Designer Discussions : Interior design podcast

Unlock the secret to transforming a designer's portfolio with the help of Tori Sikkema, a virtuoso in interior, architectural, and lifestyle photography. Through an engaging dialogue, Tori demystifies the indispensable role professional photography plays in propelling designers into the spotlight of press and publications. She offers her seasoned perspective on the nuances of choosing a photographer whose aesthetic complements a designer’s vision and shares how to harness the power of social media to make that perfect match. If you're a designer eager to cast your work in its finest light or a photography enthusiast fascinated by the blend of artistry and design, this episode holds the keys to elevating your visual storytelling.

Step behind the lens with us as we navigate the less often discussed, yet critical aspects of professional shoots, such as image rights, cost-sharing, and crafting a harmonious relationship with photographers. Tori recounts personal experiences that underscore the vitality of clear communication and record-keeping to avoid legal entanglements and maintain fruitful, long-term collaborations. Moreover, we venture into the dynamics of preparing for and savoring the photoshoot process and discuss strategies that ensure your designs continue to captivate audiences across platforms such as Pinterest and Instagram.

Link mentioned in this episode:
The Six S's of Success to get published: https://torisikkemaphotos.com/sixssofsuccess

If you would like to get the links and show notes for this episode, click on the link below:
https://www.designerdiscussions.com/episodes/episode-109-Elevating-Your-Design-Portfolio-Through-Professional-Photography-with-Tori-Sikkema

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Ever found yourself at a trade show, admiring brands and wondering how to spark a collaboration that goes beyond a quick exchange of business cards? That’s precisely what we tackle in our latest Designer Discussions podcast. Join Miriam, Maria, and myself along with our guest experts, as we peel back the curtain on the art of conversation at events like KBS. We're not just talking any chat, but the kind that forges partnerships with impact. From navigating the nuances of licensing deals to crafting brand partnerships, we're here to share our personal stories, mishaps, and those golden moments when the stars align, all to help you make authentic connections that last.

We understand that standing out in a sea of designers can be daunting, but with our actionable tips on leveraging past projects and showcasing genuine enthusiasm for a brand's offerings, you'll have a blueprint for success. Our discussion doesn't stop at the how-to; we also cover the who-to. With strategic insights on the difference between engaging with sales reps and connecting with those in charge of collaborations, we'll point you towards the right people to make your partnership dreams a reality. And if you're eager for more, I extend a personal invitation to my talk at K-Biz, where I'll be unveiling secrets to a dazzling marketing plan. So tune in, take notes, and ready yourself to navigate the world of brand partnerships with newfound confidence.

If you will be at KBIS 2024:

• Visit the Designer Discussions Crew in the West Hall at Booth W1168
• Listen to Jason Lockhart's Voices for the Industry Presentation on Tuesday, February 27 from 2:45 - 4:45 in room N260. The title of the presentation, "Master Your Marketing Workshop".

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-108-How-to-Start-Conversations-with-Brands-at-KBIS

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Ever wonder how your favorite brands capture their essence in every tweet, ad, and email? That's the power of a consistent brand voice, and this podcast is your ticket to unlocking it for your own business. Join us—Jason, Maria, and Miriam—as we dive into the world of branding with the aid of emerging AI technologies like ChatGPT. We'll expose the heart and soul of what makes a brand's communication tick, and show you how to emulate it across every channel, ensuring your message is not just heard, but felt.

Maria leads the charge, illuminating the path to crafting a brand voice that's not only unique but rings true with every word. It's not just about sounding good; it's about resonating with your target audience and standing out from the crowd. We'll also explore how AI tools can act as your personal branding assistant, keeping your business on the cutting edge. So gear up for a session that promises to revolutionize your approach to branding, and strap in for an insightful journey into the world of consistent, compelling communication.

