about the show and sign up directly.

Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.co

Building a Marketing Plan

en-usAugust 11, 2023

Episode 89: Fast and Easy Online Ordering Using Social Platforms

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.

In this podcast episode, I discuss strategies for optimizing the online ordering process and enhancing the customer experience for small businesses. They highlight the importance of streamlining the ordering process by minimizing clicks and offering guest checkout options. Additionally, they emphasize the need for multiple payment methods to cater to customer preferences. I also emphasize the significance of providing order updates and exceptional customer support to build trust and loyalty. The episode concludes by mentioning the next episode, which will focus on social media targeted ads. Overall, this episode offers valuable insights and practical tips for small business owners seeking to improve their online ordering and customer experience through social media platforms.

Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

Connect with us:

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

Get in touch: info@channer-consulting.com

Building a Marketing Plan

en-usAugust 09, 2023

Moco Business Buzz with Kari Primozic

Are you a small business owner struggling to find effective ways to market your business on social media? In this episode of the Moco Business Buzz, I interview Kari Primozic, a courageous conversation coach who shares her marketing successes and struggles. The most valuable lesson from this episode is the importance of using client feedback and reviews to promote your business on social media in a less salesy way.

Kari and I discuss practical ways to improve their social media presence, including finding a realistic posting schedule and creating purposeful content. Kari commits to posting one purposeful content per week and utilizing client feedback to create social media graphics. I suggest asking clients for pictures of their vision boards to showcase her work in action. Lastly, we also discuss the importance of making marketing simple and fun for clients.

If you're looking for ways to improve your social media presence and promote your business in a more authentic way, this episode is a must-listen. Check out today's podcast and be sure to connect with Kari on Linkedin to learn more about her and her workshops.

Website: kariprimozic.com

Linkedin: https://www.linkedin.com/in/kari-primozic-834149149/

Stay tuned for upcoming episodes of this podcast series.

Building a Marketing Plan

en-usAugust 04, 2023