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    Buy Grow Repeat

    Buy Grow Repeat is a podcast documenting the journeys of two entrepreneurs buying and growing software businesses. Hosted by Johnny Tong and Matt Geri
    en73 Episodes

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    Episodes (73)

    33: Polishing The Broken Down Bus

    33: Polishing The Broken Down Bus

    Welcome to Buy Grow Repeat, the podcast that documents Matt's and Johnny's journeys building their respective online software portfolios.

    Today's topics include:

    • The broken bus analogy
    • The insecurities of releasing new things
    • Goals for next week

    References:

    How to Buy Small Companies Course—where Matt and Johnny met (This is an affiliate link)

    Johnny's portfolio & updates

    https://surveybot.io

    https://newsletter.johnnytong.com

    Matt's portfolio

    https://sftwr.io

    https://wpdiscussionboard.com/

    https://WPGeeks.com

    Follow us on Twitter for more live deal/progress updates

    @johnnytong

    @mattgeri

    @buygrowrepeat

    The podcast is edited by Rory Jonkergouw

    @radiorory

    32: The Hidden Contractor Tax

    32: The Hidden Contractor Tax

    Welcome to Buy Grow Repeat, the podcast that documents Matt's and Johnny's journeys building their respective online software portfolios.

    Today's topics include:

    • Johnny's helping hand for the visually impaired
    • Matt's reduced sugar consumption
    • Difficulties of managing your contractor
    • Goals for next week

    References:

    How to Buy Small Companies Course—where Matt and Johnny met (This is an affiliate link)

    Johnny's portfolio & updates

    https://surveybot.io

    https://newsletter.johnnytong.com

    Matt's portfolio

    https://sftwr.io

    https://wpdiscussionboard.com/

    https://WPGeeks.com

    Follow us on Twitter for more live deal/progress updates

    @johnnytong

    @mattgeri

    @buygrowrepeat

    The podcast is edited by Rory Jonkergouw

    @radiorory

    31: Pre-build Your Audience

    31: Pre-build Your Audience

    Welcome to Buy Grow Repeat, the podcast that documents Matt's and Johnny's journeys building their respective online software portfolios.

    Today's topics include:

    • The right MacBook for the job
    • Matt's progress with his new product
    • Creating SEO-focussed posts on your product
    • Johnny's CI problem
    • Goals for next week

    References:

    How to Buy Small Companies Course—where Matt and Johnny met (This is an affiliate link)

    Johnny's portfolio & updates

    https://surveybot.io

    https://newsletter.johnnytong.com

    Matt's portfolio

    https://sftwr.io

    https://wpdiscussionboard.com/

    https://WPGeeks.com

    Follow us on Twitter for more live deal/progress updates

    @johnnytong

    @mattgeri

    @buygrowrepeat

    This podcast is edited by Rory Jonkergouw

    @radiorory

    30: Deploying Empathy with Michele Hansen

    30: Deploying Empathy with Michele Hansen

    Welcome to Buy Grow Repeat, the podcast that documents Matt's and Johnny's journeys building their respective online software portfolios.

    Today's topics include:

    00.50: Introduction
    04.15: Michele's motivation for writing her book
    08.04: Why should you interview potential customers?
    12.13: The Rubber Duck Theory
    14.35: How to not push your interviewee in a certain direction?
    19.53: Giving something in return for the interview
    24.04: Making your research attractive for participants
    28.02: How to find your interviewees?
    33.35: How many participants do you need?
    35.00: Scripts for your interview
    38.00: Do you need to 'refresh' your group of participants?
     

    References:

    How to Buy Small Companies Course—where Matt and Johnny met (This is an affiliate link)

    Johnny's portfolio & updates

    https://surveybot.io

    https://newsletter.johnnytong.com

    Matt's portfolio

    https://sftwr.io

    https://wpdiscussionboard.com/

    https://WPGeeks.com

    Follow us on Twitter for more live deal/progress updates

    @johnnytong

    @mattgeri

    @buygrowrepeat

    The podcast is edited by Rory Jonkergouw

    @radiorory

    29: Inside Story of Peter Suhm’s 6-figure Sale of His Software Business

    29: Inside Story of Peter Suhm’s 6-figure Sale of His Software Business

    Welcome to Buy Grow Repeat, the podcast that documents Matt's and Johnny's journeys building their respective online software portfolios.