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-107-Discovering-Your-Brand-Voice-with-AI-Assistance

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Step into the future of design with our eye-opening discussion on the top digital marketing trends for 2024, tailored to transform your interior design or renovation business. As you sip your morning coffee, join Miriam, Jason, and our AI virtuoso, Maria, in uncovering the landscape of upcoming innovations that promise to keep your brand at the forefront. We don't just talk theory; we equip you with the practical know-how to harness these trends, from SEO to the dynamic world of social media.

Imagine your workflow supercharged by AI, where crafting social media posts and blog content becomes a breeze, leaving you more time to ignite your creative spark. We explore the role of chatbots in customer interactions, ensuring your website is responsive round the clock, even when you're catching those essential Z's. For a deeper dive and hands-on exercises, don't miss our full conversation during the upcoming NKBA presentation – it's the blueprint for marketing success that you've been waiting for.

Webinar/Episode referenced in this episode:

• https://nkba.org/learning/webinars/digital-marketing-trends-in-2024-staying-ahead-of-the-curve/
• https://www.designerdiscussions.com/episodes/episode-29-reels-and-tiktok-short-format-video-tips-for-interior-designers

If you would like to get the links and show notes for this episode, click on the link below:

• https://www.designerdiscussions.com/episodes/episode-106-Digital-Marketing-Trends-for-2024

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

How will 2024 unfold for you as an interior designer or webop? Give your journey a formidable head start with our dynamic discussion on planning, marketing, PR, and business development, specifically tailored to your industry. You'll find invaluable tips from us - your hosts, Jason, Maria, and Miriam - on reverse-engineering your goals and optimizing your website for voice-activated search. Maria, our resident AI expert, will reveal why personalized content could be your competitive edge in this thriving design landscape.

We're also unveiling the truth behind password security - the understated hero in safeguarding your online presence. You'll be enlightened on the necessity of password management systems and two-factor authentication as we shine a spotlight on their pivotal role in your online safety. Our conversation further explores the power of PR in establishing credibility and fostering client acquisition, and we'll be suggesting means for cost-effective training, including the possibility of joining our Academy program. We're eager to hear your topic suggestions and invite you to join us at the Designer Discussions Academy for a monthly focus on all things marketing, PR, and business development. So, let's kickstart this new year with a transformative journey for your interior design business!

Episode referenced in this episode:

• https://www.designerdiscussions.com/episodes/episode-98-become-a-marketing-expert-for-your-business
• https://www.designerdiscussions.com/episodes/episode-76-developing-a-winning-marketing-and-pr-strategy-for-2023
• https://www.designerdiscussions.com/episodes/episode-24-developing-a-winning-marketing-and-pr-strategy-for-2022

If you would like to get the links and show notes for this episode, click on the link below:

• https://www.designerdiscussions.com/episodes/episode-105-Planning-Tips-for-2024

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Join us, Jason, Miriam, and Maria, as we take a trip down memory lane, reflecting on the gems 2023 has bequeathed us. Let's reminisce about the intriguing insights, our favorite guests, and above all, the episodes on AI that sparked our curiosity and left us in awe. Our very own Maria, our guide in the realm of AI, has done a superb job of demystifying this often-daunting subject, making those episodes an absolute must-listen. 

As we wave goodbye to 2023, we can't resist but wonder what 2024 holds for us. The potential leaps in marketing, PR, and business development, and their impact on design businesses promise an exciting year ahead. A point of notable interest from our discussions is the pivotal role AI is expected to play in the upcoming year. Do ensure that you catch our 100th episode where guest host Charmaine pulls back the curtains, offering you a glimpse into our personal lives. Tune in and discover more about our interests, passions, and the driving forces behind what we do. Don't miss out on this chance to know us better!

Episode referenced in this episode:

• https://www.designerdiscussions.com/episodes/episode-100-up-close-and-personal-chatting-with-charmaine-takeover
• https://www.kitchenbathdesign.com/a-year-end-review-of-current-trends/

If you would like to get the links and show notes for this episode, click on the link below:

• https://www.designerdiscussions.com/episodes/episode-104-The-Best-of-2023-and-Our-Predictions-for-2024

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Unlock the transformative power of Word of Mouth (WAM) in your design business, as we reveal how press, referrals, and AI can construct trust with your customers, amplify visibility, and catapult your interior design or remodeling business to new heights. The digital landscape can be a minefield, so let us guide you through the intricacies of SEO, demonstrating how reviews can propel your rankings and steer the decisions of potential customers.

