Building Freedom

In this episode of The Building Freedom podcast, Randy welcomes Matt Thibeau, Founder of Savant Marketing to discuss the 3 pillars of a successful ad campaign. He stresses the importance of niche targeting, crafting compelling offers, and utilizing platforms like Facebook Ads and Google Business Listings to attract qualified leads. Matt also discusses strategies for generating reviews from past clients, optimizing the appointment setting process, and managing leads efficiently. He underscores the significance of refining strategies to scale and grow a business successfully.

Matt Thibeau is one of the top digital marketing experts in the home improvement industry and CEO of Savant Marketing. He is known for helping contractors grow their business using Facebook and Google Ads.

He is the author of Digital Marketing Secrets for Contractors, has been featured on Rogers TV, and is the founder of Renovation Contractor Success -- a private Facebook Community dedicated to helping contractors with their marketing and sales processes.

Go to www.ContractorMarketingBook.com to download a FREE copy of Matt’s book!

If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. 

If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!

https://www.4levelcoach.com/
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https://www.linkedin.com/company/4-level-coach

In this episode of The Building Freedom podcast, Randy reflects on the concept of a "winning week" in business. Using a sports analogy, he likens the business journey to a 52-game schedule and emphasizes the importance of evaluating each week to ensure growth and sustainability. Key points include preventing cash leakage, focusing on vital actions to move the needle, building pipelines for sales, people, and subcontractors, closing deals at higher price points, job costing for profitability, creating or improving systems, and investing in team building and employee retention. Randy encourages listeners to slow down, evaluate, and adjust their business approach for long-term success.

If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. 

If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!

https://www.4levelcoach.com/
https://www.instagram.com/4levelcoach/
https://www.facebook.com/4LevelCoach/
https://www.linkedin.com/company/4-level-coach

In this episode of The Building Freedom podcast, Randy welcomes Eric Fortenberry, Founder and CEO of JobTread to discuss the construction management software and how it came to be!

Eric Fortenberry is a passionate entrepreneur who founded JobTread, a construction estimating and project management software company, in 2019 after serving as CEO for a General Contracting company where he built the first version of JobTread to help streamline and remedy their broken processes. After successfully implementing the platform, the company grew from $5 to $8 million in sales and increased their gross profit by 43%.

JobTread has grown to help thousands of construction companies sell and manage billions of dollars in construction jobs. The company has been rated as the #1 Construction Management Software and the #1 Construction Estimating Software by Software Advice and GetApp. Other awards include #2 Software Product by ProRemodeler, High Performer by G2, and Capterra’s Shortlist.

If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. 

If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!

https://4levelcoach.com/
https://www.instagram.com/4levelcoach/
https://www.facebook.com/4LevelCoach/
https://twitter.com/4LevelCoach/

In this episode of The Building Freedom podcast, Randy welcomes Ryan Englin, CEO of Core Matters to discuss how to attract, hire and retain great front line talent!

Ryan Englin is passionate about supporting growing businesses, particularly in blue collar industries, to build amazingly productive companies by hiring the right people. Growing up, he saw his own father working 12-hour shifts and weekends as an owner/operator, witnessing firsthand the struggles that these companies have in hiring quality frontline employees. Ryan was determined to help them find a better way.

His company, Core Matters, provides coaching and training on attracting, hiring, and retaining rock star employees. Using his proven process, the Core Fit Hiring System, small and midsize businesses learn how to start hiring better people, faster. With almost a decade in the business, Ryan has helped business owners achieve their goals by hiring the right people.

If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. 

If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!

https://4levelcoach.com/
https://www.instagram.com/4levelcoach/
https://www.facebook.com/4LevelCoach/
https://twitter.com/4LevelCoach/

In this episode of The Building Freedom Podcast, Randy discusses the 10 reasons why builders and remodelers fail to grow. Randy believes if you feel stuck in your business or if you're on the hamster wheel moving 100 miles an hour but not getting anywhere, it's because of these 10 reasons. We must deal with these 10 reasons and until we do there's no possible way that we can get to levels 3 and 4 in our business.

