Communiqueso Podcast

Corporate anniversaries present a unique marketing and positioning opportunity - formal announcements, messaging, storytelling, logos, events, webpages. But what's most important is to tell the story while providing value - both internally and externally. Today, we'll be chatting with Louise Boulton-Lear, CPSM, Vice President of Integrated Marketing Communications at DAVIS Construction, to hear her take on corporate anniversaries and how to make the most of it, while staying true to your brand.

On Monday's episode, we talked with Jennifer about event planning, and leaving a lasting impression on client and peers. Today, we catch back up to learn about Jennifer's career, and the recent launch of her new business.

Events. Love 'em or hate 'em, if you're an AEC marketer, event planning and execution are bound to fall under your role at some point in your career. Luckily, I (Kate) fall into that category of "love,"  Laura, not so much. Today we'll be chatting with Jen Newman, CPSM, CEO at Ignite Coaching & Consulting about some of the amazing and value-driven events she has pulled off in her 20 years of AEC experience.

On Monday's episode, we talked to Bethany Rustic Smith about the benefits of becoming an expert in firm finance. But on today's show, we welcome Bethany back to share stories about her career, including what she's learned about being a good manager.

As marketers, we're all about proving impact on our firm's bottom line. But outside of winning and promoting work, many of us don't have an in-depth knowledge of what goes into keeping our firms profitable. If we're going to impact the bottom line, shouldn't we understand how it gets drawn in the first place? Today, we’ll be chatting with Bethany Rustic Smith, FSMPS, CPSM, Director of Business Development for the Cincinnati office of Taft Stettinius & Hollister LLP, about why, when, and how marketers should start becoming fluent in their firm's financials.

On Monday's episode, we chatted with Catherine about finding, hiring and onboarding the right entry level candidate. But on today's show, we'll be learning more about Catherine's career path and influencers along the way.

Hiring an entry level candidate has it’s pros and cons – you can train according to your own preferences and standards without having breaking bad habits, but it can also be a A LOT of work. Is the investment worth it? Today, we’re talking with Catherine Dewitt, Director, Marketing + Business Development at BKM about her process for onboarding, and why she prefers to find, hire and train the right candidates who happen to be entry level. (Spoiler alert – our very own Laura Ewan is a prodigy of this process!).

On Monday's episode, we spoke with Stacey Ho, CPSM and senior marketer at Brown and Caldwell about ways marketers can maximize the value of their CRM. Today we're back with Stacey to learn more about her career, including her exciting path to starting her own consultancy and what brought her back to the in-house role.

Creating a high-performing customer relationship management system, or CRM, is one of the most difficult, yet valuable, marketing tools a firm can implement. Not only does it require the support and participation of overstretched seller-doers to be successful, but there is no ONE way to do it. So as a marketer, how do you find the system that's right for your firm? How do you get people to actually use it? And with all the headaches that come with implementation, what's in it for us?

Today, we’ll be chatting with Stacey Ho, CPSM and senior marketer with Brown and Caldwell, about the benefits, challenges and rewards of a functional customer relationship management (CRM) system.

On Monday's episode, we spoke with Josh Miles, principal of branding, design, and marketing agency MilesHerndon, about things to consider when planning for a website redesign. Today we're back with Josh to more about his story, and how his obsession with design continues to drive and shape his career.

Designing, building, and launching a successful professional services website is an enormous investment of time and money. But with more and more potential clients using websites and social media to "try before they buy," it's an investment those of us relying on outdated sites and strategies can't afford to put off if we want to remain competitive.

Today, we'll be talking with Josh Miles, principal of branding, design, and marketing agency MilesHerndon, about what marketers need to do, know, and discuss before approaching a website redesign for your firm.

On Monday's episode, we spoke with Dana Galvin Lancour, FSMPS, CPSM, Corporate Communications Director for Barton Malow Company, about marketing's role in building a high-performing culture. Today we're chatting with Dana about the her unique career path, and overcoming the challenges she faced in her transition from external to internal communications.

As today's firms grow and the pursuit of both projects AND talent becomes more competitive, firm culture has become a bigger differentiator than ever before. And though we've all heard the phrase "culture eats strategy for breakfast," sustaining a successful firm culture is, in fact, a strategic effort.

Today, we'll be talking with Dana Galvin Lancour, FSMPS, CPSM and Corporate Communications Director at Barton Malow Company about investing in corporate culture and how internal marketing and communications contribute to defining, shaping, and reinforcing it.

On Monday's episode, we spoke with Jenifer Johnson, Senior Associate with Thornton Tomasetti, about proving your value as a business developer. Today, we're back to learn more about Jen and her career, including her opinion of the glass ceiling in AEC.

The business development role carries with it a lot of mystery. Why are they never in the office? What do they do besides go to events? This mysterious qualifying skill set, along with days spent away from the office, often leave business developers in a constant struggle to prove their value.

On this week's episode, we talk with Jenifer Johnson, Senior Associate with Thornton Tomasetti, about her approach to communicating, proving, and increasing the value of her role as a business development leader within her firm.

On Monday's episode, we spoke with Brian Reilly, CPSM, Senior Technologist at Liftoff, about the startup mentality. Today he's back to share his story, including his dabble in the AEC industry and what he has learned from taking risks.

The mentality, structure and everyday practices that accompany a startup are refreshing. It's an environment that is based on risk and passion. And it gives every employee the sense of ownership that drives them to do their best work.

Today we're chatting with Brian Reilly, CPSM and Senior Technologist at Liftoff. Brian left his comfy corporate marketing job nearly five years ago to join his best friend in a startup venture - something that has turned into a rewarding career change and growth opportunity for them both.

On Monday's episode, we spoke with Melissa Rysak, CPSM, Marketing and Business Development Director for Daroff Design, about her recent transition into the BD role and what it's taught her. Today we're chatting with Melissa about the biggest influences on her career, what her biggest failure has taught her about getting things done, and how she continues to challenge herself daily.

As a marketer in the AEC industry, there are historically two dominant career paths to choose from: marketing or business development. And when it comes to the later, we’re often led to believe you either have it, or you don’t. The good news is, a talent for business development doesn’t have to be something you’re born with. It can be a skill learned over time just like any other.

On this week’s episode, we talk with Melissa Rysak, CPSM, Business Development and Marketing Director with Daroff Design, about her recent transition from marketing to business development, what she’s learned, and how her perspective on the role has changed.

On Monday's episode we spoke with Erin Ongena, Associate Vice President and Marketing Manager for CallisonRTKL's Commercial Practice Group, about how to empower, engage, and motivate your decentralized marketing team. Today we catch back up with Erin to discuss the role relationships have played in her career, working at a global scale, and what's in store for her team in 2016.