Episode 88: How to Operate Customer Service on Social Media
Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.
In this podcast episode, Philippa Channer introduces a new series on social media management and marketing. She highlights the importance of customer service in the digital age and provides four key points for incorporating it into social media strategies. These points include establishing a strong online presence, responding promptly and professionally, personalizing and customizing interactions, and turning negative experiences into positive ones. Philippa concludes by emphasizing the significance of maintaining a positive online reputation.
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