If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. 

If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!

https://4levelcoach.com/
https://www.instagram.com/4levelcoach/
https://www.facebook.com/4LevelCoach/
https://twitter.com/4LevelCoach/

In this episode of The Building Freedom Podcast, Randy welcomes back Spencer Powell to discuss high performing websites and turning your website into a revenue generating machine.

Spencer is the CEO and Founder of Builder Funnel, a premier inbound marketing agency serving remodelers and custom home builders. Since 2010, Spencer and his team have generated hundreds of thousands of website visits, tens of thousands of leads, and tens of millions in revenue for their clients.

If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. 

If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!

https://4levelcoach.com/
https://www.instagram.com/4levelcoach/
https://www.facebook.com/4LevelCoach/
https://twitter.com/4LevelCoach/

In this episode of The Building Freedom Podcast, Randy speaks to Kyle Hedin, host of The Floor Academy Podcast, about selling through storytelling.

With a degree in digital filmmaking and video production, Kyle Hedin is not a likely fit in the flooring industry. However, after evaluating his skillset in June of 2015, he decided flooring was a great option. With a passion for wood working as a teen, Kyle cold called 30 contractors in his area asking for a job as an apprentice. Two companies got back to him, and after a stint at both, he was out on his own by September 2017.

While still very new and needing to learn, Hedin discovered an online community of installers on Facebook that helped him grow his hand skills. What he did notice was that not many of them understood the business side of things. In 2019 the Floor Academy Podcast was born to help craftsmen stop playing contractor and to become businessmen. Each episode is an interview with an expert in the flooring industry or their related field to provide insights into how to grow your business, save you time, and put more money in your pocket.

If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. 

If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!

https://4levelcoach.com/
https://www.instagram.com/4levelcoach/
https://www.facebook.com/4LevelCoach/
https://twitter.com/4LevelCoach/

In this episode of The Building Freedom Podcast, Randy speaks with Amanda Joyce and Devon Hayes from Elevation Marketing about the common mistakes contractors make when marketing their businesses.

Devon Hayes is the Director of Strategy and part owner at Elevation Marketing. She is directly responsible for analyzing each client’s market, vertical and competitive climate before designing the organic online strategy for visibility, lead generation, and inbound marketing. Ms. Hayes specializes in Search Engine Optimization (SEO) and has a proven track record of success throughout the home services industries, medical, legal, cannabis, engineering, and IT verticals.

Amanda Joyce is the Director of Media and part owner at Elevation Marketing. Amanda is the lead strategist behind all paid and earned media initiatives. She leverages her extensive experience in the space to help our clients reimagine and execute optimal digital media campaigns. Amanda has managed media across a multitude of verticals, for small organizations and fortune 500 companies alike, experience she taps into every day to deliver leading edge digital strategies to her clients.

If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. 

If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!

https://4levelcoach.com/
https://www.instagram.com/4levelcoach/
https://www.facebook.com/4LevelCoach/
https://twitter.com/4LevelCoach/

In this episode of The Building Freedom Podcast, Randy speaks with Casey Grey about building science and the 3 challenges to becoming a true conscious builder. 

Casey is the founder of the award-winning sustainable building company, The Conscious Builder, the host of The Conscious Builder Podcast and The Conscious Builder Show on YouTube, and the founder of The Conscious Builder Academy, an online course hub for future-focused builders who want to create better businesses. He has written almost 400 blog posts on topics such as marketing, branding, entrepreneurship, personal development, sustainability, and more. 

​Casey brings almost two decades of experience to the construction industry and over a decade of experience running, owning, and growing multiple businesses while also staying committed to his wife and son. Casey is on a mission to help people build homes, businesses, and lives in a more conscious manner.

If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. 

If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!

https://4levelcoach.com/
https://www.instagram.com/4levelcoach/
https://www.facebook.com/4LevelCoach/
https://twitter.com/4LevelCoach/

In this episode of The Building Freedom podcast, Randy speaks with Logan Shinholser the founder and CEO of Contractor Growth Network. 