Stepping into the spotlight, we shine a light on how reviews can not only build trust in your business but also widen your visibility. Harness the might of social proof, use negative reviews to your advantage, and monitor your online reputation with tools like Google Alerts. The podcast doesn't stop at reviews! We venture into unexplored territories of marketing strategies for interior designers, delving into how SEO, press, social media, and AI can upgrade your marketing game. With us at the Designer Discussions Academy, we bring you monthly nuggets of wisdom on leveraging these strategies to make your business flourish.

Episode referenced in this episode:

Episode 7: How To Handle Negative Reviews - Designer Discussions

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-103-Unlocking-the-Power-of-Word-of-Mouth-in-Your-Design-Business

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Dive into the world of sales and discover the unexpected value it holds for interior designers, with insights from our guest Duane Becker. We're unpacking the entire sales process, from the initial client contact to the final farewell, and revealing the pivotal role of a well-versed salesperson. They are not just selling a product or service, they are problem solvers, solution providers and concept introducers. We'll illuminate how to enhance your client's experience and streamline your process with scheduled appointments and structured interaction. 

But wait, there's more! We're also putting under the spotlight the importance of effective follow-up strategies and stellar customer service. We'll discuss how to master the art of discussing budget constraints, the essence of providing reasons for follow-ups and how to effortlessly talk money. We'll empower you with knowledge on how to intertwine customer service and sales, and offer unexpected value to your clients. Becker also recommends some enlightening books that can help you imbibe and implement these ideas. So tune in now, this episode is sure to equip you with essential skills to boost your sales process and client service.

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-102-Boosting-Client-Services-and-Sales-in-Interior-Design

Episodes referenced in this episode:

https://www.designerdiscussions.com/episodes/episode-13-How-to-Wow-Your-Clients-Experience

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Uncover the secrets to scaling your interior design business with our engaging discourse featuring sales wizard, Duane Becker. We promise to equip you with effective tactics of where marketing ends, and the sales game begins. Dive deeper into the art of designing compelling content and ads to engage your ideal clientele. With our discussion on the transformation of prospects into clients, we guarantee a paradigm shift in your approach to business.

Intrigued by the crucial role of sales in the design process? Brace yourselves as Duane Becker unravels the mystery of when and where sales come into play. We tackle the struggles of interior designers when selling their work and share invaluable tips on making the client's choices simpler for enhanced sales. Discover how decision fatigue can throw a spanner in your project works and strategies to tackle it. Hop on this enlightening journey to transform your interior design business with us.

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-101-A-Winning-Marketing-and-Sales-Process-for-Your-Business

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

As we celebrate our 100th episode we turn over the hosting duties to Charmaine Wynter of Chatting with Charmaine and charmainewynter.com. In this episode Charmaine gets up close and personal with the three host (Jason, Maria and Mirjam), along with discussing what's next for the Designer Discussions Podcast.

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-100-Up-Close-and-Personal-Chatting-with-Charmaine-Takeover

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

The Designer Discussions Crew is answering the top 5 listener questions. 

1. How relevant is TikTok to the remodeling industry?
2. How can I use AI to enhance my marketing?
3. What are some marketing trends for 2024?
4. How can I use Google products to market my business?
5. How can PR help remodeling companies grow?

