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    Building a Marketing Plan

    Hey there, and welcome to the Marketing 101 for Small Business Owners podcast, I am your host Philippa Channer and I am a Content Marketing Strategist helping entrepreneurs and small business owners create, implement, and measure their marketing plans & content strategies. I started this channel to help business owners like yourself take control of their marketing and get more effective results.
    en-usPhilippa Channer100 Episodes

    Episodes (100)

    Episode 88: How to Operate Customer Service on Social Media

    Episode 88: How to Operate Customer Service on Social Media
    Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.
     
    In this podcast episode, Philippa Channer introduces a new series on social media management and marketing. She highlights the importance of customer service in the digital age and provides four key points for incorporating it into social media strategies. These points include establishing a strong online presence, responding promptly and professionally, personalizing and customizing interactions, and turning negative experiences into positive ones. Philippa concludes by emphasizing the significance of maintaining a positive online reputation.
     
    Whenever you are ready, here are some ways that we can help you:
     
    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
     
    Connect with us:
     
     

    Moco Business Buzz with Karen James Cody

    Moco Business Buzz with Karen James Cody
    In addition to their approach to social media, today's special guest, Karen James Cody delves deeper into their strategies for engaging with their audience and sharing valuable content. They emphasize the importance of creating a strong personal brand and establishing credibility in their industry. By consistently providing high-quality content, they aim to position themselves as a trusted authority and resource for their audience.
     
    Overall, today's episode showcases Karen's expertise in content writing, branding, and data storytelling. They share valuable insights and practical tips for effective marketing strategies, specifically tailored for small businesses and social enterprises. Their approach to social media, LinkedIn, collaboration, and podcast interviews highlights their commitment to building a strong online presence and engaging with their audience in a meaningful way.
     

     
    Whenever you are ready, here are some ways that we can help you:
     
    Free Marketing Assessment: Do you know if your marketing is working?
     
    Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W
     
    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
     
    Connect with us:
     
     
    Building a Marketing Plan
    en-usJuly 28, 2023

    Episode 87: Unleashing the Power of Precision: Targeting Strategies for Small Business Success with Mary Ann Pruitt

    Episode 87: Unleashing the Power of Precision: Targeting Strategies for Small Business Success with Mary Ann Pruitt
    Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.
     
    Joining us today is Mary Ann Pruitt, the CEO and President of Mosaic Media, a collection of media buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime. She’s here today to share some marketing wisdom gleaned from her extensive career in media strategy and how it relates to the ever evolving climate of media.
     
    Connect with Mary Ann Pruitt
     
    Linkedin: in/maryann-pruitt
    Twitter @mediaMAPs
    Facebook /mosaic.agency
     
    Whenever you are ready, here are some ways that we can help you:
     
    Free Marketing Assessment: Do you know if your marketing is working?
     
    Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W
     
    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
     
    Connect with us:
     
     

    Moco Business Buzz with Courtney Capece

    Moco Business Buzz with Courtney Capece
    In this podcast episode, I am happy to introduce Courtney Capece, the owner of Committed Change Health and Wellness. Courtney explains her role as an integrative nutrition health and wellness coach, offering coaching for individuals, businesses, and community events. She discusses her approach to working with families, using a strategy called "fitting in or crowding out" to incorporate healthier foods into their daily lives. Courtney also emphasizes the importance of instilling healthy habits in children from a young age. In terms of marketing, Courtney highlights the value of a solid website, networking, and building relationships. The hosts discuss their own struggles in business and the importance of understanding your audience and tracking marketing efforts. Listeners are invited to connect with Courtney on her website, LinkedIn, Instagram, and Facebook community group.
     

     
    Whenever you are ready, here are some ways that we can help you:
     
    Free Marketing Assessment: Do you know if your marketing is working?
     
    Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W
     
    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
     
    Connect with us:
     
     
    Building a Marketing Plan
    en-usJuly 21, 2023

    Episode 86: Revolutionize Your Small Business Marketing with These Proven Strategies with Andrew Schulkind

    Episode 86: Revolutionize Your Small Business Marketing with These Proven Strategies with Andrew Schulkind
    Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.
     
