180: How To Craft A Human Voice in Marketing with Ashli Pollard
In this episode, we welcome the tenacious Ashli Pollard, an entrepreneurial force with an impressive foothold in the fashion and marketing industries. Ashli unveils the intriguing narrative of her career journey, initially defying the typical membership business model but now adeptly steering the helm of a membership-based entrepreneurial venture. Her account is a testifying portrait of finding joy and choosing it actively.
The conversation with Ashli Pollard is much more than a simple story; it's a roadmap for brands looking to humanize their voice in the digital realm. Ashli sheds light on the vital usage of AI, like ChatGPT, to cultivate authentic brand personas that stand firm on morals and values—one of the cornerstones of effective marketing in today's digital society. She accentuates the continued significance of face-to-camera interactions, projecting the anticipated prominence of digital curators in 2024.
Ashli has notably wore multiple professional hats, from full-time roles in the fashion industry to an array of side hustles, carrying each with unparalleled relentlessness. She never viewed burnout as an option; instead, she adopted grace and an open-minded approach to her varied undertakings. Whether it was her stint as a men's stylist or her foray into podcasting before it gained mainstream traction, Ashli’s path illuminates the power of persistence over pure talent and the unwavering devotion to never leave the playing field of one's industry.
Dive into this remarkable episode and get a taste of entrepreneurship that thrives on tenacity, adaptability, and unyielding passion for the industry. Join a conversation that promises to energize, inform, and empower any entrepreneur ready to take their business ethos to the next level.
WHAT'S COVERED IN THIS EPISODE
10:48 Relentless refusal to leave without winning.
18:27 Feedback shapes initial year, trial and error.
22:56 Build nimble, focus on joy, attract attention.
27:08 Emphasizing values and uniqueness as a brand.
31:37 TikTok style transitions to raw Instagram content.
38:12 Pitch 100 times for 3-4 leads.
39:52 Take responsibility for sales, close deals.
CONNECT WITH OUR GUEST
Website: https://ashlipollard.com
Team AP Consulting: https://teamap.consulting
Dial Zero Marketing: https://dialzeromarketing.com
Me-Time: https://haveamomentforyourself.com
Instagram: https://www.instagram.com/teamapconsulting
Podcast: Unfiltered Entrepreneur
YOUR RESOURCES
Work 1:1 with Jessica Frigon: https://www.projectloveco.com/services
CEO Thrive Kit: https://projectloveco.myflodesk.com/ceothrivekit