    Today's topics include:

    5.53: Was it difficult to get monthly paying customers?
    9.13: Peter’s selling timeline
    14.00: How did Peter find a buyer?
    17.14: For how much money did Peter sell?
    18.58: What did Peter do to prepare for the sale?
    21.48: The time Peter needed to close the deal
    23.46: An extra security measure…
    28.21: The market opportunities for Peter’s product
    31.38: Peter’s co-worker
    33.39: The origin of Peter’s podcast

    References:

    How to Buy Small Companies Course—where Matt and Johnny met (This is an affiliate link)

    Johnny's portfolio & updates

    https://surveybot.io

    https://newsletter.johnnytong.com

    Matt's portfolio

    https://sftwr.io

    https://wpdiscussionboard.com/

    https://WPGeeks.com

    Follow us on Twitter for more live deal/progress updates

    @johnnytong

    @mattgeri

    @buygrowrepeat

    The podcast is edited by Rory Jonkergouw

    @radiorory

    28: Why not to buy a software business?

    28: Why not to buy a software business?

    Welcome to Buy Grow Repeat, the podcast that documents Matt's and Johnny's journeys building their respective online software portfolios.

    Today's topics include:

    • Your host's coffee preferences
    • The (dis)advantages of buying a business versus building your own one
    • Maintaining the older features of your product
    • Goals for next week

    References:
     

    How to Buy Small Companies Course—where Matt and Johnny met (This is an affiliate link)

    Johnny's portfolio & updates

    https://surveybot.io

    https://newsletter.johnnytong.com

    Matt's portfolio

    https://sftwr.io

    https://wpdiscussionboard.com/

    https://WPGeeks.com

    Follow us on Twitter for more live deal/progress updates

    @johnnytong

    @mattgeri

    @buygrowrepeat

    This podcast is edited by Rory Jonkergouw

    @radiorory

    27: Show Matt Da Money

    27: Show Matt Da Money

    Welcome to Buy Grow Repeat, the podcast that documents Matt's and Johnny's journeys building their respective online software portfolios.

    Today's topics include:

    • How much money does Matt sell his plugin for?
    • Contributing to the career of your hires
    • Don't let refunds distract you!
    • Goals for next week

    References:
     

    How to Buy Small Companies Course—where Matt and Johnny met (This is an affiliate link)

    Johnny's portfolio & updates

    https://surveybot.io

    https://newsletter.johnnytong.com

    Matt's portfolio

    https://sftwr.io

    https://wpdiscussionboard.com/

    https://WPGeeks.com

    Follow us on Twitter for more live deal/progress updates

    @johnnytong

    @mattgeri

    @buygrowrepeat

    This podcast is edited by Rory Jonkergouw

    @radiorory

    26: Matt's Big Decision

    26: Matt's Big Decision

    Welcome to Buy Grow Repeat, the podcast that documents Matt's and Johnny's journeys building their respective online software portfolios.

    Today's topics include:

    • How much work is needed before selling?
    • Matt's reasons to sell
    • Matt's new business idea
    • Goals for next week

    References:
     

    How to Buy Small Companies Course—where Matt and Johnny met (This is an affiliate link)

    Johnny's portfolio & updates

    https://surveybot.io

    https://newsletter.johnnytong.com

    Matt's portfolio

    https://sftwr.io

    https://wpdiscussionboard.com/

    https://WPGeeks.com

    Follow us on Twitter for more live deal/progress updates

    @johnnytong

    @mattgeri

    @buygrowrepeat

    The podcast is edited by Rory Jonkergouw

    @radiorory

    25: When is the Time to Sell?

    25: When is the Time to Sell?

    Welcome to Buy Grow Repeat, the podcast that documents Matt's and Johnny's journeys building their respective online software portfolios.

