Business Of Social

On this episode of Business of Social, David Brickley is in Las Vegas at Hashtag Sports to talk about employee retention and the massive burnout we are seeing in sports. David is joined by Tatiana Holifield, VP of Digital/Social Content & Audience Engagement at Sirius XM + Pandora, and the two share their tips for retaining superstar employees.

On this episode of Business of Social, David is joined by Justin Schneider, CEO and Founder of Wolf & Shepherd. Wolf & Shepherd's new work-from-home casual footwear is disrupting the retail industry. The likes of The Rock, Gronk, and Steve Nash have embraced these adaptable shoes, which have quickly become a go-to choice for remote work. Justin shares the brand's pandemic adaptation strategies and successful marketing tactics for promoting their footwear products.

On this Mini Episode of Business of Social, gain valuable insights from David Brickley and Producer KG on how to lead a remote team during crisis situations. With a focus on transparency and taking breaks, David and KG discuss key strategies for effective leadership. Plus, stay up-to-date on the latest industry news, including Netflix's recent job cuts and Tom Brady's new deal with Fox. Looking to the future of social, David and KG provide their expert opinions on what's in store for this rapidly evolving landscape. Don't miss out on this must-listen discussion about leadership and the future of social.

On this episode of Business of Social, we sit down with Kiara Kempski, VP of Global Consumer Marketing for The Knot, to discuss their strategy for reaching brides, grooms, and vendors in the wedding industry. With a staggering 2.6 million weddings taking place in 2022, and a 26% increase in weddings this year, The Knot is leveraging the power of influencer marketing, TikTok, and compelling storytelling to connect with the next generation of wedding planners. Beyond the wedding day itself, The Knot is committed to adding value to the lives of their customers through The Bump, a resource for parents-to-be and those raising children. Discover how The Knot is revolutionizing wedding marketing.

On this episode of Business of Social, learn from Oakley's David Burkat and Antonio Bonifacio about staying relevant in the apparel and sunglasses industry with effective marketing tactics to reach younger consumers in 2022. As we dive deeper, discover the brand's innovative strategies to captivate the next generation of shoppers.

Curious about NFT's? On this episode of Business of Social, David is joined by Dave Feldman, SVP of Marketing at Dapper Labs to talk about how NFT's are changing the sports industry. They discuss the rise of Dapper Labs and where they see the NFT space taking off, and key take aways from brands, athletes and other influencers who are capitalizing on NFT's.

Dapper Labs is a leader in the NFT market using the power of blockchain -based experiences and digital collectibles that are made for the consumer and ready for the real world.

This episode of Business of Social is all about leadership! David is joined by the founder and CEO of Cotopaxi, Davis Smith. David and Davis dive into what it takes to run a company and how to be a team and brand leader. They discuss what leaders can do to inspire and strengthen their teams as well as how employees can speak to their CEOs and get time on their calendars. David and Davis also outline how someone just starting out can successfully grow their career.

Cotopaxi is a leading name in the outdoor and apparel space. They create products and experiences to help alleviate poverty, get more people to do good, and inspire adventure.

Ever wondered how the top universities in the country are teaching marketing in 2022? It's likely a lot different from when you were in school.

On this episode of Business of Social, David is joined by Dr. Jen Osbon and Scott Cuppari of the University of Georgia's Terry College of Business. Together they lead the marketing program and discuss how they prepare today's Gen Z students for the ever-changing world of social media and marketing. They explain the 70-20-10 rule and the importance of constant experimentation. Jen and Scott also touch on the balance of paid and organic social as well as how to grow authentic communities while selling products.

Jen and Scott have incredible backgrounds and have worked as consultants and for major brands like Coke and UPS.

On this episode of Business of Social, David is joined by Zack Honarvar, founder and CEO of One Day Entertainment & Creator Now, to discuss the world of influencer marketing and how brands can maximize their strategies when working with athletes, creators, and entertainers.

Whether you're an established brand or a start-up looking to get your name out there, Zack offers plenty of advice on influencer marketing and gives listeners a strategy on how to drive sales.

On this episode of Business of Social, David is joined by Tatiana Simonian, CMO of Airtime, to take a look at the overall social/marketing landscape and to discuss her viral Medium article, “The Great Resignation, The Great Exhaustion.” Tatiana is a seasoned marketer who has spent time at Twitter, Tumblr, Neilson, Amazon, and now Airtime. Tatiana shares lessons from her past that all marketers can learn from, discusses marketing “silver bullets,” and shares why it’s okay to fail and fail hard.

