Cheplak Live

People buy with their hearts not their heads which means we are playing in an emotional space with the consumer. It is an emotional decision and these decisions are made by "self-discovery" using an internal decisioning process.

Agent Caffeine Interviews Jon Cheplak. Agent Caffeine goes to the source and get the most powerful strategies tactics and advice from those out there executing every day. Agent Caffeine is designed to engage the most influential, passionate thought leaders in all disciplines of business. Their fire pushes us to be better, benefit from past mistakes and gives us a driving desire to evolve and change. Asking the questions you need answered to power your business, polish your strategy. Key Takeaways: 1) Why what the real estate brokerage model isn't broken and the critical steps to take or changes they must make. 2) What it takes to facilitate change for self and guiding others. 3) What today's marketing looks like that gets results.

Any time I get the privilege to speak in front of a large group of people, I share the story of my daughter. I want to immediately get people out of their heads and into their heart.

Jon's live interview with Wade Webb, broker/owner of Royal LePage Kelowna. Wade shares some of the top strategies he uses to successfully recruit experienced real estate agents.

The shift in growth is to realize you are no longer in the real estate business, you are in the human resource business. Your job it to attract, retain, and develop human resource. Keith Leary explains how he had success in recruiting over 90 agents his first year as a branch manager.

Email is dead if you don't breathe life into it by marrying it to a call initiative. You must marry your online activities with a consistent off-line strategy and system.

Let's face it, we are in a magic pill society that is looking for the quickest path to the result we seek. None could be more important than in the ultra-competitive recruiting environment. The magic pill is Strategy and System.

The most daunting task is getting an audience of agents in the recruiting arena. If you go where they are in a manner that is based in value; 1. Making your prospecting calls will be a walk in the park. 2. Your call conversions to appointments will go up dramatically 3. More agents are going to join you because of your strategy and systems.

You are sitting in the driver's seat of the best time in history of the real estate industry. Why you may ask? Your marketing limits hold no boundaries, it's next to free with all the channels and platforms available to you, and the competition is playing right into your hand continuing to lead their marketing with hype.

Leads are not "good" or "bad", they are simply handled incorrectly. In this podcast I will discern the two, true types of leads; "marketing" leads and "sales" leads, and how to interact with them.

Lack of productivity for real estate agents and for most people is simply due to confusion. We talk of being in the information age when the experience is actually information overload. The constant changes and evolution of technology can hold you in a state of being paralyzed. Lack of action, simply put is what holds people back from productivity.

The consumer has more information than every before, they are at the top of the sales funnel, a large part of their research and decision is complete before they even engage with you, and the kicker; many consumers don't trust brands and media. So now what?

The Referral Fee Myth Part 2: In this podcast we will dive deep into an enlightening business process that will enhance the business of an agent while lending skill-sets to leaders as they coach agents around their business. We are so rooted in dollar analysis and only talk about time analysis. After we dig deep into the whole picture, some dramatic changes can come about in your business.

Smashing The Referral Fee Myth Part 1: There is ongoing conflict between agents and leadership over referral fees. For those that lead from a position of strength and clarity and agents that operate their business with an open mind to leadership and truth, if you take action based on the business principles I share, both parties have an opportunity to better, broaden, and grow the business experience.

To attract productive agents you must act like them. Productive agents are not interested in what your company has, they are looking to join the most competent and relevant leader in the marketplace. Then they will look at your stuff. Are you that leader?

The experience growth as a leader you must have a willingness to be challenged. To facilitate the greatest opportunity for those you lead to grow you must be willing to take risks in the relationship; challenge them.

The highest form of love and support you can show a human being is accountability. There is a tight rope you walk in this process you must master; facilitating tension instead of stress, moving to commitment based vs. goal based, and holding people accountable with a specific process.

Every agent in your office/company can go out today and cut a better deal with a competing broker, but they don't. This is the simplest demonstration of money not being the reason agents join you or leave you. Here are 3 critical issues I see most leaders face in retention.

Agent Retention, How To Retain Your Agents Part 1: I think it's easier to get agents to join and tougher to keep them over time. The "How To" for me always lies in first determining what "not to do". Find out what's not working and then fix it.

Stop playing the hype game, shift yourself over into value and goodwill and your real estate agent recruiting will succeed & you'll grow your organization.