    Today's topics include:

    • Johnny dealing with stressed induced muscle pains
    • Dealing with impostor syndrome
    • Challenges of working with someone at another timezone
    • Dealing with doubts
    • Do you need passion to acquire a product?
    • Is Matt going to sell WP Discussion Board?
    • Goals for next week

    References:

    How to Buy Small Companies Course—where Matt and Johnny met (This is an affiliate link)

    Johnny's portfolio & updates

    https://surveybot.io

    https://newsletter.johnnytong.com

    Matt's portfolio

    https://sftwr.io

    https://wpdiscussionboard.com/

    https://WPGeeks.com

    Follow us on Twitter for more live deal/progress updates

    @johnnytong

    @mattgeri

    @buygrowrepeat

    24: Carrying on when pigeon poop hits the balcony

    24: Carrying on when pigeon poop hits the balcony

    Welcome to Buy Grow Repeat, the podcast that documents Matt's and Johnny's journeys building their respective online software portfolios.

    Today's topics include:

    • Johnny's Big Pigeon Poop Story
    • Providing the right documentation for new hires
    • The comfort of handing over work to others
    • Goals for next week

    References:
     

    How to Buy Small Companies Course—where Matt and Johnny met (This is an affiliate link)

    Johnny's portfolio & updates

    https://surveybot.io

    https://newsletter.johnnytong.com

    Matt's portfolio

    https://sftwr.io

    https://wpdiscussionboard.com/

    https://WPGeeks.com

    Follow us on Twitter for more live deal/progress updates

    @johnnytong

    @mattgeri

    @buygrowrepeat

    Our podcast is edited by Rory Jonkergouw

    @radiorory

    23: Just-In-Time Onboarding for New Hires

    23: Just-In-Time Onboarding for New Hires

    Welcome to Buy Grow Repeat, the podcast that documents Matt's and Johnny's journeys building their respective online software portfolios.

    Today's topics include:

    • Handling security issues of your product
    • Collaborating with other developers to provide customization of your software
    • How to do the right amount of onboarding for new people you work with?
    • Goals for next week

    References:
     

    How to Buy Small Companies Course—where Matt and Johnny met (This is an affiliate link)

    Johnny's portfolio & updates

    https://surveybot.io

    https://newsletter.johnnytong.com

    Matt's portfolio

    https://sftwr.io

    https://wpdiscussionboard.com/

    https://WPGeeks.com

    Follow us on Twitter for more live deal/progress updates

    @johnnytong

    @mattgeri

    @buygrowrepeat

    Our podcast is edited by Rory Jonkergouw

    @radiorory

    22: Outsource All the Things

    22: Outsource All the Things

    Welcome to Buy Grow Repeat, the podcast that documents Matt's and Johnny's journeys building their respective online software portfolios.

    Today's topics include:

    • Can you rely on low cost freelancers?
    • Division of tasks between you and the freelancer
    • Is it better to hire people who work on all your businesses or just on individual products?
    • Goals for next week

    References:

    How to Buy Small Companies Course—where Matt and Johnny met (This is an affiliate link)

    Johnny's portfolio & updates

    https://surveybot.io

    https://newsletter.johnnytong.com

    Matt's portfolio

    https://sftwr.io

    https://wpdiscussionboard.com/

    https://WPGeeks.com

    Follow us on Twitter for more live deal/progress updates

    @johnnytong

    @mattgeri

    @buygrowrepeat

    Our podcast is edited by Rory Jonkergouw

    @radiorory

    21: Self-service SaaS vs Full-service SaaS

    21: Self-service SaaS vs Full-service SaaS

    Welcome to Buy Grow Repeat, the podcast that documents Matt's and Johnny's journeys building their respective online software portfolios.

