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    Collective Intelligence: Marketing Insights & Ideas to Help Brands Thrive

    Fresh perspectives on categories, consumers and culture from IPG's global network of marketing experts. For more information, visit Interpublic.com. 

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    Episodes (26)

    Deriving Opportunities From Disruptions With the New KINESSO

    Deriving Opportunities From Disruptions With the New KINESSO

    Jarrod Martin, Global CEO of KINESSO, joins CI Conversations host Jen Sain to discuss where KINESSO’s goals align with industry disruptions in retail media and AI, and the recent restructuring to include MatterKind and Reprise in its brand umbrella.

    For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com.



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    Maximizing Strategic, Ethical Data to Win Consumers

    Maximizing Strategic, Ethical Data to Win Consumers

    Tina Allan, Global Chief Data & Intelligence Officer at FCB, Brady Gadberry, SVP, Products, Data & Identity at Acxiom and Kyle Hollaway, SVP, Head of Global Identity Products at Acxiom join CI Conversations host Jen Sain to discuss how using consumer data ethically and strategically can help brands create marketing messaging that cultivates loyal consumers.

    For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com.



    For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.

    Tech Moves Beyond Hype to Purpose at CES 2024

    Tech Moves Beyond Hype to Purpose at CES 2024
    Tina Allan, Global Chief Data & Intelligence Officer at FCB, and Adam Simon, SVP, Managing Director, IPG Media Lab, join CI Conversations host Jen Sain to discuss not only the latest tech innovations hitting the market, but also the digital trends that will drive advertising and marketing into the future. 

    For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com.



    For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.

    Building Clarity and Strategy Around AI

    Building Clarity and Strategy Around AI

    Chris Perry, Chair, Weber Shandwick Futures and author of Perspective Agents, joins CI Conversations host Jennifer Sain to discuss The Weber Shandwick Collective’s AI Accelerator , finding clarity in the overwhelming noise surrounding AI and how companies can use that clarity to take action. 

    For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com.



    For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.

    Winning Business With Customer Intelligence Strategies

    Winning Business With Customer Intelligence Strategies

    Tate Olinghouse, Chief Revenue Officer at Acxiom, joins CI Conversations host Jen Sain to discuss how brands can strategically leverage Customer Intelligence data to drive their business into the future.

    For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com.



    For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.

    CI Conversations: Three DE&I-Friendly Programs to Offset Hiring Imbalances

    CI Conversations: Three DE&I-Friendly Programs to Offset Hiring Imbalances

    Description: Julie Batliner, president of Carmichael Lynch and Carmichael Lynch Relate, Erica Samadani, executive director of PR for MullenLowe PR and cofounder of Momternships and Val DiFebo, CEO of Deutsch, New York join CI Conversations host Jennifer Sain to discuss three recruitment programs created to facilitate DE&I-friendly hiring in the advertising industry. 

    For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com.



    For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.

    CI Conversations: Tracking the Sustainability Intention-Action Gap

    CI Conversations: Tracking the Sustainability Intention-Action Gap

    The Martin Agency’s Allie Ballard, Katie White, and JT Taillon join CI Conversations host Jen Sain to discuss sustainability, climate change and The Martin Agency’s Sustainability Tension Map, an open-source tool designed to understand paint points and the disconnect between intent and action when it comes to going green.

    Tracking the Sustainability Intention-Action Gap - IPG (interpublic.com)

    For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com.



    For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.

    CI Conversations: Net Positives in an AI-Generative Future

    CI Conversations: Net Positives in an AI-Generative Future

    Jerlyn O’Donnell, Director, Experience Design at FCB Health New York and Franklin Williams, EVP, Director, Experience Design, AREA 23 join CI Conversations host Jennifer Sain to discuss the plus sides, the down sides, the uncertainties and the myriad possibilities of generative AI. 

    For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com.



    For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.

    CI Conversations: Super Bowl 2023 Advertising - Fun, Creative Storytelling and Dogs

    CI Conversations: Super Bowl 2023 Advertising - Fun, Creative Storytelling and Dogs

    Ida Gronblom, Executive Creative Director at FCB New York, Maria Pazos, Group Planning Director at Carmichael Lynch and Sam Chotiner, Executive Strategy Director at McCann join CI Conversations host Jennifer Sain to discuss Super Bowl LVII, where ads embraced the irreverent, funny and fun. 

    For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com.



    For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.

    CI Conversations: Making Sense of Disability

    CI Conversations: Making Sense of Disability

    Rebecca Roussell, Senior Vice President of DE&I Communications at Current Global, Danielle Cornejo Calhoun, Vice President of Inclusive Practices at Weber Shandwick and Freddie Sheffield, Research Executive at Truth Central, McCann World Group's Global Intelligence Unit, join CI Conversations host Jennifer Sain to discuss what it means to challenge our preconceptions of disability.

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    CI Conversations: CES 2023 Sets the Tone for the Future

    CI Conversations: CES 2023 Sets the Tone for the Future

    Michelle Tang, McCann’s Chief Growth Officer, Brian Hughes, MAGNA’s EVP of Intelligence and Audience Strategy and Chad Stoller, Global Chief Innovation Officer at UM join CI Conversations host Jennifer Sain to discuss how CES 2023 surprised with a focus on tech for practical uses over tech to impress. 

    For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com.



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    CI Conversations: Operationalizing DEI for Growth and Social Impact

    CI Conversations: Operationalizing DEI for Growth and Social Impact

    Channing Martin, IPG’s Chief Diversity and Social Impact Officer and Bonnie Smith, SVP and head of ViVi, Jack Morton’s diversity-driven, inclusive marketing practice, join CI Conversations host Jennifer Sain to discuss using DE&I to transform organizational cultures, communities and societies, starting with challenging the way we work together.  

    For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com.



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    CI Conversations: How Can Brands Lead the Sustainability Discussion?

    CI Conversations: How Can Brands Lead the Sustainability Discussion?

    On the heels of NYC Climate Week 2022, Nadia Tuma-Weldon, EVP, Global Head of Thought Leadership, McCann Worldgroup, Truth Central and Jaclyn Kaminski, VP, Global Director of Sustainability, McCann Worldgroup join CI Conversations host Jennifer Sain to discuss sustainability from both the consumer and brand perspective. 

    For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com.



    For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.

    CI Conversations: How Brands Can Respond to Economic Uncertainty

    CI Conversations: How Brands Can Respond to Economic Uncertainty

    In this episode of CI Conversations, we chat with Tom Morton, the global chief strategy officer for R/GA, to find out what is in store for the typical consumer and how brands can respond.

    For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com.



    For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.

    CI Conversations: Cannes 2022 - The Future of Creativity & Agency Work

    CI Conversations: Cannes 2022 - The Future of Creativity & Agency Work

    Carmichael Lynch’s Stacy Janicki, Director of Account Management, Senior Partner, and Carol Haynesworth, Head of Multicultural Strategy and Inclusion, Senior Partner, discuss the future of Diversity, Equity, Inclusion, Belonging and Accessibility (DEIB&A) in our industry, along with the future of ad marketing innovation, which may prioritize product development, along with creativity.  

    For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com.



    For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.

    CI Conversations: MAGNA and Rogers & Cowan PMK Break Down 2022 Upfronts

    CI Conversations: MAGNA and Rogers & Cowan PMK Break Down 2022 Upfronts

    MAGNA’s Brian Hughes and Rogers & Cowen PMK’s Lisa Vu talk about the surprising and not-so surprising trends at this year’s Upfronts, where the conversations steered away from tradition and pivoted to an exciting, if still-evolving, future of content and measurement. 

    For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com.



    For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.

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