Episode 78: Website SEO Tips for Small Businesses

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.

 

In this episode of "Marketing 101 for Small Business Owners," host Philippa Channer discusses the importance of a well-aligned content strategy for effective content marketing. She emphasizes the need for consistency, quality, and a targeted approach that resonates with the audience. Philippa covers content mapping, the use of editorial calendars, diversifying content formats, and the importance of measuring success and adapting strategies. The episode concludes with an offer for a free consultation session with a guest expert.

 

Learn more about the EmpowerHer Program today: https://empowerherap.com/

 

Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation

 

Free Marketing Assessment: Do you know if your marketing is working?

 

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

 

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

 

Connect with us:

 

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

 

Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.

 

In this episode of "Marketing 101 for Small Business Owners," host Philippa Channer and guest Jacob Caris discuss the critical role of marketing in the pre-sale experience. They explore the importance of a strong brand identity, storytelling, and the power of social media in building customer relationships. Jacob, an experienced marketer, shares insights on leveraging personal brands and effective strategies for monetizing online businesses. The conversation emphasizes authentic content creation and the impact of personal connections on consumer behavior and loyalty, offering valuable advice for small business owners on engaging their audience before the sale.

 

Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation

 

Free Marketing Assessment: Do you know if your marketing is working?

 

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

 

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

 

Connect with us:

 

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

 

Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.

 

In this episode of "Marketing 101 for Small Business Owners," host Philippa Channer explores the critical role of brand consistency in building trust and recognition. She advises maintaining a uniform brand image across various platforms and the importance of a cohesive visual identity and messaging. Philippa discusses adapting branding strategies without losing the core brand essence, leveraging employee advocacy, and utilizing customer feedback for improvement. She underscores that brand consistency is a continuous effort and offers a free consultation for businesses seeking personalized branding advice.

 

Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation

 

Free Marketing Assessment: Do you know if your marketing is working?

 

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

 

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

 

Connect with us:

 

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

 

Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.

 

In this episode of "Marketing 101 for Small Business Owners," host Philippa Channer discusses the importance of crafting a compelling brand story. She emphasizes the emotional connection a narrative creates between a brand and its audience, going beyond mere transactions. Channer explains that a brand's "why" should reflect deeper motivations than profit, such as her own drive to support nonprofits and women entrepreneurs. She highlights the success of Grab in East Asia as an example of a brand that effectively integrated its mission into its story. Channer advises authenticity in storytelling across all platforms to build trust and loyalty, ultimately leading to strong customer relationships and brand advocacy. The episode concludes with a call to refine and embrace one's brand story for deeper audience engagement.

 

 

Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation

 

Free Marketing Assessment: Do you know if your marketing is working?

 

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

 

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

 

Connect with us:

 

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

 

Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.

 

In this episode of the Marketing 101 for Small Business Owners podcast, I delve into the importance of brand identity for small businesses. I discuss how a strong brand identity transcends mere visuals; it's about creating a profound connection with your audience through the values, personality, and emotions that your brand conveys. I offer advice on examining successful brands, establishing a brand persona, and grasping the nuances of local market characteristics to foster trust and relevance. I provide actionable strategies such as performing a brand audit and ensuring that all brand elements are in harmony with your business objectives. The episode wraps up with my invitation to listeners for free consultation sessions and a sneak peek at the next episode, which will focus on crafting a compelling brand story.

 

Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation

 

Free Marketing Assessment: Do you know if your marketing is working?

 

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

 

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

 

Connect with us:

 

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

 

Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.

 

In this podcast episode, the host, Philippa Channer of Channer Consulting, LLC, introduces Jessica Embree, a marketing expert from Tulip Media Group, who discusses the synergy of print and digital marketing. Embree debunks the myth that print is obsolete, highlighting its unique ability to cut through digital clutter and build lasting brand credibility. She shares insights on creating engaging print content like custom magazines and newsletters and the importance of tangible customer experiences. The episode covers strategic print marketing approaches, targeting, and the enduring relevance of print across various industries. Embree encourages businesses to embrace print to complement digital efforts for enhanced brand presence.

Learn more about and connect with Jessica Embree:

 

Jessica is the Creative Director with Tulip Media Group - TulipMediaGroup.com. You can Book A Call with Jessica calendly.com/jessicaembree or connect with her on Linkedin: https://www.linkedin.com/in/jessicaembree/

 

Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation

 

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

 

Connect with us:

 

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

 

Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.

 

In this episode of "Marketing 101 for Small Business Owners," host Philippa Channer discusses the importance of reflecting on the past year to improve future business strategies. She guides listeners through key lessons, including analyzing metrics, gathering customer feedback, assessing marketing campaigns, and learning from challenges. Tanner stresses using these insights to create actionable plans, refine marketing approaches, and preemptively address potential challenges. The episode concludes with an invitation for a free marketing consultation and a teaser for the next episode on print marketing.

 

Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation

 

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

 

Connect with us:

 

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

 

Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.

 

In this episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer underscores the necessity of year-long marketing strategy planning for small businesses. She delves into understanding the target audience, setting clear goals and KPIs, selecting appropriate marketing channels, and the importance of a content calendar. She offers practical advice on audience analysis, aligning KPIs with business objectives, channel evaluation, and content planning to maintain consistency and a strong online presence. Her insights aim to build a solid marketing foundation for small business success, and she concludes by inviting listeners to subscribe and participate in a free marketing consultation session.

 

Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation

 

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

 

Connect with us:

 

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

 

Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.

 

In this insightful episode of "Marketing 101 for Small Business Owners," host Philippa Channer delves into the critical task of setting strategic objectives for the new year. She begins by underscoring the importance of aligning marketing strategies with the overall business plan, ensuring that each goal is both achievable and measurable. Philippa then guides listeners through the process of identifying key performance indicators (KPIs) that will help track progress and make necessary adjustments along the way. She also shares practical tips on how to break down larger objectives into manageable tasks, making the pursuit of these goals less daunting for small business owners. Throughout the episode, Philippa encourages entrepreneurs to stay focused on their target audience, to leverage their unique selling propositions, and to remain adaptable in the face of changing market conditions. Her expert advice is designed to empower small business owners to approach their marketing efforts with clarity and confidence, ultimately leading to a successful and prosperous year ahead.

 

Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation

 

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

 

Connect with us:

 

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

 

Get in touch: info@channer-consulting.com

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.

 

In this podcast episode, I interview SEO expert Nick Musica, who shares valuable insights on improving SEO strategies for small business owners. Musica emphasizes the importance of active online engagement, accurate Google Business Listings, understanding user intent, and choosing the right platform for business websites. He also discusses the significance of ads in optimizing search engine results and the SEO benefits of social media optimization. The episode provides practical examples and actionable steps for businesses to enhance their online presence and SEO results.

 

Learn more about the EmpowerHer Business Accelerator program here:

 

Whenever you are ready, here are some ways that we can help you:

Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation

 

Free Marketing Assessment: Do you know if your marketing is working?

 

Are you sure that all of the work you’re doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W

 

Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.

 

Connect with us:

 

Linkedin: https://www.linkedin.com/company/channer-consulting-llc

Facebook: https://www.facebook.com/channerconsulting/

Instagram: https://www.instagram.com/channerconsulting/

 

Get in touch: info@channer-consulting.com