Coming from a family of entrepreneurs and being the son of a pond contractor, the art of business was built into the fiber of Logan’s being. Having never intended to go into business and construction, Logan pursued a degree in chemical engineering under an athletic scholarship at Virginia Tech. A star athlete, he was shy away from making the US Olympic Team, and he even eyed a spot in the US Navy Seals. Downtrodden with failing to pass the navy’s program, he set his eyes on a game he knows best and blended well with his love being the center of attention – work, and business.

Eventually, he founded Contractor Growth Network which to this day has been making an impact on the lives of small contractors. Inspired by his experience being the son of a busy contractor, Logan, through CGN, has given other contractors a program that would allow them to earn and spend more time with their families — a system that would have helped his own father have time to be his own family. From unrelenting passion, CGN has expanded into a million-dollar company and has received several accolades for success in business and for improving their client’s businesses.

Randy and Logan go on to discuss marketing strategies for builders and remodelers and the use of videos in your marketing. If you’re not leveraging the use of videos today you’re missing a big component in your marketing strategy!

If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. 

If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur. Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!

https://4levelcoach.com/
https://www.instagram.com/4levelcoach/
https://www.facebook.com/4LevelCoach/
https://twitter.com/4LevelCoach/

In this episode of The Building Freedom podcast, Randy welcomes back Spencer Powell, the Founder, and CEO of Builder Funnel. Builder Funnel is a strategic marketing agency that specifically works with Remodelers and Custom Home Builders to grow their businesses. 

Randy and Spencer discuss Google vs. Social Media and between the two where your leads are being generated from.

If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. 

If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur! Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!

https://4levelcoach.com/
https://www.instagram.com/4levelcoach/
https://www.facebook.com/4LevelCoach/
https://twitter.com/4LevelCoach

In this episode of The Building Freedom podcast, Randy discusses our Spending Assessment tool. This is a simple tool to help you get a grip on your spending and expenses. Regardless of how cash rich or poor we are, savvy business owners MUST keep control of their expenses. 

Randy recommends using this tool at least once per year. It doesn't matter if you’re doing $10M+ or just hitting your first million. There are only “4 Ways to Increase Profit” and getting a grip on your expenses is one of them.

If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. 

If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur! Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!

https://4levelcoach.com/
https://www.instagram.com/4levelcoach/
https://www.facebook.com/4LevelCoach/
https://twitter.com/4LevelCoach

In this episode of The Building Freedom podcast, Randy discusses the top 10 reasons why systems are so critical to have in our businesses! We like to look at our business as a boat. If your goal is to get across the ocean you can never get there if you have a leaky boat. The leaky boat is what causes you the problems since you’re constantly trying to scoop the water out of the boat and keep up with the day-to-day as opposed to getting to the next level and working on your business.

There are so many systems that we need in our business to be tight, effective, efficient, & profitable to be running a well-oiled machine. Each of these 10 reasons has to be focused on if we are ever going to fix our boat. The boat will continue to leak if you don’t get your systems dialed in!

If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. 

If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur! Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!

https://4levelcoach.com/
https://www.instagram.com/4levelcoach/
https://www.facebook.com/4LevelCoach/
https://twitter.com/4LevelCoach

In this episode of The Building Freedom podcast, Randy discusses setting goals for the new year and getting ready to move forward! The start of a new year brings the opportunity to start the year off right and do things differently than last year. Start by making different decisions. You can not make the same decisions and expect different results. How are you not going to be in the same spot this time next year?

If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. 

If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur! Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!

https://4levelcoach.com/
https://www.instagram.com/4levelcoach/
https://www.facebook.com/4LevelCoach/
https://twitter.com/4LevelCoach

In this episode of The Building Freedom podcast, Randy discusses The Dickens Process tool! If you want to have an amazing 2023 you have to start it with this process in mind. This is a GAME CHANGER!