On This Mini Episode David and Producer Will discuss the marketing and social impact of Super Bowl Ads. What are the stats, data, researchers saying about the value of a Super Bowl ad and what is the equivalent of that on social media?

We take a look at some of the most notable ads from recent super bowls and what affect they had on the brand in hindsight.

We also play a game of Super Bowl Commercial OR ________?

Would you rather have a Super Bowl commercial or 4 Instagram posts from the Rock? How about 6.1 million paid clicks on Google search?

David lists all of the ways you could spend $6 million dollars across the various social media platforms and we debate what path would be more effective.

2021 Wrap Up!

In the last year we interviewed over 20 of the brightest minds in the industry, and for this episode we have compiled all of their best advice and clips into 1 episode. Whether you're a seasoned marketer or brand new to the industry you're guaranteed to have a few take aways after this one.

The guest list and brands featured are some of the biggest and most well respected in the industry:

Reddit
JanSport
Eagle Creek
Little Red Management
Patagonia
ESPN
Marvel
Disney
Netflix
Twitter
Momentum
Shareablee
PGA Tour
Coke
Douglas Elliman
Electric
NHL
Team Liquid
Liquid Death
Peloton
Jack in the Box
STN Digital
NRG E Sports/Full Squad Gaming
ESPN+

On this episode of Business of Social, David is joined by Matt Kenny, Head of Combat Sports and Pro Basketball - Programming and Acquisitions for ESPN & ESPN+. David and Matt discuss ESPN+'s massive jump in subscribers and how they're creating their promotional content strategy for major events like PPV UFC fights. Matt breaks down how ESPN+ builds partnerships with brands and advertisers and delivers as much high-quality content as possible.

Ben Gallagher has had stops at Nike, the NFL, House of Highlights, and is now the COO and co-founder of Full Squad Gaming. Ben oversees Full Squad Gaming's social strategy and has amassed millions of followers across platforms. Needless to say, he's been around the block.

On this episode of Business of Social, we talked with Ben about what it takes to build a brand, grow its following, and keep consumers entertained and coming back for more.

David is joined by Devin Dismang, Director of Athlete Partnerships, at STN Digital.

In this episode of Business of Social, David and Devin discuss how athletes can learn to build their own brand and begin to monetize their social channels. They also outline steps that any brand, athlete, influencer or agent can take to begin making money off of social media full time.

Devin has been in the sports world his entire career and has worked with several professional sports teams; most notably as the manager of video production and lead producer at the Golden State Warriors. Since then, Devin has been working with athletes directly to create social content and partnered with JaVale McGee on his 2020 NBA Bubble YouTube series. Devin became the Director of Athlete Partnerships at STN Digital in August 2021.

David appeared on the On Brand Podcast to discuss the following:

“People want to interact with people—not brands.” David Brickley has been helping brands interact with their people through his agency STN Digital and his two podcasts Business of Social and Entrepreneur Wrap.

How mega-brands like Disney can use their various brands and sub-brands’ social channels to amplify their message. However, David was quick to note that smaller brands can embrace this mindset by working through brand ambassadors. “You’d be amazed what people will do for a free hoodie.”

Thanks to Nick for having David on the show!

On this episode, David is joined by Sheena Dougher, Senior Director of Marketing and Communications, and Morgan Higgins, Senior Manager of Social Media and PR, at Jack in the Box. The duo shares valuable insights on Jack in the Box's winning social strategy and how they prioritize both "brand over time" and "sales overnight".

During their discussion, Sheena and Morgan touch upon the importance of creating successful partnerships and the immense power of influencer marketing. They also delve into the nitty-gritty of creating and owning a strong brand voice on social media, which is key to gaining and retaining followers in today's competitive market. So, whether you're a budding entrepreneur or a seasoned marketer, be sure to tune in and discover how Jack in the Box leverages its social strategy, influencer marketing, and brand voice to achieve lasting success.

In this Mini Episode of Business of Social, David and Producer Will discuss this Monday's Facebook, Instagram, and WhatsApp crash. They take a look at the short and long-term effects from it and what might happen if Facebook was permanently deleted. They also discuss the "Manning Cast," ESPN's new Monday Night Football broadcast structure, why it works so well, what other events could benefit from this type of structure, and why it is easier than ever to try something like this. Finally, they take a look at the state of the marketing and social industry and why brands continue to put such a major emphasis on investing in social. 

On this episode of Business of Social, David is joined by Skip Wilson, Director of Global Brand and Communication for Peloton Commercial. Skip discusses how Peloton made working out at home cool and where he sees the brand headed in the future. David and Skip also talk about the importance of diversity, equity and inclusion in the workplace and look into some of the incredible ways Peloton has become a leader in the space.