Episodes Referenced in the Podcast:
Question 1 - https://www.designerdiscussions.com/episodes/episode-29-Reels-and-TikTok-Short-Format-Video-Tips-for-Interior-Designers
Question 2 - https://www.designerdiscussions.com/episodes/episode-82-Using-Chat-GPT-for-Small-Businesses
Question 3 - https://www.designerdiscussions.com/episodes/episode-96-Why-is-AI-Controversial-in-Interior-Design
Question 4 - https://www.designerdiscussions.com/episodes/episode-40-Driving-more-traffic-to-your-website-through-SEO
https://www.designerdiscussions.com/episodes/episode-77-Website-Updates-in-2023
https://www.designerdiscussions.com/episodes/episode-89-Number-1-Way-for-Your-Website-to-be-Found
Question 5 - https://www.designerdiscussions.com/episodes/episode-51-how-to-use-marketing-and-pr-to-drive-your-business-with-kerrie-kelly​

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-99-Top-5-Listener-Questions

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

In this episode we will show you how to become an expert at marketing your business, save yourself time, and get the clients you want. To learn more about the Designer Discussions Academy click this link below:

https://www.designerdiscussionsmarketing.studio/pages/academy

If you would like to get the links and show notes for this episode, click on the link below:
https://www.designerdiscussions.com/episodes/episode-98-Become-a-Marketing-Expert-for-Your-Business

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Without an investment range determined the client and the designer can go around in circles for months developing plans and pricing the project to get it right. Jan has been working with a team of developers and kitchen and bath pros on an app to help design
professionals guide consumers through the budgeting process.

You can check it out at www.designalign.com

There is a place to sign up for a free 10-day trial but you can extend that to 30 days by using the coupon code VESTA.

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-97-Prequalifying-clients-through-investment-range

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Don't be left behind! Get started using AI images for your design business and learn how in this episode. 

Past Episodes Referenced:

• https://www.designerdiscussions.com/episodes/episode-82-using-chat-gpt-for-small-businesses
• https://www.designerdiscussions.com/episodes/episode-86-how-ai-will-impact-the-interior-design-industry

Take advantage of these resources to uplevel your business.
Chat GPT training
https://youtu.be/2zCuMl4j5nU

Chat GPT Webinar -
https://youtu.be/ILbCd-tsVPc

AI How to video
https://youtu.be/i4yxyY8haIQ

If you would like to get the links and show notes for this episode, click on the link below:
https://www.designerdiscussions.com/episodes/episode-96-Why-is-AI-Controversial-in-Interior-Design

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Do you want more incoming calls for new clients? Or do you want better clients? We cover the top 10 Questions about marketing designers and remodelers are asking.

1. Who is my target market? (01:03)
2. How can I reach my target market? (02:10)
3. How can I convince customers to buy my product or service? (03:12)
4. Who are my competitors? (04:47)
5. How do customers perceive my brand? (06:00)
6. How can I make my business more visible online? (07:18)
7. How are customers finding my business? (08:17)
8. Why are customers visiting my website but not purchasing my products? (09:12)
9. How do I create an effective marketing plan? (10:29)
10. What should I do next? (11:04)

Episodes referenced:

Episode 24: Developing a Winning Marketing & PR Plan Strategy for 2022
https://www.designerdiscussions.com/episodes/episode-24-developing-a-winning-marketing-and-pr-strategy-for-2022

Episode 73: The Power of Analytics
https://www.designerdiscussions.com/episodes/episode-73-the-power-of-analytics

Episode 76: Developing a Winning Marketing & PR Plan Strategy for 2023
https://www.designerdiscussions.com/episodes/episode-76-developing-a-winning-marketing-and-pr-strategy-for-2023

Outline Workbook for Client Avatar:
https://www.designerdiscussionsmarketing.studio/store

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-95-Top-10-Marketing-Questions

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

1. Do I need an agency or publicist? (1:02)
2. What types of media placements should I focus on to maximize the impact on my brand's visibility? (3:01)
3. What are some practical ways to build relationships with media contacts and journalists without paying for PR services? (5:09)
4. What are the essential elements of a compelling pitch that can capture the interest of editors and journalists? (7:20)
5. How do I get brand partnerships? (9:05)
6. How do I stay up-to-date with the current trends and topics that the media is interested in covering within the interior design industry? (11:50)
7. How do I get a print placement in a national magazine? (13:19)
8. How can I ensure that my design projects are portrayed accurately and positively in media coverage? (16:26)
9. How do I measure the success of my PR efforts in terms of media coverage and its overall impact on my business? (19:22)
10. How can I best support my own PR efforts to increase the likelihood of getting featured in media outlets?  (24:08)

