Business Of Social

In this episode of the Business of Social, David engages in a captivating conversation with Eric Dachman, the Executive Director of Digital Marketing at Lionsgate. They dissect Lionsgate's innovative digital marketing strategies for the world’s largest films, offering invaluable insights how studios can successfully approach social media and pitfalls to steer clear of. If you’re looking to elevate your digital marketing game, make sure you turn in!

In this episode of the Business of Social, David dives deep into the latest social media marketing moments dominating our timelines recently. Assisted by our producer, Khala, David explores how certain brands have successfully leveraged these moments for significant impact, whereas some have fallen short. Additionally, he answers more social media questions from YOU (our audience). Don't miss out on this episode filled with invaluable insights into brand marketing success stories and essential social media tips to implement!

P/N: This episode was recorded on February 5, 2024.

In this episode of the Business of Social, David answers all your burning social media questions. With a little help from our producer, Khala, David covers everything from the best tools to strategies that can help grow your following and the biggest mistakes to avoid. Tune in now for this value-packed episode!

In this episode of the Business of Social, David engages in a captivating conversation with Olivia Cheng, the Senior Director of Marketing & Brand Engagement at LA28. They dissect LA28's distinctive marketing strategy for the 2028 Olympic Games, offering invaluable insights on effective Gen Z marketing approaches and pitfalls to steer clear of. Tune in now for this value-packed episode!

Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital

In this Business of Social episode, David shares the latest TikTok updates, including insights on the European ban and their exciting collaboration with Billboard to establish a Top 50 Chart. Meanwhile, YouTube launches an exciting partnership with the NFL, marking a triumphant Sunday Ticket debut! Additionally, David provides valuable insights into Nielsen's innovative ad strategy for TNF and Coach Prime's remarkable Colorado takeover. Stay tuned for in-depth coverage of these developments!

P/N: This episode was recorded on September 15, 2023.

In this latest Business of Social episode, David brings you the most recent social media updates regarding Threads and X (previously known as Twitter). Hollywood takes center stage as he delves into the phenomenal opening weekend success of Barbie and Oppenheimer! Additionally, David sheds light on the current writers and actors strike, giving you valuable insights into the ongoing drama. Stay tuned for all the juicy details and important context!

P/N: This episode was recorded on July 25, 2023.

In this breaking news episode of the Business of Social, David gives a concise breakdown of the essential details you must grasp immediately regarding Threads, the latest social app making waves. Stay tuned as we unveil the top 6 must-know insights!

P/N: This episode was recorded on July 11, 2023.

In this episode of the Business of Social, David interviews Jeff Fenster, the Founder and CEO of everbowl, discussing the fascinating journey of everbowl, attracting A-list clients such as Drew Brees and Shaq. They also delve into the topic of authentic marketing and essential strategies for entrepreneurs and intrapreneurs. Moreover, Jeff unveils the inspiration behind his latest book, "Relationship Bank Account: How to Make Friends, Have Fun, and Attract Lifelong Success," emphasizing the significance of selfishness in every relationship. Tune in to gain valuable insights!

Watch on YouTube here

On this episode of the Business of Social, discover the remarkable achievements of Civilized Cycles as David engages in a stimulating conversation with Marc Liu, the brilliant co-founder and Chief Revenue Officer. Explore the secrets behind Civilized Cycle's phenomenal triumph, driven by their exceptional marketing strategy and meticulous attention to social metrics. Marc sheds light on his extensive expertise in business development, imparting invaluable lessons from his personal growth journey and touches on what ever entrepreneur's intuition is and the essential questions every marketer should be asking themselves.

On this episode of the Business of Social podcast, David is joined by special guest Steve Braband for a captivating discussion on all things WWE. In this episode, you'll learn about WWE's effective social strategy, including their approach to creating engaging content featuring their roster of talented performers, and mixing in those nostalgic moments.

Steve and David also dive into how the company leverages influencers and collaborative partnerships to reach new audiences. Additionally, they explore the impact of new technologies on WWE's strategy, including the role of AI in enhancing the fan experience.

If you're looking to maximize your understanding of social strategy, influencers, and AI in the context of one of the world's most beloved entertainment companies, this episode is a must-listen. Tune in now to hear the full conversation.

Get ready to elevate your brand to new heights in 2023 with the ultimate FREE guide to influencer marketing! Our webinar is packed with exclusive insights and proven strategies from the best in the business.

If you are looking to unlock the full potential of influencer marketing and skyrocket your brand's growth, this FREE webinar is for you. Join our panel of industry experts as they reveal the top 7 reasons why influencer marketing is a game-changer, and share valuable tips on identifying the right influencers, building effective campaigns, and maximizing your ROI.