    Today's topics include:

    • Finding a balance in being software developer and customer support
    • Can videos help to engage with (future) customers?
    • Matt's marketing experiments
    • Goals for next week

    References:

    How to Buy Small Companies Course—where Matt and Johnny met (This is an affiliate link)

    Johnny's portfolio & updates

    https://surveybot.io

    https://newsletter.johnnytong.com

    Matt's portfolio

    https://sftwr.io

    https://wpdiscussionboard.com/

    https://WPGeeks.com

    Follow us on Twitter for more live deal/progress updates

    @johnnytong

    @mattgeri

    @buygrowrepeat

    Our podcast is edited by Rory Jonkergouw

    @radiorory

    20: Finding New Channels to Gain Traction

    20: Finding New Channels to Gain Traction

    Welcome to Buy Grow Repeat, the podcast that documents Matt's and Johnny's journeys building their respective online software portfolios.

    Today's topics include:

    • How to find the best channels to grow your customer base?
    • Matt found a new person to help with his plugin
    • How important are reviews for your online business?
    • Goals for next week

    References:

    Sending 10k Personalized Video

    Traction: How Any Startup Can Achieve Explosive Customer Growth

    The Bullseye Framework

    Asynchronous video messaging software

    How to Buy Small Companies Course—where Matt and Johnny met (This is an affiliate link)

    Johnny's portfolio & updates

    https://surveybot.io

    https://newsletter.johnnytong.com

    Matt's portfolio/

    https://sftwr.io

    https://wpdiscussionboard.com/

    https://WPGeeks.com

    Follow us on Twitter for more live deal/progress updates

    @johnnytong

    @mattgeri

    @buygrowrepeat

    Our podcast is edited by Rory Jonkergouw
    @radiorory

    19: Questions to Ask Before Acquiring a SaaS Business feat Janet A. Carr

    19: Questions to Ask Before Acquiring a SaaS Business feat Janet A. Carr

    00:01 Intro 

    1:00 How Janet got into software and her background

    14:00 Janet is looking to buy a SaaS

    14:30 Do you need an investment thesis before buying? How do you come up with it?

    17:06 How to value a business?

    20:03 What can you ask the seller during a sale?

    21:45 Can you find out other SaaS metrics like ARPU, Lifetime value?

    25:14 Is it necessary for a buyer to have experience or the grand vision of the business?

    27:13 Buying a SaaS is like running a local coffee shop rather than creating Starbucks

    27:27 How do you structure a deal?

    29:43 How do you find a lawyer to help you with closing SaaS deals?

    31:01 Can you ask for certain clauses to be baked in to the purchase agreement? eg Non-compete

    31:34 Can you include the list of customers and/or service agreement in the purchase agreement?

    32:45 How would you handle rebranding of the asset after the acquisition?

    References:

    How to Buy Small Companies Course—where Matt and Johnny met (This is an affiliate link)

    Seller's Discretionary Earnings

    FE International

    https://janetacarr.com

    Janet's twitter

    Johnny's portfolio & updates

    https://surveybot.io

    https://newsletter.johnnytong.com

    Matt's portfolio

    https://sftwr.io

    https://wpdiscussionboard.com/

    https://WPGeeks.com

    Follow us on Twitter for more live deal/progress updates

    @johnnytong

    @mattgeri

    @buygrowrepeat

    Our podcast is edited by Rory Jongkergouw

    @radiorory

    18: Removing Yourself From the Business

    18: Removing Yourself From the Business

    Welcome to Buy Grow Repeat, the podcast that documents Matt's and Johnny's journeys building their respective online software portfolios.

    Today's topics include:

    • The Investor vs The Operator
    • What is the scale of deals that would enable a buyer to hire help and become an investor
    • Johnny shares a real life story of a real estate investment that didn't pan out
    • Goals for next week

    References:

    How to Buy Small Companies Course—where Matt and Johnny met (This is an affiliate link)

    Johnny's portfolio & updates

    https://surveybot.io

    https://newsletter.johnnytong.com

    Matt's portfolio

    https://sftwr.io

    https://wpdiscussionboard.com/

    https://WPGeeks.com

    Follow us on Twitter for more live deal/progress updates

    @johnnytong

    @mattgeri

    @buygrowrepeat

    17: What to Look for When Buying a WordPress Plugin

    17: What to Look for When Buying a WordPress Plugin

    Welcome to Buy Grow Repeat, the podcast that documents Matt's and Johnny's journeys building their respective online software portfolios.