    In this episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer interviews Andrew Schulkind, author of "Marketing for Small B2B Businesses". They discuss the book, which is aimed at business owners and marketers, and covers a broad range of marketing topics, including branding, websites, email marketing, social media, and sales. Andrew emphasizes the importance of branding and fulfilling promises to clients, as well as having a strategic approach to marketing. He also discusses the need for businesses to be prepared for growth and the benefits of content partnerships. The episode provides valuable insights for small business owners looking to improve their marketing strategies.
     
    Connect with Andrew on Linkedin: Andrew Schulkind, 
    Learn more about Andrew's Company: Andigo
     
     
    Whenever you are ready, here are some ways that we can help you:
     
    Free Marketing Assessment: Do you know if your marketing is working?
     
    Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W
     
    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
     
    Connect with us:
     
     

    Moco Business Buzz with Wendie Veloz

    Moco Business Buzz with Wendie Veloz
    Are you a small business owner looking to grow your brand? Then you won't want to miss this episode of Moco Business Buzz. Our special guest, Wendie Veloz, shares her valuable insights on how to market your business effectively. Wendie explains how she used LinkedIn to grow her newsletter subscribers to 9,500 in just 17 months. But, as she learned, having subscribers doesn't necessarily translate to dollars. So, what's the most valuable lesson Wendie learned? It's the importance of having a strategic plan behind your marketing efforts.
     
    Wendie and Philippa discuss the best strategies for marketing a course, and Wendie suggests starting with a soft launch to a trusted group of friends and supporters. She also recommends offering the initial run of the course at a lower rate to entice people to participate. Wendie emphasizes the importance of having a strategic plan behind grant applications and offers support and feedback throughout the course. By promoting each other's work and supporting one another, individuals and organizations can grow and achieve their goals. Tune in to learn more about Wendie's approach to social impact and marketing and how you can apply these lessons to your own business.
     

     
    Whenever you are ready, here are some ways that we can help you:
     
    Free Marketing Assessment: Do you know if your marketing is working?
     
    Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W
     
    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
     
    Connect with us:
     
     
    Building a Marketing Plan
    en-usJuly 14, 2023

    Episode 85: The Most Common Marketing Mistakes Small Business Owners Need to Avoid with Eric Holtzclaw

    Episode 85: The Most Common Marketing Mistakes Small Business Owners Need to Avoid with Eric Holtzclaw
    Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.
     
    In this episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer interviews Eric Holtzclaw, the Chief Strategist of Liger, a B2B marketing firm. They discuss the importance of understanding a business before investing in marketing, the need to focus on generating revenue first, and the value of working with an ideal client. Eric shares his top five marketing mistakes that small business owners make, including spending too much time building a brand instead of generating revenue, obsessing over a perfect website, and not consistently creating content that aligns with potential clients' search keywords. He also emphasizes the importance of networking and making connections with potential clients.
     
    Whenever you are ready, here are some ways that we can help you:
     
    Free Marketing Assessment: Do you know if your marketing is working?
     
    Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W
     
    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
     
    Connect with us:
     
     

    Moco Business Buzz with Steve Barber

    Moco Business Buzz with Steve Barber
    Are you a small business owner struggling to find the right marketing strategy? Look no further! In this episode of Moco Business Buzz, the host, Philippa Channer, interviews Steve Barber. Steve is the owner and managing director of Supporting Strategies, an outsourced bookkeeping and accounting services business. Steve shares his most valuable lesson: the importance of networking and building trust in business. He also discusses the marketing strategies that have worked for his business, including in-person and online networking and LinkedIn outreach campaigns.
     
    Steve also shares three examples of marketing strategies that didn't work for his business but emphasizes the importance of not giving up and pivoting to find success in each channel. He also stresses the importance of investing in marketing and not cutting it as the first thing when managing cash flow.
     
    If you're a small business owner looking to improve your marketing strategy, tune in to this episode and learn from Steve's experience. Visit Supporting Strategies' website to learn more about their services and to contact Steve directly for a 15-minute conversation. Don't miss next week's episode for more marketing tips and advice, and an interview with another local business owner.
     

     
    Whenever you are ready, here are some ways that we can help you:
     
    Free Marketing Assessment: Do you know if your marketing is working?
     
    Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W
     
    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
     
    Connect with us:
     
     
    Building a Marketing Plan
    en-usJuly 07, 2023

    Episode 84: The Three Key Components of Successful Small Business Marketing with Matt Banker

    Episode 84: The Three Key Components of Successful Small Business Marketing with Matt Banker
    Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.
     
    In this podcast episode, Philippa Channer and Matt Banker discuss different marketing strategies for small business owners. Matt emphasizes the importance of effective messaging, finding unique ways to market your business, and understanding and connecting with your target audience. He shares two frameworks, "They Ask, You Answer" and the "Pager Method," that can help with content creation and consistency in marketing efforts. Matt also highlights the three key components of marketing that small business owners need to invest in strategy, labor, and distribution. He warns against the mistake of not having a solid strategy in place before getting active in marketing.
     
    Whenever you are ready, here are some ways that we can help you:
     
    Free Marketing Assessment: Do you know if your marketing is working?
     
    Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W
     
    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
     
    Connect with us:
     
     

    Episode 83: Top AI Tools Available to Small Business Owners Today

    Episode 83: Top AI Tools Available to Small Business Owners Today
    Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.
     
    In this episode, we discussed the top AI tools available to small business owners today. We recommended five popular tools: Canva for graphic design, Grammarly for writing assistance, Hootsuite Insights for social media monitoring, Pictory for video editing, and HitPaw Photo Enhancer for crisp and amazing photos. These tools can help small businesses improve their marketing efforts, automate tasks, and provide personalized experiences for their customers.
     
    For a comprehensive list of all AI tools available check out https://www.futuretools.io/)
     
    Whenever you are ready, here are some ways that we can help you:
     
    Free Marketing Assessment: Do you know if your marketing is working?
     
    Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W
     
    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
     
    Connect with us:
     
     

    Episode 82: Challenges and Considerations of Using AI in Your Business Strategies

    Episode 82: Challenges and Considerations of Using AI in Your Business Strategies
    Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.
     
    In this episode, we talked about the challenges and considerations of incorporating AI into your business and marketing strategies. We discussed the cost of implementing AI, data privacy and security concerns, ethical considerations, employee training, and integration with existing systems. We also offered strategies for addressing these challenges and ensuring a successful implementation of AI in your business.
     
    Whenever you are ready, here are some ways that we can help you:
     
    Free Marketing Assessment: Do you know if your marketing is working?
     
    Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W
     
    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
     
    Connect with us:
     
     

    Episode 81: Benefits of Incorporating AI into Your Business and Marketing Strategies

    Episode 81: Benefits of Incorporating AI into Your Business and Marketing Strategies
    Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.
     
    In this episode, we delved deeper into the benefits of incorporating AI into your business and marketing strategies. We discussed how AI can increase efficiency, improve decision-making, provide personalized experiences for your customers, predict future trends and behavior, and save money on operational costs. We also provided real-life examples of how small businesses can improve with these benefits.
     
    Whenever you are ready, here are some ways that we can help you:
     
    Free Marketing Assessment: Do you know if your marketing is working?
     
    Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W
     
    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
     
    Connect with us:
     
     

    Episode 80: What is AI and How to Use it in Your Business?

    Episode 80: What is AI and How to Use it in Your Business?
    Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.
     
    In this episode, we introduced artificial intelligence (AI) and explained what it is and how it can be used in business and marketing. We discussed various types of AI, including machine learning, deep learning, and natural language processing. We also talked about the potential applications of AI in marketing, such as personalizing content, analyzing data, and predicting customer behavior.
     
    Whenever you are ready, here are some ways that we can help you:
     
    Free Marketing Assessment: Do you know if your marketing is working?
     
    Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W
     
    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
     
    Connect with us:
     
     

    Episode 79: Free SEO Tools for Small Business Owners

    Episode 79: Free SEO Tools for Small Business Owners
    Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.
     
    Search engine optimization (SEO) is an important aspect of online marketing that helps businesses increase their visibility on search engines like Google. Many tools are available to help with SEO, but not all are free. This post will discuss the top 3 free SEO tools and their pros and cons.
     
    Whenever you are ready, here are some ways that we can help you:
     
    Free Marketing Assessment: Do you know if your marketing is working?
     
    Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W
     
    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
     
    Connect with us:
     
     

    Episode 78: Website SEO Tips for Small Businesses

    Episode 78: Website SEO Tips for Small Businesses
    Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.
     
    I have noticed that many small business owner tend to think that managing their website's SEO is too complicated or expensive to do on their own. However, with a little effort and some simple tactics, you can significantly improve your website's search engine ranking without having to pay an expert. Today's podcast episode addresses the basics of website SEO.
     
    Whenever you are ready, here are some ways that we can help you:
     
    Free Marketing Assessment: Do you know if your marketing is working?
     
    Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W
     
    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
     
    Connect with us:
     
     

    Episode 77: Social Media SEO for Small Businesses

    Episode 77: Social Media SEO for Small Businesses
    Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.
     
    Social media has emerged as a powerful tool for businesses to reach their target audience and promote their products or services. However, to fully leverage the potential of social media, businesses need to incorporate social media SEO into their marketing strategy. Today's podcast talks about the importance of social media SEO for every small business.
     
    Whenever you are ready, here are some ways that we can help you:
     
    Free Marketing Assessment: Do you know if your marketing is working?
     
    Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W
     
    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
     
    Connect with us:
     
     

    Episode 76: Local SEO for Small Businesses

    Episode 76: Local SEO for Small Businesses
    Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.
     
    In this episode, we're going to talk about why Local SEO is crucial for small business owners who want to attract more local customers and improve their online visibility. We'll cover the basics of Local SEO, including how to optimize your website, Google My Business listing, and other online directories and social media platforms. We'll also discuss the benefits of Local SEO, such as increased foot traffic to your physical location and improved sales.
     
    Whenever you are ready, here are some ways that we can help you:
     
    Free Marketing Assessment: Do you know if your marketing is working?
     
    Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W
     
    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
     
    Connect with us:
     
     

    Episode 75: Your Brand Reputation Depends on Your Crisis Management Plan

    Episode 75: Your Brand Reputation Depends on Your Crisis Management Plan
    Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.
     
    Monitoring your brand reputation means keeping tabs on what people are saying about your business online and offline. This includes reviews, social media posts, news articles, and customer feedback. Today's podcast shares reasons why monitoring brand reputation is essential.
     
    Whenever you are ready, here are some ways that we can help you:
     
    Free Marketing Assessment: Do you know if your marketing is working?
     
    Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W
     
    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
     
    Connect with us:
     
     
     
    Song: Syn Cole - Need Ya [NCS Release]
    Music provided by NoCopyrightSounds
    Free Download/Stream: http://NCS.io/NeedYa

    Episode 74: Strengthen Your Brand Reputation with Employee Advocacy & Partnerships

    Episode 74: Strengthen Your Brand Reputation with Employee Advocacy & Partnerships
    Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.
     
    In today's digital age, small businesses can use various tactics to build their brand reputation, including partnerships with influencers and employee advocacy. These two strategies can help you expand your reach, build credibility, and establish a positive brand image. This blog post will explore how small businesses can leverage partnerships with influencers and employee advocacy to build their brand reputation.
     
    Whenever you are ready, here are some ways that we can help you:
     
    Free Marketing Assessment: Do you know if your marketing is working?
     
    Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W
     
    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
     
    Connect with us:
     
     
     
    Song: Syn Cole - Need Ya [NCS Release]
    Music provided by NoCopyrightSounds
    Free Download/Stream: http://NCS.io/NeedYa

    Episode 73: How Consistency, Building Trust and Customer Service Help Your Brand Reputation

    Episode 73: How Consistency, Building Trust and Customer Service Help Your Brand Reputation
    Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.
     
    Building a solid brand reputation is crucial to your success as a small business owner. Your brand reputation is what customers think and feel about your business; establishing a positive and consistent brand image is essential. In this blog post, we'll explore three key components of building a strong brand reputation: brand consistency, building trust, and excellent customer service.
     
    Whenever you are ready, here are some ways that we can help you:
     
    Free Marketing Assessment: Do you know if your marketing is working?
     
    Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W
     
    Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.
     
    Connect with us:
     
     
     
    Song: Syn Cole - Need Ya [NCS Release]
    Music provided by NoCopyrightSounds
    Free Download/Stream: http://NCS.io/NeedYa