Featuring Joey Kinsley (@SirYacht), the TikTok influencer who's taking the world by storm with his hilarious content, and our very own CEO and Owner of STN Digital David Brickley. As well as Liz Ninivaggi, the Senior Director of Media at STN Digital, and Brandon Goodreau, the Senior Influencer Marketing Manager at STN Digital.

Take your brand to new heights and dominate the influencer marketing game in 2023!

In this Mini Episode episode of Business of Social, David delves into the latest updates on TikTok and its potential ban in the US, providing his expert opinion on what it might mean for brands. He also discusses the growth of YouTube Shorts and the exciting advancements in AI technology, which are revolutionizing the way we create and consume content. Furthermore, David explores the shift in the success metric for bands, highlighting the increasing importance of profitability over subscriber count. Stay ahead of the curve on all things TikTok, YouTube Shorts, and AI by tuning in to this episode.

2022 Wrap Up!

In the last year we interviewed 15 of the brightest minds in the industry on the Business of Social, and for this episode we have compiled all of their best advice and clips into 1 episode. Whether you're a seasoned marketer or brand new to the industry you're guaranteed to have a few take aways after this one.

The guest list and brands featured are some of the biggest and most well respected in the industry: Microsoft, UGA, MIT, Mentl.sesh, Creator Now, Overtime, One Day Entertainment, Oakley, The Knot Worldwide, Cotopaxi, Kane Footwear, The Athletic, Clinch Golf, Wolf & Shepherd, Airtime, TelevisaUnivision, and Dapper Labs

Do you want to grow your following on TikTok in 2023? Are you looking for Tips & Tricks from experts who work with some of the top brands in the world? Gain FREE advice from brands like ESPN and Overtime on how they succeed on the platform and how you can utilize their PROVEN blueprint to CRUSH it and become a TikTok power player?

Join our very own, David Brickley, Owner & CEO of STN Digital as he leads a webinar with leaders from the sports and entertainment industry to break down how brands can take advantage of the undeniable power of TikTok.

Our amazing guests included: Kaitee Daley the Vice President of Social Media at ESPN, Tom Weingarten the Chief Growth Officer at Overtime, and Jason Samuelsen the Senior Analytics Lead at STN Digital.

On this episode of the Business Of Social, a podcast hosted by Owner & CEO of STN Digital David Brickley, he speaks to Licensed Clinical Social Worker and Psychotherapist at MENTL.SESH, Liz Beecroft. They discuss the challenges of leading teams through burnout, managing mental health, and the importance of therapy and other resources for navigating mental health in the workplace. Liz also offers tips for maintaining good mental health and well-being while working remotely. For more expert advice and updates on the ever-changing social media & marketing landscape, click that subscribe button!

On this episode of the Business of Social, a podcast hosted by Owner & CEO of STN Digital David Brickley, he speaks to Tina Sturdevant, Director of Talent D&I at The Athletic, as they delve into the crucial topic of DEI and employee empowerment. Learn how effective remote leadership can support employee development and how your company can improve its diversity, equity, and inclusion hiring practices. Enhance your management skills and take your DEI efforts to the next level with this insightful discussion.

On this episode of Business of Social, David Brickley invites Jason Delsoldato, the Head of Product at Kane Footwear and Co-Founder of Clinch Golf, to shed light on the best practices for developing and promoting products that cater to both professional athletes and everyday consumers. They also delve into the strategies for effectively leading and navigating through high-pressure seasons. Don't miss this insightful conversation about solving consumer problems and improving the offerings from Kane Footwear and Clinch Golf.

On this episode of Business of Social, join David Brickley as he sits down with Lance Trueb, Manager of Social and Earned Media at Microsoft, where they delve into the strategies Microsoft employs for direct-to-consumer marketing. Lance shares Microsoft's successful influencer marketing techniques, weighs in on the debate of organic vs paid campaigns, and provides insights on why brands should prioritize width over depth in their social media approach. Join us for an engaging conversation on how to optimize your marketing tactics and achieve greater success in the digital world.

In this episode of Business of Social, David Brickley and Leslie Koch, the Vice President of Social Media at TelevisaUnivision, come together to discuss effective strategies for monetizing your social audience. The conversation focuses on how to authentically connect with a diverse range of followers and utilize valuable insights to drive remarkable social media performance. Get ready to learn the key techniques to monetize your social following and maximize your online presence.

On this edition of Business of Social, David Brickley is joined by Tom Weingarten, Overtime's Head of Social, as they discuss the constantly evolving sports highlights scene, TikTok, and podcasts. The conversation delves into effectively promoting brand partners, producing content tailored for Gen Z, and the reasoning behind Overtime's establishment of their own sports leagues.