The Dickens Process for us is all about looking at the past, present, and future. When looking at the past, you are looking at your wins and your losses. In the present, you have to be truthful about where you are. You are looking at where you have momentum and where you are stuck. The future is all about what needs to change and what’s going to stay the same.

If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. 

If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur! Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!

https://4levelcoach.com/
https://www.instagram.com/4levelcoach/
https://www.facebook.com/4LevelCoach/
https://twitter.com/4LevelCoach

In this episode of The Building Freedom podcast, Randy dives into the Client Acquisition Machine and the metrics you should be tracking within it. Specifically the metrics in your marketing and your closing rate in sales.

Here at 4 Level Coach, we refer to metrics as Scoreboards. You need to be tracking and understanding what these numbers in your business are telling you!

If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. 

If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur! Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!

https://4levelcoach.com/
https://www.instagram.com/4levelcoach/
https://www.facebook.com/4LevelCoach/
https://twitter.com/4LevelCoach

In this episode of The Building Freedom podcast, Randy discusses the 4 reasons why you feel like you’re stuck in your business. We at 4 Level Coach believe if you master these 4 things everything will change and you will be able to grow to the next level. We find everyone resonates with these challenges in one way or another. 

So what are these challenges holding you back from growth and scalability? Listen to the podcast to find out!

If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. 

If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur! Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!

https://4levelcoach.com/
https://www.instagram.com/4levelcoach/
https://www.facebook.com/4LevelCoach/
https://twitter.com/4LevelCoach

In this episode of The Building Freedom podcast, Randy discusses how to handle a market slowdown. Right now is not the time to be pulling back but rather get excited about what is possible. You only need a sliver of the market share to have a successful business so during these times you must double down on marketing and improving how you show up to clients vs. how your competitors do.

Randy goes on to discuss 10 things to help you run a successful business and come out of this stronger than before! During this time, you need to consider what are you doing in your business right now. What do you want to be doing in your business in the future? Do you have a vision of where you want to go? What has to happen in the next year to get there? Right now is a perfect time to think about all of these things!

If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. 

If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur! Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!

https://4levelcoach.com/
https://www.instagram.com/4levelcoach/
https://www.facebook.com/4LevelCoach/
https://twitter.com/4LevelCoach

In this episode of The Building Freedom podcast, Randy discusses what we refer to as The Sweet 16. The 5 things you must know about pricing, the 7 most common mistakes, and the 4 ways to increase profit! One of the biggest problems we see when we speak to Custom Home Builders and Remodelers is they do not understand their numbers.

You need profit to be able to grow and scale your business. If you can’t achieve profitability in your business you will never be able to put the right people in place, charge the right price or get the right subtrades on board.

If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. 

If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur! Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!

https://4levelcoach.com/
https://www.instagram.com/4levelcoach/
https://www.facebook.com/4LevelCoach/
https://twitter.com/4LevelCoach

In this episode of The Building Freedom podcast, Randy speaks with Spencer Powell, the Founder, and CEO of Builder Funnel. Builder funnel is a strategic marketing agency that specifically works with Remodelers and Custom Home Builders to grow their businesses. 

Randy and Spencer, discuss what we refer to as The Client Acquisition Machine. You can’t have this machine without some powerful marketing and sales. Spencer goes on to explain the journey a client goes on when they sign with Builder Funnel and how they can help you create a marketing machine that produces consistent qualified opportunities. You don’t want to miss this episode with lots of great insights!

If you're a Custom Home Builder or Remodeler join us over on our Facebook Group - FREEDOM BUILDERS - where you can join in live videos to ask as many questions as you want and get real-time answers. 

If you like what you're listening to, we would love it if you could give us a 5-star review! This will help us know we are giving you what you need to grow and succeed as an entrepreneur! Please reach out to us on social media or through our website with other information you might want to hear on upcoming episodes!

https://4levelcoach.com/
https://www.instagram.com/4levelcoach/
https://www.facebook.com/4LevelCoach/
https://twitter.com/4LevelCoach