    Today's topics include:

    • What are some things to watch out for when buying a WordPress plugin?
    • Johnny is talking to a radio station to explore a medium touch sales process
    • Goals for next week

    References:

    How to Buy Small Companies Course—where Matt and Johnny met (This is an affiliate link)

     

    Johnny's portfolio & updates

    https://surveybot.io

    https://newsletter.johnnytong.com

    Matt's portfolio

    https://sftwr.io

    https://wpdiscussionboard.com/

    https://WPGeeks.com

    Follow us on Twitter for more live deal/progress updates

    @johnnytong

    @mattgeri

    @buygrowrepeat

    Our podcast is edited by Rory Jongkergouw

    @radiorory

    16: Steps to Go Full Time on WP Discussion Board

    16: Steps to Go Full Time on WP Discussion Board

    Welcome to Buy Grow Repeat, the podcast that documents Matt's and Johnny's journeys building their respective online software portfolios.

    Today's topics include:

    • How many sign ups Matt needs to get to $5000 monthly sales?
    • Matt have thought about leaving software all together
    • Goals for next week

    References:

    How to Buy Small Companies Course—where Matt and Johnny met (This is an affiliate link)

    Actionable Marketing Plan

    https://okdork.com/quant-based-marketing-for-pre-launch-start-ups/

    Johnny's portfolio & updates

    https://surveybot.io

    https://newsletter.johnnytong.com

    Matt's portfolio

    https://sftwr.io

    https://wpdiscussionboard.com/

    https://WPGeeks.com

    Follow us on Twitter for more live deal/progress updates

    @johnnytong

    @mattgeri

    @buygrowrepeat

    Our podcast is edited by Rory Jongkergouw

    @radiorory

    15: Pricing As A Conversion Strategy

    15: Pricing As A Conversion Strategy

    Welcome to Buy Grow Repeat, the podcast that documents Matt's and Johnny's journeys building their respective online software portfolios.

    Today's topics include:

    • How we think about pricing tiers and our pricing page
    • Johnny shaves 50% off of his expenses
    • Goals for next week

    References:

    How to Buy Small Companies Course—where Matt and Johnny met (This is an affiliate link)

    https://www.priceintelligently.com/blog/bid/181199/price-anchoring-to-optimize-your-pricing-strategy

    Johnny's portfolio & updates

    https://surveybot.io

    https://newsletter.johnnytong.com

    Matt's portfolio

    https://sftwr.io

    https://wpdiscussionboard.com/

    https://WPGeeks.com

    Follow us on Twitter for more live deal/progress updates

    @johnnytong

    @mattgeri

    @buygrowrepeat

    Our podcast is edited by Rory Jongkergouw

    @radiorory

    14: How much would you pay for a $400 MRR SaaS?

    14: How much would you pay for a $400 MRR SaaS?

    Welcome to Buy Grow Repeat, the podcast that documents Matt's and Johnny's journeys building their respective online software portfolios.

    Today's topics include:

    • How do we value a business if there's a strong growing or declining trend
    • How much would we pay for a micro SaaS with $400 MRR
    • Goals for next week

    References:

    How to Buy Small Companies Course—where Matt and Johnny met (This is an affiliate link)

    Supportman's sales tweet

    https://twitter.com/noahwbragg/status/1408088057140547592?s=20

    https://supportman.io

    MRR for Support-man

    https://twitter.com/noahwbragg/status/1407330778258706432

    Buyer's Twitter—Damon Chen

    Johnny's portfolio & updates

    https://surveybot.io

    https://newsletter.johnnytong.com

    Matt's portfolio

    https://sftwr.io

    https://wpdiscussionboard.com/

    https://WPGeeks.com

    Follow us on Twitter for more live deal/progress updates

    @johnnytong

    @mattgeri

    @buygrowrepeat

    Our podcast is edited by Rory Jongkergouw

    @radiorory

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