Past Episodes Referenced:

https://www.designerdiscussions.com/episodes/episode-15-do-you-need-a-publicist

https://www.designerdiscussions.com/episodes/episode-42-how-designers-can-make-brand-partnerships-work-for-them

https://www.designerdiscussions.com/episodes/episode-69-how-to-get-found-by-the-media

https://www.designerdiscussions.com/episodes/episode-85-brand-partnerships-through-the-one-room-challenge

If you would like to get the links and show notes for this episode, click on the link below:
https://www.designerdiscussions.com/episodes/episode-94-top-10-pr-questions

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Video is King, and there is no better way to elevate your design business.  We cover the top 10 mistakes and tips on improving your videos.

1. Choosing a Poor-Quality Video Production (01:12)
2. Not Having A Defined Story (02:14) 
3. Targeting the Wrong Audience (03:19) – Marketing Studio Link (03:32)
4. Creating Extra Long and Boring Videos (04:06)
5. Not Having a Call-to-Action (CTA) (06:12)
6. Neglecting SEO (06:50) 
7. Forgetting the Captions and Sub-titles (07:27)
8. Overdoing Your Sales Pitch (08:52)
9. Not Using Metrics to Track Progress (09:48)
10. Adding Too Many Messages in a Single Video (11:24)

Past Episodes Referenced:

Episode 29: Reels & TikTok Short Format Video Tips
https://www.designerdiscussions.com/episodes/episode-29-reels-and-tiktok-short-format-video-tips-for-interior-designers

Episode 33: Elevate your business through video https://www.designerdiscussions.com/episodes/episode-33-video-marketing-tips-for-interior-designers

Episode 62: Video SEO
https://www.designerdiscussions.com/episodes/episode-62-video-seo-tips-for-designers

Episode 73: The Power of Analytics
https://www.designerdiscussions.com/episodes/episode-73-the-power-of-analytics

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-93-10-Common-Video-Marketing-Mistakes

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Open your life to the frequent favorable attention in the news media in quick and easy ways. Publications want to hear from you! Be on top of press trends before it's too late.

Past Episodes Referenced:
https://www.designerdiscussions.com/episodes/episode-10-how-to-get-press-as-an-interior-design-expert
https://www.designerdiscussions.com/episodes/episode-87-marketing-studio

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-92-The-quickest-and-easiest-way-to-get-press

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Back with our most requested topic:  pricing for interior designers.  Yes, it's time for a change and we have the most up-to-date profitability techniques for your business.

To contact Keri and learn about her pricing program click link below:
https://www.designandthrivecourse.com/perfectpricingmodelprogram

Past Episodes Referenced:
https://www.designerdiscussions.com/episodes/episode-22-how-life-experience-and-mindset-impact-your-design-business

Visit our Marketing Studio for more information:
https://designerdiscussionsmarketing.studio/

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-91-Pricing-Problems-and-Solutions

To contact Keri and learn about her pricing program click link below:
https://www.designandthrivecourse.com/perfectpricingmodelprogram

Past Episodes Referenced:
https://www.designerdiscussions.com/episodes/episode-22-how-life-experience-and-mindset-impact-your-design-business

Visit our Marketing Studio for more information:
https://designerdiscussionsmarketing.studio/

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

The way to brand deals is through great SEO!  Your blog needs a boost in the right direction. Learn the right way to write blogs and get the traction you deserve. We made it easy for you. Grab this SEO guide!

Free Blog SEO download from the Marketing Studio

• https://designerdiscussionsmarketing.studio/store/products/29

Episodes Referenced in the Podcast:

• https://www.designerdiscussions.com/episodes/seo-101-understanding-seo-for-interior-designers
• https://www.designerdiscussions.com/episodes/episode-40-how-to-drive-traffic-with-seo

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-90-The-SEO-Formula-for-Blogs

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.

Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy

Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY